show episodes
 
Crickets to Cha-chings is a podcast for handmade entrepreneurs wanting to uplevel their Etsy shops and take their side gig to a full time income. Join us as we talk marketing for your handmade business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.
 
How do I turn favorites into sales? How do I get people into my Etsy shop? How do I get found on Etsy? How can I stand out in such a saturated market? And perhaps the biggest question of all-- Can I REALLY earn a full-time income selling on Etsy (oh my heavens, YES YOU CAN!) Welcome to the Simplify Your Sales podcast where your host, Morgan Nield, takes your most pressing Etsy marketing questions and dives deep into the tips, tricks, and step-by-step strategy to get you from where you are no ...
 
The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profi ...
 
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show series
 
In this week's episode, Lauren talks about some tips for the upcoming holidays! It might seem early to be thinking about Christmas, but the early bird gets the worm! Check out Lauren's tips for the holidays and how to best prepare/strategically take advantage of the uptick in traffic. To watch Lauren as she ventures into the world of vlogging, chec…
 
In this week's episode, Lauren interviews Tannice. Tannice is a Scale Your Sales student and runs the shop, MahjuArt, which specializes in decoupaged art pieces in the form of jewelry, ornaments, and any other surface she can think of! Tannice started her shop in 2020 in the midst of Covid, and she is a great example of jumping right into your shop…
 
This week, Lauren interviews one of her students, Maddy. Maddy started her shop, WinnieandMe, which specializes in custom acrylic keychains. Maddy balances her Etsy store in addition to being a student, working towards her Bachelor's degree in Elementary Education. Learn how Maddy balances her store and being a student without allowing it to take o…
 
In this week's episode, Lauren talks about 3 major mindset shifts that you must master for Etsy success. How do you shift from thinking of your Etsy store as a hobby to a profitable entity? How do you set goals and strategize growing your shop? How do you set long-term goals and why is that important? Lauren addresses these questions and more this …
 
In this week's episode, Lauren interviews Lindsey Daniels of The Dandelion Bay. Linsdey talks about her handmade jewelry Etsy shop, struggles she faced at the beginning, and how a product refresh lead to her making 5-figures in less than 12 months! Want to check Lindsey Daniels out online? The Dandelion Bay Etsy Shop: https://www.etsy.com/shop/thed…
 
This week we are talking about how to use our shop's data to reverse engineer your success! Many people shy away from looking at the raw data from their shop, but it truly is the best way to strategize your goal setting. We are looking at a few examples to take this strategy step by step. Download Reverse Engineer Your Profit Goals: laurenkelplinge…
 
In this week's Crickets to Cha-Chings episode, Lauren talks about interesting questions that arose during an Instagram AMA. Does raising the prices of the products in your shop mean you're greedy? And who is the determinant to say that you are? Does having the cheapest product on the block guarantee success, or should your pricing be strategic? Get…
 
In this week's episode, we talk to Nichole Young! Nichole is a Scale Your Sales student who started her Etsy shop just over a year ago. When a large embroidery-based Facebook group announced it was shutting down, Nichole took the initiative to establish a new support community! Learn how this community serves as a source of inspiration while also s…
 
In this week's solo episode, we reflect on some of the lessons I learned after 20,000 sales on Etsy. It's been a wild ride these last 10 years, and it's time for us to dive into some lessons I wish I'd committed to earlier. Spoiler alert: there is a bonus tip for all you dedicated listeners! Need help getting more traffic to your shop? Check out th…
 
In this week's episode, we speak with Emily from ScrubHatsbyEmily! Emily's work as an operating room Nurse inspired her store and after Covid hit, her shop boomed. Learn how she leaned into the trend and grew her business in a time of uncertainty. Check out her shop at: https://www.etsy.com/shop/ScrubhatsbyEmily…
 
One thing that people know about me is that I am *not* about sugar coating things or being wishy washy and un-opinionated....which means that I tend to make statements in a pretty definitive way - do this, don't do that, etc. When I tell you all the best practices or the most strategic way of building your shop, I'm totally teaching you what I'm do…
 
The first half of 2021 has been.....more similar to 2020 than we wish! This episode goes behind the scenes of my monogrammed baby gift Etsy shop to look at what is working, what is NOT working, where I am changing things up for the second half of the year, and what has surprised me about the post COVID sales landscape. Need help getting more traffi…
 
What happens when you have a product that suddenly goes viral? How does it impact your business, and how do you keep that momentum going? Mackenzie Twardus had this experience after a well known speaker tagged her product on Instagram, and her sales blew up. Listen in to hear about what the experience of going viral was like, where she went right a…
 
On this episode, I’m sharing 5 reasons to love The Council in 2021 and basically 5 reasons why I really want YOU to join The Council! The Council is our membership experience for handmade business owners. 2021 is our 5th year! I can hardly believe The Council has just turned four years old. In that time, we have worked with hundreds of makers and s…
 
I don’t want anybody to feel bad if they did this, but this is not a good strategy. It’s not wise to do this. This concept can apply to any platform. This is not specific to Etsy. As I said earlier, this is something that came about because of Etsy but many platforms already offer more than ten image spaces. You want to always be mindful of what yo…
 
Do you ever feel like you know how to do a lot of things and how much knowledge you have from your years of random online learning and freebie gathering and yet… still struggle to make progress in your business? I've been there!! (I do not feel nostalgic for it, but because I learned some vital lessons, I will revisit those wayward years today for …
 
