show episodes
 
Your Shopify-Powered business is on a journey! Get the FREE EDUCATION you need for your Shopify store with the TOP-RATED eCommerce Fastlane Podcast. Currently in its 4th season and hosted by industry veteran Steve Hutt, a Shopify Expert, Startup Founder and Senior Merchant Success Manager at Shopify Plus. The twice-weekly podcast show is assisting entrepreneurs, marketing teams and brand owners to navigate and accelerate growth in the complex world of ecommerce. In each episode, Steve and hi ...
 
The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
 
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show series
 
Today we rebroadcast our conversation with Daniel Daines-Hutt, who is the founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 2 of our conversation, we discuss how you can optimize your retargeting campaigns. Show Notes Connect With: Daniel Daines-Hutt: Inbound…
 
Today we rebroadcast our conversation with Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 1 of our conversation, Daniel is going to tell us how he recommends you develop a retargeting audience. Show Notes Connect With: Daniel Daines-Hut…
 
Agnes Kozera, co-founder of Podcorn, chats with Ben about podcast monetization. Podcasts are becoming increasingly popular, especially as a marketing channel. But there’s still a good number of podcasters who haven’t yet figured out how to tap into this income source. Today, Ben and Agnes discuss why 85% of podcasters aren’t making any money. Show …
 
Paul Szyarto, president of PS Group Holdings, talks to Ben about the MarTech landscape from a private equity point of view. A lot of industries have great opptotunity for digital transformation. This is especially true for traditonal, large organizations like medicen and government. Today, Ben and Paul discuss private equity’s take on digital trans…
 
Ben talks with Paul Szyarto, president of PS Group Holdings, about private equity’s take on the MarTech landscape. Let’s face it. A lot of founders don’t have the know-how to navigate the MarTech landscape. Today, Paul talks to Ben about his growth acceleration secrets from the private equity point of view. Show Notes Connect With: Paul Szyarto: We…
 
Steve Daheb, CMO of cloud-based digital experience platform, On24 comes back to talk with Ben about building relationships with your marketing efforts. The pandemic has affected us all in some way or another. But marketing seems to have moved permanently online because of this. Today, Ben and Steve talk about the hybrid future of marketing. Show No…
 
Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands. Your Business Is A Journey. Invest In Yourself Today. Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marke…
 
Ben chats with Steve Daheb, the CMO of cloud-based digital experience platform, On24. Especially in today’s nearly completely virtual marketplace, relationships are what build your business. So how can you build relationships with your marketing efforts? Today, Ben and Steve discuss digital versus personal experiences in 2021. Show Notes Connect Wi…
 
Today we discuss using a social channel that is critical to building your business and your personal brand - LinkedIn. Joining us is AJ Wilcox, who is the founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 2 of our conversation, AJ Wilcox is going to tell us about optimizing and …
 
Today we discuss using a social channel that is critical to building your business and your personal brand: LinkedIn. Joining us is AJ Wilcox, Founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 1 of our conversation, AJ tells us how to evaluate if LinkedIn ads are right for your …
 
Once again, Ben meets with Jennifer Davis, CMO at LEARFIELD, to discuss using collegiate athletics as a platform for marketing success. So far, we’ve learned about how collegiate sports impact brand marketing challenges. And while there is room for mixed media here, audio plays a very important role. Today, Jennifer gives her thoughts on Ben’s idea…
 
Jennifer Davis, CMO at LEARFIELD, continues the chat with Ben about the use of collegiate athletics for marketing success. You can market to your target in a variety ways including audio, visual, and print. To be honest, each media strategy has a place in sports marketing. Today, Ben and Jennifer talk about the role that audio plays in sports marke…
 
Ben is joined by the CMO of Learfield IMG College, Jennifer Davis, to discuss the use of collegiate athletics for marketing success. Whether it’s football or baseball, win or lose, these events are always heavily sponsored. That is understandable as college sports events draw a huge audience. Today, Ben and Jennifer talk about collegiate sports and…
 
Brandon Redlinger, the senior director of product marketing at RingDNA meets up with Ben today to talk shop about marketing technology. Marketing is all about accelerating your revenue growth. So it’s important to know the marketing technology available to do just that. Today, Ben and Brandon talk about reaching the holy grail of sales and marketin…
 
Today, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology to accelerate revenue growth. Is your revenue reflecting your investment in your marketing strategies? Ben and Brandon discuss how you can use account-based marketing to accelerate your revenue growth.…
 
Today we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief Revenue Officer at Mobile Posse, which is a platform that uses native device content discovery to turn telecom companies into mobile media leaders. In part 2 of our conversation, we're going to discu…
 
Today we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief Revenue Officer at Mobile Posse, which is a platform that uses native device content discovery to turn telecom companies into mobile media leaders. In part 1 of our conversation, Adrian is going to t…
 
Ben wraps up New Media Week with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Ben and Colin continue the conversation surrounding strategies, tactics, and technologies needed to launch a successful media business today. This week, Colin and Ben have talked about various topics including Colin’s background…
 
For the fourth day of New Media Week Ben meets with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Ben and Colin discuss the strategies, tactics, and technologies needed to launch a successful media business today. Colin Kinsella has decades of experience in both the media and the advertising sector. Today,…
 
Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus. Your Business Is A Journey. Invest In Yourself Today. Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform…
 
New Media Week grinds forward with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Launching a new media business requires experience and the industry know-how to ensure success. What are the strategies and techniques that you need to be successful? Today, Ben and Colin talk about why “big social” is focused…
 
