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Straight talk with Stacey Brown Randall from Growth By Referrals and Sticky Client Experiences to help small business owners and solo-preneurs grow their business by generating referrals without asking and bringing in new clients in an authentic way so that you stay in your expert space (attorney, CPA, financial advisor, realtor, consultant, coach, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." Stacey's journey from business failure to business success p ...
 
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Last week on episode #174 we dove into Secret Weapon #1 of being able to generate referrals without asking. Now we are unpacking Secret Weapon #2... join us to learn what's the 2nd out of 5 MUSTS for receiving referrals without asking. Links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/175.…
 
I know for some - the idea of generating referrals without asking may sound far fetched (it's not). So let's assume you want referrals without asking, or at least you are interested in knowing more. If that's the case, then you need to know how the parts work and how they work together. I call them the 5 secret weapons. Okay, okay they aren't reall…
 
As a former productivity and business coach, I've seen the inside of many, many businesses. AND I've seen how those owners run their businesses. One of the biggest roadblocks to loving being a business owner is how we manage our days, how we respect our time. In this episode I share two productivity musts - two of my favorite - that help me get it …
 
How do you know which decisions to make as your business grows, particularly as you hit specific milestones? If you have a great first year, what do you need to do to continue the right momentum? I talk to Rick McDermott, an IP attorney who started his solo law firm just 3 years ago. After a successful first year in business, his was driven to capi…
 
There are 6 layers in a fully-functioning referral strategy and we are finally diving in to the 6th layer. This final layer is all about Networking. You need to know the opportunities to plant "engagement" referral seeds (i.e. use the right referral language at the right time). And you need to know how to flip almost referrals into referrals. If yo…
 
Every 10th episode I answer listener submitted questions on referrals, client experience, goals and anything I think are in close alignment with my three focus areas. (I call these my zones of genius... curious what your zones are?) We have two great questions for this episode... let's talk about what I don't recommend when it comes to letting your…
 
September is a good time to do a pulse check on what's working and what's not when it comes to your lead generation... meaning which sources are bringing in new paying clients to you. This starts by listing out your different lead gen sources, the metrics that determine success and then inputting your data. After you've done that you need to do one…
 
Changing our mindset, beliefs and the way we do business can be tough. Especially when you've been in business for 30 years. But of course it's possible.... if you want to. What I love about Diana's story - a realtor with Keller Williams in Portland - is that she could be you. Maybe you haven't been in business for 30 years but you do have a way of…
 
If we're being 100% honest... when business is good - from referrals, repeat clients or other lead gen sources - we allow our busyness to replace spending time on the processes and procedures that would make our lives easier. What makes that worse is what we don't focus on today, typically we don't feel until months later. In my many conversations …
 
The cantaloupe garden proved to test our limited gardening skills BUT I did pull 4 solid referral lessons from the experience, so all is not lost. Join me as I unpack 4 things I learned with our garden and then relate it to the referral lesson. Lessons like paying attention to the web and hours spent fixing what we didn't set up correctly. Maybe yo…
 
We want an intentional and sticky client experience to not only deliver a valuable working relationship with our clients, but also so they become repeat client and we receive referrals. But what do you need to know at the onset to receive referrals from your CX? I cover three in this episode including "referral hot zones" and one powerful way to re…
 
The time has arrived. It's time to take a really good look at your current Client Experience (CX). To know how you want to improve your CX, you first need to understand where you are starting from. So, in this episode I will walk you through a series of exercises and questions so you can deconstruct and then consider how to re-construct your CX. To…
 
When you think about managing and executing on your Client Experience for each and every client, over and over again... sometimes the right tool can make life much easier. In this episode, I invite Casey Hill to join me as we discuss one tool I use within my Client Experience to make my Client Experience sticky and easy to execute on. Resources men…
 
What do you call your past clients? And how do you continue the client experience when they are done being a client so you make sure they come back as a repeat client and send your referrals? This episode is all about leveraging the final stage of client experience. All resources mentioned in this episode can be found on the show notes page at www.…
 
I love it when I can bring on business owners to discuss how they put something into action that they learned through one of my program and the success they had doing it. We're back with another interview as Jackie Ho of ho&lacy Architecture as she walks us through her firm's active client stage. We discuss her biggest ah-ha about tweaking her clie…
 
Every 10th episode we pause allowing me to answer listeners questions. This episode - #160 - we're answering your questions on the client experience. Questions about the best and worst stage to ask for a client to be a reference, what's the stage before the client experience starts and reasons why COIs refer but not clients. Resources for this epis…
 
