show episodes
 
Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
 
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a gues ...
 
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show series
 
In episode #1929, we make the distinction between traffic and converting traffic while showing you how to generate the latter. There is no point in increasing your traffic through SEO and content creation if that traffic doesn’t also increase your conversions. Tune in today to learn the secret recipe for turning sets of eyeballs into paying custome…
 
In episode #1928, we talk about the value of incentivizing marketers and how best to do it. Charlie Munger once said, “You show me the incentive, and I’ll show you the outcome.” By this, he meant that people will produce better results if they are rewarded. Join us today and hear which parts of your team to incentivize, the metrics to assess their …
 
The engineering management field is an exciting and challenging profession that requires a specialized set of skills. We will explore the common knowledge needed for success in engineering management, as well as what it takes to be successful. This podcast post will take you through the basics of what you need to know about this profession so you c…
 
In episode #1927, we talk about the value of having a marketing focus and how to find out what it is. There are many channels available to us as marketers and, while the multichannel approach works best, it does not make much sense to adopt it when you are first starting. That is why you should drill down on the channel that works best before branc…
 
As the internet continues to evolve, so does cloud management. The way we use our computers today is vastly different from what it was even a few years ago with more people using their devices as their primary mode of work and play. This has led to new challenges in managing the infrastructure that supports these users which in turn creates opportu…
 
In episode #1926, Neil and Eric talk about 3 brutal truths which explain why you're failing at SEO. If you’ve been struggling with your SEO it might simply be that you haven’t given it the time it needs to be effective. Tune in to learn more about some of the biggest mistakes that companies are making with their SEO and how to avoid these common tr…
 
As the internet continues to evolve, so does cloud management. The way we use our computers today is vastly different from what it was even a few years ago with more people using their devices as their primary mode of work and play. This has led to new challenges in managing the infrastructure that supports these users which in turn creates opportu…
 
In episode #1925, Neil and Eric discuss seven critical marketing roles for 2022. There are plenty of new trends that are predicted for 2022. Tune in to find out who you should hire to prepare your business for the rapidly changing marketing landscape! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Seven Critical Marketing Roles For 2022. [00:30] W…
 
We're not sure if you've heard of the ADA (Americans with Disabilities Act), but if not, it's a federal law enacted in 1990 that requires businesses to provide access for people with disabilities. It states that "no individual shall be discriminated against on the basis of disability in the full and equal enjoyment of goods, services, facilities or…
 
In episode #1924, Neil and Eric talk about whether you should aim for an exit. Aiming for an exit may seem like a worthy goal with a big payoff, but the truth is far more complicated. Tune in to learn more about the challenges of planning for an exit, why it’s detrimental to building a good business, and what you should be aiming for instead! TIME-…
 
We're not sure if you've heard of the ADA (Americans with Disabilities Act), but if not, it's a federal law enacted in 1990 that requires businesses to provide access for people with disabilities. It states that "no individual shall be discriminated against on the basis of disability in the full and equal enjoyment of goods, services, facilities or…
 
In episode #1923, Neil and Eric talk about how to write high-ranking headlines. High-ranking headlines are one of the best ways to increase your click-through rate. Tune in to learn about how you can use ClickFlow to test your headlines and optimize your SEO through methods like AB testing and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s top…
 
In episode #1922, Neil and Eric talk about chasing ROAS - finding winning strategies in SEO. Many marketers focus the majority of their energy on creating return on ad spend, also known as ROAS. While this is an excellent strategy to pursue if it works for you, it’s also important that you don’t lose sight of optimizing your SEO, especially since i…
 
In episode #1921, Neil and Eric talk about why you don’t get what you wish for. We all have goals, dreams, and ambitions in life, but we don’t always take the steps necessary to achieve them. To learn more about the top reasons why people don’t get what they wish for, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why You Don’t Get …
 
Telehealth Services are a great way to stay in touch with your doctor without having to go into the office. With this service, you can have access to your doctors and specialists from the comfort of your own home. Telemedicine is provided through online platforms and remote consultations, or video conferencing with providers who can view your scree…
 
In episode #1920, Neil and Eric talk about the SEO trend you need to chase if you don’t want to flounder. The number one thing you should be thinking about when optimizing your SEO is customer experience. Tune in to find out what tools you should be using to ensure your customers are getting the Time to Value that they need! TIME-STAMPED SHOW NOTES…
 
