show episodes
 
The Shift Show helps women in the food and wellness industry simplify, focus and scale their business to become majorly profitable (and fun). You can have a successful business, that you love without hustling around the clock. Each week listen for tangible advice + growth tips that give you the tools to change your business and your life. Get out your notebook and let's get started to join the new movement, The Social Shift.
 
Strategies and tools for running a better and more profitable affiliate gym. We share our mistakes and lessons learned building FitTown Jupiter (formerly CrossFit Palm Beach) in Jupiter, FL into a seven figure gym. Whether you want to create a gym with seven figures of annual revenue or just your dream gym that you love showing up to each day, we can help.
 
Welcome to the Living Superhuman Fitness Podcast where we take you inside our gym CrossFit Palm Beach each week. It’s here that we are creating new Superhumans every day; transforming peoples’ lives, helping them reach a level of health they never knew possible. We strive to answer your most burning questions on fitness, health, nutrition, training, motivation, mindset, lifestyle, and more. If you have a question, please email us at info@crossfitpalmbeach.com. You can also learn more on our ...
 
The Dead Of Summer After Show recaps, reviews and discusses episodes of Freeform's Dead Of Summer. Show Summary: Summertime in the Midwest means another season at summer camp for teens, which usually promises the campers and counselors such experiences as first loves and first kisses. This time, though, the anticipated summer of fun becomes a summer of terror in this drama series set in the late '80s. When a new owner reopens the previously closed Camp Stillwater, its ancient mythologies awa ...
 
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show series
 
In this episode of The Shift Show, I bring my husband, Dan Culver on to talk all about the time you spend in your investments. We’re opening up the conversation about how you can invest your efforts in the right things to help your business grow. You’ll hear: How much time it takes to have success What you can do to look at investments differently …
 
Great coaches and great leaders are those that can find the balance between seemingly opposing ideas or attributes. Great coaches know how to strike a balance between being caring and being commanding. They are great at building 1-on-1 relationships, but also great at managing large groups. They balance seriousness and professionalism with the abil…
 
I know, so many of you are in this situation. You glorify summer, but when summer hits the kids are home from school, you only have a few hours a day, and you’re frazzled and scrambling. In this episode i’ll give you 7 steps to having a successful CEO summer You’ll hear: How to do the best you can with the time you have How to be there with your ki…
 
Do you want to know what's the FASTEST path to 6 figures with a digital product? In this video you'll discover: 3 Paths to 6 Figures with a Digital Product PLUS What our schedule looks like with a 1:1 business and digital products What kind of what we do ourselves PLUS what we outsource How much we focus on social media and how much time we spend p…
 
Digital products are the best way to build a scalable online business now. They are the key to increasing your income, having a business that has freedom, and reaching your goals. In this special episode, you get to hear the live Quantum Launch event, where we discuss everything digital products and work freedom. You’ll hear: How you can show up to…
 
On Wednesday, July 7th, we will be launching the Rockstar Coaching Intensive. If you want to learn how to retain more members, improve your class and client experience, build a world-class coaching team, and finally get some freedom from your business, then this course is designed for you. It's the only coaches development course specifically desig…
 
Digital products are the best way to build a scalable online business now. They are the key to increasing your income, having a business that has freedom, and reaching your goals. In this special episode, you get to hear the live Quantum Launch event, where we discuss everything digital products and work freedom. You’ll hear: How you can show up to…
 
Building and maintaining a great coaching team is one of the toughest parts about being a gym owner. But it can also be one of the most exciting and rewarding parts of what we do. And while no team is perfect, being a part of a great team that is committed to growing and getting better every day is a game changer. For gym owners, great teams provid…
 
Digital products are the best way to build a scalable online business now. They are the key to increasing your income, having a business that has freedom, and reaching your goals. In this special episode, you get to hear the live Quantum Launch event, where we discuss everything digital products and work freedom. You’ll hear: How you can show up to…
 
I believe that the CrossFit Level 1, 2, and 3 courses are among the best certifications out there for coaches. CrossFit’s simple definition of fitness, their ability to teach coaches how to see, cue, and correct, and their formula of constantly varied, functional movements, at high intensity, is invaluable for all coaches to understand. But there a…
 
Digital products are the best way to build a scalable online business now. They are the key to increasing your income, having a business that has freedom, and reaching your goals. In this special episode, you get to hear the live Quantum Launch event, where we discuss everything digital products and work freedom. You’ll hear: How you can show up to…
 
Pat Barber is a former CrossFit Games competitor and gym owner, and currently owns Warm Up and Workout, a programming and lesson plan company for CrossFit Affiliates. He is also a CrossFit Level 4 Coach and continues to work as part of CrossFit Seminar Staff. Pat's desire to help people and live a values-based life is something that I believe all c…
 
You don’t have to spend a ton of money on ads to have big results. In this episode of The Shift Show, Dan Culver and I talk about how using a minimal budget can produce quantum results and what you should actually be focusing on when creating ads. You’ll hear: Common Facebook Ad misconceptions and how to get past them How to get the most return on …
 
