Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is characterized by the strategic embrace of Customer First Thinking, where the emphasis is on delive ...
In B2B marketing, change is the one thing you can always count on. Marketing to Complex Industries features conversations about current topics, challenges and opportunities in industrial marketing across a variety of industries. Presented by Godfrey, a full-service B2B marketing agency.
What's the only thing that keeps a rough draft from becoming a published piece? Publishing it! We're here to help you get your rough drafts published (after you've done a lot of revision work to make them fantastic, obviously!) on some of your favorite websites, publications, and journals. Every Monday morning tune in to your podcast player of choice to get a new interview with an editor or content manager on exactly how they like to be pitched so you can land your next big byline.Even bette ...
Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company'sBy Matt Snodgrass
In a post-cookie world marketing will need to give up campaign-building in favour of delivering a more dynamic and real-time omnichannel customer experience. But the quality of that experience will hinge on harnessing first-party data to drive more personalized interactions. And that will require a single view of customer tightly connected to a nex…
Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human.By Matt Snodgrass
Tired of waiting for IT to build them a “single view of customer”, marketers are turning to commercial solutions called Customer Data Management Platforms. That trend is likely to continue in coming years, according to the world’s leading CDP expert David Raab, as more companies recognize the value of first party data.…
When you create an agency in two days--as Rob Simone did with Summer Friday--you want it to be culturally sustainable. That means focusing on its people.By Matt Snodgrass
Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes.By Matt Snodgrass
The cutting edge of search may have moved beyond keywords and links to deciphering what Google has learned about the searcher. Wil Reynolds of Seer shares his insights on SEO, as well as philosophies on leadership and giving back to the community.By Matt Snodgrass
Paul Shahriari, Chief Innovation Officer and Founder of Ecomedes, sat down with Godfrey Vice President of Creative Scott Trobaugh and Senior Strategist Donna Harris to talk about Environmental, Social and Governance (ESG). ESG has gone beyond simply being a buzzword — now B2B brands increasingly view it as a core value, intended to serve as an inte…
Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing.By Matt Snodgrass
How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.By Matt Snodgrass
Upcoming B2B Forum speaker Mitch Joel talks about "The Great Compression" of business technology, the future of remote work, branding vs. direct response, and the benefits of the long haul.By Matt Snodgrass
Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through adopting an audio strategy and choosing music that reflects their brand values.By Matt Snodgrass
How do small and medium-sized businesses begin to take a bite out of the digital world? Author Eric Schwartzman argues that an effective transformation to online marketing requires owned media and new platforms.By Matt Snodgrass
Is there a straightforward way to connect brand investment with revenue? Maggie Gross of Deloitte Digital thinks so. She joined the Marketing Smarts podcast to discuss how to calculate the true value of brand.By Matt Snodgrass
Heath Frye, director of marketing at Pixelle Specialty Solutions, sat down with Godfrey Vice President of Creative Scott Trobaugh and Strategist Alison Fetterman to talk about his B2B marketing experiences and share his advice for B2B marketers. When it comes to building strong brands and launching new products, Heath certainly has expertise to sha…
Executive-level strategist and best-selling author Chris Brogan lays a course for big B2B companies to get past planning and dig deeper to create an organizational (or even multi-organizational) marketing strategy.By Kerry O'Shea Gorgone
MarketingProfs Trust Insights CEO Katie Robbert explains a simple, repeatable process for making organizational change as painless as possible.By Kerry O'Shea Gorgone
Charles Gabriel, head of advertising US at WildBrain Spark, talks advertising-based video on demand (AVOD), creating brand-safe content for kids, key trends in connected TV and more.By Kerry O'Shea Gorgone
Rajkumar Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," gives us a sneak peek at the road map and offers insight into how marketers can get started using AI.By Kerry O'Shea Gorgone
Veteran marketing communications strategist Meg Kypena identifies the skills every marketer needs and shares tips for change management and career development on the Marketing Smarts podcast.By Kerry O'Shea Gorgone