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System to THRIVE

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System to THRIVE

Alyson Lex and Jennie Wright

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The big question is this: As entrepreneurs, coaches, and business owners - how do we consistently sell our products, programs and services withOUT making our customers feel like we're only in it for the almighty dollar? How do we serve the way we know we're meant to serve and still run a profitable business? How do we put good into the world while we put dollars into our pockets? How do we change the lives of our community while also bettering the life we lead? It's not a zero-sum game. It's ...
 
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What’s the difference between a therapist and a coach? Why does it seem that so many entrepreneurs are into personal development? What’s the big deal about my mindset anyway? Sarah Madras is not just a coach, she’s a trained therapist - which means she understands exactly what you’ll get from therapy and coaching (yes, they’re different) and when i…
 
There are hard skills and soft skills in everything you do - including running your business. In this episode, we’ll talk about what soft skills are essential to growing your business and seeing the success you want. These 5 critical shifts are what will help you succeed, implement everything you learn, and ultimately grow and scale your business t…
 
In this quick tip, Jennie shares how you can handle the stress of building a list without having to give up your life to do it. Jennie talks about boundaries and triggers for stress, and how to manage your own expectations and that of others (team, your spouse, family etc.) when you're working on a list build.…
 
If you have an email list… you have the opportunity for sales. You just have to know how to use it right. (And if you don’t have an email list, check the show notes for a link to our best list building episodes.) In this episode, Alyson will break down her 6-step book a call email sequence designed specifically to get those subscribers on the phone…
 
You’ve heard or seen the “celebration” (read: bragging) about 6-figure launches. Coaches making hundreds of thousands of dollars on a course or program. And you want to know how they did it. But there’s a dirty little secret in the industry - it’s that 6-figure launches often cost a WHOLE LOT to create. In this episode, we’re talking with Fractiona…
 
We’ve all been there - we think that running ads is going to do magical wonders for our business. But if you’ve ever tried it… you know we’re not always guaranteed success with paid advertising. In fact, you can lose a whole lot of money if you don’t start it out right. Kelly Sturtevant joins us to talk about the “before the ads happen” aspect of y…
 
Excited to have Jason Wiehler back on the podcast to talk about how you can avoid becoming another online business horror story. From failed joint ventures to big gargantuan niche problems that lead to devastating launches, we’re peeling back some layers to reveal what not to do and how to avoid it.By Alyson Lex and Jennie Wright
 
It’s always at this time of year when we are inundated with “buy my course now and get rich quick” ads and messages. And there are a slew of other icky tactics at play. We decided to get a bit raw and real in this episode and share how you can wade through the world of some shady offers.By Alyson Lex and Jennie Wright
 
Want ads that convert? We’ve got 2 things to say about that: 1 - you’re not alone. We hear you! Our clients ask us this all the time and… 2 - THIS is the episode you need to listen to. Shelby Fowler breaks down how to get your ads converting step by step - to the point where you’ll feel ready to start running your ads right away! This is an episode…
 
We all get stuck there. Giving and giving and creating content only to hear crickets when we launch. Sucks, right? In this episode, we’re going to give you the exact step by step plan you need to STOP giving way value for free and START getting your people to take action. Whether that’s to book a call, buy a thing, or simply take the next step… und…
 
When you’re an expert in what you do - it’s really easy to dive head first and try to do all the things withOUT setting yourself up for success. And what happens is you end up burned out, turned around, or just plain overwhelmed. Want to know the next step you should go in your business? Or how you’re going to launch your thing withOUT going in a m…
 
Maybe you’re like us and have been building a business on your own and decide to team up with someone for a part (or all) of it. Maybe you’re looking to start a brand-new business with a partner and you want to set it up right from the get go. Either way - there are 3 things you’ve got to master in order to make it happen: Communication, Organizati…
 
It’s really easy to buy into the idea that big payday months are your future when you run a business. But when you chase the big money, you end up creating a business that doesn’t give you a stable, sustainable income. Talk about STRESS! Dina Marais is here to talk to us about how to set ourselves up for success… AND the one thing that will hold yo…
 
Are you unapologetic with your messaging? Or are you afraid to turn people off so you kneecap yourself and hold yourself back? In this quick tip, Alyson will talk about how being unapolgetically you can actually help you WIN new customers... and three quick things you can do this week to make sure you're on the right track.…
 
