show episodes
 
Each week, the Ignite Digital Marketing Podcast digs into the digital strategies and tactics that help healthcare organizations accelerate growth. In 10-minute episodes, Cardinal’s digital marketing experts share the latest SEO, PPC, and paid social strategies, news, and tools that will help you build your digital presence and attract more patients.
 
Leading with Health is the podcast where women dive into societal change through the lens of healthcare. It is for women who want to create a healthcare system that actually cares - and if we have to dismantle the patriarchy to do it, even better. If you like science and healthcare and want to make the world a better place, then this podcast is for you. Host Jennifer Michelle has a Master’s in Public Health and Epidemiology, is a certified EMT, and is President of Michelle Marketing Strategies.
 
Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
 
Internet marketing and branding for doctors and healthcare ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understan ...
 
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show series
 
LinkedIn is possibly one of the most underutilized yet powerful tools for a medical practitioner to build a network and reach their audience. So let’s get that tool in your hands so you can get ahead of the curve. When you learn to leverage LinkedIn, you’ll find that more and more people will come to you. Whether you’re just starting to build your …
 
As a healthcare marketer, how do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement and conversions, determining marketing ROI can be difficult if you don’t have a plan. In this episode of Ignite, our hosts, CEO, Alex Membrillo, and VP of Ana…
 
Kristy Dickinson, Founder of Chronically Simple, is dedicated to helping patients become active members of their healthcare team. Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarketingstrategies.com, tweet me @MMSJennifer or find me on Instagram @LeadingwithHealth. And be sure to stop by…
 
Your patients are talking, connecting, and engaging on social media everyday; but are you a part of their conversation? It can sometimes feel like there isn’t a ton of value in focusing on social media, but in this episode you’ll see that it is vital to the life and success of not just your practice, but your overall message and thought leadership.…
 
Why does link building matter for your healthcare organization? You don’t just need patients to find you; you need Google to find you and source you as a credible, trustworthy, and authoritative site. Our hosts, CEO, Alex Membrillo and SEO Director, John McAlpin, discuss specific strategies and tactics healthcare marketers can use to develop their …
 
“Your patient’s success depends on the success of your practice.” In this episode you’re going to learn that you have control over your own reputation and therefore the success of your urology practice. Do you love what you do? Do you come into work smiling? If you put this marketing guide into practice, and build your network and rapport, your pat…
 
What is it that makes your healthcare organization stand out in a crowded digital atmosphere? Defining your unique selling proposition (USP) is the first step in determining what makes you different and why patients should choose to visit your practice. If you can't identify your USP, you'll have a hard time convincing patients to visit your practi…
 
Google’s algorithmic strategists continuously refine their approach. They have thus given us Smart Bidding. Essentially, smart bidding uses artificial intelligence (AI) to supercharge your auction strategy - your ads will appear for interested and highly targeted users. Smart bidding is the future of digital advertising. Listen to our hosts, Cardin…
 
Ann Messer, MD, joins me to talk about providing medical education across cultures. Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarketingstrategies.com, tweet me @MMSJennifer or find me on Instagram @LeadingwithHealth. And be sure to stop by my site and download my white paper, Great to…
 
As a Med Spa owner, how are you driving patients? Getting out of the, ‘If I build it they will come mentality,’ it’s really what you do with your social media, content, and consumer engagement that will bring you success in this field. So when it comes to marketing strategies, where do you start and how do you do it right? Dive into this episode to…
 
In this episode of Market Savvy Conversations, Megan Walker interviews Yianni Serpanos, CEO of HealthTechX and Coreplus, on: Opportunities for innovation - adding virtual health services to existing health / medical practices Running a 100% virtual health practice Technology that makes virtual health delivery possible Opportunities to work where yo…
 
Why are you sending a request for proposal (RFP) to a marketing agency? Your healthcare organization is probably looking for a quality partner to enhance your strategy and help you get patients the care they need. Listen to this episode of Ignite as our hosts, CEO, Alex Membrillo and SVP of Healthcare Marketing, Lauren Leone, discuss how to create …
 
Dr. Roxie Mooney of Legacy DNA shares how innovative healthcare startups can position themselves for success. Full show notes here: https://michellemarketingstrategies.com/roxie-mooney-on-strategies-for-successful-healthcare-innovation/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarket…
 
Since Google began, they’ve had the goal of becoming more conversational in their search queries. Instead of forcing users to search with specific keywords, they want to make search more chat-friendly and easy to use. At the Google I/O Developer Conference in May 2021, they released two new conversation technologies: LaMDA (Language Model for Dialo…
 
In our inaugural video show / podcast interview, Megan Walker from Market Savvy talks to Dr Chris Moy who is a General Practitioner, Vice President of the AMA and Lead for the Digital Health Agency. Megan and Chris talk about: The role of the Digital Health Agency Protecting against cyber security threats Opportunities relating to digital prescribi…
 