It’s no secret that as a business owner you will, at some point, usually multiple points, have unhappy customers. While unhappy customers are less frequent than happy customers or customers we never hear from, either way, customer service is a daily activity in any business. It is true that customer service exists at every turn, but the part of it …
 
The idea of launching a product line usually brings up one of two emotions: YAY or UGH. (Both are entirely valid!) If you feel more UGH than yay, I get you. I, too, dislike using the launch model in my own business. The launch model I am referring to is one you are probably familiar with. It starts with teasing out a new product line for a few week…
 
Today I am diving into the quandary of consistency in business. So elusive! What does “consistency” in business actually look like? What does it mean when we say we want more consistency? And why does it sometimes seem unattainable or frustrating to accomplish that at times? We are ALL always looking for consistency in business, usually, that means…
 
Kate Ahl is a Pinterest master, and today on the podcast she's sharing her knowledge of how to build your Pinterest account for a product based business, specifically an Etsy shop. We talk through: - Algorithm changes and how that impacts your reach - Video and Story pins and how to work those to your advantage - Changes to the platform and where s…
 
Here at The Merriweather Council, we are VERY pro-Etsy. That is probably pretty obvious by now. However, we are also huge proponents of having your own standalone eCommerce site in addition to Etsy. (We recommend Shopify for building that standalone site!) We wholeheartedly suggest handmade business owners have both! We love Etsy and believe it’s t…
 
If Morgan could give you only ONE piece of marketing advice, it’s this: Don’t focus on all the things all at once. Don’t try to focus on multiple product lines. Don’t try to focus on multiple social media marketing channels. Don’t try to focus on multiple target customers. In this episode, Morgan will teach you what to focus on and when. Get full s…
 
Every year I make an effort to deliver this message regarding the summer sales slump to help you get proactive and manage expectations during this time so you can turn your slump into your most valuable season. This is about using summer wisely to avoid a lack of focus and preparing for a successful holiday season! My hope is to make this summer sa…
 
Today I'm coming at you with some unpopular opinions. These are things that I've observed after 8.5 years of selling on Etsy that I just think are overrated and/or misused about the platform and what people think. We're talking: ODR Halting sales because of an influx of orders Why Etsy isn't "taking" your profits Why OVERSATURATION isn't the reason…
 
I don’t work for an algorithm. I understand that every platform has best practices and things it’s good to be aware of. I’m okay with basic rules and guidelines, but I’m not okay with being told I shouldn’t even bother unless what I want to do will make an invisible robot happy. That is so discouraging and toxic. I don’t have any issues with the ex…
 
Ever feel like you're stuck inside your own head going round and round and round and can't get ANYTHING done? There's actually a legit reason for that--it's because your brain can only think about ONE thing at ONE time. And because of that, your mind is constantly jumping from thought to thought to thought without any real focus--because you're try…
 
At one point or another, I believe all makers will receive a message requesting information related to HOW they make their products and with what materials exactly. I know this is a moderately controversial topic in the maker space, and as always I want to remind you that we do not have to agree on this at all. Everyone gets to choose how they run …
 
Did you know that shoppers don’t need a reason to buy from your shop (it’s not all about patterns + options and quality)—they need a reason to buy from YOU. Because while the item they are going to buy is LOGICAL (ie- they need a new planter for their new plant), the decision to purchase? It’s overwhelmingly EMOTIONAL. How do they feel about your b…
 
Marketing can feel sleazy or sales-y when you’re trying to get people to buy. It’s hard to put ourselves out there and for most of us, it’s really hard to ask people to spend money on us. In this episode, Morgan teaches how to go about marketing your product in a way that feels real and natural to buyers. Get full show notes and more information he…
 
Karen Dibert of The French Dog talks to us today about creating a brand rep program for her Etsy shop. We dive into: 1) How to search for reps, what that looks like for her shop, and how she uses the brand rep search to increase her Instagram reach and exposure 2) What kind of brand rep benefits she offers, how that works for her financially, and w…
 
The ever-popular topic of Etsy SEO is on the docket for today, so let’s chat! What is Etsy SEO? Of course, when we say Etsy SEO, that means Search Engine Optimization specific to Etsy’s native search engine. Etsy SEO is a common focal point for Etsy sellers, maybe even to a fault. What I really wanted to highlight in today’s episode is the reality …
 
If this is your first time joining us for an episode of The Merriweather Council Podcast, well, you’re diving into the deep end today. I’m okay with it if you are!! ⚠️ Just a fair warning: this is one of my soapbox topics, and I get so fired up about this! Today I am doing an extended rating of the coupon types makers in business tend to offer. I d…
 
✨ If your product went viral tomorrow, would you be ready? Small business owners are so lucky to have an abundance of tools at our disposal for creating and sharing content right now, such as Youtube, Instagram, and TikTok. I know that can be overwhelming at times, but it is a good thing overall. There are so many ways to create content and places …
 
Pricing handmade products is so challenging, but this is a critical topic (obviously.) Today I’m recapping some of my top pricing reminders for handmade business owners because I know the struggle is very real, and I need to hear these things more than once, too! If you are a long-time listener of The Merriweather Council Podcast, you have probably…
 
One of the biggest ways to build a successful business is by doing what things that other people aren't willing to do. That looks different in a digital versus a product based business, and has ebbed and changed over the course of the 8.5 years of my own business, but it is something that has been constant throughout those years of building and gro…
 
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