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DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, and marketing and advertising agencies and cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you work in B2C marketing or for an eCommerce store or DTC brand, this podcast is for you.
 
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1:26 - Rebuilding the vitamin category Sara realized that traditional vitamins weren’t built in a way to truly optimize health. “I was starting to struggle out of nowhere really with chronic inflammation, digestion, sleep issues, you name it. And I've always considered myself a relatively healthy person. I had a healthy diet. I didn't really know w…
 
4:36 - Embracing clean beauty A long-time advocate of health and clean ingredients, Bobbi Brown founded Jones Road Beauty. The challenge was to make clean versions of all the best products. “Bobbi parted ways with her company that she founded and had a non-compete. And most people would be retiring at that age, but she just didn't feel done. And sh…
 
Key Takeaways 3:35 - Starting with Kickstarter Jarod and his partners knew they could have gone through the formal fundraising process, but wanted to get market validation first. “Having some startup cash to kind of get going, especially when you're talking about a CPG brand, it definitely helps a lot for a lot of levers. For us, sure, we could've …
 
During this episode, you will learn about; [00:05] What’s in for you in today’s episode [01:36] Who’s Shane Rostad and his area of specialty [06:34] Typical mistakes that brands make [08:44] Tips to improve your site’s conversion rate [12:48] Things to focus on when brands are collecting customer’s data [16:54] The different ways to gather qualitat…
 
9:56 - From bio major to builder Daniel’s journey into entrepreneurship started as the desire to make money for weekend college fun, despite the fact that he didn’t have time to work a traditional job. “I was a biology major. I was actually going to school to be a dentist and. I always knew that I wanted to be an entrepreneur. And that's what drove…
 
During this episode, you will learn about; [00:16] What’s in for you in today’s episode [01:43] Bailee’s career background information [03:57] What is branding and the areas of business it affects [07:28] The importance of brand guide during the branding process [09:49] Branding your brand in a way that resonates with people [12:16] Validating your…
 
4:47 - The night CROSSNET was invented Chris and his friends were throwing ideas for a product invention at the wall to see if anything stuck when someone mentioned four-way volleyball. “ESPN was on in the background. Not sure if that motivated it or not, but Mike wrote down four-way beach volleyball. Mike’s one of our other co-founders, grew up pl…
 
[00:16] What’s in for you in today’s episode [01:20] Stephanie career backstory [02:39] Ekster’s customer service before and after Stephanie joined the agency [03:39] The strategy that Stephanie followed in building a scalable team [05:18] The metrics you should focus on to meet customers’ support demands [06:27] Understanding customer psychology w…
 
“As you discount your product, you could potentially see better ad conversion.” @jayde3sai #DTCPOD “Sometimes when you discount to both new and returning customers, and your margin ends up going down. ” @jayde3sai #DTCPOD We Speak About: [01:17] DTC discounting twitter thread Learn more about how and when to discount In today’s episode of DTC Finds…
 
“We're helping brands and agencies learn what creatives are working best and why” @rezakhadjavi #DTCPOD “Teams who take naming conventions really seriously have a really important cultural effect.” @rezakhadjavi #DTCPOD “We want to create an environment where our creative strategy is data driven.” @rezakhadjavi #DTCPOD “People are putting on a lot …
 
“Not all organic creative can be paid creative and not all paid creative can be organic creative” @flexiblefoodie #DTCPOD “If you don't have the right partners in place, it's only going to cost you more down the road, so put time in your creating process.” @flexiblefoodie #DTCPOD “Just because you have the assets you have doesn't mean you have to p…
 
“It's common nowadays to see lots of discounts around the holiday season, and so why not take this opportunity to really ramp up your sales ” @jayde3sai #DTCPOD “Bundles give you an opportunity to generate more value out of each transaction” @jayde3sai #DTCPOD We Speak About: [00:44] Black friday and cyber monday strategy article [01:47] Rewards an…
 
