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Evaluating your performance should have ASSETS as a starting point if you want to build long-term profitability and stability. At all times, you must focus not only on day-to-day tasks in your business but on developing assets that move the needle in your business and provide a stronger and stronger foundation for growth. The 5C framework can help …
 
There are so many things you can do on Instagram. But what is it that is actually working? Right now. Jenn Hermans shares her business story and update all of us on what's currently working on Instagram and helps you decide, where you should focus. Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Her blog…
 
Do you want to be your own boss and the one calling the shots? To select who you work with, when you work and where you work? Do you want to break the financial glass ceiling and have no limits to how many people you can impact and how much money you can make? Here is how you prep before taking the leap! Join us in the Course Creators Café: https:/…
 
Have you ever set goals that you didn't hit? Do you sometimes experience a lack of motivation or do you procrastinate a lot? Or in other words: Are you living the life of your dreams - or are you simply dreaming the life you want to live? Cliff Ravenscraft gives you the real reasons and a framework to achieve your goals and know you are pursuing th…
 
Are you getting everything out of your ads that is possible with the budget you are investing? Bob Regnerus shares his wisdom on: How to use the Customer Awareness Timeline to make sure the right audience sees your ad at just the right time How to hook audiences with the right content at the exact right time using compelling storytelling and copywr…
 
Coaches often struggle with one of two problems: finding enough customers or being fully booked and not having time for more customers. AKA they experience a lack of growth, lack of flexibility - and impact fewer people than they feel they should. They know creating an online course could solve that - but there are just so many new things to learn …
 
If you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience. AJ Wilco guides you to know exactly when to use LinkedIn Ads and how. Full shownotes and links at malenebendtsen.com/podcast…
 
Creating content is time-consuming but also one of our best strategies for visibility and pulling people into our business and communities. In this episode, I share ideas on how you can repurpose your best content to reach even more eyeballs - and ears - spending a minimum amount of time. Learn the 4 unexpected reasons why you should consider repur…
 
Allie Bloyd is a local marketing expert helping local business businesses and marketers maximize their return on investment by implementing new technologies, marketing strategies, sales processes, content plans, and more. No worries, you can easily apply her framework to your online course business. In this episode The difference between an offer a…
 
One of the things we lost in 2020 was the belief that creating detailed plans makes sense. Everything changed a million times for many business owners and many had to pivot and reinvent their business completely to survive. The fundamentals of marketing haven’t changed. And some trends in the marketing area are rooted way back before the pandemic. …
 
In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches keep your ranking at a high level. Self-publishing authors, pay attention because this can be a game-changer for you! In this epis…
 
EPISODE 22 Title How to keep your email subscribers and customers engaged using ads If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to go live have very little to do with camera tips or which buttons to push. Instead, it has everything to do with HOW YOU show up on camera. In this episode, I tal…
 
Putting more effort into developing a relationship with the people already in your world can have a significant impact on your total revenue. In this episode, I share how you can use ads to increase your revenue by raising engagement among your email subscribers to convert them to customers - and among your customers to move them faster to their go…
 
Pinterest is in my opinion an overlooked and under-utilized platform that by many a marketer is considered most relevant for planning weddings, gardening, and cooking. Marketers are missing out on the potential of the rapidly growing platform due to one BIG misconception... In this episode Why Pinterest grew 38% in just one year Pinterest is not a …
 
As a branding expert, Keenya Kelly helps business owners at all stages to develop million dollar brands. Earlier this year, Keenya more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy. She then grew her audience on TikTok to more than 70k followers - in 5 months! Should you include TikTok in your …
 
The truth about what stops entrepreneurs from success If you are an entrepreneur, I am sure you have experienced being stuck from time to time. In this episode, I talk to Andrew and Pete about the fears and internal struggles that are often stopping entrepreneurs from success. Though we discuss topics like profit, leadership, human marketing, time …
 
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is all about which content people will find when they type in a keyword, a phrase, or ask a question in their internet browser - and how you make sure YOUR people will find you. This episode is…
 
