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How important are online reviews, and what can you do about them? Guest Eric Goldman, legal scholar and expert, explains the intersection of Section 230 and the ethics of online reviews. Tune in next time for part 2 of the conversation. And Thanksgiving is a time to remind your clients you appreciate them. In a segment dubbed “Crappy Holiday Promot…
 
If it seems like Google favors big firms – with big dollars – over small or solo legal practices, that’s because it does. With an eye on Google My Business (“GMB”) practices, the guys examine a retro approach to marketing that may end-run Google dominance. Guest Carolyn Elefant joins Conrad and Gyi to talk about getting back to basics: rethinking b…
 
It's a special bonus episode. Recently, Conrad appeared on the long running program Lawyer 2 Lawyer and he had loads of fun, so we decided to run it for you here. If you like what you hear, be sure to subscribe to Lawyer 2 Lawyer. --------- Many attorneys have received an offer of an award recognizing them as a distinguished lawyer in your city or …
 
In a special Halloween edition, Conrad and Gyi share their top 10 legal marketing horror stories. Are you dragging your practice to an early grave with some of these? Long-term marketing agency contracts? Renting instead of owning your website and domain name? Misunderstanding web traffic data and metrics? Or––dun dun duh––Letting Phone Calls Go Un…
 
Conrad and Gyi take on the elephant in the courtroom. Clio’s Legal Trend Report shows us potential clients are interested in both pricing and payment plans, but as lawyers, we’re reluctant to go there. Why? Explore options on how you can better position yourself. Are you less expensive than the competition? More efficient? A better value? Dig into …
 
Erin Levine, founder of Hello Divorce, joins Conrad and Gyi to explain how her innovative tech platform streamlines and demystifies the divorce process for clients while allowing lawyers to practice law – not schedule appointments, manage clients, and waste time with administrative tasks. Entrusting basic drafting, scheduling, and filing work to a …
 
We know you’re a lawyer, so what? That’s not enough. What makes you stand out? Gyi and Conrad share tips on making your practice stand out in a country awash in lawyers. Know the difference between simple branding and real positioning. Also, a BIG change is coming to Google searches. It’s driving SEO specialists nuts. Plus, new findings from Clio s…
 
Pop quiz: Which LHLM hosts earned early paychecks running a paper route, and which pumped gas? Gyi and Conrad discuss their early forays into working life. Then, Gyi and Conrad then wade into the dispute between the North Carolina Bar Association and Google over Google’s recording of phone calls related to ad leads. In the recurring segment, “Dear …
 
As venture capital investment continues to sweep the legal market (and our news segment), Gyi and Conrad celebrate the $2 million seed round funding for Hello Divorce. Yay! In the segment, “Dumb Sh*t Lawyers Do,” the two discuss the case of a lawyer reprimanded for raking an unhappy client over the coals. They also discuss a Streisand Effect case i…
 
Providing remarkable service is a no-brainer when it comes to earning a steady stream of referrals. It’s so basic that Gyi and Conrad aren’t even counting it in their lists of ways to get referrals. So what other methods are you probably overlooking? For one: give referrals. No one said it better than Paul McCartney in a classic SNL interview with …
 
Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist.By Legal Talk Network
 
In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how this data language helps search engines understand what people are looking for in the real world and connects them to optimal search results. They discuss how lawyers can apply schema markup in…
 
Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work investigating fraudulent reviews. They define what constitutes a fake review and discuss the most common instances of abuse found in t…
 
How can lawyers build influence in the legal community? In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss Jordan’s networking advice for creating meaningful and useful professional connections. They also delve into how to make good imp…
 
How can lawyers make their online content more visible for prospective clients? In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Dave Chaffey about how lawyers can implement technology for digital marketing. Prospective clients are drawn in by good online content, but the huge number of marketing technologies available may make the ch…
 
In this episode, hosts Kelly Street and Gyi Tsakalakis talk to Dr. Natalia Wiechowski, personal branding strategist and international keynote speaker, about what elements need to be considered as lawyers develop a personal brand. She gives insight into how interacting with social media, particularly LinkedIn, can enhance your brand and grow your bu…
 
Hosts Gyi Tsakalakis and Kelly Street talk to Rand Fishkin about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” Gyi and Kelly get tips from Rand about how lawyers can use the tactics from his book as they build their businesses. Rand gives practical advice about reputation building, client research, resource …
 
For most people networking feels like a chore, but strong connections can impact every facet of your life, especially your business. Hosts Gyi Tsakalakis and Kelly Street talk to Jayson Gaignard about how he builds himself up by building up his connections. He shares networking tips that can apply to the most introverts as well as advice on how to …
 
For lawyers who want to use technology in their firm but are overwhelmed by options and implementation challenges, this episode is for you. Hosts Gyi Tsakalakis and Kelly Street talk to Chad Burton about legal technology trends and how law firms can step up their tech game. They challenge the idea that lawyers are generally tech-averse and talk abo…
 
For lawyers who are investing a lot of time and money into marketing your firm, how can you tell whether that marketing is working? Hosts Gyi Tsakalakis and Kelly Street explore the topic of testing and analyzing your marketing techniques in order to make informed and data-based decisions about where you’re investing your time and money. They discu…
 
Why did you start a law practice? Was it to help people struggling with family law issues or to work for yourself in a strong business? It is important to understand your “whys” -- the essential reasons for becoming a lawyer -- to build a foundation for your firm’s marketing.Mitch Jackson goes in depth about how to build a digital footprint using n…
 
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