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Welcome to The Business of Speaking Podcast, quick, actionable tips and advice from my 23 years' experience running and working in top international speaker bureaus. These are recordings and clips from advice and content shared previously on our website, social media, and in our emails. Sign up and get them straight to your inbox: https://speakingbusinessacademy.com/signup/ Need help growing your speaking business book a free initial consultation: https://calendly.com/mariafranzoni/30min And ...
 
Welcome to Speaking Business Podcast Speaking Business Podcast is a practical no waffle no nonsense podcast packed with actionable advice for Speakers wanting to be more bookable and make more money. Hosted by Maria Franzoni, the hidden influence behind the careers of hundreds of successful speakers and a recognised Speaking Industry expert. For 20 years she worked in and ran leading speaker bureaus, she knows why clients really book speakers - and why they don’t. Topics covered in this podc ...
 
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show series
 
This is number five of a series of five podcasts. We've been looking at five different ways that you can get more business from every client and the various stages. So let me recap on one to four, before we talk about number five. Number one is at the enquiry stage. Number two is at time of proposal. Number three is at the stage of briefing, once y…
 
In this episode of #SpeakingBusinessPodcast, I talk to Sophie Bennett. Sophie knows the value that books bring to Speakers. Her first book brought her in her first invitation to speak, seven years ago. That book transformed her writing business into a speaking business. Her second book was written specifically to take her speaking business to a cor…
 
In this episode of #SpeakingBusinessPodcast, I talk to Amy Rowlinson. Amy helps people launch (and relaunch) profitable and purposeful podcasts. Amy is a leader in purpose and fulfilment with a fascination for understanding WHY people do what they do in life. She is on a mission to help entrepreneurs become values-based, purpose-driven and people-c…
 
In this episode of #SpeakingBusinessPodcast, I talk to Michelle Raymond. Michelle is a LinkedIn Pages specialist who is passionate about helping businesses build brand awareness to attract business opportunities using LinkedIn. She is known in LinkedIn circles for her advocacy for LinkedIn Company Pages. With 20+ years Sales and Key Account Managem…
 
I love to look at ways to get more business from each client because by doing so, I know that I can make a bigger impact, I can make a bigger change. It's very hard to take a client from A to B with just a speech or just a workshop. But if you can work longer with them, you can do so much more. And part of that is really understanding what that cli…
 
You've been booked, you're ready to go, and now the client wants to have a briefing call. The briefing call will give you so much more information about where the client is, what's going on for them in the industry, in their company and maybe give you some insights to more potential opportunities. Not only can you use the briefing to absolutely nai…
 
It's so important to absolutely maximise every opportunity you have to do more with a client, and you can do this at various stages of the sales process and various stages of the process working for the client. One of those stages is the proposal: when you've summarised your discussions after you've taken a really good enquiry, you've taken great d…
 
If you want to make more money there are two main ways to do so. You either get more customers or you sell more to every single customer you have. Ideally you want a combination of both. Over the next few weeks, I'm going to share 5 opportunities you have with every single customer to actually make them more valuable. The first stage is the very fi…
 
My guest this week is me, Maria Franzoni, I’m talking to myself. Well, I hope I’m not talking to myself. Why am I here talking to you? Well, I wanted to talk to you about what has been going on, there have been a lot of changes in the last year and a half and I wanted to share where I’ve come from and where we are going to next. You may have heard …
 
My guest this week is a specialist on the world’s largest and most secret asset segment – public asset. The hidden goldmine owned by you and me and seen all around us but yet kept in the dark by outdated public systems. He led the first effort by a European government to systematically address the ownership and management of government enterprises …
 
My guest this week is an Innovation Expert, he is the creator of the Innovators Tool, the first engaging innovation app that guides users to spot ideas worth pursuing and transforms them into successful innovations. He is the Founder of the leading consultancy firm, Innovators League, based in Geneva, Doha & Lebanon. Amongst his own many inventions…
 
My guest this week is an internationally known commentator on the world economy, technology and financial markets.He has served as a director for economic policy at The White House and advised such investment firms as the Soros Fund, Goldman Sachs, and Tiger Management, where he served as a managing director of the 15-billion-dollar investment fund…
 
Our guest this week is an internationally renowned Symphony and Opera Conductor. He has held posts as Principal Conductor of the BBC Welsh National Orchestra, Royal Northern Sinfonia, and the Royal Ballet Covent Garden in the UK. He has also held Music Director positions developing no less than seven orchestras in his native Canada and guest conduc…
 
My guest this week works as an adviser to senior leadership teams on strategy, risk and performance. As a former Red Arrows pilot, management consultant and senior manager in a global corporate, he is not a speaker who pontificates from the side lines, but has spent significant time on the pitch, in some of the most demanding of high-performance en…
 
My guest is a former England international rugby player, who has played at the highest level and against elite players such as Jonah Lomu, (and survived!). He won 11 trophies whilst playing with the English and European Champions, Leicester Tigers. Since retiring from playing the sport, he has gained a first-class honours degree in Leadership and M…
 