“We're basically curating all of the Web's emerging brands, culture defining brands all in one place.” @maggiebethgibson #DTCPOD “We're trying to simplify the vast web of DTC brands that are currently continuing to pop up in the market” @maggiebethgibson #DTCPOD “We really want to give a voice to underrepresented founders and allow people to shop o…
 
“An editor’s pick section for your blog is great because you have some really high performing content that maybe is performing well on search or something that you want to highlight specifically that you think is important to helping people and guiding people through the purchase process.” @jayde3sai #DTCPOD “Make sure you have some strong internal…
 
“It's really all about the resources that you have and how you can really put that together” @kristenxjones #DTCPOD “We're inclusive, and you have to be consistent in that and really show up for every person that you represent whenever you have that type of branding.” @kristenxjones #DTCPOD “Understanding the customer journey in the beginning, I th…
 
“A really good strategy that you can do with SMS heading into Black Friday Cyber Monday is sending an email push for SMS sign ups for early access.” @jayde3sai #DTCPOD “SMS is very different than email, in the sense that SMS messages should be more skimmable than email.” @jayde3sai #DTCPOD We Speak About: [00:41] Strategies to boost SMS sales and s…
 
“We built the brand up to this incredible business that has helped so many women find the right beauty products for them” @itsJoanneCoffey #DTCPOD “There's so much information that people are just putting into your hands, all you have to do is know how to find it and how to use it.” @itsJoanneCoffey #DTCPOD “We're really creating a relatable experi…
 
“If you're working on consumer goods, stay focused, double down in that sense before jumping into retail.” @jayde3sai #DTCPOD “If you can give some sort of estimate of shipping speed, that's a really good thing to add in” @jayde3sai #DTCPOD We Speak About: [00:57] Awesome twitter thread from Corey Nicholson [06:29] Cushion Lab’s product page Learn …
 
“Influencers have proven organically to be able to create content that engages with people” @TaylorLagace #DTCPOD “We're trying to find as many veins as possible to bleed dry, and once one starts going, we want to lean into that as much as possible.” @TaylorLagace #DTCPOD “People tend to allow human decision making into the matter a little bit too …
 
“DataMilk analyzes your user’s behavior and then it launches UX changes automatically and then tests them to see how conversion goes.” @jayde3sai #DTCPOD “Figure out what is the right discount for your brand that is relevant to your margin.” @jayde3sai #DTCPOD We Speak About: [00:20] What does DataMilk do for your brand [03:21] Top DTC holiday camp…
 
“You need one single unified environment to manage your businesses” @jbernard23 #DTCPOD “There's such a connectivity between how a digital commerce grows, and you really need to have all of that data in one environment.” @jbernard23 #DTCPOD “The digital commerce landscape has changed in terms of consumer expectations for speed and shipping costs.” …
 
“Returns don't necessarily mean that someone didn't like your product, it might be that it just wasn't the right product for them.” @jayde3sai #DTCPOD “Having a really good process in place for potential exchanges or even outlining that policy is something all stores should be thinking about.” @jayde3sai #DTCPOD We Speak About: [01:52] SMS template…
 
“I'm thinking very consciously about the impact that I'm having.” @trevorcarlson1 #DTCPOD “The biggest mistake people can make is assume that their target customer speaks the same way that they do and that they already know everything that they're trying to tell them.” @trevorcarlson1 #DTCPOD “You're not going to marry somebody on the first date, s…
 
“Mentioning free shipping and returns is something that can help to ease buyer concerns.” @jayde3sai #DTCPOD “Put together a link strategy for sending pre-filled carts via text using Shopify permalinks.” @jayde3sai #DTCPOD We Speak About: [00:46] Season Three email strategy to ease buyer concern [02:58] Shopify’s SMS link strategy Try this email fr…
 
With Covid rates remaining stubbornly high and a huge pent-up demand for hospital care, the UK’s National Health Service faces a tough winter. Intensive care wards are the canary in the mine, reports Rachael Jolley. Mark Toshner: We can make beds, but what we can’t make are specialised staff to run those beds. The accident and emergency department …
 
