show episodes
 
Are you building an ecommerce business? Each Thursday, Kevin Sanderson shares what he has learned going from a full-time corporate job to being an independent, full-time ecommerce entrepreneur. Follow along as Kevin shares what he has learned selling on Amazon in ten different countries and brings on subject matter experts to help you build an ecommerce business that you can be proud of.
 
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show series
 
Selling on Amazon is, in my opinion, an overall positive experience. Yes, there are some frustrations that come up from time to time…. But what happens when things go from frustrating to just downright bad (and you might need to get a lawyer involved). In this episode I am happy to bring on attorney CJ Rosenbaum who focuses on helping Amazon seller…
 
I’m excited to bring on Sharon Even for an interesting discussion on what to do when things are changing in the world (which it seems to be a lot of that lately). Sharon brings a unique entrepreneurial background, dating back to negotiating with suppliers at 10. Where there is change, there is opportunity... Connect with Sharon YouTube Seller Sessi…
 
An often overlooked marketplace is Australia. It is relatively new and is rapidly growing. I am excited to bring on Jon Tilley from ZonGuru. He presented an interesting perspective on going after larger markets in Australia than I had heard before. Connect with Jon ZonGuru Instagram Blog Ready to level up your ecommerce business? Check out the upco…
 
One of the most important and foundational strategies you can do to grow your sales on Amazon is by running paid ads. If done well, PPC can be the best way to profitably drive sales and growth. However PPC can also be a drain on your budget if not done well. To talk about profitable strategies for PPC, I am excited to welcome Ritu Java from PPC Nin…
 
One of the best (and most underrated) ways to grow is by masterminding with others. I am excited because I have gotten the chance to see first-hand the power of connecting with others in masterminds from my two guests John Spellman and Brian Reintgen. They have taken part in a couple of masterminds I have been involved with or hosted, and I have se…
 
One question I get frequently is about bookkeeping. Starting out you can pull a couple of reports and throw them on a spreadsheet and be ok (probably). As you get bigger and add more channels, your business becomes more complex, and so does the amount of time you have to spend on bookkeeping (especially if you have multiple currencies). I have foun…
 
In today's episode, we are having a repeat guest to talk about having a profitable exit. He is also the author of the recently released book, "The Exitpreneurs Playbook." So, if you are interested in selling your business, now or in the near future, this one is for you. You can easily get the book by going to this link The EXITpreneur's Playbook Co…
 
As I write this, last month I hosted the PPC Mastery Summit for the second time. It was an incredible event, and in this episode I share with you some actionable takeaways I picked up from our incredible speaker lineup. Then I also peel back the curtain and share with you some behind the scenes lessons that I learned from running the event. And eve…
 
Just as Amazon acts like a search engine, Google is definitely a search engine, and it is the largest search engine there is. To talk about ways to profitably reach people on Google who are searching for products just like yours, I am excited to welcome Ilana Wechsler from Teach Traffic. Originally I met Ilana at a conference, and she was a speaker…
 
In this episode, I brought on Troy Johnston from Seller.Tools. Troy and I were co-contributors to a blog put on by the folks at Payoneer. Troy and I discussed his story of getting into ecommerce and eventually founding Seller.Tools. One of the features they are known for is their ManyChat automation for Amazon sellers. This is a subject I have tend…
 
I am excited to bring on a 7-figure seller who recently left a safe, well-paying government job to go full-time on his Amazon business. In this episode, we dive into his mindset and find the things he has focused on to become successful. Join the conversion over at the Maximizing Ecommerce Facebook Group…
 
Being in the internet world for five years can seem like an eternity to some people. Recently I shared the “virtual stage” with Steve Simonson, who has been in the internet arena since the mid-90’s. Steve is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past three decades. In this episode, we talk ab…
 
It is always funny hearing the success stories of others and diving deep into what has made them successful. I am excited to bring on long-time listener, Shannon Schewe, who is crushing it on Amazon, and she discusses a big milestone she recently hit. Ready to take your PPC campaigns to the next level? Last year over 500 people attended the PPC Mas…
 
Matt Uhrich was looking to make a change in his life and ended up selling on Amazon. He didn’t just sell… he crushed it. We met at Sellers Summit in 2019, and he shared the CRAZIEST story of a lightning deal (during the peak of Cyber Monday) that I have ever heard. Even outside of that crazy day, Matthew is both successful and humble, and he has a …
 
In this episode, we got the chance to chat with Amy Wees about how she invented (and patented) a product to solve her own problem. She has built quite the empire both on Amazon and in retail. Connect with Amy Amazing at Home LinkedIn Amy’s Facebook Group How can I help you on your journey? Book a consulting call so I can help you get closer to your…
 
