show episodes
 
The Empathy Rising Podcast is the place for therapeutic entrepreneurs who want to evolve beyond the couch. I’m your host, Marissa Lawton. I’m a licensed counselor with a young family and it is my mission to help my fellow therapists recognize the value of their clinical skills in AND out of session. I walk alongside entrepreneurial therapists as they scale their private practices and turn them into thriving businesses. By moving beyond 1:1 work with clients and developing their first online ...
 
With over 1.2 million downloads, Selling the Couch is a top podcast for current and future mental health private practitioners. Psychologist Melvin Varghese interviews successful therapists in private practice about how they've built their businesses + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts. You'll learn how successful business owners get referrals, make money, work through fears, and how th ...
 
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show series
 
If you're starting your side hustle from scratch, I don't want you to see you jumping in to either sink or swim. I want you to get in that pool with intention and direction. I want you to dive right in knowing where you’re going. In my latest podcast episode, I’m taking it WAY back to what I went through when starting my business and also share wha…
 
Have you ever considered writing a children’s book? I’ll admit that I’ve thought about it, and it might be a new endeavor in my future. Writing a children’s book takes creativity and planning, and much perseverance is required to navigate the publishing process. Join me as I talk to a longtime friend who has been through the process and published t…
 
Have you been wondering how you can level up your business without burning out? That’s just one of the many great topics I discussed with guest Joe Sanok on the latest episode of Empathy Rising. Joe explained how he reaches greater levels of success in his business without crashing and burning. It’s a really helpful discussion for those of us that …
 
What would it be like to own and run your own group therapy practice--including the building? And to complicate matters, what if the whole endeavor is getting off the ground during a global pandemic? It might sound crazy, but you’ll hear the details from today’s guest who is making it all happen after facing down all the obstacles. Join us! Our Fea…
 
Are you feeling ready for a shift or evolution in your career? Whether you’ve started your side hustle already or you’re still planning your transition out of traditional therapy, you’ll want to hear about these out-of-the-box offers emerging in the online space. These are offers that allow for freedom, flexibility, and a higher generated income th…
 
Today’s show is about navigating long-haul COVID symptoms and life as a private practitioner. I wanted to have a non-academic conversation about this intriguing topic from a real-life perspective. Join us to learn more! Our Featured Guest Robert Cox, MA, LPC, NCC Robert Cox is a private practitioner in Kentucky. He contracted COVID back in December…
 
I love when my Empathy Rising podcast coaching episodes turn into full-blown strategy sessions. Space Holder Betsy joined me for the most recent episode, and we really got to dig into some of the bumps in the road she’s hit while working on her side hustle. She shares a ton of valuable insight including how she decided on her side hustle, why she s…
 
Today’s show is about one of my most favorite topics in the world: sleep. I’ll admit that my thinking about sleep has changed a lot over the years as I’ve learned more. Whether you’re a champion sleeper or someone who needs to pay more attention to rest, today’s show has helpful information and expert tips for you. Join us! Our Featured Guest Liz S…
 
It's more apparent than ever that having diversified income streams is important. Especially having a way to make money online. And yet, the thing that keeps most people from starting is the fact that they don’t have an audience yet. Influencers say you need a huge audience to have successful launches, but that’s just not true. You can create your …
 
So much of what we do as clinicians revolves around leadership, even though we may not be comfortable thinking of ourselves that way. If we are truly leaders in what we do, it makes sense to learn all we can about making ourselves the best leaders possible. The world needs good leaders! Join us as we discuss all things leadership development in tod…
 
Want to make sure the people in your audience actually turn into buyers? Then you need to make sure you build your audience with an offer in mind. Otherwise, you may end up with a collection of people who are just there to look but will never buy from you. And that’s just the beginning. There are other reasons why you need to have an offer in mind …
 
Today’s show is about building an online directory, which is hugely relevant to every clinician. Whether you’ve used an online directory to refer clients or thought about creating a directory to help other clinicians and clients, you know that it is a valuable resource that makes it easier to find a therapist who can help with very specific needs. …
 
Don’t let the idea of needing a BIG audience keep you from getting started building one. If you’re always working towards the next big number, you might be neglecting the process of building relationships with your current audience. This is your reminder that every person in your audience is just that: a person. They’re not just a number, right? Th…
 
Welcome to a new season of STC! Today’s conversation is different from the typical STC session, as it was inspired by a thread created in the STC community about healthcare providers dismissing legitimate medical concerns. This situation is one that you might encounter personally or with your clients, so I hope you’ll find our conversation helpful …
 
It’s fulfilling to share your message and know you can truly make a positive impact in people’s lives. This is EXACTLY why so many therapists are like you drawn to online income sources and side hustles. You are simply driven to help MORE people and expand your impact as far as you possibly can. I’m going to let you in on a little secret: it all st…
 
