A weekly podcast that explores the best growth marketing tools through interviews with today's top marketers. Hosted by Nicholas Scalice.
Input Doc explores the intersection of what marketers need and what creative agencies provide. This interview-based show is hosted by Tim Yeadon, Principal & Creative Director of Clyde Golden, a strategy and content agency in Seattle.
Welcome to the Wishpond Podcast Series. These podcasts, brought to you weekly by the Wishpond marketing team, deliver expert interviews as well as panel discussions, focused on the most influential stories, news and changes in the marketing sector. All our podcasts are designed to educate and entertain, ensuring our listeners leave with valuable and actionable strategies they can implement to find success online today.
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On this episode, the Head of Product Marketing at Zapier joins me to discuss how marketers can leverage automation. Get the full show notes here.
On this episode, learn how to democratize your marketing data and leverage it for growth. Get the full show notes here.
On this episode, the founder of ABtesting.ai joins me to discuss the intersection of A/B testing and artificial intelligence. Get the full show notes here.
On this episode, learn how to growth hack your brand. Get the full show notes here.
On this episode, we explore how to automate your reporting, with the community growth manager at Funnel. Get the full show notes here.
On this episode, find out what‘s working right now with Google Ads from someone who worked at Google for 6 years. Get the full show notes here.
On this episode, learn how to incorporate TikTok into your marketing strategy while automating your content creation processes. Get the full show notes here.
On this episode, find out how one marketer is changing the agency model with unlimited consulting, how you can define your ideal customer, and much more. Get full show notes here.
On this episode, learn how to automate your content creation process. Get the full show notes here.
On this episode, learn how to combine the power of SEO and PR. Get the full show notes here.
On this episode we explore customer and market development with the Founder and CEO of Avoma. Get the full show notes here.
On this episode, learn what’s working today in paid advertising, with the founder and CEO of blitzmetrics, Dennis Yu. Get the full show notes here.
On this episode, we explore an SEO concept known as topic clustering and how it can help you rank higher on Google. Get the full show notes here.
Savitha Reddy Pathi is the Deputy Director of Climate Solutions, a nonprofit in Seattle that's focused on accelerating clean energy solutions to the climate crisis. In this episode, Savitha and Tim talk about: How Climate Solutions is helping fight the climate crisis How relationships with donors have changed due to COVID-19 What motivates people t…
On this episode, learn how to better understand your audience, using the voice of the customer research. Get the full show notes here.
On this episode, learn how to sell more marketing services using upselling and positioning strategies that actually work. Get the full show notes here.
On this episode, learn how to scale your content marketing efforts using Artificial Intelligence Get the full show notes here.
Hanson Hosein is a documentary filmmaker and storyteller. Currently, Hosein is Co-Founder of the University of Washington’s Communication Leadership graduate program, President of HRH Media Group, and a co-principal of MIRA!. In this episode Hanson and Tim speak about: How to set up a successful interview Hanson’s book, “Storyteller Uprising” Hanso…
On this episode, learn how to increase conversions and generate more sales using authentic evergreen marketing, with the creator of Deadline Funnel, Jack Born. Get the full show notes here.
The designer of the Progress Pride flag comes on Input Doc to talk about their creative process when creating the flag, what it was like to have their intellectual property go viral, and how they balance being creative with being a business owner. Daniel Quasar, a graphic designer and musician living in Portland, Oregon, designed the Progress Pride…
On this episode, learn how to launch, grow, and monetize an email newsletter, with the founder of Morning Dough. Get the full show notes here.
On this episode, learn how social media teams can become more productive, streamline their processes, and produce better content with the co-founder and CEO of Planable, Xenia Muntean. Get the full show notes here.
On this episode, learn how to leverage Google Tag Manager to improve your marketing efforts, with Chris Mercer, the co-founder of MeasurementMarketing.io Get the full show notes here.
Some of the questions that get answered in this episode: What are Customer Data Platforms and how can one help drive relevant content? What is first-party data vs second-party data vs third-party data? How does BECU use its member's first-party data to create relevant content? Are there levels of privacy that a consumer should have regarding how ma…
On this episode, find out what the future of no-code marketing tools looks like, with the co-founder and CEO of Unstack. Get the full show notes here.
On this episode, David Kelly, the general manager of AppSumo Originals joins me to discuss how they quickly scaled to become a 3 million+ business, with products such as SendFox, TidyCal, and Sumo.com. Get the full show notes here.