If you feel like you have a invisible ceiling preventing you from having a quantum leap year, if you feel like you’re stuck in a plateau you may be experiencing an entrepreneur plateau. Many women have a laundry list of things to do on their plate that causes them to be at max capacity. In this episode of The Shift Show, I will talk about ways you …
 
The purpose of this episode is to talk about the pros and cons of personal training as well as group classes for getting people the result that they want, as well as when to know when clients are a better fit for PT versus group classes. Most coaches tend to skew towards one side or the other. They love group because of the camaraderie, energy, and…
 
In the second episode of a 2 part show, I talk with my mentor, James Wedmore all about being a digital CEO. Wa talk about what a digital CEO is and how you can step into the role your business needs to grow, while also giving you more TIME and energy. You’ll hear: What a digital CEO is (PLUS what it’s not) How to increase the value in your company …
 
When most people think of a leader, they think of someone is loud, outspoken, and very demanding of the people around them. Often this leader will have a title like business owner, head coach, manager, CEO, or captain. But leaders come in all shapes and sizes, and you don't have to have a fancy title in order to have influence over the people that …
 
Most gym owners have a clear idea in their head on what their business needs to look like in order for it to be successful and reach it's potential. But we often struggle to get our business partners and employees to work towards the vision that we see in our heads. This is often because we've never done a great job of spelling out what that vision…
 
When we design career opportunities for our coaches, we think of it as a 3-pronged approach. Group Classes 1-on-1 Training Non-Coaching Business Roles We believe that by balancing these 3 areas, we give our coaches the best chance of making coaching a sustainable career, where they can make at least $70K per year, in their first 5 years as a full-t…
 
We believe that full-time career coaches should be able to earn $70K per year within their first 5 years of coaching full-time. Why $70K? Because this is a number that will allow coaches to make coaching a long-term and sustainable career where they can cover all their basic needs, buy a house, and support a family in most areas of the world. In or…
 
In this episode of The Shift Show I talk with my mentor, James Wedmore all about how he went from being the YouTube guy to pivoting and creating a business around his passion for helping business owners grow their businesses. You’ll hear: How to make the decisions that serve your business and people The difference between the influencer and expert …
 
As we are currently in the process of hiring our next coach at FitTown Jupiter, it's become obvious that I have a very specific standard for what we are looking for in that next coach. We want someone who is a team player, we want someone who has experience and perspective, but most importantly we want someone who is psyched to work for FitTown for…
 
As a CEO, you already know the importance of time management and productivity. But many entrepreneurs are still working from a stressed out and tired state. It doesn’t have to be this way. In this episode of The Shift Show, I share 4 things you can do that are FREE and take less than 5 minutes to implement. You’ll hear: How to shortcut your results…
 
Many gyms have nutrition coaching as an option for clients, but most struggle to gain clients or to retain them once they’ve signed up. Danielle Bettigrew has been our nutrition coach at FitTown Jupiter for the past 3 years, and has helped hundreds of our members transform their bodies and lifestyles through nutrition. Recently, Danielle decided to…
 
You already have an amazing business but you’re finding yourself stressed out, overwhelmed, and you’re struggling to find a work/life balance. In this episode of The Shift Show, I talk about why some online entrepreneurs make a strategy work while others can’t, and what you can do to create balance in your life. You’ll hear: The new model you need …
 
Most gym owners are trying to wear too many hats, and end up doing a mediocre job at most things. The owners who realize they are taking on too much will often offload a lot of these administrative tasks to their coaches, only to realize that their coaches are even worse than they are at most non-coaching tasks. The owner ends up wasting a ton of t…
 
I have a lot of conversations with gym owners regarding the importance of lesson plans. Often times gym owners express hesitation in requiring structured lesson plans, because they feel it takes away from the coach’s ability to bring their own personality, creativity, and unique coaching skill set to the table. For years, my brother Tony resisted c…
 
Treat your business like a hobby and it will cost you like a hobby. Treat your business like a business and it will pay you like a business. In this episode of The Shift Show, I chat with Rea Frey about how you can transition away from side hustle and into a successful business. You’ll hear: What it means to treat your product like a business How t…
 
For many years at FitTown, we didn’t have a solid kids program. It was inconsistent and relied on a single passionate coach to keep the program going. If we're being honest, it wasn't a part of our core competency, and we usually offered it because a coach suggested it, or a parent asked for it, and we felt like it was something we "should" provide…
 
When you started your business you didn’t do it to be stressed out. You did it so you could have more freedom. So why is it that so often I find business owners in fight or flight mode? In this episode I will show you 2 ways to get out of that fight or flight mode so you can be your best self, both personally and in your business! You’ll hear: The …
 
Have you ever had a client that makes you cringe a little bit when you see their name show up on your class reservations? Are there clients that you just can't stand coaching or having in your classes? Do certain clients make coaching a chore for you? All coaches have clients that they don't connect with as well, and some coaches have clients that …
 