Be you, be authentic, be transparent. Great words to live by… but how much is TOO much? How much mess should you show to your audience? Do you give them the down & dirty play by play of every little thing that goes wrong? Or do you hide it all behind an “everything’s fine” facade and build a persona that never makes a mistake? How do you address th…
 
Trigger warning: in this episode we discuss mental health, self harm, anxiety and suicide. If you or someone you know needs support please consider reaching out to your local support services. We all know that livestreams can lead to clients (right?)... but do you know HOW?! Do you know how to target those clients that are going to pay you the big …
 
We are celebrating in a B-I-G way today - because today marks our 100th official episode! Listen in as Jennie & Alyson talk about their biggest takeaways, favorite guests, and what they would say to anyone thinking about starting a podcast. This episode is reflective, fun, and surprisingly poignant. We didn’t know we had it in us. :)…
 
The idea of developing a plan for the next 2-3 years may have you feeling… overwhelmed, trapped, or otherwise just icky. But with Alexander Brueckmann’s Intentional Strategy Framework, you’ll discover that you can create a strategy that aligns perfectly with who you are and what you do… WHILE giving you the freedom to be creative and take advantage…
 
When you publish your book - or even before - you can use that book to get you on stages that might have been off limits before. BUT going into it with a specific plan is essential to your success (much like anything else with your business, right?) Bri Williams is here to talk to us about what authors can do to generate buzz for their book on the …
 
Let’s be honest: when you write a book, the “dream” is that you’ll get picked up by a big publishing house, given a huge advance, and sent on an all-expenses paid book tour. But the truth is, the money doesn’t come from the sales of your book - it comes from the clients you get as a result. So self-publishing is really the name of the game… but how…
 
When you’re starting from zero on social, it can feel completely overwhelming to do all the things, be all the places, and throw your voice into the middle of a crowd that seems MUCH louder than you are. Katie Brinkley joins us to talk about growing from zero - and what’s more, leveraging that growth to equal real sales. Don’t miss this special epi…
 
If you’re already rocking it selling 1-on-1… it might be time to consider scaling your sales. But don’t worry - this doesn’t mean what you think it does! Bob Gentle talks to us about what it looks like to truly scale your sales - and where your attention will go instead. He’ll break down what it looks like to be successful as well as some pitfalls …
 
You're already doing organic community-based work on Facebook and Instagram... right? Why not leverage that to passively generate some more list growth? Listen to this quick tip as Alyson explains why this works - and gives you the exact step-by-step to make it happen.By Alyson Lex and Jennie Wright
 
You’ve done it! You’ve written your book! Now what? Now comes the fun part - turning that ONE book into an entire business. That’s what we’re going to talk to you about on this episode - exactly how to break down the same information in multiple ways to serve different people at different stages of their buying journeys… creating an entire business…
 
Time is the only resource that’s limited. And as a business owner, you’re likely very intimately acquainted with the amount of time it takes you to do even the simplest task. Time that could be better spent on other parts of your business… or even doing the things in your life that your business supports. Michelle Bell gives us a bird’s eye view of…
 
You'll hear both sides: "Hit the pain until they're so bummed out they'll buy!" and "Don't say anything about pain - just give them the good stuff they can expect!" But IS there a place for negativity in your copy? SHOULD you be hitting the pain points? Is there a happy medium that converts well AND makes you feel like a good human being? Alyson wi…
 
The experts you choose for your list build summit can, frankly, make or break your success. And it can also feel incredibly overwhelming to think about choosing experts, figuring out where to find them, and knowing how to tell whether they’re a good fit for your event. In this episode we’ll break down the must-haves and must-nevers when it comes to…
 
Did you know that big corporations with big pockets are paying business owners just like YOU to talk them up to your audience? (yeah, us either.) Jessica Chinyelu is sharing her incredible knowledge on exactly how you can make this happen - including your first step to getting started, what you should NOT do… and even where to find corporations tha…
 
The people who buy and/or read your book are some of the most invested and hot leads you're going to get. And with a content upgrade, it allows you to proactively reach those readers to draw them into your world - rather than hoping they'll find you on their own. In this quick tip, Alyson will break down what a content upgrade might look like, how …
 
Love it or hate it, networking is a part of your business. BUT that doesn’t mean that all is created equal. In fact, having a process that you follow that helps you network effectively can help it be more valuable for you, make you hate it a little less, and make it something you want to do regularly! Listen as we share our combined 25+ (ouch) year…
 
