Rob Da Costa public
[search 0]

Download the App!

show episodes
 
Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency. Every 2nd Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours. Whether you are just sta ...
 
Loading …
show series
 
When you started your agency, you probably had some end goals in mind. A lot of people dream about selling their agency, but the reality is that it's very difficult to sell a service-based business (and make a decent amount of money). So perhaps a better option is to focus on building an agency that is less dependent on you. i.e. a Self-Running Age…
 
Everyone talks about the concepts of value-pricing and value-selling and it sounds really good in theory. But in reality, a lot of agencies don't know how to apply it or are too scared to start taking a value pricing approach. So they go back to their tried and tested ways of pricing on fixed project fees or selling on time. So in today’s podcast, …
 
One of the most frequent conversations I’m having in my agency group and my private clients is around talent or the lack of it right now, and therefore the need to find more creative ways to find good people. And of course one of those ways is finding great freelancers. So that’s the topic for today’s podcast and I’m really excited to be joined by …
 
Procrastination and perfectionism are two negative traits of agency leaders that stop us from getting things done - we often tell ourselves stories that something isn’t good enough or we’re not sure about it or we need to know more before we can create some content or launch a new product or service, and that keeps us stuck. So in today’s podcast I…
 
We are talking all about storytelling in today’s podcast and I am excited to be joined by Parul Banka from Caramel Coaching, who shares her personal story as a great example of the power of storytelling. Why is using storytelling in your marketing so much more engaging and how is it going to make your messaging 22 times more powerful? Find out in t…
 
A simple way to ensure your marketing hits home and resonates with your target audience is to use your customer’s language in all outbound comms. Sounds simple right? It is but it isn’t and so many get this wrong because they focus too much on their product or service. They do this because they don’t understand their client's pain points enough, so…
 
In the 3rd and final part of my mini-series on podcasting, we explore how to start a podcast and why you should consider starting your own. I’m joined by Harry Morton, CEO & Founder of podcast production company, Lower Street. This episode is full of insightful advice including the systems and tech needed, how to record a podcast, how to stand out …
 
Why are agencies so bad at applying the smart advice they give their clients, to their own businesses? I’m on a mission this year to apply everything I teach my clients to my own business and this inspired me to record this episode. Time Stamp [1:41] It’s hard to remove yourself from the business and stand in the client’s shoes and be your best cli…
 
In part 2 (of 3) of this special series on podcasting we are discussing why guesting on other people’s podcasts is such a smart marketing strategy. Alex Sanfilippo joins me to explore how to identify and approach podcasts that you would love to guest on, as well as some Do’s and Don’ts. I learned a lot during this interview so I know you will too! …
 
Back in 2019, I decided to start my own podcast. I have quite a lot to say about the agency world so thought it would be a great platform for me! 3 years later and over 100 episodes in, I thought I would share with you what I have learned and why podcasting might be a great marketing strategy for your agency. This is episode 1 in a special 3-part s…
 
What’s it like to scale an agency? And what challenges do you need to overcome? That’s the topic of today’s podcast and I am joined by someone who is extremely qualified to answer these questions! Erik Huberman, CEO of Hawke Media and author of the brand new book, The Hawke Method. Erik went from making only $350 his first year in business to growi…
 
I’ve just come back from spending a month in South Africa. It’s something I’ve done several times before and I’m fortunate to be able to work from anywhere so this suits me really well and it allows me to escape some of the British winter! On this trip, I was reminded of how aware one is when you are on vacation because you’re in new surroundings a…
 
In a recent Self-Running Agency Group Call, I was asked how much time the owner should be investing in working on the future of their agency. I said approx 30% of the time. Many agency owners wish they could grow their businesses but are stuck on the “client service hamster wheel of doom” servicing clients and have no time to focus on the future of…
 
I want to start today's episode of the podcast with a bit of a rant: Why is it that many businesses think that they can do a little ad-hoc marketing and then get frustrated when they don't get enough leads or convert those leads into customers? So, in today's episode, I want to talk all about understanding and plotting your buyer’s journey and cons…
 
In this episode of the podcast we are exploring the differences between rural and city-based agencies as well as regional differences generally across the UK. We dig into the WOW Company’s new regional Bench Press Reports with Rory Spence. Time Stamp [01:06] The advantages and disadvantages of city v rural agency and differences regionally [02:01] …
 
In 2021 I moved to work a 4-day working week. Too many entrepreneurs go the other way and work a lot longer than the average 40-hour workweek, so in this episode, I want to share with you WHY I chose to move to 4-days a week and HOW I am managing to make it happen. Time Stamp [01:26] Why do so many entrepreneurs work such long working hours? But re…
 