Larry Asher is the Co-Director of the School of Visual Concepts here in Seattle, and the Creative Director of Worker Bees, a marketing communications firm niched in the healthcare industry. Finding success in the world of remote learning [1:10] What marketers want from agencies [9:18] The importance of niching (and why being a generalist will hurt …
On this episode, learn how to take a multichannel approach to marketing, and get some actionable tips on optimizing your LinkedIn profile along the way Get the full show notes here.
On this episode, learn about the Magic Connection Method and how it can help you generate more leads and connections for your business. Get the full show notes here.
SEO expert Kyle Freeman talks about how anyone can go from SEO novice to expert, how the future of SEO will be different, and what you need to do to stay on top of the changing landscape of search. The “move fast and break things” culture at Assurance [00:56] An SEO’s role within a company [3:11] Figuring out what questions people are asking when t…
On this episode, we talk about content maps, spaghetti offers, persona development, and much more, with the author of the bestselling book called content mapping: unlocking the power of content to increase engagement, leads, and sales. Get the full show notes here.
On this episode, the Founder and CEO of ActiveCampaign joins me to discuss the future of customer experience automation. Get the full show notes here.
Catherine Bye and Mariah Lincoln are the co-founders of Knack collective and Knack co-working here in Seattle, Catherine Bye is Chief Executive Officer and Mariah Lincoln is Chief Operating Officer. Creating flexible and inclusive cultures, while still delivering exceptional work for clients [0:28] Structures Knack has in place that help them to co…
On this episode, learn how to build the perfect marketing technology stack. Get the full show notes here.
On this episode, learn how the company behind Hoover, Dirt Devil, and Oreck approaches growth marketing. Get the full show notes here.
Ryan Polich is a design director at Lucia Marquand, a design agency in Seattle that develops designs and produces books for museums and other cultural institutions. What Ryan does at Lucia Marquand [0:31] The process of designing a book [3:33] What a physical book can be [7:26] Solving your client’s problems [9:35] Favorite books Ryan has worked on…
On this episode, learn about programmatic advertising and how to leverage it in your business. Get the full show notes here.
Callister shares key aspects of her design process, as well as what it means to truly help a client. She also talks about her experience being a designer in the energy field and about her passion project, a clothing repair program called Repair Cycle. What Ledger8760 does and how large energy consumers trade that energy [0:26] How energy purchasing…
On this episode, learn how one agency is applying the scientific method to growth marketing, with the founder of Galactic Fed, Zach Boyette. Get the full show notes here.
On this episode, learn how to generate more leads using popups and slide-ins from someone who analyzed over 1 billion popups. Get the full show notes here.
Kyle Freeman is Head of SEO at Assurance. In this episode, Kyle and Tim review the three essential SEO tools for digital marketers in 2021. Keyword Research Tools - are designed to help SEO Managers find the keywords to target and create content around. Rank Tracking Tools - allow you to track your website’s ranking for your target keywords by show…
On this episode, we explore the world of partnership marketing and how you can launch your own partnership campaign. Get the full show notes here.
Katie Betts is the founder and CEO of Shared Culture Concepts, a full-service marketing company in Portland, Oregon that specializes in the marketing of circus and performing arts. How Katie niched in marketing for the circus community [00:26] Explainer videos and where the need for them exists (or doesn't) [1:11] An overview of the circus world [3…
On this episode, learn how to improve your campaigns with the power of marketing automation. Get the full show notes here.
On this episode, Peep Laja joins me to discuss conversion optimization, audience research, and how to become a better copywriter. Get the full show notes here.
David Conrad spoke with Tim Yeadon about his journey as organizer of CreativeMornings Seattle, the new age of online storytelling, and how showing up within a community is the best way to gain an understanding of others perspectives. David Conrad is currently a Principal Design Manager at Microsoft. Formerly, he was chapter organizer of CreativeMor…
Melissa Antonelli is a Principal UX Content Strategist at Zillow, where she supports their Closing Services team and ITX team, and helps Zillow build new products. What it means to be a Principal UX Content Strategist at Zillow [1:05] Finding where improvements need to be made, and what metrics to watch in a customer journey [5:13] Zillow’s busines…
On this episode, learn the #1 thing you need to get right in a Facebook advertising campaign. Get the full show notes here.
Ryan Smith lives in Melbourne, Australia where he's an award-winning designer and owner of Freewheel Weekends, a digital experience agency specializing in accessibility. Ryan says countries around the world are losing billions of dollars in tourist revenue each year from people just like himself, those with reduced mobility. And it's simply a lack …
Michael Ryan Wilson is the Brand Creative Director at Finish Line in Boulder, Colorado, a national retailer of athletic shoes and apparel. Their mutual appreciation for the NBA When and why a brand should use influencers, or not Creating remote content during a pandemic Being in a high-risk group during COVID Working and being creative while battli…