In this episode, I got the opportunity to sit down with one of my clients, Ryan Fritz to learn more about his story of building a multiple 7-figure ecommerce business. His business model is unique (by the standards of Amazon-focused sellers) in that he is almost completely off-Amazon (he enlisted my help to grow there), and he manufactures his own …
 
Almost two years ago I decided to hit record and launch a podcast. Wasn’t sure how long it would last, and here we are… the 100th episode. It has been a great ride, and I am honored that you have been part of it! In this episode, I am going to take you behind the scenes and share a sampling of the people who have helped me along the way. Although I…
 
I am excited to welcome a client of mine to the podcast, In this episode, 7-figure seller David Kopacz comes on to discuss his journey in ecommerce, and he shares how expanding internationally was the best investment he made in his business last year. He is an all-around good guy, and he shares some seriously good wisdom... Would you like to go int…
 
Almost 20 years ago, I remember watching the finale announcing the winner of the first American Idol, and you may recall this is the moment that Kelly Clarkson got her start. At the time, I remember being impressed with the poise and confidence of the runner up, Justin Guarini. Justin was able to command the stage with his presence and confidence e…
 
Super excited to have two individuals who are both entrepreneurs in the truest sense, Melanie Shabangu and Dr. Angelos Katsaris. They are the co-founders of Avask Accounting, one of the most respected accounting firms that serves Amazon sellers who are selling in Europe. We spent little time talking about taxes and focused more on their entrepreneu…
 
Last year, I hosted 4 virtual summits on a variety of topics to help ecommerce store owners. I found it to be one of the best ways to grow an email list and your brand authority while truly serving others. It occurred to me that this model could also be great for ecommerce sellers as well. So in this episode, I brought on the host of the Virtual Su…
 
Sometimes we hear some big numbers on Amazon, and it can be inspiring about what is possible. What is more impactful than just hearing the numbers is knowing the story behind the numbers, and what you can apply to your business. In the latest episode of the podcast, I am excited to bring on Mike Begg. We had shared the “stage” together at a virtual…
 
On this show, we talk a lot about Amazon and how to grow your sales on Amazon. In this episode, I bring someone on whose sales are not just off Amazon, but off of all marketplaces. And she is crushing it! Connect with Natalie Mounter Totally Dazzled Connect with Kevin Sanderson Learn how to build your own international selling empire on Amazon…
 
When selling on Amazon’s international marketplaces there are some hidden costs with managing foreign currencies. With the right strategy, you can keep more profits in your business, but with the wrong strategy you could be losing out on money (and no one even tells you). To walk through strategies on international currencies for ecommerce sellers,…
 
Expanding to Amazon Canada is one of the best (and often overlooked) ways for Amazon sellers to grow the sales of the products they are already selling. In this episode, I share how you can build your own sales channel on Amazon.ca. This episode is an excerpt of a presentation I gave on June 1, 2019 in Miami, Florida USA to the Wizards of Amazon Gr…
 
The great thing about the internet (and especially Amazon) is that you have the ability to get your product in front of a lot of potential customers. Unfortunately, you don’t get to speak with them. Your listing has to do the talking for you. That is why it is critical that your listings sell the product. Otherwise, potential buyers could continue …
 
In this episode, I bring on multiple 7-figure seller, Jonathan Ross, who is absolutely killing it on Amazon, and is on an impressive growth trajectory. I got to know Jonathan because he was a client for my expand internationally service. What he has built with his business is impressive, and we can all learn from his success. Connect with Jonathan …
 
The world has been moving more and more to buying things online. Ecommerce is taking a larger portion of overall retail sales each year. Does that mean that brick and mortar retail is dead? Absolutely not. To talk about potential opportunities to take your products to in-store retailers, I brought on Talor Ofer from Retail Empire. Connect with Talo…
 
Each year it can be fun having a discussion about what works and what are the strategies and tactics going into the new year. I am excited to welcome serial entrepreneur Kevin King to talk about what he see for 2021 and beyond on Amazon. Connect with Kevin King Kevin on Facebook Connect with Kevin Sanderson Join the Maximizing Ecommerce Facebook Gr…
 
Amazon continues to be the major player in ecommerce, but Walmart is certainly giving them a run for their money as Walmart.com starts taking an increasing share of the growing ecommerce industry. Selling on Walmart.com can be a great way to grow your sales, but it is not as simple (or as widely known) how to get started on Walmart. To create clari…
 
Fresh off the airing of her episode of Shark Tank (Friday, December 11), Click & Carry founder Kim Meckwood comes on to discuss what it was like being on show, the process for getting chosen, and what it is like to swim with the sharks... Connect with Kim Click & Carry CNBC article about Kim on Shark Tank Connect with Kevin Join the Maximizing Ecom…
 