In this week's episode of The Agency Accelerator Podcast, I am joined by Rory Spence from The Wow Company. If you are in the agency world, there’s no doubt you have heard of The Wow Company and particularly the BenchPress market research reports they produce. Rory started out his career in the company as an accountant, and progressed to a client ma…
 
We are all time poor and need to use our time as wisely as possible. So in today’s episode of The Agency Accelerator Podcast, I’m going to share with you my favourite productivity tools, techniques and hacks to be more efficient with your time and focus on what really matters to ‘move the needle’ for your agency. These reminders are timely for me a…
 
Welcome to the 100th episode of The Agency Accelerator Podcast! This is a huge milestone & I am super excited we got this far. And we have only just begun! When I started this channel 2 years ago, I promised myself that I would commit week in & week out to record episodes, and it’s amazing how far we got. For this episode, I wanted to come up with …
 
Happy New Year! It’s that time of the year when I record one of the more popular episodes of The Agency Accelerator Podcast, So in this week’s episode, I'm sharing with you the top 15 tools that have helped me run my business more efficiently, get more organised, and provide a professional image to the world. I share with you which platforms I use …
 
It's that time of the year again, where I stop, take a pause to look back on my year and evaluate what went well, what didn't go so well and what I have learned. So that’s the focus of today’s episode. In this episode of The Agency Accelerator Podcast, I share all the things I did in my business that worked well, the not-so-good stuff and the key l…
 
What are the latest trends in creating compelling and engaging content on Linkedin? In this week's episode of The Agency Accelerator Podcast, I’m joined by one of my repeat and popular guests, Tracy Burnett. Tracey is a LinkedIn marketing expert, who helps business owners generate more business using LinkedIn. In this episode, Tracy shares the late…
 
As we head to the New Year, I wanted to share a few ideas with you to make sure that you start the new year in your agency or your freelance business on the right foot and with a robust plan. So in today’s episode of The Agency Accelerator Podcast, I dig into what you should be doing with your business's long-term vision and how to break it down fr…
 
In this week's episode of The Agency Accelerator Podcast, I am joined by Kevin Urrutia. Kevin started out as a software developer and moved into eCommerce, starting Chester Travels (selling suitcases), growing to $1.5 million in 18 months. He also started a home cleaning business which he grew to $3 million in 18 months. He now runs a digital agenc…
 
What is the anatomy of a high-converting email? If you are a regular listener to this podcast, then you know I am a massive fan of using a mailing list as a central part of your business development strategy. A lot of people buy into the concept of building a list and regularly emailing that list but then they get stuck because they don't know what…
 
How agencies use outbound marketing and business development to accelerate their growth. That’s what we’re talking about in this week’s episode of The Agency Accelerator Podcast. I'm really excited to have Christian Banach to join me today on this episode because he has a different view from mine about lead generation and business development. One …
 
Why is it so important to focus on building your email list? In this week’s episode of The Agency Accelerator Podcast, we explore the important topic of list building and strategies to grow your email subscribers. As you know, when I interview guests, I always ask them if they go back in time and give their younger selves one piece of business advi…
 
In today’s episode of the Agency Accelerator Podcast we are discussing whitelabelling: either white labelling your services or buying in services from another agency. This is an important topic since many agencies/freelancers want to sell their services on a white-label basis to other agencies or want to partner with other agencies to provide white…
 
Let's face it, we all suffer from imposter syndrome at some point or another. The key message here is that you are not alone, and your best bet to manage your imposter syndrome is to change the relationship you have with your inner critic. Today we're going to talk about imposter syndrome, a psychological pattern in which an individual doubts their…
 
How effective and efficient is your business development? Do you have a process in place that generates a consistent flow of ideal clients? If not, then listen to today’s podcast interview with my guest, Katie Street, the Founder and Managing Director of Street Agency. As you will hear, successful business development starts by getting your agency’…
 
How niche is too niche? And, how niche are you? I know that's a lot of niches in one sentence! But it’s such an important topic that it deserves that many ‘niches’! Any of you who listen to my podcast regularly or read my content will know that I am a massive fan of niching. But it strikes me that a lot of people think they have a clear niche, but …
 
How can building online communities help your agency’s marketing strategy? In this episode of The Agency Accelerator Podcast, I am joined by Anthony Burke, the Owner of “Brits in Dubai”, as he shares his journey building and monetising online communities as well as his story of living in Dubai and what inspired him to start his community. Brits in …
 
Let me ask you a question: What is your website for? Is it just ‘brochureware’ (a place to learn more about your business) or are you aiming for it to be something more, such as a way of generating a consistent pipeline of new leads? The answer is that it should be the latter. So in this episode of The Agency Accelerator Podcast, I share my thought…
 
