show episodes
 
Jesse Dolan and Bob Brennan from Intrycks share the digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition, get found in search engines, and attract more new local customers for their business. Discover how to identify your ideal customers online, get your website ranked at the top for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jess ...
 
EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
 
Spencer Haws from NichePursuits.com discusses business ideas that actually work. Learn how to build niche websites, market your website through search engine optimization, and much more. In addition, you'll get interviews with leading internet entrepreneurs that provide insight on: authority sites, flipping sites, using Google Adsense, outsourcing, automation tools, linkbuilding, building a real business, software development, creating iPhone Apps, lifestyle business, small business tips, an ...
 
Take your professional skills to the next level with Skill Up. Each season brings quick and practical lessons for you to learn everything you need to know about the most sought-after business skills. Advance your career, show off your skills, and grow your business. Hosted by Matthew Brown.
 
Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
 
Make SEO Simple Again the podcast series is an audio experience produced by Daniel K Cheung, Team Lead @ Prosperity Media. Hear Clearscope co-founder Bernard Huang talk candidly about his 10 years of failing. Know that everyone is just trying to do their best as Jamie Indigo shares her personal story. Never feel alone with Taylor Berg's story of owning her ADHD diagnosis. And feel encouraged and inspired by Jenny Li Fowler, Lily Ray, Judith Lewis, Areej AbuAli, Jamar Ramos and everyone else ...
 
Are you anxious or losing sleep over your law firm? Does it stress you out when you don't know when or how you are going to get your next client? Are you struggling to find time to grow your firm and be an attorney? … If so, you are in the right place. 'Intake Tuesday' helps you know what you need to do, to move your firm toward becoming what you want it to be. By that, we mean get more cases. This podcast is for Lawyers ready for action.
 
Eric Yee is here to be your personal marketing and business guide- answering your questions and helping you work through the issues you are facing. Whether you are a small business owner, a student, an entrepreneur or a career marketer, Eric reveals all the marketing strategies and tactics he has learned and implemented over his career working for large corporations, startups and as an entrepreneur. Whether it is building a brand, automation, social media, Facebook, YouTube, email marketing, ...
 
The SEOLeverage podcast helps you as a growing business to attract qualified visitors to your website via search marketing. Topics like SEO, Google Ads, Remarketing strategies, but also segmented social media and e-mail marketing find a place here. If you want to grow your online business, this is the show to follow! Your host, Gert Mellak, shares stories and findings from his fast growing SEO agency, and interviews top experts who provide actionable insights for your business growth. Check ...
 
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversatio ...
 
The SEO Podcast is created for you the business owners, digital marketing consultant and SEO professional. If you are looking for an SEO blueprint, filled with tips and techniques that work in the real world, you have come to the right place. We cut through the jargon to give you the exact steps to rank your sites in Google. No more theoretical, just practical action plans you can take to wage war on Google.
 
How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-no ...
 
Learn how to scale your SEO business, or turn your search engine optimization skills into a highly profitable business - directly from other SEO's. From internet famous bloggers, to underground hustlers that stay behind the scenes, you'll get to hear from real people running successful SEO businesses. Whether you're a local agency owner, affiliate, pay per lead specialist, or even using SEO to scale your online ecommerce store - you'll get actionable advice from people that have done the same.
 
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show series
 
Jordan Koene, SEO Strategist at Searchmetrics shares his thoughts on building an SEO tool specifically for podcasters. Verticalized search engines are very popular right now. And with Google claiming control of your titles, it’s the best time for an idea like this. Today. Jordan talks about what it would take to build an SEO tool to help podcasters…
 
Flexible bid strategies in PPC allow advertisers to pay different amounts per keyword, depending on what their ad is. By allowing advertisers to set a second bid amount higher or lower than their primary bid, flexible bidding strategies in PPC allow advertisers to maximize their impressions based on many factors such as the day of the week and seas…
 
Jesse, Bob, and Sue discuss how to make adjustments as the COVID pandemic continues. With kids going back to school and winter approaching in the U.S., chances of spikes in cases continue, and your business will have to plan for it. What approaches can you take to prepare for these contingencies, and how can you make your clients feel informed in t…
 
Product Director for Two Octobers, Noah Learner explores and discusses SEO tools. As an SEO, you can understand the concept of weaving multiple tools together to create an effective process. There are a lot of moving parts when it comes to grabbing data and analyzing it. Today, Noah explains why Google Search Console’s API is an important tool for …
 
This episode will provide you with all the essential information you need to succeed bidding on Pay Per Click campaigns in Google Ads. You will learn how to implement flexible bid strategies, which include automatic dynamic and precise bid strategies, into your campaign and maximize your return on investment. Bid management is an essential part of …
 
Creating engaging video content for social media is a very good marketing tool business owners are incorporating to their marketing strategies these days. It’s an effective form of marketing strategy that can lead and convert people to become ideal clients. It sets you apart from your competitors, in that you create an authority figure to yourself …
 