Most people are working with the 5% of things that makes the least amount of difference. This episode talks about the 95% of things that actually produce real results. You’ll hear: How to get more time in your business The difference between linear and quantum growth Why you’ve been having a hard time getting back more time in your business and lif…
 
Today’s episode is very different than what I normally do. We set up a camera and microphone to record a live sales training session we did with our general manager, Melissa, and our front desk manager, Rachel. Rachel is going to be taking on more no-sweat intros at FitTown Jupiter, and we wanted to record and share our training with her. This epis…
 
When you think of being relentless as a coach, what's the first thing that comes to mind? For me, I imagine the coach that is doing squat therapy with his client up against the wall. The client is struggling to hold the bottom of their squat for 30 seconds, as the coach expertly tweaks every joint to get into a perfect squat position. And I cringe …
 
Once a client has been a member with us for 3, 5 or 10 years, their goals and the type of coaching they need will have to evolve with them. The typical path for most gyms has been to try to give them more advanced or individualized programming, but for someone who loves being a part of the group setting, this isn't always the best solution. In our …
 
In this episode of The Shift Show, I talk with Dan Culver all about content around launches. We talk about what’s working in online business right now to grow your online business. You’ll hear: The trends that are working now How to get your people to take action now Why you need to stop chasing the 6 figure launch The decisions you need to make to…
 
I often hear from coaches who will share how they despise just being a cheerleader when they are coaching group classes. They tend to only enjoy classes if there is a lot of technical aspects to coach, and get bored or burnt out when the workouts tend to be simpler or more cardio-based. I'll be honest, whenever I feel like I am just being a cheerle…
 
A couple weekends ago, I went to a local coffee shop, and was surprised to see how in-your-face and aggressive some of their policies and signage was. There's nothing wrong with having rules or policies that hold your customers to a standard, but we should never get so focused on preventing issues from happening, that it takes us away from creating…
 
In this episode of The Shift Show, I talk with Katie Soy all about her new book, The Firefly and the Storm. We talk about trying to fit a mold to fit in and breaking that mold to stand out. You’ll hear: Failure and perfectionism and why they play part in your business Why you should own what makes you different What conversations parents should be …
 
Many gym owners want to help their coaches make a career out of coaching, but struggle to help them build their book of business. If the gym is solely responsible for selling clients personal training packages and individualized programming, it will be a constant uphill battle for both the coaches and the gym owners to create careers. Sales is ofte…
 
In January of 2020, when the economy was strong and most people didn't know what COVID was, most micro gyms were already underpriced. Even if these gyms were to fill their facilities to capacity, the numbers wouldn't work for them to pay their coaches what they deserve, and pay themselves a sustainable living. This is especially true in barbell-bas…
 
As a group class coach, improving your public speaking and communication skills is one of the best things you can work on to become a better coach. It doesn't matter how much knowledge you have stuck in your head about training, nutrition, or mindset. If you can't communicate it to your members effectively, then your impact will be limited. For nea…
 
Do you have no problems producing amazing content when it comes to social media but struggle with finding the words for your emails? If you want people to buy your product or service, then you know the importance of building your list. In this episode of The Shift Show, I chat with Liz Wilcox all about packaging your magic into email form so you ca…
 
On our mission to help professionalize the coach and provide career opportunities to coaches, we've found that one of the biggest obstacles to creating career coaches is burnout. Burnout can show up in a number of different ways. Sometimes it is self-inflicted by successful coaches who don't prioritize their schedule or don't communicate well with …
 
Over the last few weeks, we've been doing class evaluations at our gym, where our head coach will take notes and provide feedback to each coach on a given class. Recently we've been pairing up coaches with one another, so in addition to getting feedback from one of their teammates, they also get to be the one observing and giving feedback as well. …
 
Why do some people’s business take off while others feel like it’s a struggle? If you want quantum results, you have to do something different. In this episode of The Shift Show, I talk with my husband and business partner, Dan Culver, all about what it takes to design a marketing strategy that is designed for YOU. You’ll hear: The biggest problem …
 
We recently listened to an Active Life podcast, where Sean and Larry were discussing member reactions to culture changes. They were discussing how gyms will often lose veteran members or even coaches, as they shift their culture away from hardcore workouts, to a more sustainable, holistic, and higher-touch fitness experience. We experienced these s…
 
Have you ever felt restricted with your programming or workout designs? Are there movements or workout formats that you have considered programming for your clients, but you decide against because they don’t seem sexy enough, or are outside of what you would have typically programmed in the past? About a month ago, we had the realization that we we…
 
In this episode of The Shift Show, I talk with Damona Hoffman about her transition from the corporate world to the world of entrepreneurship. We talk about the importance of setting boundaries in your business and the importance of having your partner on your side. You’ll hear: How to allow yourself to take opportunities as they come The 4 pillars …
 
Charlie Lima is back on the show to help you fill your personal training schedule, and run a successful personal training business. In this episode, he teaches you how to price your sessions, and how to know when to raise those prices. We discuss how he uses the Inbody machine to provide feedback and add value to the personal training experience, a…
 
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