show episodes
 
Learn how to earn more leads and sales through your website using Plain English digital marketing. Bestselling author and digital marketing agency owner Tim Cameron-Kitchen takes you through the digital marketing strategies used by successful businesses and entrepreneurs to increase their traffic, grow their leads and sales, and build brand awareness using Search Engine Optimisation, Content Marketing, Pay-per-Click Ads, Influencer Marketing, and Social Media Marketing. Each podcast episode ...
 
What’s up party people, I’m John MacNeill and this is the UnpeeledCast. What is this UnpeeledCast? The UnpeeledCast is an on-location backstage pass. We provide our listeners with a humanizing glimpse into the lives of their favorite musicians, athletes and comedians and to offer exposure to up-and-comer talent. What we’ve done is we’ve taken the raw unedited and extended conversations from the Unpeeled Show and we’ve bookended them with an intro and outro.
 
Do you want to promote your small business better? Are you an influencer looking to be sponsored or to become a brand ambassador? Are you a business or influencer looking to nail your social media? Work with magazines? Feature on websites? Understand the value of photography, PR, content marketing, and so much more in your business? You've come to the right place. Each week, social media and marketing expert Rhea Freeman shares tips, tricks, new developments, real life experiences and proven ...
 
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show series
 
What do you use hashtags for on your social media posts? For most of us, hashtags provide enhanced discoverability, allowing people who don't already follow us to find us through a shared interest or need. But hashtags can do a whole lot more than that, in fact, they can be a great way to grow a solid online community too. On this episode of the Sm…
 
In this week’s episode, our Head Ninja Tim breaks down 7 essential B2B marketing strategies for 2021: #1: B2B Positioning and Audience Targeting #2: B2B SEO #3: B2B Social Media Marketing #4: B2B Video Marketing #5: B2B Content Marketing #6: B2B PPC Advertising #7: B2B Email Marketing Listen to the very end of the episode to get a bonus B2B marketi…
 
Have you heard of BETA? Most people in the trade have heard of the British Equestrian Trade Association, but not everyone is aware of the work of BETA- although if you're an equestrian you will have come into contact with BETA's work more than you might think. The label on your body protector, the logos on your feed bags, the training the retailers…
 
Do you need a Facebook Group? Well, it depends. Facebook Groups have HUGE scope to help you find likeminded people, connect around shared passions and interests, and build a true community, but they can be hugely demanding from a time point of view. And if you don't put in the work, they're unlikely to yield the results you'd like... A little while…
 
Join us as our Head Ninja Tim breaks down what makes direct to consumer (DTC) companies unique and how these brands market themselves online. We’re also introducing the Exposure Ninja Star Marketing System — a five-step framework that analyses successful marketing campaigns into five key elements: Positioning Presence Process People Progression Get…
 
Covid has caused a whole lot of pivots this year, and being unable to work in the usual way certainly gave Maeve Sheridan the opportunity to drive another part of her business forward. Maeve is a veterinary physiotherapist, a human physiotherapist, and also runs Activate Your Seat, which is an online exercise programme created to help riders improv…
 
In this video, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy. These stages are: Message Market Method Get the full scope of our PPC strategy by listening to the episode! Get the show notes @ https://exposureninja.com/podcast/2…
 
'Are newsletters dead?' I was asked this question on a training a few weeks ago. And I couldn't say 'no' fast enough. Because I really don't think they are. I think quality mailing lists are magic. We know that not everyone you send your email to will open it. And we know that out of everyone who opens it, not everyone is going to click through and…
 
We’re delighted to be joined by Steven Van Vessum, VP of Community at ContentKing, an SEO tool that lets you live audit your site and track its performance. Steve sounds off on ContentKing’s lead generation strategy that uses content. We also have an exclusive ContentKing offer for our podcast listeners. Go to ContentKingApp.com/ExposureNinja/ and …
 
Not all that long ago, I had an email land in my inbox from Issy Carlill, also known as Zigzag Eventing. Issy had a story she wanted to share, that she felt would help others, and I jumped at the chance. A few months ago, Issy's two horses were involved in a road accident. Thankfully, both horses recovered and are OK, but that wasn't the only thing…
 
Whether you're growing an eCommerce store or want to get more people to sign up for a B2B service (ahem, like digital marketing), average order value is one of the most important metrics for any business. Join us as Head Ninja Tim breaks down 8 tried and proven strategies to increase average order value, complete with real-world examples for each. …
 
A while ago, I produced a podcast about how to pitch to be on a podcast and it went down really well. I regularly get asked about how to connect to brands about being brand ambassadors, so I thought I'd apply the format to this idea and see how we get on... It's competitive out there- with billions of people using social media and many wanting to b…
 
In this episode, our Head Ninja Tim sits down with Geoff Kennedy, Head of Marketing at Sitebulb, to pick his brain and talk about the impact of effective targeting and how businesses can identify their target audience and market more efficiently. Get the show notes @ https://exposureninja.com/podcast/200/ Get a FREE review of your website https://e…
 