Erin Sparks, and Andrew “Optimisey” Cock-Starkey have the first EDGE of the Web SCRUM to discuss the growing concern of Google Search dominance and content aggregation overreach. Is Google taking too much of our own content for its uses? Where do we, as content providers, stand when it comes to our goals of visits to our websites as opposed to data…
 
Olga Zarzeczna appeared on the SEO radar in August of 2020 with an incredible series of contributions to the community. With incredibly crafted posts such as “Technical SEO Audit (188+ Steps)” and “SEO Audit Tools: 65 Tools For SEO auditing” and spending upwards of 40 - 60 hours of meticulous writing, Olga is clearly defining herself as a thought l…
 
Noah Learner is the Product Director for Two Octobers, a company dedicated to helping marketers achieve extraordinary results. It’s a common thing for SEOs to start out in a different field but find their way right here. The same is true for Noah, who started out working in a bicycle shop. Today, Noah talks about SEO tools and how to find your plac…
 
A Cost per Lead program helps you increase revenue from your PPC campaigns. Cost per lead works by setting a cap to the amount you're willing to pay for each conversion, or lead. For example, if the average value of each sale is $200, you will only pay $100 for a lead that brings you a customer who purchases $200 worth of product. There may be time…
 
Video marketing has become quite popular, but it’s a tricky thing to master. These days, people look for authenticity, especially in marketing. In this episode, Ian Garlic shares his tried-and-tested techniques for making great marketing videos. Ian is one of the country’s most sought-out video marketing experts. He’s a best-selling author of three…
 
Brad Smith, the Founder and CEO of Wordable and Codeless, talks in detail about B2B SEO. The pandemic moved us into a remote work environment. How has this affected overall content production? Today, Brad details the resources that you will need to build a B2B content team in 2021. Show Notes Connect With: Brad Smith: Website // LinkedIn The Voices…
 
A cost per lead program in PPC allows you to get a price on converting a visitor to your business. Depending on the organization attributes, you can be charged $40 or more for a lead- meaning, someone that fills out your contact form, or calls you after seeing your ad. There are ways to implement a cost per lead program in PPC, including targeting …
 
Mordy and Erin tear into the topics this week (except for the Google Algorithm changes this weekend...missed that). We even got Mordy to pipe in about Google Ads, great info about impression-only data from your ads. The State of SEO 2021 from Search Engine Journal was The guys cut up again, so dive in today! [00:03:23] Twitter’s Communities might b…
 
Founder and CEO of Wordable and Codeless, Brad Smith talks about SEO content in the B2B space. B2B is much more rigid and technical than B2C. As such, many B2B marketers struggle to create the kind of content that not only ranks but produces ROI. Today Brad breaks down the framework for producing SERP-topping, viral B2B content. Show Notes Connect …
 
The right metrics to track are traffic, conversion rate, click-through rate (CTR), average position, cost per conversion and cost per click. If you don't have enough traffic your costs will be too high to show a good return on investment. The number of clicks and the amount of revenue generated is what is important to measure. So you want to compar…
 
Sarah and Brad Stromsdofer join us on the podcast this week. This couple started their blogging journey in 2016 and dabbled in many ways to make money online, but ultimately decided to focus on a blog in a niche they were experts in. In the interview, we go through the journey that started in 2016 and follows it to today where the site is now makin…
 
Brad Smith is the Founder and CEO of Wordable and Codeless. Wordable is a CMS designed to make SEO smoother through automation. Codeless, on the other hand, is a content management agency that specializes in B2B content production. Today, Brad shares his advice on how you can build your own content-driven, ROI-optimized B2B strategy. Show Notes Con…
 
Which metrics are most important to track in PPC? Is it ROI, CTR, CPC or conversion rate? The answer to this question depends upon your business needs. While strictly speaking we're all looking for revenue per unique click (that's the holy grail of all metrics), at a certain level we have to start looking at efficiencies as well. Just like you woul…
 
We continue our conversation with Kristina Azarenko, educating people through her SEO Challenge (#SEOChallenge). We break down some of the learning blocks when it comes to SEO and how to navigate your continued education inside of the organization you work for. Improving the value or your own SEO skill sets is just as important as the SEO talent yo…
 
Mushfiq S joins the Niche Pursuits podcast once again. This time the discussion revolves around how to find the right websites to flip and what comes after that. He even shares the domain of one of his most recent purchases with us. Mushfiq has a 5 step process when buying and flipping websites. Each of these 5 steps can be expanded upon greatly, a…
 
Co-founder and CMO of Orbit Media Studios, Andy Crestodina, wraps up the conversation about the three most reliable SEO wins. A lot of the content online is simply reworked from someone else’s work. But creating original content builds authority. Today, Andy talks about the value of original research. Show Notes Connect With: Andy Crestodina: Websi…
 
There is a lot of talk about the wrong ad rotation in pay per click. The wrong ad rotation is the rotating of ads that are not related to your inventory. The biggest factor of the wrong ad rotation is letting keywords that are too broad or keyword phrases with unrelated wordings determine which ads are shown. To avoid a bad ad rotation in pay per c…
 