My guest this week is a world-leading expert on innovation, purpose-driven leadership, and cultivating serendipity. He teaches at New York University, where he directs the CGA Global Economy Program, as well as at the London School of Economics. Previously, he co-directed the LSE's Innovation and Co-Creation Lab. He is co-founder of Sandbox Network…
 
My guest this week is a business Psychologist and Humourologist who packs a punchline. In the world of elite speakers, how many people have a background as a performer, comedian, TV psychologist, pop star and business guru? Not many! Having had considerable success in all those areas, my guest is now the host of the award-winning Humourology Podcas…
 
My guest this week is a multinational CEO having led The Body Shop, Pandora and Conival PLC. He is also the former Managing Director for L’Oréal UK and Marketing Director for Coca-Cola and Sainsbury’s supermarkets. With experience covering diverse cultures, channels and products he has a unique perspective and insight on leadership. He gives busine…
 
My guest is a globally recognised author, speaker, podcaster, and business consultant. He is a prolific writer and speaker whose work sits at the intersection of marketing, technology, and humanity. He has advanced degrees in marketing and organisational development … holds seven patents … and is a faculty member of the graduate studies program at …
 
My guest is the first female film Director/Producer in the United Arab Emirates. She has written and directed both for film and television. As a working professional, her accolades include being ranked among the Top 50 most powerful personalities in Arab Cinema, and 100 most powerful Arabs under 40 by Arabian Business Magazine. She’s been awarded t…
 
My guests today co-host a podcast called The Advanced Selling Podcast.  They started this podcast 14 years ago and have over 800 episodes up — and boast a LinkedIn following of 12,000 group members. They each have their own sales coaching practice and team up every week to deliver tips strategies and attitudes for today’s professional salesperson. …
 
My guest is a leading macroeconomist and recognised as a top-100 financial-services influencer. He is a member of several international think tanks, with a wealth of policy experience working in the private sector and academia and advising market participants, fortune 100 corporations, policy makers and institutions. He worked at the Bank of Englan…
 
My guest this week is a pioneer in humour-based training. He has spoken at over 2500 main stage events from Texas to Tasmania. He is also the author of 4 books and markets his own line of stress buster products worldwide. He is a tears-in-your-eyes, laugh out loud speaker. He teaches people to be more resilient and resourceful and coaches businesse…
 
My guest today is a fashion industry and retail expert having designed for Alexander McQueen, Mulberry, M&S and Topshop. Her high flying, high pressure career, of global travel, enormous responsibility, crazy deadlines, mixing with high profile people, appeared glamorous and successful on the outside. However, underneath she was crumbling. She maxe…
 
My guest this week is a British household name, he took over his family’s jewellery business in 1984. By 1990 he had grown it from 130 stores to 2500. But everything changed overnight in 1991 when, during a speech for the Institute of Directors, he described a Ratner’s sherry decanter as ‘total crap’. In December 2020, he published his latest book …
 
Our sponsor, London Speaker Bureau, has been running a series of webinars over the past few months. These episodes are focussed on sharing advice, support and insights to businesses on how to navigate these troubling and uncertain times. We are lucky enough to have one of those episodes to share with you. Dame Carolyn Fairbairn recently stepped dow…
 
After 10 years working as a nightclub promoter in New York City, my guest made a decision to change everything about his life. He left America to volunteer on a hospital ship off the coast of Liberia, West Africa, and returned two years later to start charity: water, a non-profit organisation whose mission is to solve the global water crisis. In th…
 
My guest this week has been recognised world-over for five decades as one of the world's most influential lifestyle experts, predicting and creating societal, business and consumer trends; initiating and promoting major events such as London Fashion Week and Green Consumer Week as well as advising major corporations including McDonalds, Tesco, HSBC…
 
My guest is the world’s leading educator and motivator for uplifting customer service and Uplifting Service cultures. He helps leaders, teams, and organisations learn how to serve better, care more, and generate new value in the world. He is author of the book, Uplifting Service, and fourteen other books on service, business and inspiration. For th…
 
My guest this week has a global reputation for his leading edge thinking about how companies can out-perform in today's highly dynamic and complex business system. He has been a Visiting Distinguished Professor at the Ross School of Business, University of Michigan where he formed a powerful partnership with the late, great, CK Prahalad. He is wide…
 
My guest this week is a branded lifestyle portrait, virtual/live event photographer who collaborates with speakers, trainers, consultants and other expert-based business owners to create an emotional connection with their audiences through persuasive visual storytelling. He is a photographer who thinks like a marketeer. He sets clients up for succe…
 
My guest today is one of the few experts in inter-generational diversity. This is the emerging science and management skill of maximising the engagement, collaboration and productivity within and across the five distinctive generations in today’s workplace. She shares ways to adapt leadership and management styles to get the best out of people. She…
 
My guest this week is the founder of the Secret Salesforce programme. He believes that customer experience is the biggest differentiator over which you have total control and that the human touch can have massive positive impact. He works with leaders and teams primarily in technology and professional services companies to unleash and utilise their…
 