In this episode, we are going to learn how to “Marie Kondo” our e-mail list using her method of organizing known as the KonMari method, and consists of gathering together all of one's belongings, one category at a time, and then keeping only those things that "spark joy" and choosing a place for everything from then on. If you take just ONE thing a…
 
In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers. Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer s…
 
A great way to position yourself as an expert within your field is to become an author and publish your non-fiction book. But what does it take to sell self-published books on Amazon? Episode links Podcast Website FREE course to create the PERFECT BOOK Marketing Made Human Facebook Group Book: Marketing Made Human Facebook Page Instagram LinkedIn…
 
In this episode, Rob Balasabas shares his approach to creating video content and what he learned on his own journey to grow and connect with an engaged audience. Links Full show notes and link list Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedInBy Malene Bendtsen
 
Chatbots can help you automate your business which is key to being able to scale your business efficiently. But do you really want a robot to run your business and build your brand? Kelly Noble Mirabella shares how to use chatbots and more specifically Facebook Messenger to create a human connection to your audience. Links Podcast Website Marketing…
 
In this week’s episode, I’m talking to Ray Edwards. Ray is a Communications Strategist, Copywriter, Speaker, and author and we are talking about how to connect with people and be a shepherd to your flock through copywriting. In this episode Why COVID-19 will be a kickstarter for online businesses Victim or Victorious - how to manage panic and fear …
 
In this episode, I point out 3 main reasons to why you may struggle in your communication. Fear of rejection sparks a perceived need to satisfy what we think others want to hear. Also, we learned marketing and selling is about showing our best side and only those, hiding the rest. I walk you through the 6 steps from ‘The Personal Brand Playbook’ th…
 
In this episode, Lou Mongello shares how to build a thriving self-driven community and which media are the best to do so. Lou is a Disney expert and named one of the Top 50 Social Media Influencers, ranked #2 overall podcast in iTunes with WDWRadio. In this episode How Lou built a passionate community organically Loved by marketers - but gives Lou …
 
In this first solo episode, I share 5 ways to being smarter about your video. Actionable tips to either improve what you are already doing - or to get started with videos TODAY. Links Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn Chrome extension: Keywords Everywhere TubeBuddy…
 
In this episode, I talk to Desiree Martinez, an experienced video creator and Youtuber, and host of the Women of Youtube podcast show. We are discussing what it takes to succeed on Youtube and if it plays a role if you are a man or a woman. In this episode Finding your natural tribe How free content create need for paid services Women fighting bro-…
 
In this episode, I talk to Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books. We are talking about personal branding and business resilience during a major crisis. In this episode How Mark Schaefer became an entrepreneur Redefining relevancy during a major crisis Nonconf…
 
In this week’s episode, I’m talking to Park Howell of Business of Stories. Park shares the do's and don'ts when using stories to build your personal brand. Park Howell is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform has helped international brands, including Coca C…
 
In this week’s episode, I’m talking to Mike Morrison, one of the most experienced guys when it comes to designing, building, and marketing membership businesses. Mike Morrison is the co-founder of The Membership Guys and Membership Academy, the host of a popular podcast, international speaker, and author of two bestselling books. He has also been f…
 
Listen in as Malene reads Part 2 from her book 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'. In this episode Part 2: The new marketing paradigm (4 chapters) How to think, act and measure your business success How Social media is supporting human connection in marketing The Lovable Brand model Links Get the book 'Marketing…
 
Listen in as Malene reads Part 1 from her book 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'. In this episode Part 1: The Ignored Truth (3 chapters) What human marketing is and why you should care The biggest fallacy in marketing revealed Why many feel discomfort or fear in marketing and selling Links Get the book 'Marketi…
 
Welcome to the first episode of Marketing Made Human with Malene Bendtsen. She’s the founder of the Marketing Made Human for entrepreneurs movement, your place for learning authentic and easy marketing. Listen in as Malene tells you how she got into business strategy and human marketing, her story and she gives you a glimpse of what to expect in th…
 
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