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Welcome to the Wishpond Podcast Series. These podcasts, brought to you weekly by the Wishpond marketing team, deliver expert interviews as well as panel discussions, focused on the most influential stories, news and changes in the marketing sector. All our podcasts are designed to educate and entertain, ensuring our listeners leave with valuable and actionable strategies they can implement to find success online today.
 
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show series
 
Savitha Reddy Pathi is the Deputy Director of Climate Solutions, a nonprofit in Seattle that's focused on accelerating clean energy solutions to the climate crisis. In this episode, Savitha and Tim talk about: How Climate Solutions is helping fight the climate crisis How relationships with donors have changed due to COVID-19 What motivates people t…
 
Hanson Hosein is a documentary filmmaker and storyteller. Currently, Hosein is Co-Founder of the University of Washington’s Communication Leadership graduate program, President of HRH Media Group, and a co-principal of MIRA!. In this episode Hanson and Tim speak about: How to set up a successful interview Hanson’s book, “Storyteller Uprising” Hanso…
 
The designer of the Progress Pride flag comes on Input Doc to talk about their creative process when creating the flag, what it was like to have their intellectual property go viral, and how they balance being creative with being a business owner. Daniel Quasar, a graphic designer and musician living in Portland, Oregon, designed the Progress Pride…
 
Some of the questions that get answered in this episode: What are Customer Data Platforms and how can one help drive relevant content? What is first-party data vs second-party data vs third-party data? How does BECU use its member's first-party data to create relevant content? Are there levels of privacy that a consumer should have regarding how ma…
 
Larry Asher is the Co-Director of the School of Visual Concepts here in Seattle, and the Creative Director of Worker Bees, a marketing communications firm niched in the healthcare industry. Finding success in the world of remote learning [1:10] What marketers want from agencies [9:18] The importance of niching (and why being a generalist will hurt …
 
SEO expert Kyle Freeman talks about how anyone can go from SEO novice to expert, how the future of SEO will be different, and what you need to do to stay on top of the changing landscape of search. The “move fast and break things” culture at Assurance [00:56] An SEO’s role within a company [3:11] Figuring out what questions people are asking when t…
 
Catherine Bye and Mariah Lincoln are the co-founders of Knack collective and Knack co-working here in Seattle, Catherine Bye is Chief Executive Officer and Mariah Lincoln is Chief Operating Officer. Creating flexible and inclusive cultures, while still delivering exceptional work for clients [0:28] Structures Knack has in place that help them to co…
 
Ryan Polich is a design director at Lucia Marquand, a design agency in Seattle that develops designs and produces books for museums and other cultural institutions. What Ryan does at Lucia Marquand [0:31] The process of designing a book [3:33] What a physical book can be [7:26] Solving your client’s problems [9:35] Favorite books Ryan has worked on…
 
Callister shares key aspects of her design process, as well as what it means to truly help a client. She also talks about her experience being a designer in the energy field and about her passion project, a clothing repair program called Repair Cycle. What Ledger8760 does and how large energy consumers trade that energy [0:26] How energy purchasing…
 
Kyle Freeman is Head of SEO at Assurance. In this episode, Kyle and Tim review the three essential SEO tools for digital marketers in 2021. Keyword Research Tools - are designed to help SEO Managers find the keywords to target and create content around. Rank Tracking Tools - allow you to track your website’s ranking for your target keywords by show…
 
Katie Betts is the founder and CEO of Shared Culture Concepts, a full-service marketing company in Portland, Oregon that specializes in the marketing of circus and performing arts. How Katie niched in marketing for the circus community [00:26] Explainer videos and where the need for them exists (or doesn't) [1:11] An overview of the circus world [3…
 
David Conrad spoke with Tim Yeadon about his journey as organizer of CreativeMornings Seattle, the new age of online storytelling, and how showing up within a community is the best way to gain an understanding of others perspectives. David Conrad is currently a Principal Design Manager at Microsoft. Formerly, he was chapter organizer of CreativeMor…
 
Melissa Antonelli is a Principal UX Content Strategist at Zillow, where she supports their Closing Services team and ITX team, and helps Zillow build new products. What it means to be a Principal UX Content Strategist at Zillow [1:05] Finding where improvements need to be made, and what metrics to watch in a customer journey [5:13] Zillow’s busines…
 
Ryan Smith lives in Melbourne, Australia where he's an award-winning designer and owner of Freewheel Weekends, a digital experience agency specializing in accessibility. Ryan says countries around the world are losing billions of dollars in tourist revenue each year from people just like himself, those with reduced mobility. And it's simply a lack …
 
Michael Ryan Wilson is the Brand Creative Director at Finish Line in Boulder, Colorado, a national retailer of athletic shoes and apparel. Their mutual appreciation for the NBA When and why a brand should use influencers, or not Creating remote content during a pandemic Being in a high-risk group during COVID Working and being creative while battli…
 
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