We are knee deep in our Client Experience Series and continue to look at each of the 3 stages of the client experience, with this week's episode focused on the active client stage. If you've been following along, then you know the active stage follows the new client stage. But depending on the type of business you have, the active stage might last …
 
In the previous episode on the Roadmap to Grow Your Business podcast, we dug into the first stage of the client experience. The new stage. In this episode I interview Erin Smith of Cultivating Connections Travel Planners so she can share how she took the parts I teach in the new client stage and put it to work in her business. For resources mention…
 
We've talked about the definition of the Client Experience, when it starts, when it ends (if it ends). We discussed the two-part formula that makes up the client experience and gave you a high-level overview of the 3 client experience stages. Now we will take a few episodes to dig in to the 3 individual stages and hear from business owners along th…
 
If you've followed this podcast for awhile (or are a member of any of my programs and participate in my free training), you know when I teach - I go step-by-step and break things down to make understanding and implementation easier. As we are learning the ins-and-outs of the client experience (CX), a key piece to "seeing" it within your business is…
 
As we start to build or tweak or refine your Client Experience, we need to get the foundational parts in place of the CX. We're calling this episode the nuts and bolts. Specifically answering when the CX starts, when (or if) it ends and the 2 part formula that makes up the CX. Resources mentioned in this episode can be found on the show notes page …
 
When helping business owners create their own client experience, we start with one particular activity to help them decide what type of experience to build. From this activity, we create the experience touch points that evoke the emotions they want their clients to have while working with them. I unpack the steps of this activity - start to finish …
 
A strong, intentional and sticky client experience does many things for your business. In this episode, we look at 4 bottom line impacts the right client experience can have on your business. You already know I'm going to say receiving referrals is one of the 4 (and a personal favorite of mine) but what are the other 3? Let's dive in. All resources…
 
For a long time fixing a client's problem was the extent businesses went to for their clients to ensure their loyalty and repeat business. While customer service is important as it solves any problem encountered by a client with your company, it's just one part of how client will judge your company. Let's talk about why. All resources mentioned on …
 
When I teach the strategies, tactics and methodology of my Referrals Without Asking process, I am making one major assumption. And that is that you're referable. Meaning you have a client experience that delivers quality work and builds the right relationship. So I'm going to explain the ins and outs of the client experience in a series of mini-les…
 
One hundred and fifty episodes. 150 episodes! It's mind blowing to think about hitting this milestone. When I started, I wondered if I would hit it. I mean, I always planned to hit this milestone when I started but 150 weeks is a long time. But together, we did it. Yes, with your continued listening, feedback, suggestions for topics, amazing review…
 
Share and tell... the grown up version of "show and tell." Join me for my first "on-location" episode as I record from my favorite writing spot in Asheville and dish about the newest book I'm writing (book #2), specifically the hang ups I'm facing. Plus I've announced the date for the next live Referrals Challenge... just a few weeks away in May so…
 
We are continuing on with breaking down the six layers of the referral strategy with layer #5, which is focused on planting referral seeds with new clients. This episode brings into light an area we haven't discussed on the podcast in way too long... which is having a sticky client experience and being referable. This is where it all starts so it's…
 
Over a series of episodes we've been breaking down the six layers of the referral strategy. The first two layers are plans you need to have, the existing referral source plan and the potential referral source plan. The other 4 layers are language tactics, tools in your toolbox you need for specific moments to help you generate referrals and create …
 
Second quarter is starting... and now is the time to put a referral plan in place to take care of your referral sources. In this episode I break down the who, what, when, why and how of referrals so you can get started the right way! All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/146.…
 
So in the last episode (#144), I went on a rant talking about how we should be caring for our referral sources, not testing them. If you missed it, well, I encourage you to go listen to it. Because this week's episode is a discussion with my buddy Jordan Ostroff based on the previous episode. Let's just say it all started with a LinkedIn post by Jo…
 
Even today - in 2021 - there is something very wrong with how referrals are discussed, handled and taught. There is a dangerous mindset out there that is doing damage to what I call the "collective referral mindset." The collective referral mindset is how we - collectively - think about referrals. The mindset has been dominated by one thought for d…
 
I felt it was time to re-visit the fundamental philosophy of how referrals without asking works. Specifically because what's on deck in two upcoming episodes. Meaning I want to make sure you're crystal clear on the referrals without asking philosophy, how we define referrals, who's in the cast of characters and what a referral is really all about. …
 