You might not know much about website sitemaps, but they are a vital element for improving your search visibility. Adding a sitemap to your site is as important as adding an extra layer of protection to your website. Sitemaps were created to help search engines find all the pages on your website. Website sitemaps make it easier for search engines s…
 
In episode #1919, Neil and Eric talk about where to find your first PPC client. There are quick and effective tools at your disposal for identifying potential clients who could use pay-per-click to scale up their business. Tune in today to hear how to use Crunchbase to discover potential clients and the best ways to reach out to them! TIME-STAMPED …
 
Software and IT staffing can be tricky. Finding experienced professionals can take a lot of time, and you have to find one that fits your budget. Software staffing agencies provides contract software development services, which enables our clients to focus on their core business functions without the added expense or complexity of fully engaging a …
 
In episode #1918, Neil and Eric talk about the best way to find marketing employees. LinkedIn is a great resource for finding talent and there are plenty of ways to use it to do your research and incentivize potential hires. To learn more about why you should hire slow and fire fast, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Th…
 
Software and IT staffing can be tricky. Finding experienced professionals can take a lot of time, and you have to find one that fits your budget. Software staffing agencies provides contract software development services, which enables our clients to focus on their core business functions without the added expense or complexity of fully engaging a …
 
In episode #1917, Neil and Eric talk about how to test adverts without spending too much money. One of the best ways to save money on testing ads is to let your competitors do it for you! Tune in to find out how to conduct your research efficiently and why creating a swipe file can give you the inspiration you need for a fantastic ad! TIME-STAMPED …
 
Artificial intelligence is one of the most disruptive technologies currently emerging. It will impact our lives, policy, transport, and work in the foreseeable future. With logistics being a prime example of an industry where logistics technology has made huge progress in recent years. The logistics industry is going through some changes in terms o…
 
In episode #1916, Neil and Eric talk about the 7 risks of going out on your own. Going all-in on your business is an exciting venture, but it comes with some risks. You won’t have the stability of a regular paycheck, and unexpectedly long working hours can lead you to run the risk of burnout. Tune in to learn more about what to look out for and how…
 
Apple has built a narrative around its beautiful design, prioritizing user experience, and above all protecting user privacy. Their foray into advertising is an opportunity to further this narrative by leveraging their many platforms to target existing users. To learn more about what lies behind their new strategy, tune in today! TIME-STAMPED SHOW …
 
In episode #1914, Neil and Eric talk about 5 reasons why there need to be more crypto agencies. Blockchain technology is proliferating at an impressive pace, and with that comes ample opportunity to invest and market in the space. Tune in to learn more about why now is an excellent time for companies to specialize in crypto and build a brand fast! …
 
Artificial intelligence is one of the most disruptive technologies currently emerging. It will impact our lives, policy, transport, and work in the foreseeable future. With logistics being a prime example of an industry where logistics technology has made huge progress in recent years. The logistics industry is going through some changes in terms o…
 
In episode #1913, Neil and Eric talk about what Facebook's rebrand to Meta means for marketers. Get a breakdown of the distinctions between web one, two, and three, and learn how to leverage your marketing in the new decentralized online space. For all this and more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What …
 
Hex color codes are used for a variety of things these days. Web designers use them a lot when building websites. But have you ever wondered what does each value of a hex number stand for? Hex code is the basis for almost all colors used online. Without it, website designers would have to memorize thousands of different color codes and would be har…
 
In episode #1912, Neil and Eric talk about why people still ask if SEO is relevant. While SEO takes much longer to be effective than several years ago, it is still a crucial part of your exposure and has huge payoffs in the long run. To learn more about the impact of SEO and why people often overlook its value, tune in today! TIME-STAMPED SHOW NOTE…
 
Hex color codes are used for a variety of things these days. Web designers use them a lot when building websites. But have you ever wondered what does each value of a hex number stand for? Hex code is the basis for almost all colors used online. Without it, website designers would have to memorize thousands of different color codes and would be har…
 
In episode #1911, Neil and Eric talk about what to do before Black Friday and Cyber Monday. The days, weeks, and months leading up to Black Friday and Cyber Monday, is a crucial time of preparation. We discuss some of the best ways to prime your contact list for your upcoming deals, as well as how to do rigorous testing to make sure your site can h…
 
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