Colin Kinsella is former CEO of Havas Media and current advisor to Essentials Newsletters. For the second day of New Media Week Ben and Colin continue the conversation about the evolution of the media and advertising industry. Starting a media business today is different from what it was years ago. Today, Colin talks with Ben about some of the chan…
 
Colin Kinsella, former CEO of Havas Media and advisor to Essentials Newsletters, sits in with Ben for New Media Week. What do you need to know to launch a successful media business from the ground up? Marketing techniques are always evolving and this is directly linked to media companies. So today, Ben talks to Colin about how he built his career a…
 
Today we're going to discuss how to be good neighbors when it comes to sharing a fence with your sales team. Joining us is Ryan Ruud, Founder and CEO at Lake One, which is an agency that works with startups, social enterprises and growth-driven brands to plan, strategize, and execute digital marketing programs. In part 2 of our conversation, we're …
 
Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands. Your Business Is A Journey. Invest In Yourself Today. Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marke…
 
Today we're going to discuss how to be good neighbors when it comes to sharing a fence with your sales team. Joining us is Ryan Ruud, Founder and CEO at Lake One, which is an agency that works with startups, social enterprises and growth-driven brands to plan, strategize, and execute digital marketing programs. In part 1 of our conversation, Ryan i…
 
Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus. Your Business Is A Journey. Invest In Yourself Today. Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform…
 
Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands. Your Business Is A Journey. Invest In Yourself Today. Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marke…
 
Today, Ben and Curtis Boyd, Founder of Objection.Co, talk about the status of digital fraud in America in 2021. With the prevalence of fake reviews, how can Americans be confident about the business that they want to support? On the flip side, how can businesses avoid being targeted and exploited by fake reviewers? Ben and Curtis discuss what’s cur…
 
Ben continues his conversation with Curtis Boyd, Founder of Objection.Co about the status of digital fraud. The truth is that fake reviews are pretty effective for the short term. But that is only until you get caught buying them. So today, Ben and Curtis talk about reputation hackers’ secrets. Show Notes Connect With: Curtis Boyd: Website // Linke…
 
Ben discusses the status of digital fraud with Curtis Boyd, Founder of Objection.Co. In recent years, we’ve all seen the mini documentaries exposing people who do fake reviews. But can fake reviews really affect your business? Today, Ben and Curtis talk about the truth behind fake reviews. Show Notes Connect With: Curtis Boyd: Website // LinkedIn T…
 
Today, Dr. Nick Hobson, chief scientist at Emotive Technologies, continues the conversation with Ben about the science behind consumer behavior. It’s important for marketers to understand the emotional blend of their customers. Can you use data to understand someone’s mental state? Ben and Dr. Nick discuss the science of measuring audience engageme…
 
Ben chats with Dr. Nick Hobson, chief scientist at Emotive Technologies about the science behind consumer behavior. There is so much that happens behind the scenes before a customer decides whether or not to patronize your business. What is it that informs your consumer behavior? Today, Ben talks with Dr. Nick about what attitudes drive your consum…
 
Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus. Your Business Is A Journey. Invest In Yourself Today. Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform…
 
Today we're going to discuss how to modernize your digital marketing strategies and analytics. Joining us is Steven Kiger, Chief Product Officer at Rocket Labs, which is a progressive digital services company providing innovative solutions in strategy consulting, creative technology, data and operations, grounded in end-to-end customer experience a…
 
Today we're going to discuss how to modernize your digital marketing strategies and analytics. Joining us is Steven Kiger, Chief Product Officer at Rocket Labs, which is a progressive digital services company providing innovative solutions in strategy consulting, creative technology, data and operations, grounded in end-to-end customer experience a…
 
Today, Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, talks about generating reviews. Reviews are a great way to market your product or service. The truth is that people are more encouraged to trust you when they see evidence that other people already do. So what are some of the ways that you optimi…
 
We’re now halfway through 2021, it’s time for an update. Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, shares his experience building the MarTech podcast throughout the pandemic. The MarTech podcast is finally moving into its growth stage as we come out of the pandemic. So today, Ben talks about hi…
 
Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com. Your Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implement…
 
David Tintner, CEO and co-founder of ThoughtLeaders continues the talk with Ben about the evolution of podcast sponsorship and advertising. Apart from knowing what brands are looking for when looking to sponsor content, content creators need to ensure that they are not losing out. How do content creators benefit from ThoughtLeaders? Today, Ben and …
 
Today, Ben continues his discussion with David Tintner, CEO and co-founder of ThoughtLeaders. David and Ben talk about the evolution of podcast sponsorship and advertising. David has a background in journalism, marketing, and data intelligence which he used to create ThoughtLeaders. Ben and David talk about what he learned while helping brands to f…
 
Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus. Your Business Is A Journey. Invest In Yourself Today. Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform…
 
Today, Ben chats with David Tintner, CEO and co-founder of ThoughtLeaders. What does ThoughtLeaders have to do with the success of your brand? David joins Ben to talk about the evolution of podcast sponsorship and advertising. Ben discusses with David how he grew ThoughtLeaders from a side hustle to a million dollar SAAS company. Show Notes Connect…
 
Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com. Your Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implement…
 
Today we continue talking about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, which is an enterprise podcast production agency. Logan is also the co-host of the B2B Growth Podcast, and in our last episode, Logan gave us an overview of how and why B2B businesses are increas…
 
Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus. Your Business Is A Journey. Invest In Yourself Today. Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform…
 
Today we're rebroadcasting our conversation with Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production agency. Logan is also the co-host of the B2B Growth Podcast. In part 1 of our conversation, Logan's going to talk to us about why B2B businesses are increasingly dependent on multimedia content p…
 
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to business…
 
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to business…
 
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to business…
 
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