Running a business can be full of ups and downs, and as they say, it is not the cards you dealt but how you play them. In this episode, one of my clients from done-for-you service comes on to discuss how she has adapted to the changes to her business in 2020, and how selling internationally in places like Canada have helped her keep the business mo…
 
Selling on Amazon’s international marketplaces like Germany, France, and Italy can be a great way to increase the sales of the products you already sell. The challenging part is that you must communicate with the customers by translating your listings in a different language that you might not be familiar with. To better understand how to get a goo…
 
In this episode, veteran digital business owner, Corbett Barr, comes on to discuss his long and winding career in the online world from working for the corporate world to being in a startup to going more towards the solopreneur route. Corbett has a wealth of knowledge and wisdom, and his group, Fizzle, is what helped me find my way from breaking fr…
 
Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Due to t…
 
What you do now can have a profound impact on how things go in the future. Even though we haven’t gotten through this year, now is a great time to start thinking about how to approach next year and set up your goals and plans for growth. Resources Mentioned Download the International Checklist Facebook Group Subscribe to Maximizing Ecommerce on App…
 
In this episode, I got the opportunity to chat with serial entrepreneurs, David and Ken, who own and operate multiple 6 and 7 figure ecommerce businesses. Listen in as we talk about the journey to creating your own financial independence and designing a career in ecommerce that is meaningful to you. Connect With David & Ken Firing the Man Podcast C…
 
Physical products are a great way to build a business, and in the online world, it almost seems like people are either physical products (ecommerce) or digital products people. But the reality is that you don’t have to be one or the other… You can be both. It can be easy to think that digital products only work to make money online or weight loss n…
 
Would you like to hear from your potential customers who can give you feedback into what they like (or would change) about your product titles, images, and other important aspects? In the old days to get market research you would have to hire those people who would walk around your local mall and ask you to take a survey… Now we have options to get…
 
Expanding on Amazon’s international marketplaces is one of the best ways to grow your sales using the products you already have and your existing Amazon marketing skills. Most people tend to look in North America and Europe for their growth (which makes sense because the language and culture is similar, if not the same). However, some markets may f…
 
Many ecommerce sellers have aspirations of one day selling in big box retail stores, and most of these brands tend to start on Amazon and then eventually branch out to some brick and mortar stores once they have some experience selling on Amazon. My guest, Nanette Hunter, actually went about it the other way around… she started selling her products…
 
My guest Mina Elias has built his own supplements empire on Amazon around a passion of his. He comes on to share how he came up with the formula for his first supplements (by solving his own problems), and he also shares some unique strategies for how he runs his Amazon Sponsored Product Ads. Connect With Mina Elias Mina’s Facebook Mina on Instagra…
 
In the eCommerce space, we talk a lot about top-line sales, which is an important topic. No sales = no business. What is even more important is what is left over after your costs… your profits. To discuss ways of finding profit opportunities in your business, I am excited to welcome Yoni Mazor from GETIDA. Connect With Yoni Mazor Prime Talk Podcast…
 
Selling physical products is a great way to grow a business and a brand. Sometimes in the online world, there can be a feeling that there are two types of businesses - ones that sell physical products and ones that sell digital products. The truth is you can do both, and adding physical products can be a great way to support (and fund) the growth o…
 
The holiday season is generally the busiest time of the year. Even during a “normal” year, there is a lot of prep that goes into making the most of the holiday shopping season. To help you maximize your results, I am excited to chat through some tips to make this the best holiday season and avoid some of the potential pitfalls that we could be faci…
 
So much focus is put on Sponsored Products that it can be easy to forget about Sponsored Brands. There are actually a lot of opportunities with Sponsored Brands that you might just be leaving on the table, and Amazon keeps adding new ways to advertise with your customers. To talk about some of the newer features of Sponsored Brands, I am excited to…
 
Many people do not realize that YouTube is actually the second largest search engine after Google. And if you understand platforms like Amazon, YouTube is not as much of a learning curve as one might think. Users enter keywords to find information just like customers on Amazon enter keywords to find products. YouTube might just be one of the best w…
 
I’m excited to bring on Steven Pope from My Amazon Guy to share insight into some of the newer (and often unknown) features on Amazon to optimize the results of your catalog on Amazon from search. About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years f…
 
Oftentimes people will ask me about selling in Mexico or in other Latin American countries on marketplaces like Mercado Libre. This can be a great way to add to your international expansion for your ecommerce brand. To help sort this all out, I am excited to bring on Aleksejs Leal who has extensive experience selling on Amazon Mexico and Mercado Li…
 
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