Whether you use blogging as your business or you use your blog to support your business… the truth is, blogs are still SUPER relevant to a whole lot of marketing today. Enter Jason Logsdon, someone who has not only successfully monetized his blog in a B-I-G way but now teaches other people how to do it. He’s going to show you the different ways you…
 
In this weeks quick tip, Jennie shares the easy to build social media pillar plan that helps you get posting and building your community. Publishers WANT authors to have established online communities and email lists and often reward that with bigger and better publishing deals. Why? Because an established audience online often translates to more b…
 
You hear a lot about coaching businesses using list build events to grow their lists. And you might be feeling a little left out, right? WRONG! You CAN use a list build if you sell physical products, and on today’s episode we’re going to break down what that might look like and how to get started.By Alyson Lex and Jennie Wright
 
We hear it all the time - serve, serve, serve. And sometimes we take that to heart - we end up over serving and under-valuing ourselves. That means our income goals are left untouched and we’re overworked and close to burnout. In this episode, we ask Aimee Teesdale the tough questions about how EXACTLY to serve our clients well while still keeping …
 
Have you heard someone tell you to “give value”... but you’re not really sure what the heck it means?! It drives us CRAZY because we’re told over and over and over again to “give value” but we’re never actually given the breakdown of what that MEANS. Well no more! Jennie & Alyson are defining, in depth, once and for all, what it looks like to give …
 
Email isn’t dead. (We can say it louder for the people in the back if you want.) In fact, it’s alive, well, and more profitable than ever. But if you’re not using it right, it can feel like a chore that just… has to be done. Kendra Swalls is here to help us break down exactly what you can say in your emails to keep your audience engaged while also …
 
In this quick tip, Jennie jumps back into the discussion of Tech Stack vs. All In One Solution. (Learn more about tech stacks in Quick Tip #28). If Jennie sounds a bit sassy... it's because she 100% is. We are constantly running into potential clients who've had horror stories to tell about having the wrong tech in place, and we do a lot of "swoop …
 
We all have the same number of hours in a day. The difference between us is how we use them. And while Jennie & Alyson aren’t productivity experts… they HAVE been in business for a while and have figured some things out. (Things you won’t find on those “get more stuff done” lists on Google.) Listen to them discuss the 4 different buckets of things …
 
Marketing your business can be hard - especially when you’re so busy working IN your business that you don’t have time to grow your business. It feels like you have to spend hours and hours every single day so you don’t miss anything, and you’re taking advantage of every opportunity available to you. Luckily, Linda Reed-Enever has the solution with…
 
There’s a growing trend of online business owners who are putting off building a website. And to some, this is a good idea. To others, not so much. Jennie and Alyson will break down the different sides of whether you NEED a website to run a business - and whether it’s really the cornerstone of your online presence like so many think it is.…
 
The more you learn about marketing, the more complicated it becomes. Funnels with 832 steps. If/then rules that practically break your automation. And stress… ohhh, the stress. Today’s guest, Tim Fitzpatrick, talks about how you can simplify your marketing in ways that doesn’t reduce your success… in fact, it will allow you to be more successful th…
 
In this quick tip Jennie shares how you should be cautious about buying some of these templates and "how to"s for online summits. Let's actually be really real - we wanted to call this quick tip " Why you should reconsider spending money on a summit “how to” but... that sounded a bit... ohhh sassy. Having produced over 300 summits, Jennie has seen …
 
Ever wondered what a summit producer really does? It’s not what you think! Sure there’s the tech and some support, but it goes way beyond that in terms of making the summit individualized and successful. In this “interview style” episode, here how Jennie recently supported Alyson on her online event as a summit producer and the details into how tha…
 
Are you the master of your to-do list… or are you a slave to it? In this episode, Stephanie Ann Ball will show you exactly how you can take back control of your to-do list instead of ending every day feeling like you have more on your plate than when you started. How you can leverage your to-do list to actually get the RIGHT stuff done… AND how you…
 
Alyson recorded this quick tip in response to a Facebook post she saw that asked "Does anyone ever feel guilty getting rid of non-buyers from your email list?" This made her realize that maybe people are unsure about who's actually ON your email list and how to communicate with them appropriately.By Alyson Lex and Jennie Wright
 
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