Lauren McDermott (previously known as Hunters & Heels) has an Instagram following of 100k, and has created a business as an influencer that also supports businesses she loves- but it hasn't always been this way. Over the last few years, Lauren has worked to grow her following by sharing what she loves, and that's something that 100k people and bran…
 
In this episode, we break down MVMT’s digital marketing strategy to find out how the crowdfunded watch brand bootstrapped its way into becoming a $300 million company. Our Head Ninja Tim explores MVMT’s digital marketing strategy using the same framework we use to evaluate our clients’ marketing performance. Get the show notes @ https://exposurenin…
 
Finding the right brand or influencer to collaborate with can be tough, can't it? With so many potential options out there (and so many potentially great options too!), how do you pick the perfect collaboration partner for you? Well, in today's episode, I'll help you find the right one. I'm not going to lie- it is a bit of a jungle out there, but I…
 
In this week’s episode, Head Ninja Tim discusses the implications of Apple’s latest privacy update with Ana Galanzovski and Lenka Stefanakova, PPC Team Leaders at Exposure Ninja. Get the show notes @ https://exposureninja.com/podcast/198/ Get a FREE review of your website https://exposureninja.com/review/…
 
Search Engine Optimisation (SEO) can be seen as a bit of a dark art, but as Tim Cameron Kitchen, the chief ninja over at Exposure Ninja explains, at its heart, it's something we can all do. Tim started his career as a drummer, and found his way to where he is now in a less than conventional way, having learnt everything from on the ground up on the…
 
If you look at how huge brands like Gymshark, Fashion Nova, and BestSelf Co. found success using the Shopify platform, it’s obvious that they all share one thing in common — an effective digital marketing strategy. Our Head Ninja Tim goes through the basic characteristics and pillars of a Shopify digital marketing strategy in this episode. Get the …
 
Have you lost your social media mojo? You're not alone, so many people are feeling fatigued with social media. And it's hardly surprising when you think about it! Over the last year, we have all endured the craziest events that have led many of us to social media to connect. Whether from a business perspective or a personal perspective, social medi…
 
Pick up any guide about digital marketing and you’re guaranteed to see something about writing blogs being a key requirement. But how exactly do you write blog posts that generate leads and bring in customers? Get the show notes @ https://exposureninja.com/podcast/196/ Get a FREE review of your website https://exposureninja.com/review/…
 
With over 100k followers, Beth Sen is a popular equestrian influencer who's well known for her stunning images, beautiful horses, gorgeous outfits, and her passion for being kind. During the time since Beth started her account, she has grown a following of over 100k loyal followers, worked with numerous equestrian brands, supported her followers, a…
 
In this episode, we’re sharing 10 tips to improve your eCommerce conversion rate based on analyses and our work with online stores over the years. Some of these tips are well-known examples and others might be things that are new to you. Get the show notes @ https://exposureninja.com/podcast/195/ Get a FREE review of your website https://exposureni…
 
Engagement is something that most social media users think about- well, more than think about, some obsess over it. How to nurture it, how to increase it, and how to create content that users want to engage with. But what is engagement? What's an engagement rate? Why does it even matter? On this episode, I talk all about engagement and what it mean…
 
Put on your thinking cap because this one involves some maths. In this episode, we’re providing an actionable guide on how to track and improve your digital marketing ROI across your digital channels. Whether you’re running an eCommerce store or generating leads for a services firm, this episode should help you understand the relationship between y…
 
We take a deep dive into Boohoo’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse. Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance. We also touch on the future of Boohoo …
 
'Do you know what you want to be when you grow up?' is a question that most, if not all of us, have been asked at some point. But the chances are that what you wanted to be when you were first asked, what you thought you might do when you left school, and what you're doing now, are all different. Am I right?! This week, I caught up with Jane Brindl…
 
Getting to the milestone of 100 website leads per day is a major achievement for any business. In this episode, we're diving into 26 different tips to help you get to that stage. These are the same best practices we’ve applied to help our clients at Exposure Ninja hit this milestone. Get the show notes @ https://exposureninja.com/podcast/192/ Get a…
 
Ever felt a bit overwhelmed about which social media platform/s you should be on? This podcast will help. Whether you're just starting out in the world of social media or you're looking to add more platforms to your existing offering, this episode talks through how to pick where to be, what questions to ask yourself, and how to get the maximum from…
 
Before I even explain this one and how good it is, can I just say that the trigger warning at the start should be taken seriously. This podcast is amazing and I am so, so grateful to Victoria Brant aka Wimpy Eventer for coming on, sharing everything, and being so open and honest. This podcast will make you laugh and probably cry as Victoria talks t…
 
If you had to say what your business does, who it does it for and why people should choose you rather than your competitors, could you do it? If you want to learn how to create the perfect positioning statement for your business, then this episode is for you. Get the show notes @ https://exposureninja.com/podcast/191/ Get a free review of your webs…
 
If you want to learn what black hat SEO strategies are, this is the episode for you. I will be speaking with SEO expert Craig Campbell, to gain further insight into how businesses use black hat SEO strategies to increase their rankings, as well as the associated risk involved in doing so. Get the show notes @ https://exposureninja.com/podcast/190/ …
 