Even if your content does not have ranking pages linked to it, you may still find your content come up in the first 10 or 20 pages in Google, BUT having backlinks is equally as important if not more so. In fact, you have a better vantage point in having relevant backlinks that will point to your site. The more relevant a link is, the more weight it…
 
In this very special episode, John, Gary, and Lizzi are joined by a guest star Michael Wyszomierski (tech writer for internal apps). Through some dramatic readings they bring the SEO Starter Guide to life and discuss robots.txt, the mobile-friendly test, writing for users, and more. SEO Starter Guide → https://goo.gle/36ZamsL Episode transcript → h…
 
Andy Crestodina, the co-founder and CMO of Orbit Media Studios, continues the conversation about the three most reliable SEO wins. A lot of brands get stuck on what keyphrases to optimize for. And similarly, how do you prioritize what pages to start optimizing? Today, Andy discusses the importance of updating your content and how. Show Notes Connec…
 
Landing page conversion optimization in pay per click marketing is a vital part of the search engine optimization process. Landing page conversion optimization in pay per click marketing is an ongoing process that focuses on specific keywords and phrases which are frequently searched by potential consumers of your product or service. It all starts …
 
In this episode, Bob, Jesse and Sue discuss the value of using local numbers versus 800 numbers for ranking your website and GMB! Does a local number make you seem “too” local, making an 800 number more beneficial, or does your local number help your website’s rank so much that it makes it worth it? In this great deep-dive, the team debates the mer…
 
Copywriting can be a real breeze for people who have natural talent. But it’s also a skill you can learn over time. Today, we hear Lamar Phillips’ origin story, her gift for writing high-quality copy, and how she maintains her performance. Lamar is a copywriter at Mekanism and is part of the team that worked on Jose Cuervo and the Rice-A-Roni comme…
 
Andy Crestodina, the co-founder and CMO of Orbit Media Studios, discusses one of the three most reliable SEO wins. Any SEO will tell you that the first place to start is looking at your keywords. But are you ranking for your branded keywords? Today, Andy talks about branded keyphrase SEO. Show Notes Connect With: Andy Crestodina: Website // LinkedI…
 
When you are trying to capture leads and information from potential customers via pay per click marketing strategies , you want your landing page to be optimized to ensure a higher conversion rate . Landing page conversion optimization is the process that helps you to make sure that your web landing page is converting visitors into paying customers…
 
Jordan Koene, SEO strategists and advisor at Searchmetrics, shares his thoughts on why Google is changing your site links. By now you must have noticed that your titles aren’t as descriptive and unique as they once were. And SEOs everywhere are pissed. Today, Jordan talks about the effect so far of Google's new approach to titles. Show Notes Connec…
 
Landing page conversion optimization in pay per click marketing is a process by which the success of pay per click ads, and the way that they are served, are evaluated in order to increase the number of leads and sales that those ads enable. The purpose of this is to increase customer on-site interaction with those ads, and convert those interactio…
 
Jordan Koene, Seo strategist and advisor at Searchmetrics, talks about the changes in SEO for the months of August. With Google still rounding out some of the updates started earlier this year, we’re still seeing how it all unfolds. So who are the SEO winners and losers for the month? Today, Jordan discusses the movers and shakers in search. Show N…
 
When you put your Instagram Influencer in front of a large audience, you can't help but to up your chances at influencing new users or even targeting old ones. Instagram advertising is a helpful tool for getting users to your profile or website. But how much does it really cost? Instagram ads are very affordable, especially for small businesses, an…
 
Product advisor, technical SEO, and brand ambassador at Ahrefs, Patrick Stox continues the conversation about the role of technical SEO. Both technical and analytical skills are needed in SEO. But analysts are the ones who interpret the data. Today, Patrick discusses the technical SEO skills that you actually need. Show Notes Connect With: Patrick …
 
In this episode, we break down the costs of running Instagram ads for your business, from how much you can expect to pay, to factors that increase or decrease the cost of advertising. Instagram ads offer a targeted way to reach your exact audience, and they can have a significant impact on your bottom line. These ads can be used on all social media…
 
A content hub is like a centralized destination for all your ideas, information that you have researched in advance, high-quality content that you can structure or organize to topics and subtopics, and contains words and phrases that will rank according to Google's metrics. There are definitely significant SEO benefits to creating a content hub suc…
 
You know it’s important to rank highly on Google, but do you know the difference between ranking on both the SERP (search engine results page) and in the map pack? In this solo episode, Jesse explains the value of ranking in both areas of Google’s results, and how important ranking in the map pack is for certain types of services. If you’re unsure …
 
Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs. When it comes to SEO, your focus is around getting that content to rank. But what do you do if your best piece of content keeps on getting outranked? Today, Patrick talks about how you can get your content to rank faster. Show Notes Connect With: Patrick Stox: Website…
 
"Not Provided" keywords are considered new keywords in Google Ads. "Not Provided" means that there is no data from the keyword. There is an opportunity to use these "not provided" keywords in your advertisement targeting. A "not provided" keyword is an organic search keyword that the Google search engine doesn't provide with results. Despite the fa…
 
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