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SBI Podcast

Sales Benchmark Index

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Welcome to SBI TV, a show sponsored by SBI, the growth advisory for innovative companies seeking proven experience for real results in sales and marketing. SBI TV features engaging interviews with top sales and marketing leaders in the industry. You can watch a new episode of SBI TV each week to learn proven strategies and insights growth leaders use to rise through the ranks. Together we break down sales and marketing strategies into easily understood concepts. Subscribe today to keep up wi ...
 
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show series
 
CEOs must make rapid, critical business decisions while being increasingly inundated with data, trends, and conflicting information. In this age of information overload, how can you make sound judgments for your organization without the threat of falling behind? On today's show, we are joined by Frank Cespedes, Senior Lecturer at Harvard Business S…
 
In this episode, I share the biggest mistakes advertisers make when it comes to the holidays and Facebook Ads and I also share how you can plant the seeds and prepare NOW for the best chance of success. While many people think advertising during the holidays is just for e-commerce, that's not true at all and this episode applies to ALL types of adv…
 
On today’s show, serial entrepreneur Jeron Paul, Cofounder and CEO of Spiff, explains how he started, grew, and exited 3 successful ventures. Jeron and SBI’s CEO, Matt Sharrers, talk about the elements needed to drive a growth culture, including a Revenue Growth Office that generates a universal fact base executive team leaders can use to make unif…
 
In this episode, I share the common traits of our million dollar clients (meaning clients who have made at LEAST 1 million dollars in their business) versus other clients and people who have not. I've identified quite a few commonalities that successful clients and other people have with each other and I believe that if you learn what they are and …
 
Season two has come to an end. In this wrap-up episode, Jeannine Crispino reflects on the amazing guests and conversations from this season of the show. Listen as she highlights key takeaways from each interview and what you can learn from them. Think you know what it takes to be a Difference Maker? Find out in this episode. Resources: Missi’s Walk…
 
Organizations have had to drastically reimagine their revenue model since last year to accommodate the new era of digital. However, some companies anticipated this shift much earlier in advance and were able to adapt and scale quicker than their competitors. Autodesk is among those whose strategy pre-pandemic allowed them to weather 2020 unscathed.…
 
Strategy should drive technology, not the other way around. Lauren Wagner is the Director of Marketing Technology at Okta, where she believes in the power of consolidation and using other people’s knowledge to inform her team of emerging marketing technology trends. In this episode, Lauren emphasizes a holistic approach to evaluating your MarTech s…
 
In this episode, I share 6 different million dollar hooks for your Facebook Ads. It doesn't matter how good your product or service is, if you can't HOOK someone and get their attention first, they will never know. Learn these 6 hooks and it could change everything! Website: https://philgrahamdigital.com…
 
SBI recently held its first Chief Financial Officer Growth Forum to bring together like-minded finance executives to discuss common challenges and share best practices with their peers. These growth-focused CFOs gathered in an intimate virtual setting to discuss the following topics: The Ascent From CFO to CEO The Digital Selling Landscape Driving …
 
A good account segmentation will keep the lights on, but a great segmentation is how market leaders surpass their competition. How does yours compare? On today's show, we are joined by Malorie Feidner, Senior Consultant at SBI, to discuss what it takes to achieve best-in-class account segmentation. Malorie shares the 3 key items every sales leader …
 
SBI recently held it’s Spring Growth Advisory Board meeting where less than a dozen market-leading Presidents and Chief Commercial Officers gathered to discuss the most pressing challenges in today’s environment. During the afternoon, the attendees shared best practices on the following topics: The Ascent to Chief Executive Officer The Evolution of…
 
What experiences can you bring to inform your current role? Genefa Murphy is the CMO of Five9, but her background was not always in marketing. Having earned her doctorate in consumer adoption of new technology, looking at psychological and sociological computer science factors, Genefa draws inspiration from her previous experiences to inform how sh…
 
SBI recently held its Spring CEO Advisory Meeting to connect with less than a dozen market leaders on current challenges and to share best practices. This influential peer group share key insights into the following topics: Organizational Clarity Around Customer Experience The CEO’s Role in Determining the Go-to-Market Model Talent to Drive the GTM…
 
Being a CEO during a large Go-to-Market transformation is difficult, and with multiple acquisitions, this adds further complexity, such as: High Customer Acquisition Costs Low Employee Morale Inaccurate Fact Base And more On today’s show, Steve Smith, CEO of Zayo, joins us to discuss how he navigated these challenges during his first few months in …
 
In this episode, I share one simple, but almost never used ad copy trick that changed everything for me. This trick can be used in ads, landing pages, even on calls with prospective clients. Most people aren't using it so this could give you an unfair advantage. Website: https://philgrahamdigital.com…
 
As a marketer, empathy means checking your jargon and ego at the door, removing barriers for buyers, and truly listening. Beth Magee, Global Head of Marketing at Forsta, joins Jeannine Crispino for this episode of B2B Difference Makers. They discuss the importance of giving buyers what they need to make informed decisions and how to approach the ch…
 
In this episode, I do something I haven't done in 4+ years of this podcast and that is answer some listener questions on the show! I've got questions about Facebook ads, marketing, and even threw one that I got about bitcoin and investing just for fun. Lots of great stuff here, I hope you like it! Website: https://philgrahamdigital.com…
 
Having extensive experience in a field helps you become an expert, but the true secret is being curious and learning from others. In this episode, Jennifer McAdams, Vice President of Demand Generation and Field Marketing at Progress Software, joins Jeannine Crispino to discuss the importance of continued learning. In any challenging situation, she …
 
CEOs often get lost in data while trying to decide what's working, if there is too much, or if it's even correct. But even great data is moot if not activated properly across commercial functions. On today's show, Mike Dickerson, CEO of ClickDimensions, joins us to discuss how CEOs should be thinking about their data and the processes that go with …
 
To say your salesforce is changing is an understatement. Not only have there been shifts in adapting to a new virtual world, but your teams also need the time and attention dedicated to reaching their full potential now more than ever before. As a sales leader, how can you create a culture for your teams to thrive? On today’s show, Roquita Williams…
 
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