show episodes
 
[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in yo ...
 
Misfit Marketing is the Only Marketing Podcast that is created to drive ROT, Return on Time for your business. Give our podcast a listen we guarantee it will give you more ideas and the knowledge to grow your business faster than ever before. Misfit Marketing Mission is to create a library of content to help entrepreneurs, business owners, Marketers, founders, CEO's and CMO's to create profitable digital marketing campaigns and build better brands online. Hosted by entrepreneur and multi-bus ...
 
Facebook ads strategist, Liz Melville, shares her top strategies and killer tips for running Instagram and Facebook ads that get results. Whether you're creating your first Facebook ad, or are a more seasoned advertiser, you'll discover how to write ad copy that gets clicks, make sense of your ads manager dashboard, and learn simple tips to help you feel confident about setting up your ads, and making the right decisions about your ad performance. Liz breaks it all down into plain English, s ...
 
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show series
 
Are you considering creating a community? Are you in the middle of creating a community in your business right now? I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considering to improve the quality of your community. Anna Hetzel is joining me in this episode to share h…
 
Jerry Daykin is the Senior Media Director for EMEA and LatAm at GSK, where he looks after brands that help consumers live slightly better and healthier lives. After a roller coaster year during he COVID pandemic, Jerry has discovered more than ever the importance of staying active deliberately. One of his new behaviours is hopping on his Peloton bi…
 
Do you use a scorecard in your business? I hope that you do! As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that. In this episode, I am breaking down what goes into creating a scorecard and the importa…
 
David Byrne is the Brand Marketing Lead at Aviva, where he is responsible for above the line campaigns. In his career, he's worked for the likes of Diageo, BT, the BBC, start-ups and his own photography studio. David's Shiny New Object is Non Fungible Tokens aka NFTs, for their ability to keep you learning and refreshing the brain, and thus markete…
 
FREE! Register now for the NEW 5-Day Money and Marketing Masterclass at https://www.moneyandmarketingmasterclass.com FREE! - https://kingdomaffirmations.com - Grab the #1 Selling Book today for Christ-Centered Entrepreneurs, "KINGDOM AFFIRMATIONS" for FREE for a limited time now! Setup FREE Discovery session at www.workwithchrisharold.com! GET YOUR…
 
Are you confident in your marketing efforts? I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson. India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclus…
 
Bringing together all Havas creative agencies under one umbrella, Paul Ward works to make great ideas happen creatively, efficiently and effectively. His Shiny New Object is leveraging the village: identifying and using each individual's specific skills across all the various Havas brands, to get the best results for clients. In a data-driven world…
 
If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward… It might for some of you, but it’s likely not going to for most of you. There are some big changes happening, so I am sharing why this is the case and what you shou…
 
FREE! Register now for the NEW 5-Day Money and Marketing Masterclass at https://www.moneyandmarketingmasterclass.com FREE! - https://kingdomaffirmations.com - Grab the #1 Selling Book today for Christ-Centered Entrepreneurs, "KINGDOM AFFIRMATIONS" for FREE for a limited time now! Setup FREE Discovery session at www.workwithchrisharold.com! GET YOUR…
 
Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast. Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this. Charley joined me in e…
 
Seb talks about balancing curiosity in new marketing tech whilst honing the skill of being a marketer. He tells us how we should stay focussed on the big picture and how Unilever employs a 80/15/5 model when it comes to Shiny New Objects. The discussion looks in detail at the world of D2C and how brands can win or get started in this space.…
 
Are you seeing higher than normal leads costs? If so, you are not alone! A lot of my Accelerator coaching members are experiencing ad costs all over the board, so I know how frustrating it can be. Between iOS updates and the pandemic, there are a lot of changes when it comes to advertisements on Facebook and Instagram, and a lot of my members have …
 
Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast? If so, these episodes are going to be for you. My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief Podcasting Officer) at Valher Media, is joining me to talk about all things podcastin…
 
FREE! Register now for the NEW 5-Day Money and Marketing Masterclass at https://www.moneyandmarketingmasterclass.com FREE! - https://kingdomaffirmations.com - Grab the #1 Selling Book today for Christ-Centered Entrepreneurs, "KINGDOM AFFIRMATIONS" for FREE for a limited time now! Setup FREE Discovery session at www.workwithchrisharold.com! GET YOUR…
 