To help patients in the digital era, you need to be able to reach them online. One of the best ways to do so is through social media and, more specifically, Facebook. If you want to maximize your healthcare organization’s reach, build brand awareness, and nurture prospects until they’re ready to visit your office, then you need to consider Facebook…
 
Board-certified psychologist Dr. Huong Diep joins me to discuss pregnancy loss in the transgender community. Full show notes here: https://michellemarketingstrategies.com/huong-diep-pregnancy-loss-transgender-community/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarketingstrategies.com…
 
For an industry that depends on the ability to reach people and provide care, healthcare still struggles to keep up with the latest digital marketing trends. Marketing technologies can help your healthcare organization elevate the patient experience and drive serious bottom-line results. Cardinal Digital Marketing CEO, Alex Membrillo, and SVP of He…
 
If healthcare organizations want to rank on the first page of Google, they need a solid SEO foundation. That means having a scalable, organized, and efficient website that supports your content strategy and a strong backlink portfolio that tells Google your website is reputable. In this episode of Ignite, CEO, Alex Membrillo, and SEO Director, John…
 
A recent study shows that COVID anti-vaxxers are not all the same - and they may not even be anti-vaxxers. Full show notes here: https://michellemarketingstrategies.com/what-to-do-about-covid-anti-vaxxers/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarketingstrategies.com, tweet me @MM…
 
The COVID-19 pandemic has fundamentally changed the way people receive care, and an unprecedented number of providers and patients have tried telehealth. As we adjust to post-pandemic life, many are questioning telehealth’s staying power. Will consumers continue to use virtual care? In this episode of Ignite, CEO Alex Membrillo and SVP of Healthcar…
 
Sick of running around, having to answer to someone, and experiencing burnout because of the nature of your job? Then it’s time to start paving your path to building the medical career that you love. Now that you’ve set your mind around it, the next question is, how do you start? You’re in luck! Because today Dr. Andrew Tisser joins us to give us t…
 
Jennifer Nelson Carney explains the Federal and State changes that allowed for a nimble response to COVID. Full show notes: https://michellemarketingstrategies.com/jennifer-nelson-carney-on-healthcare-regulations-and-covid/ Quick side note … we accidentally used the word “respirators” when we should have said “ventilators,” so please don’t laugh to…
 
TIME is our most valuable resource. That’s why we must learn how to use it properly. Instead of wasting our time on things that would not benefit us, let’s choose to focus our time on personal development and productive things. Let’s choose to use our time wisely, but using our time wisely doesn’t mean all we’re going to do is work, work, work -- w…
 
Conversion rate optimization (CRO) is more than just design or analytics. It's about understanding human behavior centered around motivation. As a healthcare marketer, you want to make it easy for a user to convert into a patient. By creating ads, landing pages, and content that appeals to people’s aspirations, you’ll be able to persuade them to ta…
 
Almeta Cooper, principal of The AECooper Group, joins me to discuss environmental health and health equity - because your zip code predicts your health better than your DNA. Full show notes here: https://michellemarketingstrategies.com/almeta-cooper-environmental-health-social-justice/ Need help growing a business or organization in the healthcare …
 
In the healthcare industry, inbound phone calls have always played a significant role in the patient’s journey. By tracking calls with a dynamic solution such as CallRail, you can not only improve your practice operationally, but you can also use data synced to Google Ads and Google Analytics to optimize your ad campaigns in real-time. In this epis…
 
Kenneth is the VP of Marketing for Text Request, an online business texting service. He’s won awards for his work in sales and psychological research. He’s also worked with many businesses, from pre-launch startups to billion-dollar companies, to help them achieve their goals. [00:01 – 09:03] What is Text Request? Kenneth explains what they do at T…
 
Dr. Rhonda Collins, Chief Nursing Officer of Vocera Communications, joins me to talk about the impact of cognitive burden on nurses. Full show notes here: https://michellemarketingstrategies.com/rhonda-collins-nurse-cognitive-burden/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarketing…
 
As search algorithms have become more sophisticated and able to provide better results, user behavior has evolved. Instead of searching with fragmented keywords, longer, more conversational queries are now the norm. Google trends analysts note that about 15% of daily searches have never been searched before. CEO, Alex Membrillo and SEO Director, Jo…
 
Dr. Grace Colón of InCarda Therapeutics shares how patient-led treatment is creating a whole new world in chronic disease management. Full show notes here: https://michellemarketingstrategies.com/grace-colon-patient-led-treatment/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarketingstr…
 
When people think about marketing and branding, they get confused. They have misunderstandings that these two are the same, but the reality is, they are two very different things! But what makes them different? Join us as we unravel the true meaning of marketing and branding. We also talk about why you need to build your brand constantly and how ma…
 
