show episodes
 
[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in yo ...
 
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show series
 
Do you use a scorecard in your business? I hope that you do! As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that. In this episode, I am breaking down what goes into creating a scorecard and the importa…
 
Are you confident in your marketing efforts? I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson. India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclus…
 
If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward… It might for some of you, but it’s likely not going to for most of you. There are some big changes happening, so I am sharing why this is the case and what you shou…
 
Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast. Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this. Charley joined me in e…
 
Are you seeing higher than normal leads costs? If so, you are not alone! A lot of my Accelerator coaching members are experiencing ad costs all over the board, so I know how frustrating it can be. Between iOS updates and the pandemic, there are a lot of changes when it comes to advertisements on Facebook and Instagram, and a lot of my members have …
 
Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast? If so, these episodes are going to be for you. My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief Podcasting Officer) at Valher Media, is joining me to talk about all things podcastin…
 
Do you know how to run an effective team meeting? They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough! A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There ar…
 
Do you know how you can DIY your own PR to tell your story? In this episode, Cher Hale is joining me to talk all about this and share her expertise! We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there. Che…
 
Sometimes a way to increase launch conversions during a launch is sitting right in front of you, but you can't see it because you're too close to everything in the launch, right? We're always too close to our own businesses to see what's in front of us! I know a lot of business owners (myself included) have felt this way! Usually, what you can do t…
 
Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures? In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more. Shannon Matson is the owner of The Soc…
 
You need to hear about this super common Facebook ads targeting mistake… If you're making this mistake right now, your costs are higher and you're not attracting the people that you actually want to be attracting with your ads. I know this for a fact! In this quick tip episode, I am sharing with you what you need to do to ensure that you're not mak…
 
What does it mean to you to brace for impact? For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We are getting into the details of this by talking about …
 
The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it! If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these cha…
 
Are you the one running your business or is your business running you? I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing. I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experienc…
 
Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business? In this episode, I am taking you behind the scenes of a coaching session that I did recently with one of our brilliant members. This particular member’s goal with Accelerator is to get their business to a point of gen…
 
Can you believe it? We have made it to episode 500, and it is all because of you, my friend! I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you! I love recording every episode and hearing how the topics and conversations help transform the businesses and the lives of so ma…
 
Do you know what it means to refine your promise? Have you ever done it for your program, course, coaching, etc.? If your answer is no and you find that you are having a hard time making sales, this could be one of the reasons why. In order to make sales, you have to understand your perfect customer, hone in on your message to align with that custo…
 
How can you change your company culture to be more inclusive? How can you create a more inclusive business overall? This is such an important topic, and these are questions that you should be asking yourself as a business owner. I have been thinking about this a lot recently with my diversity, equality, and inclusion coach and consultant, Erica Cou…
 
What if it were easy to accomplish all of the daunting tasks in your business such as setting up funnels, writing an email series, researching your perfect customer, and so on? I heard this concept from Tim Ferriss originally, and it really stuck with me, so it is what I am sharing with you in this quick tip episode. I am asking you to think about …
 
I should have had this conversation with you a long time ago... In this episode, I am getting vulnerable and sharing with you a shift that has been happening in my business and in my personal life. This has to do with my very limited perspective and experience of the world and the lack of impact I have been able to make because of it on my family, …
 
Are you ready for practical tips that you can actually apply to get over your fear of hiring? In this quick tip episode, I am sharing with you 5 ways to get over the fear of hiring including some strategies, mindset shifts, and of course, tactical tips that you can apply right away. I experienced this fear firsthand for a long time in my own busine…
 
It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today! I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members. Karin Carr is a sought-after speaker on video marketing for real estate agents…
 
Does starting the hiring process overwhelm you? In this quick tip episode, I am sharing with you a laser hot seat session that I recently did with one of our Accelerator coaching members where we talk all about getting clarity on who to hire. This is a topic that comes up a lot, and I think it is because getting started with the hiring experience c…
 
Do you have a solid onboarding process? So many of my students struggle with this in their business, and to be honest, I struggled with this too! As CEOs, we often have to slow down to speed up when we bring on new team members which can be frustrating, but I feel like I have finally found a process and a system that works really well. In this epis…
 
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