“Understanding your point of differentiation is key.” @HectorIanG #DTCPOD “If you're going to be serving in a large market, hundreds of thousands people are going to be eating your product or drinking your product so you want to make sure that it's as safe as it could possibly be.” @HectorIanG #DTCPOD “You have to be putting a product out there and…
 
“If you have complimentary products, you can use your email to act as a cross sell.” @jayde3sai #DTCPOD “The other thing that this text does really well is outline all of the different products that are going to be included” @jayde3sai #DTCPOD We Speak About: [00:30] Casper’s cross-selling email strategy [02:48] Kopari’s SMS outline Grab this email…
 
“We were tapping into a market that was really underserved, which was products with clean formulations” @thats_a_moret #DTCPOD “The only difference between an entrepreneur and everybody else is they had the guts to go out and do it.” @thats_a_moret #DTCPOD “After the first six months, you're going to learn so much and you're going to want to change…
 
“If your product has a lot of complicated ingredients or might be a product that's used within a specific niche, you want to try and make sure that you're not using jargon in your copy.” @jayde3sai #DTCPOD “If you have a product that can either improve someone's life or improve someone's situation, showing before and after pictures could be really …
 
“I’m passionate about working with eCommerce founders to help them build a business that works better for them” @a_brawn #DTCPOD “I started to think about ways to build a business that was lot less reliant on me and it flipped around my relationship with work, and it put me in a position where I could be more valuable to my company.” @a_brawn #DTCP…
 
“People are more likely to not unsubscribe when you allow them to opt out of emails that potentially don't fit them.” @jadesai94 #DTCPOD “Make sure that your SMS strategy really lines up with what your brand is about.” @jadesai94 #DTCPOD We Speak About: [00:44] Breaking down GrooveLife’s segmenting email strategy [03:29] Not Pot’s pre- purchase SMS…
 
“Trust breeds bravery, and when you're in innovation you're asking a lot of your clients and your customers to take a leap of faith with you” @OrchidBertelsen #DTCPOD “Your agency is only going to be as good as you let them” @OrchidBertelsen #DTCPOD “Every opportunity where someone is seeing your brand for either the first time or the 10th time is …
 
“If you have different values, features, or quality items you can use this in an email to highlight how your brand compares to competitors.” @jadesai94 #DTCPOD “Instead of you grabbing the phone number, Usual Wines takes the approach of having people message you.” @jadesai94 #DTCPOD We Speak About: [00:44] Breaking down Felix Gray’s differentiation…
 
“Have one on one conversations and really deep dive into who is actually engaging and shopping with you.” @AjaSinger #DTCPOD “Make sure you understand what's happening in broader culture and adapt if it is aligned with your particular brand identity.” @AjaSinger #DTCPOD “I've been noticing that brands are experimenting a lot more and having more fu…
 
“If customers are buying two and they're getting one for free, they can give one of the products away, and that's a way to acquire related customers.” @jadesai94 #DTCPOD “If you have an Instagram account, or maybe you're posting on Tik Tok or a Facebook group, those are really good spots to pick comments from and use for content.” @jadesai94 #DTCPO…
 
“We want to be the best in the world at Search Engine Optimization, and that's it.” @kmillertime421 #DTCPOD “All the different questions you could possibly need to know in order to make an informed purchase decision, we help write that, and we give that to the customer.” @kmillertime421 #DTCPOD “You don't need to spend $10,000 a month on SEO, you c…
 
“If you haven't implemented an SMS list and you're thinking about it, use conversational copy to convince people to sign up.” @jadesai94 #DTCPOD “If you're having a product launch, I highly recommend putting some sort of urgency on it, especially when you're sending out that message via text and telling people how much quantity is.” @jadesai94 #DTC…
 
