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Do you want to promote your small business better? Are you an influencer looking to be sponsored or to become a brand ambassador? Are you a business or influencer looking to nail your social media? Work with magazines? Feature on websites? Understand the value of photography, PR, content marketing, and so much more in your business? You've come to the right place. Each week, social media and marketing expert Rhea Freeman shares tips, tricks, new developments, real life experiences and proven ...
 
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The Knights of Middle England take part in lots of shows each year, but what's slightly unusual about these knights is that one of them is female... and she's called Kelly Ude-Martinez! This week, we chat about being a female knight, horseback archery, all the adrenaline, the tough times of 2020, and a bumper 2021. Kelly has been involved with and …
 
I know, I know, it's only October, but Christmas IS coming, and for small businesses, it's very much here now! For small businesses, now is the time to get all your Christmas ducks (maybe turkeys?!) in a row. For brand ambassadors and sponsored people, now's the time to be reaching out the brands you work with and asking them about their Christmas …
 
Tamsin Sprawling launched Sprawling & Osborne in 2019, originally to find a use for deer hide, something that is often unused when the animal is eaten. This desire for sustainability in country clothing grew from stunning boot tassels made from cowhide into an entire range of UK made clothing. Tasmin now designs a range of country clothing made usi…
 
According to a few different sources, there are over two million podcasts in existence at the moment. But should you start one? On this episode, I share what rocks and sucks, what's a yay and a nay, about creating and producing a podcast. As with any form of content creation, there's a time commitment and potentially a financial commitment too, and…
 
Claire Lomas MBE is a truly incredible lady. After a freak eventing accident in 2007, Claire became paralysed from the chest down, ending her eventing dreams and career as a chiropractor. Claire endured incredibly dark times following her injury, but she's gone on to do some truly amazing things since! Not only has Claire been awarded an MBE, she l…
 
Have you ever asked yourself where you should be? Not geographically, but more on social media?! With so many social media platforms available today, it can be incredibly hard to work out where you need to be, to deliver the maximum return on your effort. Being overwhelmed by all the things can lead to a lack of impact which, when you're trying to …
 
2021 has been a busy year for many, and Stef Bennett, the lady behind @wife_onthe_farm on Instagram, Bennetts Willow Barn and Bennetts milk round would definitely agree. Not only have Stef and her husband opened a new cafe on the family farm in Worcester, they've also welcomed a third child to the family (a month before the cafe opened!), grown the…
 
We all know social media gets a lot of stick around trolling and negativity, but did you know that some platforms have various controls to help you take the power back? On this episode of the podcast I share some of the features inside Instagram's settings to help you have more control over your negative interactions with people on Instagram. We al…
 
Victoria Hutton aka Video by Victoria is a freelance videographer and editor based in London, and has previously held the roles of Head of Video at both Mumsnet and HELLO! Now, in a slight change of direction, she's helping businesses of all sizes embrace and see real results from their use of video. Victoria started her business not that long befo…
 
Posting something on social media every day can be hugely overwhelming, can't it? And posting something RELEVANT on social media EVERY SINGLE DAY can be even more overwhelming, but this podcast will help! We'll touch on content pillars, specific content types to add into your schedule regularly, awareness days and how to research them, how to make …
 
Believe in Yourself might be a drawing by Emily Cole (that I happen to have on the wall in my office!), but it's also something that we all need to do a little more, don't you think? A little while ago, Emily added a Believe in Yourself mug to her gorgeous collection, and to celebrate its launch she teamed up with Jane Brindley from Horse Riding Wi…
 
What do you use hashtags for on your social media posts? For most of us, hashtags provide enhanced discoverability, allowing people who don't already follow us to find us through a shared interest or need. But hashtags can do a whole lot more than that, in fact, they can be a great way to grow a solid online community too. On this episode of the Sm…
 
Have you heard of BETA? Most people in the trade have heard of the British Equestrian Trade Association, but not everyone is aware of the work of BETA- although if you're an equestrian you will have come into contact with BETA's work more than you might think. The label on your body protector, the logos on your feed bags, the training the retailers…
 
Do you need a Facebook Group? Well, it depends. Facebook Groups have HUGE scope to help you find likeminded people, connect around shared passions and interests, and build a true community, but they can be hugely demanding from a time point of view. And if you don't put in the work, they're unlikely to yield the results you'd like... A little while…
 
Covid has caused a whole lot of pivots this year, and being unable to work in the usual way certainly gave Maeve Sheridan the opportunity to drive another part of her business forward. Maeve is a veterinary physiotherapist, a human physiotherapist, and also runs Activate Your Seat, which is an online exercise programme created to help riders improv…
 
'Are newsletters dead?' I was asked this question on a training a few weeks ago. And I couldn't say 'no' fast enough. Because I really don't think they are. I think quality mailing lists are magic. We know that not everyone you send your email to will open it. And we know that out of everyone who opens it, not everyone is going to click through and…
 
