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DO IT MY WAY PODCAST empowers women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you’re an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do bus ...
 
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Free products, big affiliate checks, free trips...the life of an Influencer seems so glamorous. Wouldn’t it be so cool to make six figures posting on your social media about products you already use and love? Everyone wants to be a social media influencer these days and most people think it is an easy job that happens over night. Check out this int…
 
The #1 question I hear over and over is “how do I grow my Instagram following?” The hottest latest trend is through Instagram Reels. Reels allows you to share bite-sized, engaging information with your followers. By using this feature you can create short 3 to 15-second video clips that you can add filters and music to. I have had a couple of clien…
 
I have always heard people in business say, “don’t take it personally, it’s just business.” Well that is easier said than done. It is hard not to take it personally when you put your heart and soul into your business. It feels real personal when you have spent 12 hour days getting your business off the ground OR maybe pouring yourself into a client…
 
I often have entrepreneurs come to me wanting to start a business. Many want to build a cool office space or maybe a retail space to sell their product. I usually end up talking them out of it or at least opening their eyes to becoming an online business. Why sell your product in a store where only people in a 10-20 mile radius will shop when you c…
 
Accounting is not my thing. It has never been! I would rather spend money than save money. Who wouldn’t? I am all about rewarding myself for hard work and I like instant gratification. I never have the poverty mindset because I know I can always make more money! But, as your business scales and grows and suddenly you are bringing in $100k a month, …
 
The #1 reason that my clients want to start businesses is to have FREEDOM. Usually it’s time freedom to work whenever they want to work and financial freedom to make as much money as they want to make! Entrepreneurial freedom is about so much more than working for yourself. It's about being the master of your own destiny and reaping the rewards of …
 
Consistency wins. Period. You can pay all of the most expensive business coaches, sign up for every personal development program you can find, and read every entrepreneurship book out there, and have an incredible business plan, but if you don’t execute your plan consistently, you will never win! It’s easy yet very few do it. Consistency is making …
 
If I had a dollar for every time someone asked to pick my brain, I would be RICH! Early on in my career I spent countless hours meeting people at Starbucks for them to “pick my brain.” I didn’t want to be rude and it was flattering that they saw me as the expert in marketing. But I would sit and spend 2 hours giving free advice for what? Now, I don…
 
Coaching female CEO’s and entrepreneurs is what lights me on fire. I relate to the struggles of working hard to prove yourself in a male dominated corporation or the fears that come with going out on your own. There is no one more efficient with their time than a mom that is running a household and a business. But we are human and fear often holds …
 
Throughout my life, I have always been a yes person. I love new opportunities, meeting new people, and I am confident that I can usually make a difference if I get added to a committee or am in charge of something. The problem with that is, too many yeses lead to burn out. I was too busy saying yes and helping everyone out that when I finally got h…
 
Have you ever been talking to your girlfriends about your favorite brand of make-up or the most comfortable workout shoes you’ve just bought or that amazing shirt you found on Amazon that was only $30? What do they do? They immediately go online and check it out for themselves! After all, customer reviews are the absolute best referral for your bus…
 
One of the most important things you can do when starting your business is to build a list of customers and potential customers. This is anyone and everyone who has ever visited your website, bought something from you, came by your booth at a trade show, listened to your podcast or your speaking engagement. Lists are so powerful, but I talk to entr…
 
Remember when you were a kid and the smallest things made you happy? My niece has been visiting and it is always such a great reminder to see a child discover happiness in the day to day, simple things in life. It made me think about how important it is to be happy in life. Everything in your life is affected if you aren’t happy. Whether it’s a job…
 
I have had so many people ask me what my Enneagram personality type is in the last couple of years. I finally decided to take the test and was fascinated with how spot on the results were for me! For those of you that don’t know, the Enneagram is a system of discovering your personality type that describes patterns in how you interpret the world an…
 
I often get asked, “why would I hire a business coach or when is the right time for me to hire a business coach. My answer is always this, “You can’t afford NOT to have a coach!” Most successful entrepreneurs have a business coach or mentor that has helped them along the way. After all, it is impossible to be an expert in every area of your busines…
 
In business and in life you need to schedule EVERYTHING! What areas of your life are you failing in because you haven’t scheduled it? Maybe it’s a relationship in life? Maybe it’s losing weight or following a nutrition plan? Or learning a skill in business that will bring you more money? The most successful entrepreneurs I coach schedule EVERYTHING…
 
Evaluating your performance should have ASSETS as a starting point if you want to build long-term profitability and stability. At all times, you must focus not only on day-to-day tasks in your business but on developing assets that move the needle in your business and provide a stronger and stronger foundation for growth. The 5C framework can help …
 
One of the most important things you can do when launching your business is to create a brand story. Instead of just selling your products or services, a brand story inspires an emotional reaction from your customer and will make you stand out from your competition. Learn the six steps to creating a brand story and why it is so important in your ma…
 
There are so many things you can do on Instagram. But what is it that is actually working? Right now. Jenn Hermans shares her business story and update all of us on what's currently working on Instagram and helps you decide, where you should focus. Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Her blog…
 