“Email is really intimate, but in a way that is super scalable.” @ecomchasedimond #DTCPOD “I used email as a way to build audiences and nurture, convert, engage folks to buy products or services or consume more content.” @ecomchasedimond #DTCPOD “Make sure you have the different abandoned flows, the browse abandonment, the abandoned cart, and the a…
 
“SMS marketing is really about getting people to convert.” @jadesai94 #DTCPOD “By creating these conversations and providing helpful advice, it builds that stronger connection with the brand” @jadesai94 #DTCPOD We Speak About: [01:30] A great email from Public Rec [02:52] The texts from Hydrant you should copy Steal this email from Public Rec and t…
 
“I built my first website off of code.” @arribagah #DTCPOD “Making it seem like you're having a one to one conversation is the best way to approach SMS marketing.” @arribagah #DTCPOD “We want to find the balance between sending relevant content and still directing people to the website.” @arribagah #DTCPOD “My work at DTC DAY is really about bringi…
 
We Speak About: [00:55] Announcing new show format [01:39] Introducing a new series [02:01] Curating interesting and actionable ideas The new and improved DTC POD The DTC is bringing new and exciting ideas for viewers. We’ll be breaking sharing what to expect over the coming weeks for our Monday episodes that just feature one of our hosts, Jay. Sta…
 
“We spent all of our time with other people's ideas, scaling those, and figured out that's what we're really good at.” @andrewjfaris #DTCPOD “If you multiply your conversion rate by your average order value, the number that it spits out is your revenue per click.” @andrewjfaris #DTCPOD “Most times if your product market fit isn't working, you often…
 
“Sometimes someone will sign up for that 15 percent discount or 20 percent discount and they'll get that email and maybe they won't end up purchasing at that moment. So last chance email’s are a really good email to have in your sequence to remind them.” @jadesai94 #DTCPOD “Last chance emails are a great way to push people to potentially make that …
 
“In the beginning it was really important for me that our business be a business that could stand on its own two feet, and that our company not be a money pit” @jurhyu #DTCPOD “It’s important to know what's trending so that you can insert yourself into the conversation at a moment's notice and really be part of that community.” @jurhyu #DTCPOD “Rea…
 
“By interviewing what a person is interested in, they might share it with their audience and people that are in their audience are probably going to want to purchase some similar items” @jadesai94 #DTCPOD “If you have frequently answered questions, think about how you could potentially turn those into a blog post” @jadesai94 #DTCPOD “Don't make eve…
 
“In the first couple of months we focused on getting everything up and running, and as we've grown a little bit, it's more so figuring out which one of these verticals is worth us investing more time and resources to. @Lillie__Sun #DTCPOD “All small brands can really benefit from investing in customer experience” @Lillie__Sun #DTCPOD “The customer …
 
“Providing sample products can provide an up-sell opportunity later if someone enjoys the product and buys the regular sized version.” @jadesai94 #DTCPOD “These checkout strategies are a great way to build up excitement and build brand affinity.” @jadesai94 #DTCPOD “A mystery product is something that you can up-sell down the line as well, and so y…
 
“We’re a digital marketing agency but we've succeeded because we're thinking about the business from a partnership perspective rather than just buying media” @_Liso_ #DTCPOD We try to work with brands that we have long term partnerships with and really grow them.” @yo #DTCPOD “The importance of customer service is to actually develop those relation…
 
“Know a couple or at least one brand that you want to check out and then look at some other brands related to it for competitive research.” @jadesai94 #DTCPOD “Tiktok can be a great discovery source for finding what products are working really well on their platform and popular hashtags.” @jadesai94 #DTCPOD “If you go into Twitter and type in the n…
 
“Being a good person, treating people like humans, and delivering experiences with empathy every day is number one for our brand.” @eliweisss #DTCPOD “Knowing you'll be taken care of makes you want to come back. It's not rocket science, so long as the product is great.” @eliweisss #DTCPOD “When it comes to building a team, it really matters to hire…
 
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