In our latest podcast episode, we meet Reckitt's Cicero Hennemann. As the company's Marketing Technology Lead for Western Europe, Cicero focuses on the benefits of technology and how it can drive effective marketing and results. However, he warns about not doing tech for tech's sake! Cicero's Shiny New Object is mobile - maybe not so new, but defin…
 
Do you know how to run an effective team meeting? They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough! A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There ar…
 
In our latest podcast episode, we interview Adam Palmer, the Director of Creative Production Ops at GoDaddy. Having worked at Viacom for MTV and VH1, Adam has a lot of experience being creative and working to challenge the status quo. He believes in always changing and evolving the way things are done. This is why his Shiny New Object is Loom - the…
 
FREE! Register now for the NEW 5-Day Money and Marketing Masterclass at https://www.moneyandmarketingmasterclass.com FREE! - https://kingdomaffirmations.com - Grab the #1 Selling Book today for Christ-Centered Entrepreneurs, "KINGDOM AFFIRMATIONS" for FREE for a limited time now! Setup FREE Discovery session at www.workwithchrisharold.com! GET YOUR…
 
Do you know how you can DIY your own PR to tell your story? In this episode, Cher Hale is joining me to talk all about this and share her expertise! We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there. Che…
 
Experian Marketing Services North America's VP for Strategy & Partnerships, Aimee Irwin works with brands to help them leverage technology to better enable their marketing efforts. In our latest episode, she talks about her Shiny New Object: the future state of identity in the marketing landscape. How can brands leverage multiple consumer identitie…
 
Sometimes a way to increase launch conversions during a launch is sitting right in front of you, but you can't see it because you're too close to everything in the launch, right? We're always too close to our own businesses to see what's in front of us! I know a lot of business owners (myself included) have felt this way! Usually, what you can do t…
 
FREE! Register now for the NEW 5-Day Money and Marketing Masterclass at https://www.moneyandmarketingmasterclass.com FREE! - https://kingdomaffirmations.com - Grab the #1 Selling Book today for Christ-Centered Entrepreneurs, "KINGDOM AFFIRMATIONS" for FREE for a limited time now! Setup FREE Discovery session at www.workwithchrisharold.com! GET YOUR…
 
Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures? In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more. Shannon Matson is the owner of The Soc…
 
On the latest episode of the Shiny New Object podcast, we speak to Shruti Samant, who is Digital Marketing Specialist at Procter & Gamble Health. Shruti's career has come together as a result of following her passion and combining her love of art with technology and engineering. She finds this to have prepared her the best for creating content, whi…
 
You need to hear about this super common Facebook ads targeting mistake… If you're making this mistake right now, your costs are higher and you're not attracting the people that you actually want to be attracting with your ads. I know this for a fact! In this quick tip episode, I am sharing with you what you need to do to ensure that you're not mak…
 
FREE! The NEW 7-Day Money and Marketing Masterclass at https://www.moneyandmarketingmasterclass.com FREE! - https://kingdomaffirmations.com - Grab the #1 Selling Book today for Christ-Centered Entrepreneurs, "KINGDOM AFFIRMATIONS" for FREE for a limited time now! Setup FREE Discovery session at www.workwithchrisharold.com! GET YOUR FREE GIFT and MO…
 
What does it mean to you to brace for impact? For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We are getting into the details of this by talking about …
 
This week on the podcast, we cover Benni Lickfett's career from day 1 at a start-up to Global Head of Digital Innovation at Diageo. Benni's top marketing tips include focusing on the essentials, taking a look at the big picture and having empathy in advertising. His Shiny New Object is the unfulfilled promise of crowd wisdom and crowdsourcing. List…
 
The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it! If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these cha…
 
FREE! The NEW 7-Day Money and Marketing Masterclass at https://www.moneyandmarketingmasterclass.com FREE! - https://kingdomaffirmations.com - Grab the #1 Selling Book today for Christ-Centered Entrepreneurs, "KINGDOM AFFIRMATIONS" for FREE for a limited time now! Setup FREE Discovery session at www.workwithchrisharold.com! GET YOUR FREE GIFT and MO…
 
Are you the one running your business or is your business running you? I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing. I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experienc…
 
When it comes to branding, perception is reality according to our latest guest, Falak Jalil. We're also talking about the future of marketing and how brands can stay locally relevant to boost their customer engagement. Listen to Falak's top marketing tips, her favourite books and her advice for brands to get closer to customers in this latest episo…
 
Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business? In this episode, I am taking you behind the scenes of a coaching session that I did recently with one of our brilliant members. This particular member’s goal with Accelerator is to get their business to a point of gen…
 
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