Businesses are rising and falling faster than ever before, and crisis is the new normal. For over 25 years, my guest today has equipped many thousands of people and many leading brands to tap their full creative and psychological powers in response to challenges, crises and threats. Personally, she has turned a six month ’terminal’ cancer prognosis…
 
My guest this week is as adept at captivating an audience of thousands as he is at quietly amazing and amusing an intimate gathering of close friends. His impressive skill and charming good humour make him an extremely memorable, engaging, diverse and popular performer. He has entertained internationally and appeared on numerous prestigious televis…
 
My guest this week is a former NHS Mental Health Lead and one of the country’s leading psychotherapists, with over 25 years’ experience in physical and mental health sectors. He is the author of The Sunday Times Best-selling book ‘Ten to Zen’. His second book ‘Ten Times Happier’ which was published in May 2020. In his latest book he shares his unpa…
 
With me today I have a comedian, business leader, writer and entrepreneur. She has held senior management positions at some of the biggest media companies in the world, including 10-years as Senior Vice President at the US studio giant Viacom, where she oversaw a multi-million-dollar budget for brands including Nickelodeon, MTV, Comedy Central and …
 
My guest today has a staggering 11 World and European Championship medals, she’s a 2 times Olympian, an MBE, an Executive Coach and an Entrepreneur. She is a woman who persevered and succeeded despite the odds, who achieved when others said she couldn’t. When she talks to us today about overcoming adversity, leadership and high performance, she’s d…
 
My guest has spent over 30 years developing the ADAPTAGILITY high Performance methodology, a synthesis of Agility, Adaptability, Resilience and Balance. His ADAPTAGILITY High Performance Framework, and Digital Diagnostic tool, provides a proven approach, and deep insights, to activating, and optimising, sustainable higher performance. This helps or…
 
Our guest today is an import – he is an American living here in England! Before coming here, he founded and scaled three software companies where he lived in California. He has authored a number of best-selling leadership books, writes for entrepreneur.com, and advises companies like Microsoft, Salesforce, Stanford University, and PwC on leadership…
 
As consumers we are becoming increasingly cynical about who we buy from, we want authenticity, meaningful connections and a great experience. My guest this week is a business psychologist of global renown, currently a lecturer at University College London – he was the first person to establish the field of consumer psychology in the UK. He uses psy…
 
My guest was a professional footballer for nearly 20 years playing for clubs such as Tottenham Hotspur, Burnley and Norwich City, whilst gaining 40 Caps internationally for Northern Ireland. He made over 300 appearances and was a key member of 2 Championship winning teams and rose to the pinnacle of English football. He is also a published Author a…
 
My guest this week says that “If all the world’s a stage” the greatest role you ever get to play is yourself. She applies the principles of ‘Great Performance’ from her 25 years’ experience in the world of theatre to ‘Great Performance’ on the business stage. She connects leaders with the energy of inspiration that great performances give us - to f…
 
My guest this week began his career as a professional actor, before training as a director at the Royal Academy of Dramatic Art in London. He’s worked with some of the UK’s most well-known actors, appearing on the London stage, BBC period dramas and most famously played Virgil Tracy in the Hollywood film adaptation of Thunderbirds. He now empowers …
 
My guest this week specialises in helping clients to harness the power of the virtual platform to grow their credibility, visibility and reputation. Using his years of experience in broadcasting his mission is to encourage leaders to improve their credibility by throwing away many of their traditional communication methods and embrace this opportun…
 
My guest this week is an expert in the field of conflict resolution, a trained mediator and facilitator. She is the Chair of the Board of Management of the Chartered Institute of Arbitrators and is a former director and board member of the Civil Mediation Council of England and Wales. She helps organisations in times of change, challenge and crisis…
 
My guest this week is also known as The Pitch Whisperer, and shares the lessons learned from his award-winning sales career at Conde Nast. Through his “Better Selling Through Storytelling,” sessions he shows companies’ sales teams how to become irresistible so they are magnetic to their ideal clients. He has a best-selling book by the same name and…
 
My guest this week has been called a world authority on remote teams. She is an expert in Virtual and Hybrid Leadership and is the author of the best-selling book ‘Virtual Leadership: Practical Strategies for Getting the Best Out of Virtual Work and Virtual Teams’. Her experience of virtual and hybrid teams began when 9/11 forced her to run a major…
 
Even before this global disruption wreaked havoc on all our lives, my guest this week had been studying, writing and speaking on the topic of resiliency … a topic area that has fascinated her for decades. Since 1980, she has helped organisations and individuals transform the life of their business and the business of their life through conversation…
 
My guest this week is a management thinker and a leader of the new world order. He is an award-winning entrepreneur, venture capitalist, best-selling author and a 2-time Emmy nominated media visionary. He has helped raise hundreds of millions in capital for start-up companies as well as taking a company to a 6 Billion market cap IPO. Currently, he …
 
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