Not all that long ago, I had an email land in my inbox from Issy Carlill, also known as Zigzag Eventing. Issy had a story she wanted to share, that she felt would help others, and I jumped at the chance. A few months ago, Issy's two horses were involved in a road accident. Thankfully, both horses recovered and are OK, but that wasn't the only thing…
 
A while ago, I produced a podcast about how to pitch to be on a podcast and it went down really well. I regularly get asked about how to connect to brands about being brand ambassadors, so I thought I'd apply the format to this idea and see how we get on... It's competitive out there- with billions of people using social media and many wanting to b…
 
Lauren McDermott (previously known as Hunters & Heels) has an Instagram following of 100k, and has created a business as an influencer that also supports businesses she loves- but it hasn't always been this way. Over the last few years, Lauren has worked to grow her following by sharing what she loves, and that's something that 100k people and bran…
 
Finding the right brand or influencer to collaborate with can be tough, can't it? With so many potential options out there (and so many potentially great options too!), how do you pick the perfect collaboration partner for you? Well, in today's episode, I'll help you find the right one. I'm not going to lie- it is a bit of a jungle out there, but I…
 
Search Engine Optimisation (SEO) can be seen as a bit of a dark art, but as Tim Cameron Kitchen, the chief ninja over at Exposure Ninja explains, at its heart, it's something we can all do. Tim started his career as a drummer, and found his way to where he is now in a less than conventional way, having learnt everything from on the ground up on the…
 
Have you lost your social media mojo? You're not alone, so many people are feeling fatigued with social media. And it's hardly surprising when you think about it! Over the last year, we have all endured the craziest events that have led many of us to social media to connect. Whether from a business perspective or a personal perspective, social medi…
 
With over 100k followers, Beth Sen is a popular equestrian influencer who's well known for her stunning images, beautiful horses, gorgeous outfits, and her passion for being kind. During the time since Beth started her account, she has grown a following of over 100k loyal followers, worked with numerous equestrian brands, supported her followers, a…
 
Engagement is something that most social media users think about- well, more than think about, some obsess over it. How to nurture it, how to increase it, and how to create content that users want to engage with. But what is engagement? What's an engagement rate? Why does it even matter? On this episode, I talk all about engagement and what it mean…
 
'Do you know what you want to be when you grow up?' is a question that most, if not all of us, have been asked at some point. But the chances are that what you wanted to be when you were first asked, what you thought you might do when you left school, and what you're doing now, are all different. Am I right?! This week, I caught up with Jane Brindl…
 
Ever felt a bit overwhelmed about which social media platform/s you should be on? This podcast will help. Whether you're just starting out in the world of social media or you're looking to add more platforms to your existing offering, this episode talks through how to pick where to be, what questions to ask yourself, and how to get the maximum from…
 
Before I even explain this one and how good it is, can I just say that the trigger warning at the start should be taken seriously. This podcast is amazing and I am so, so grateful to Victoria Brant aka Wimpy Eventer for coming on, sharing everything, and being so open and honest. This podcast will make you laugh and probably cry as Victoria talks t…
 
If you're feeling overwhelmed in your quest to be consistent on social media, you're going to love this episode- it's all about batch content and how to create a LOAD of content in a fairly short amount of time. From professional images to flatlays, quotes and tips to videos and Reels, this podcast is packed with tips and tricks to help you create …
 
Do you use LinkedIn? After this podcast, I think you might use it a whole lot more... I'd like to introduce you to Jennifer Corcoran, a LinkedIn expert who I connected with through, yes, LinkedIn! After we both won awards through Enterprise Nation's Top 50 Advisers, Jennifer reached out, connected, and we got chatting. Following this, I completed o…
 
This episode's working title was simply 'the voices' because that seemed the best description! Over the last year particularly, there have been a LOT of free challenges, webinars, courses, downloads, you name it, promoted online. Have you noticed? And, often, these are created by people you don't know and have never met (but you fall into their ads…
 
You know when you get an email at 9.28pm and you need to reply instantly? Well, that was how this podcast with the lovely, honest, and fun Flo Carter aka @flocartereventing came to be. Flo has been a supporter of the podcast for a good while now, but it was one particularly episode that spurred her into action, the one all about how to pitch to be …
 
Have you seen Guides on Instagram? This relatively new feature provides a way for users of the platform to organise and group together content by whatever theme or idea they like. In this podcast, you'll learn all about the three different types of Guides you can create through Instagram, pick up some ideas about how you might be able to use them o…
 
Let's talk about Make It British, shall we? This fab business and community was created by Kate Hills with the simple aim of helping British-made brands grow, and she is passionate and then some about it! Kate shares her passion for UK made and how she came to setting up Make It British after working for two big high street brands who had their pro…
 
Do you want to work with a brand ambassador or an influencer? Do you want to be an influencer or a brand ambassador? Is there even a difference?! That's what today's podcast is all about! I regularly get asked this question, and it's easy to see why there's a confusion, because in many ways, they're very similar. However, there are reasons why you …
 
