show episodes
 
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old ...
 
[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in yo ...
 
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show series
 
Clubhouse is back. Maybe. The social audio app is now open to the world, and has gained 10 million new downloads in the past two months. Joe thinks there is a chance. Robert thinks that Clubhouse as a feature only will fail. Zoom launches On Zoom. Frankly, this could be big, and positions Zoom as a clear leader in the video creation and event space…
 
Do you use a scorecard in your business? I hope that you do! As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that. In this episode, I am breaking down what goes into creating a scorecard and the importa…
 
Are you confident in your marketing efforts? I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson. India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclus…
 
In this episode, Joe and Robert break down the future of NFTs in marketing, lead by Gary Vaynerchuk's partnership with Budweiser. TikTok's parent ByteDance goes full Amazon B2B by launching BytePlus, the product version of their AI algorithm. Joe and Robert both believe this is going to be the next greatest thing in marketing tech. Printed books so…
 
If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward… It might for some of you, but it’s likely not going to for most of you. There are some big changes happening, so I am sharing why this is the case and what you shou…
 
Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast. Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this. Charley joined me in e…
 
Are you seeing higher than normal leads costs? If so, you are not alone! A lot of my Accelerator coaching members are experiencing ad costs all over the board, so I know how frustrating it can be. Between iOS updates and the pandemic, there are a lot of changes when it comes to advertisements on Facebook and Instagram, and a lot of my members have …
 
In breaking news, MEL magazine is sold by Dollar Shave Club and will begin again in a few months. Joe and Robert discuss why content entrepreneurs should work on exit planning and marketing directors need to focus on M&A. Is every company a fintech company? Probably not...but the options for content creators to monetize have never been greater. Joe…
 
Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast? If so, these episodes are going to be for you. My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief Podcasting Officer) at Valher Media, is joining me to talk about all things podcastin…
 
The boys launch the show discussing the NCAA's new ruling that college players can be compensated for their image and likeness. While we don't know exactly what will happen, we do know that athletes from every sport will be developing out their audience-building strategies as of yesterday. In other news, experiential events are on the rise (of cour…
 
Do you know how to run an effective team meeting? They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough! A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There ar…
 
Do you know how you can DIY your own PR to tell your story? In this episode, Cher Hale is joining me to talk all about this and share her expertise! We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there. Che…
 
The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run? CNBC and The Drum cover content marketing like it's a brand new thing, while American Express ditches their Departures print magazine for the web's greener pastures. And podcasts continue to go big, now accounting for over $1 billi…
 
Sometimes a way to increase launch conversions during a launch is sitting right in front of you, but you can't see it because you're too close to everything in the launch, right? We're always too close to our own businesses to see what's in front of us! I know a lot of business owners (myself included) have felt this way! Usually, what you can do t…
 
Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures? In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more. Shannon Matson is the owner of The Soc…
 
After more than 50 years, American Airlines decided to shutter its print magazine American Way. Good decision? Not a chance. Based on data? Probably not. Americans have hit fatigue status when it comes to Video on Demand (VOD). Is this a short-term blip or will things continue to heat up? Spotify launched its Clubhouse-competitor Greenroom this wee…
 
You need to hear about this super common Facebook ads targeting mistake… If you're making this mistake right now, your costs are higher and you're not attracting the people that you actually want to be attracting with your ads. I know this for a fact! In this quick tip episode, I am sharing with you what you need to do to ensure that you're not mak…
 
What does it mean to you to brace for impact? For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We are getting into the details of this by talking about …
 
Apple unveiled their new privacy policy this week. Among the features is an ability not to track open rates in email newsletters. The boys think this is bad for ecommerce and advertising and good for long-form email newsletters. Facebook announced their Substack killer, called Bulletin, in their fight to slowly manipulate more content creators to t…
 
The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it! If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these cha…
 
Are you the one running your business or is your business running you? I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing. I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experienc…
 
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