Research shows that 60% of patients have decided against a healthcare provider based on negative online reviews. Your online reputation is too important to neglect. It influences patients’ perceptions of your brand and determines if they’ll choose your healthcare organization when conducting research online. SVP of Healthcare Marketing, Lauren Leon…
 
Cathy Ferree, President and CEO of Indiana State Museum and Historic Sites, shares how museums can serve as public health educators. Full show notes here: https://michellemarketingstrategies.com/cathy-ferree-and-the-fix-opioid-crisis-museum-exhibit/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@m…
 
Scott Burgess is the founder and host of the Healthcare360 Podcast, where he discusses topics surrounding the healthcare system in the US market today. He orchestrates a diverse, raw conversation while exposing what is really going on behind big healthcare and offers insight on how to fix it. In this episode, we dive into Scott’s process as a conte…
 
In July, Google Ads will be rolling out a new update for its platform. They are taking away broad match modifiers and replacing them by expanding phrase match. By doing so, advertisers will be able to target a more-specific audience; their ads will match the intent a user is searching for. CEO, Alex Membrillo and VP of Paid Media & Analytics, Rich …
 
Healthcare and politics both suffer from a lack of communication. No one knows how to connect - but marketing research skills can help bridge the divide. Full show notes here: https://michellemarketingstrategies.com/how-to-connect-despite-very-different-viewpoints/ Need help growing a business or organization in the healthcare sector? Reach out to …
 
In the past year, the healthcare industry has experienced tremendous uncertainty and economic instability. Many questions remain on what the future of healthcare looks like and how marketers can connect with healthcare consumers. To help healthcare organizations navigate these challenging times, we conducted a survey with more than 100 healthcare m…
 
Marinah Farrell discusses midwifery in North America and the special history it has for Native American communities and communities of color. Full show notes here: https://michellemarketingstrategies.com/marinah-farrell-on-midwifery-in-north-america/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@…
 
People might not know who they are, but administrative professionals are the heroes behind keeping the practice intact and ensuring that they stay afloat and maintain their day-to-day operations. Our guests for today are Brenda Messick and Marcus Bullock. They are expert Medical Practice Administrators, and together they combine over 40 years of ex…
 
Google has big things planned for 2021. Several updates that have been postponed due to the pandemic are finally making their debut. Cardinal’s Director of SEO, John McAlpin, reviews Google’s mobile-first indexing and ranking shift and the upcoming Core Web Vitals update. Both will impact healthcare organizations and you need to get your website re…
 
Reviews are essential to the growth of your online presence, but it’s not the only purpose. With the help of reviews, we can also improve our business. By receiving client feedback on what we are doing wrong or are doing poorly, we can immediately pinpoint and plan a solution for these shortcomings. On the other hand, when we receive positive feedb…
 
Personalization algorithms provide curated experiences based on what we’ve done in the past. But in the future, will we prefer surprises? Full show notes here: https://michellemarketingstrategies.com/will-the-future-be-about-creating-surprises/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michel…
 
Smart marketers know it’s not SEO versus PPC; you need both. Alex and Lauren discuss how these two foundational tactics work together to increase brand awareness and your visibility on search. They answer the top question people ask: Where do I start? And outline an approach that marketers can use to build their SEO and PPC foundation and prioritiz…
 
Dr. Brent Lacey is the first recurring guest on the podcast. In his previous guesting, we talk about Debt, Burnout & Practice Management. Missed that episode? Click here to listen. Dr. Lacey founded The Scope Of Practice website as well as the podcast. His goal is to help physicians learn how to manage their businesses successfully and master their…
 
Jhaymee Tynan joins me to discuss the future of healthcare leadership and how her sponsorship initiative, #100×2030, can make it happen. Full show notes here: https://michellemarketingstrategies.com/jhaymee-tynan-healthcare-leadership-mentorship/ Need help growing a business or organization in the healthcare sector? Maybe you're looking for an enga…
 
The battle that has been brewing between Apple and Facebook is coming to a head and marketers need to prepare their digital advertising campaigns. As Apple’s iOS operating system upgrades to version 14, it is introducing privacy policies that will affect how Facebook handles ads. Our Director of Paid Social, Landon Daugherty, reviews the changes an…
 
If you worry about sounding salesy, here's how to make sure marketing for your healthcare company is always ethical. Full show notes here: https://michellemarketingstrategies.com/is-your-marketing-ethical/ Need help growing a business or organization in the healthcare sector? Maybe you're looking for an engaging and enthusiastic speaker? Either way…
 
Today’s guest is Dr. Jimmy Knott, and in this episode, we talk about personal leadership development and how you can become a highly effective leader. Since high school, Jimmy keeps finding himself in leadership roles, which continued throughout his career. Today, Jimmy continues to develop himself to become a better leader and helps others develop…
 
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