If you're feeling overwhelmed in your quest to be consistent on social media, you're going to love this episode- it's all about batch content and how to create a LOAD of content in a fairly short amount of time. From professional images to flatlays, quotes and tips to videos and Reels, this podcast is packed with tips and tricks to help you create …
 
Do you use LinkedIn? After this podcast, I think you might use it a whole lot more... I'd like to introduce you to Jennifer Corcoran, a LinkedIn expert who I connected with through, yes, LinkedIn! After we both won awards through Enterprise Nation's Top 50 Advisers, Jennifer reached out, connected, and we got chatting. Following this, I completed o…
 
If you want to learn how to generate more leads for your website, then this episode is for you. I will be talking you through 15 of the most recommended conversion rate optimisation strategies that our expert consultancy team suggests to people who request our free digital marketing review. Get the show notes @ https://exposureninja.com/podcast/189…
 
This episode's working title was simply 'the voices' because that seemed the best description! Over the last year particularly, there have been a LOT of free challenges, webinars, courses, downloads, you name it, promoted online. Have you noticed? And, often, these are created by people you don't know and have never met (but you fall into their ads…
 
Do you have an email list, but are unsure what you should send to your subscribers? In this episode, learn the different types of emails that you could be sending to your subscribers, to boost engagement and ultimately lead to more conversions. Get the show notes @ https://exposureninja.com/podcast/188/ Get a free review of your website https://exp…
 
You know when you get an email at 9.28pm and you need to reply instantly? Well, that was how this podcast with the lovely, honest, and fun Flo Carter aka @flocartereventing came to be. Flo has been a supporter of the podcast for a good while now, but it was one particularly episode that spurred her into action, the one all about how to pitch to be …
 
Learn what the future of SEO looks like for eCommerce businesses from Shopify’s Director of SEO. In this episode, joined by my special guest Kevin Indig, you will be armed with all the insights on how you can futureproof your business’ SEO strategy. Get the show notes @ https://exposureninja.com/podcast/187/ Get a free review of your website https:…
 
Have you seen Guides on Instagram? This relatively new feature provides a way for users of the platform to organise and group together content by whatever theme or idea they like. In this podcast, you'll learn all about the three different types of Guides you can create through Instagram, pick up some ideas about how you might be able to use them o…
 
Let's talk about Make It British, shall we? This fab business and community was created by Kate Hills with the simple aim of helping British-made brands grow, and she is passionate and then some about it! Kate shares her passion for UK made and how she came to setting up Make It British after working for two big high street brands who had their pro…
 
Learn in this podcast how to increase your email open rates, from crafting compelling copy to writing a killer subject line. See your email open rate soar. In this episode, you will be armed with all the knowledge you need, including real-life examples, to create emails that arouse curiosity and have increased open rates. Get the show notes @ https…
 
Do you want to work with a brand ambassador or an influencer? Do you want to be an influencer or a brand ambassador? Is there even a difference?! That's what today's podcast is all about! I regularly get asked this question, and it's easy to see why there's a confusion, because in many ways, they're very similar. However, there are reasons why you …
 
Discover the new metrics Google will be feeding into their search results algorithm and how you can optimise your website for this core vitals update. In this episode, I’ll be exploring what these new metrics are and how they will work. I will ensure you are armed with all the knowledge, tools and guidance you need to optimise your website ahead of…
 
Will Bees Bespoke is a well known British brand, based in Salcombe, whose beautiful bags are eye catching, easy to use, and have bespoke touches to make them extra special too. On this episode, I chat to James Marshall, co-owner of Will Bees Bespoke, about growing brands, social media, the future, and so much more. We discuss the transition between…
 
I had a message not that long ago from someone who was feeling a bit lost. Because usually at this time of year, they would be planning for things that, with the current regulations, are in doubt at best, and have already been cancelled at worse. Think shows, in person events, markets, all the things that are challenging at the moment. They asked i…
 
Learn the ways you can use Digital PR to increase links to your website and coverage to your business. In this episode, I’ll be exploring the different types of Digital PR you can apply to your business. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create a successful digital PR strate…
 
You are in for a treat today- if you love Verena aka Girl About The Yard on Instagram, you're going to adore this one! On this episode, I chat to Verena about, well, everything. From why she started the account to how it has grown, who she chooses to work with and spreading joy, being yourself and not following the crowd, hate vs. feedback, The Arc…
 
Learn how to create high ranking blogs that bring not only traffic and leads to your website, but also build up links as well. In this episode, I’ll be exploring the process you need to follow, including blog topic research, competitor analysis and how to format your content. Using real-life examples, I will ensure you are armed with all the knowle…
 
Have you ever wanted to be a guest on a podcast? Or have you ever wondered how a podcast host decides who to have on the show, and who to say 'no thank you' to? Well, I am about to lift the lid on it... because I think, as with so many things, it's useful to see it from both sides of the fence. You might be surprised to learn that I have a LOT of r…
 
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