As STC has grown, I’ve been wanting to address this topic of getting on other podcasts as a guest. In a typical week, I receive several requests from people wanting to be a guest on STC. There are several reasons why I cannot accept every one of those requests, and there are things to consider in remaining authentic while seeking podcast appearance…
 
Nothing shuts down a new and exciting idea… faster than seeing someone else doing the exact same thing. No matter how much passion or fire we have for the project, coming face to face with a competitor can make our new course, group program, or membership site feel like the dumbest thing we’ve thought of in a long time. And while competition can ca…
 
This is the follow-up to last week’s podcast about creating a professional livestream. We’ve already covered the gear you’ll need, so today’s show focuses on creating the content for your livestream. Join me for Part 2! If you listened to Episode 258, you might be saying, “OK, Melvin, I have the gear, so what else do I need to do to prep for my liv…
 
Workshops are fun, easy to plan, and easy to execute… ...so long as you have a topic that you and your audience are both excited about. Coming up with a great topic might be easier than you think. I have a few great strategies up my sleeve on coming up with engaging workshop topics. Listen to my latest podcast episode to find out what they are. If …
 
RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to crea…
 
Have you considered putting together a workshop? Workshops aren’t just a great way to help multiple people at once (although, that is definitely a bonus). They’re also a great way to help people at a more accessible price point. Imagine that someone out there needs exactly what you can offer, but they can’t afford a bigger program. By creating your…
 
The pandemic and months of quarantine have many of us relying more than ever on video. We use video for meetings, live sessions, live-streaming, and other content, so it’s important to have the best quality possible. Join us to learn more. Michael Rothermel is my videographer who filmed the welcome video for STC back in 2017. We were part of the sa…
 
Are you scared of selling your side hustle? I mean really putting it out there and asking people to buy it? Don’t be. Selling is easy when the marketing is done well, but the difference between sales and marketing is so misunderstood. Listen to my latest episode and I’ll explain the difference between the two. I also share how you can start selling…
 
This is the last episode until September while I take some time off to focus on self-care before the summer ends. Today’s episode is a valuable one if you are thinking about launching an online course sometime soon or in the future. My encouragement to you is to do it! Get started! Join me for this solo episode in which we discuss the basics. You’l…
 
When you put off starting your side hustle, you shrink your capacity to live the life you want. Don’t wait for the perfect moment to start living the life you desire and deserve. There is no perfect time, and there is no perfect moment. It’s time to ditch the starts and stops and start accumulating real progress by going all in now. If you want mor…
 
Today’s topic is a popular one that affects many people. I’m not ashamed to say that I have struggled with mental health and depression. It’s especially important to know how to balance mental health and the challenges of entrepreneurship. Join us for this incredibly open and honest conversation. Our Featured Guest-Rebekah Shackney, LCSW Rebekah Sh…
 
One of the most beautiful things about having your own reliable income source is that you don’t rely on trading your time for money. In the summer, that can translate to more fun, more spontaneity, and more quality time with the people you love. Find out how I’m managing my summer schedule in the latest podcast episode. It’s a behind-the-scenes loo…
 
I have to admit that the topic of personal finance excites the nerd in me. I love reading and learning more about all things around finance! Investing intelligently and planning for retirement are often intimidating areas in which we can always benefit from expert advice. Join us to learn how you can make solid investment decisions and better prepa…
 
By unlocking your side hustle, you can add a new revenue stream that helps people in new creative, fun, and lighter ways. But before you can do that, you need to know your niche and determine who your audience is. This is the first step to unlocking your side hustle! Learning your audience helps you connect with potential clients so you can make mo…
 
Today’s show is a live coaching call regarding a topic that has been very relevant to me recently. We are talking about the many nuances of online courses. I hope this episode will be helpful to you and bring new ideas if an online course is on your radar. Our Featured Guest-Kristen Boice, LMFT Kristen Boice is a therapist in private practice and a…
 
Starting a side hustle can be SO exciting. But let’s face it, sometimes the numbers behind the scenes can be a little bit intimidating. If you want to start or already have started your side hustle and you would love some guidance on all things taxes, accounting, and crunching numbers, this latest podcast episode is for you. I brought Julie Herres …
 
Staying true to our values is important in the work we do as clinicians. True business success for us is not based solely on the revenue we generate but on many other important aspects, such as working in a way that our genuine gifts and talents show forth in the meaningful and purposeful work that we do. Join us to learn more. Our Featured Guest-J…
 
When you’re figuring out who your ideal customer is, don’t stop at the surface level. If you can nail your ideal customer by going beyond demographics, you can provide a better service. By providing a better service, you can make even more sales. It’s really a win-win for everyone. Tune in to my latest podcast episode to find out the right way to f…
 
In any solo episode, I love to be transparent in sharing the behind-the-scenes processes in the entrepreneurial journey. On social media, we see highlights and the finished product, but we rarely see the struggle and obstacles in getting there. Today’s focus is on confronting and overcoming fear as I go through the process of building a new product…
 
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