Will Bees Bespoke is a well known British brand, based in Salcombe, whose beautiful bags are eye catching, easy to use, and have bespoke touches to make them extra special too. On this episode, I chat to James Marshall, co-owner of Will Bees Bespoke, about growing brands, social media, the future, and so much more. We discuss the transition between…
 
I had a message not that long ago from someone who was feeling a bit lost. Because usually at this time of year, they would be planning for things that, with the current regulations, are in doubt at best, and have already been cancelled at worse. Think shows, in person events, markets, all the things that are challenging at the moment. They asked i…
 
You are in for a treat today- if you love Verena aka Girl About The Yard on Instagram, you're going to adore this one! On this episode, I chat to Verena about, well, everything. From why she started the account to how it has grown, who she chooses to work with and spreading joy, being yourself and not following the crowd, hate vs. feedback, The Arc…
 
Have you ever wanted to be a guest on a podcast? Or have you ever wondered how a podcast host decides who to have on the show, and who to say 'no thank you' to? Well, I am about to lift the lid on it... because I think, as with so many things, it's useful to see it from both sides of the fence. You might be surprised to learn that I have a LOT of r…
 
Have you heard of #SheMeansBusiness, She's Got This, or the Festival of Female Entrepreneurs? These are just three campaigns run by Enterprise Nation to help support female founders... and on this episode I got to chat to Lauren Malone, the lady responsible for these three campaigns and more. In addition to sharing her passion for supporting female…
 
Ahhh- 2021, what are you going to bring us? It's always important to look ahead in business and life, and the start of the year seems like a good time to do this in a more formal way, and that's what this podcast is all about- what we can expect to see in 2021. Or, more precisely, what my predictions are. So what do you think is going to happen wit…
 
If you're feeling a bit lost, down, or just 'meh' about the current situation from a business point of view, this podcast, with Emma Jones, the founder of Enterprise Nation, will help. It's such an odd time, and 2020 was very strange too... but this lady has not only weathered the storm, but she and her team at Enterprise Nation have worked incredi…
 
I didn't know how to end 2020, because it's been a crazy year, hasn't it? How do you end a year where we've had a global pandemic, had restrictions that we would have never imagined, and now get panicky if anyone gets within 2m of us?! Or is the last one just me? But, with reframing front of mind, I wanted to talk about the lessons that 2020 has ta…
 
Welcome to the final episode of this year's Podmas - today's episode is with Donna Case from The Horse Feed Guru, Faye Harlequin from Horseshoe Hearts & Gifts, and Sharon Howe from Mulberry Tree At Home. On this festive episode, we'll be talking about great gifts for loved ones, different Christmases, time hacks, a bit of business chat, and the lad…
 
Welcome to the seventeenth episode of this year's Podmas - today's episode is with Ruth Chappell from Dressage Anywhere, Jade Stock from Out & About Poultry and Mortimer Rose Wealth Management, and Nicky Sutcliffe from Equi Travel Safe and Sport Horse Select. On this festive episode, we'll be talking about great gifts for loved ones, different Chri…
 
Welcome to the sixteenth episode of this year's Podmas - today's episode is with Charlotte Martin from Fruit Bat Textiles, Teresa Lewis from Teresa Lewis Art, and Rebecca Ellis from Digital Horse. On this festive episode, we'll be talking about great gifts for loved ones, different Christmases, time hacks, a bit of business chat, and the ladies wil…
 
Welcome to the fifteenth episode of this year's Podmas - today's episode is with Rachael Coulter from Stable Manager, Sophie Green from Evergreen Mindset Coaching, and Alyson Egan from Centaur Leatherworks. On this festive episode, we'll be talking about great gifts for loved ones, different Christmases, time hacks, a bit of business chat, and the …
 
Welcome to the fourteenth episode of this year's Podmas - today's episode is with Charlotte Ellis from Welly Banter Creations and Jessie Lee from Jessie Lee Photography. On this festive episode, we'll be talking about great gifts for loved ones, different Christmases, time hacks, a bit of business chat, and the ladies will also be answering some sl…
 
Welcome to the thirteenth episode of this year's Podmas. On this episode we're joined by Tiffany Lay from Ladybridge Leatherworks, Amy Pridige from Muddy Mare Clothing, and Emma Batcheler from Hooves & Love. On this festive episode, we'll be talking about great gifts for loved ones, different Christmases, time hacks, a bit of business chat, and the…
 
Welcome to the twelfth episode of this year's Podmas - today's episode is with Thea Roberts & Heidi Hunter-Cope from Horsefest, Sophie Callahan, Megan Pollitt from Feather & Fell, and Hayley Files from Equissentials Dressage. On this festive episode, we'll be talking about great gifts for loved ones, different Christmases, time hacks, a bit of busi…
 
Welcome to the eleventh episode of this year's Podmas - today's episode is with Zoe Kiff from Honest Riders, Martha Lily Thompson from Martha Lily Photography, and Sarah Gray from Rider Eye. On this festive episode, we'll be talking about great gifts for loved ones, different Christmases, time hacks, a bit of business chat, and the ladies will also…
 
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