When developing a referral strategy there is one important skill you need to learn and have in place. It has to do with the 2nd layer of the referral strategy. ..it's the the ability to know how to turn clients and contacts into referral sources. On today's episode I invited fellow Growth By Referrals student Jackie Ho, an architect, to share her j…
 
In a previous episode I broke down the first layer of your referral strategy... how to receive more referrals from your existing referral sources. In this episode, we look at layer 2... how to turn clients and contacts into referrals sources. Most of us will need to know how to turn the people we wish would refer us into actual referral sources. We…
 
It's the number one question I've been receiving since the new year started... "How did referrals fare in 2020?" I looked over the data of how my clients in the Growth By Referrals program did to gather a few significant and key points. We looked at industry, how long they had been cultivating referral from their referral sources and if they contin…
 
Sometimes the best way to learn and then apply what I teach about generating referrals without asking is through understanding how it worked for another business owner. As I teach you the first layer of your referral strategy, hear from David Ferguson, a financial planner, on what he learned and experienced as he put the first layer of his referral…
 
Last three episodes we've been digging into referral sources. Understanding who they are, the relationship you have with them, if they are active or not active. In this episode, #138, I'll show you why knowing who your referral sources are is so important. In a previous episode I introduced the concept of looking at your referral strategy from a la…
 
By now I hope when I ask who is the most important person in your referral strategy or process, I hope without hesitation you say... the referral source. We've been on a roll through the last few episodes digging in to these very important humans. And with this episode we go one step further to determine who might refer us this year. All resources …
 
I've done a "calculate your referral explosion" episode before. But this year is different... we're looking at a few more factors to help you decide the number of referrals you might receive this year versus what you should be receiving. Whether you do 'back of the envelope' type math or download our referral explosion worksheet so you can easily f…
 
If I asked you which number matters most if you want to receive more referrals this year, do you know what it is? Would you say the number of referrals received in 2020? Or the total number of referrals you've ever received? Would you guess the number of new clients you need this year? What if it isn't any of these metrics. What if another number m…
 
I know, I know... you're seeing a lot of "lessons learned from 2020" posts, articles and episodes right now. It seems everybody has a take on 2020. And guess what? So should you. It's important to look back on the year and determine the lessons you need to learn from it and move forward with. Here are 4 of mine. Resources from this episode can be f…
 
Jon Acuff, author or Finish, sums up perfectly what the Goal Finishers Club is all about when he said, "The future belongs to finishers." Those who finish their goals own the future because they are moving forward, making progress step-by-step and making the future they want a reality. In this episode we continue our conversation with a few busines…
 
Are you still holding out on going through the Reverse Goal Setting process? If you've downloaded the workbook, then you know it's not just a page or two you go through. There's a little bit more involved. It requires you to think, ponder, consider options and write things down. It's critically necessary for your business. Yes, and I'll prove it to…
 
We made it - the final step - step 3 - in the Reverse Goal Setting process. Step 1 was Reflection. Step 2 was the 5 - 3- 1. And now Step 3 is the Finishing Strategy. Oh yes, the home stretch and where we look at the important parts so we set our goals up for success. Setting goals is the easy part. Finishing them is the hard part. This finishing st…
 
We are taking a quick pause just before step 3 of the Reverse Goal Setting process so I can answer your questions about goals and the Reverse Goal Setting process. We dive into the importance of the "why" within the 5 vision, why I don't teach a SMART goal framework and more! You can find the resources mentioned in this episode on the show notes pa…
 
Now that we have our 5 year vision defined and our 3 year milestones calculated... it's time to set your one year plan. Which - spoiler alert - becomes your 2021 goals! We reversed right into our goals for next year in a way where they matter... which is where we're headed, where we want to be in 5 years. All resources for this episode can be found…
 
We are moving right along with our Reverse Goal Setting process as we dig in to calculating our 3 year milestones. Your 3 year milestones must be the "halfway" point of where you need to be to be on pace to make your 5 year vision a reality. It's our markers to make sure we are heading in the right direction. I'll show you how to determine your mil…
 
As we move into step two of the Reverse Goal Setting process, the 5 - 3 - 1, we move from a business and goals reflection on 2020 to casting our vision for the future we want... 5 years out. It's time to define your 5 year vision and determine the real why behind it. You can find all resources mentioned in this episode on the show notes page at www…
 
Whether you can't wait for this year to end or want to hold on to it for a bit longer... it's time to start turning our attention to the future. And not just next year... but a few years to come. It's all part of my Reverse Goal Setting process which we are diving into on the podcast. Over the next handful of episodes we will tackle all three steps…
 
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