Do you want to be your own boss and the one calling the shots? To select who you work with, when you work and where you work? Do you want to break the financial glass ceiling and have no limits to how many people you can impact and how much money you can make? Here is how you prep before taking the leap! Join us in the Course Creators Café: https:/…
 
Research says people have 7 seconds or less to find what they want on your website or they are GONE! 7 seconds! That is nothing! The #1 goal of your website should be conversion whether that’s a sale, a call, joining your Facebook group or getting on your email list. Find out the 8 things that MUST be on your website for conversion!…
 
Have you ever set goals that you didn't hit? Do you sometimes experience a lack of motivation or do you procrastinate a lot? Or in other words: Are you living the life of your dreams - or are you simply dreaming the life you want to live? Cliff Ravenscraft gives you the real reasons and a framework to achieve your goals and know you are pursuing th…
 
Emotional intelligence is vital to running a successful business. Emotions have an effect on teamwork, customer satisfaction, manager-employee relationships, and employee retention. Your emotional quotient (or EQ) is the ability to manage your emotions and the emotions of others. Do you fly off the handle when you get upset with a team member and r…
 
Are you getting everything out of your ads that is possible with the budget you are investing? Bob Regnerus shares his wisdom on: How to use the Customer Awareness Timeline to make sure the right audience sees your ad at just the right time How to hook audiences with the right content at the exact right time using compelling storytelling and copywr…
 
Coaches often struggle with one of two problems: finding enough customers or being fully booked and not having time for more customers. AKA they experience a lack of growth, lack of flexibility - and impact fewer people than they feel they should. They know creating an online course could solve that - but there are just so many new things to learn …
 
If you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience. AJ Wilco guides you to know exactly when to use LinkedIn Ads and how. Full shownotes and links at malenebendtsen.com/podcast…
 
Controlling your thoughts will influence how you live your life. Entrepreneurs I coach that are able to control their mindset are definitely the ones who are more successful! Are you going to have a great day every day? No way! Can you control how you respond to that day? 100%! Visualize yourself living in your dream home with financial freedom and…
 
Creating content is time-consuming but also one of our best strategies for visibility and pulling people into our business and communities. In this episode, I share ideas on how you can repurpose your best content to reach even more eyeballs - and ears - spending a minimum amount of time. Learn the 4 unexpected reasons why you should consider repur…
 
We spend most of our time talking about getting leads, nurturing the leads and closing clients but there are times when you have to fire a client. I have only had to do this a handful of times in my career and it is always awkward, but you have to do what is best for you and your team even if it is bringing you revenue. This can be very hard to do …
 
Allie Bloyd is a local marketing expert helping local business businesses and marketers maximize their return on investment by implementing new technologies, marketing strategies, sales processes, content plans, and more. No worries, you can easily apply her framework to your online course business. In this episode The difference between an offer a…
 
Being an entrepreneur can be a grind. Day after day, you have to do small, disciplined things to get you to the next level. It isn’t always glamorous and it can take YEARS before you succeed. You are tired, your kids need you, your spouse needs you, the school wants you to volunteer, your neighbors are doing a garage sale and asking for your help, …
 
Most people think of Facebook or Google for lead generation and most of you know Google will always be my #1 as people are already searching for what you have, so it’s an easy sell BUT you have to be at the top of Google to get leads. What about B2B leads? We have found LinkedIn to be very lucrative when it comes to landing business leads. A recent…
 
I probably get this question asked to me every week. I have a client panicking calling me saying they got a bad Google Review and they aren’t sure what to do about it. I calmly coach them through the best practices and tell them there’s not a company out there without a negative review. It’s bound to happen, you can’t please everyone, just learn fr…
 
There are so many women I look up to in business with all of their accomplishments and other women I admire their style, the way they parent or even in their fitness journey. I don’t always share this with them. Some of them I know well and others I admire from afar. Who are those women that you look up to in business, have modeled what they have d…
 
One of the things we lost in 2020 was the belief that creating detailed plans makes sense. Everything changed a million times for many business owners and many had to pivot and reinvent their business completely to survive. The fundamentals of marketing haven’t changed. And some trends in the marketing area are rooted way back before the pandemic. …
 
One of the most important things to learn how to do as an entrepreneur is to be productive with your time! There never seems to be enough time in the day to do everything you need to do! When my clients come in and say they need to learn to be more productive, it is usually because they aren’t passionate about what they are doing. They own or run a…
 
One of the hardest things to do in business is build a team, a loyal tribe that would do anything for you and the business. Some of you might be thinking, is that even possible? Notice I don’t call them employees, they are team members! Every member makes your company who it is and they are a direct reflection of you and your values. So how do you …
 
Do you ever look at successful people and think, “they must have gotten lucky or they just had perfect timing with their business so it took off?” I hate to tell you this, but there’s no such thing as luck in business! Yes, the market conditions could have been perfect for their launch and maybe there was a huge need for their product or service th…
 
These are the non-negotiable things you do every day and the rules you live by! If you need to make a decision in life, you refer to your 10 Life Rules. Ask yourself if the decision aligns with your life rules? If not, move on! We all have those days we don’t feel like doing anything. We are tired, stressed and things seem to not be going our way. …
 
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