What happens when you win a big client that makes up a significant proportion of your monthly revenue, and consequently demands a disproportionate amount of your time? Well, excitement can quickly turn to long hours, and that, in turn, can detract your attention away from your other paying clients. In this episode of The Agency Accelerator Podcast,…
 
Let's face it, many of us started our own business because we're control freaks - we want to be in control! We may have worked for a business before where we didn't like the way they ran things or thought we could do it better. And that's often the catalyst to start our own business. But what happens when control comes at the expense of the flexibi…
 
How long does it take for a new lead that comes into your agency to be converted into a client? This is such an important number to know (yet few do) so in this episode, I'm going to explain why understanding this time to conversion is so important and what you should do once you know this number. I think that you're going to be really surprised at…
 
How powerful are customer video testimonials in helping win new clients? In today's episode of The Agency Accelerator Podcast, I'm joined by Adam O'Leary from TrustScout. We talked about both his entrepreneurial journey and also the value of getting video testimonials from existing customers to help you win new customers. Adam shares some of his ex…
 
I was sitting with a client last month and we were discussing business development. They are in the fortunate position to be generating between 20 and 30 new inquiries each month because they've really worked on making their website generate new leads. However, whilst some of these inquiries looked promising at the start, they seem to follow a simi…
 
Why do so many agency owners struggle to increase their prices? Every January, I get a letter in the post from my utility companies telling me that their prices are increasing. We are used to receiving this kind of increase. In fact, we expect it, so we don't question it and we just move on. What can agencies learn from this? In this latest episode…
 
Any of you who listen to my podcast regularly will know that when I have a guest, I ask them what advice they would give their younger selves just starting out in business if they could go back in time. Now some of you have asked me, “well Rob what would you say to your younger self?” So, the piece of advice I would give my younger self is to start…
 
Does your agency have a robust SEO and backlink strategy in place? If not you should, and in this episode of The Agency Accelerator Podcast, I am joined by one of my clients and one of The Self-Running Agency Group members, Richard Kennedy, who explains why SEO and a backlink strategy is a must. Richard runs an e-commerce SEO agency, Arken Marketin…
 
Why do so many agency owners aspire to build an agency that is less dependent on them (i.e a self-running agency) but completely fail? They end up building a business that they work for (instead of working for them) with the worst boss in the world! So in this episode of The Agency Accelerator Podcast, I explore how to ensure you build an agency on…
 
Have you ever dreamt about earning passive income, (i.e. earning money that isn't directly connected to selling your time)? Have you ever thought about taking what you deliver for your clients and turning it into an online programme, a course, or a membership site? A number of my clients have so I thought it would be a great topic for a podcast. In…
 
One of the things that all agency owners, freelancers, and indeed any kind of business owner is short of is time. But how do we separate being a busy fool from using our time productively? In this episode of The Agency Accelerator Podcast, I want to share with you five (5) ideas and strategies that will help you become more productive. Now, these a…
 
Recruitment is such a hot topic at the moment. I know everyone is finding it tough, so today we’ll be talking about the biggest challenges in recruitment. In this episode of The Agency Accelerator Podcast, we are joined by Ugis Balmaks, who runs his own recruitment company, Recruiter Mill that helps agencies hire great staff. He shares some interes…
 
Life’s been a bit crazy for me in the last few months. I’ve been juggling so many things that led me to feeling burned out. I realised I need to work smarter and start doing less whilst remaining as effective as I was before. In this episode of The Agency Accelerator Podcast, I share what I have been doing to simplify my life and get renewed focus …
 
In this episode of The Agency Accelerator Podcast, I am excited to be joined by Michelle and Christian Ewen, owners of Write on Time Ltd, a Public Relations (PR) agency. They have a vision of helping business owners to grow and thrive through positive media coverage and industry awards recognition. This episode is all about PR and how it fits in yo…
 
Today, I want to talk to you all about partnerships. Partnerships are a really smart way for small businesses to win new businesses. They give you reach far beyond your own audience, and managing one relationship can deliver several clients and new leads into your agency. So in this episode, I want to share with you the two types of partnerships yo…
 
In this episode of The Agency Accelerator Podcast, I am excited to be joined by Marcel Petitpas and we are discussing everything to do with your agency’s profits, pricing and margins. Another action-packed episode so grab a pen and paper and be sure to take notes! Time Stamp [1:02] Let’s start by welcoming Marcel Petitpas, our guest for today’s epi…
 
In this episode of The Agency Accelerator Podcast, I want to talk about how to avoid feast or famine in your agency. I’ve been through it twice myself and was determined there not be a 3rd time! So I developed a series of strategies that I now share with my coaching clients and am sharing some of them with you today. So in today’s episode, I share …
 
Loading …

Quick Reference Guide

Copyright 2022 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login