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Did you know that people process visuals 60,000 times faster than text and 9 in 10 people prefer information packaged as stories? Rise above the communication noise with visual storytelling. Welcome to the Visual Storytelling Today show - your #1 source for the latest actionable visual storytelling ideas you - the marketer or business leader - can easily apply to your business today! Host Shlomi Ron, CEO of the Visual Storytelling Institute, brings you a premium blend of notable visual story ...
 
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Manly Pinterest Tips Podcast with Jeff Sieh

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Manly Pinterest Tips Podcast with Jeff Sieh

Join Jeff Sieh as he interviews Pinterest Power Pinners like Cynthia Sanche

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The Manly Pinterest Tips Podcast is a show created to help you succeed on Pinterest. If you have content and products you want your clients or customers to see, there is no social media platform like Pinterest. Join Jeff Sieh as he explores best practices, strategies, and demonstrations on this fast growing social network. With interviews with Power Pinners like Cynthia Sanchez, Peg Fitzpatrick, Rebekah Radice, and Guy Kawasaki, you'll learn Pinterest techniques not found anywhere else. Find ...
 
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Social Media Marketing Happy Hour Podcast

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Social Media Marketing Happy Hour Podcast

Dawn Marrs & Traci Reuter ~ Making Marketing Fun and Profitable In A Social World!

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The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs & Traci Reuter is designed for the entrepreneur, solopreneur, small business owner and marketing leader who is ready to learn to leverage organic social media marketing, sales funnels, Facebook advertising and Instagram ads. Grow your email list, generate more leads and sales and just be more effective with your marketing. Each episode is jam packed with success tips & nuggets to help you succeed in your entrepreneurial journey.
 
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show series
 
In this episode of the Visual Storytelling Today podcast, I chat with Sarah Colamarino, former Vice President, Corporate Brand Equity and Partnerships, at Johnson & Johnson. As of recent she founded SC Blueprint Inc - strategic consulting practice. We talked about her impressive 30-year journey at J&J in various marketing communication roles, the b…
 
In this episode of the Visual Storytelling Today podcast, I chat with Chris Stephanyk, Head of Global Brand Partnerships at Wattpad - a leading social storytelling platform and destination for Gen Zs. We talked about his journey in storytelling, what is branded entertainment, his process, notable examples, challenges, final tips - and much more. Wa…
 
In this episode of the Visual Storytelling Today podcast, I chat with Steve Pearson, Head of Visual Storytelling of GANNETT - USA TODAY NETWORK. We talked about his journey in storytelling, USA TODAY’s GET Creative Studio, what is cinematic brand video, few examples, his creative process, challenges, final tips - and much more. Watch the video reco…
 
In this episode of the Visual Storytelling Today podcast, I chat with George Hammer, former Chief Content Officer of IBM. We talked about his journey in storytelling from the early days to his work as SVP of Content at Digitas, heading digital content at Discovery Channel, and creating a global content organization at IBM. George also talked about …
 
In this episode of the Visual Storytelling Today podcast, I chat with John Livesay, Virtual Sales Keynote Speaker and author of "Better Selling Through Storytelling." We talked about their his journey in sales at leading media brands like Conde Nast and TheDailyBeast.com, what is virtual sales storytelling, illustrative examples, tips marketers and…
 
In this episode of the Visual Storytelling Today podcast, I chat with Mike Brown, CEO, and Vincent Keane, Creative Director at Cyber-NY - a boutique digital agency that has pioneered virtual cinema back in Spring 2020. We talked about their unique journey breaking into video streaming, what is virtual cinema, their remarkable story of working with …
 
In this episode of the Visual Storytelling Today podcast, I chat with Jacqueline Elboghdadi, Regional Senior Marketing Director at Alshaya Group - a leading international franchise operator that delivers great shopping, dining and leisure experiences - based in Dubai. We talked about her journey, the process of adapting visual stories around global…
 
In this episode of the Visual Storytelling Today podcast, I chat with Shizue Roche Adachi, Director of Communications & Narrative Design at Real Food Real Stories, a non-profit organization based in San Francisco with a mission to grow just connected and resilient food communities through stories. We talked about her journey entering the food story…
 
In this episode of the Visual Storytelling Today podcast, I chat with Ai Ching Goh, CEO of Piktochart, a web app offering users without intensive graphic design experience to easily create professional-grade visuals using themed templates. We met as Ai Ching kindly invited me to speak at the recent Business Storyteller Summit '20 her company hosted…
 
In this episode, I chat with Nina Jacobsen, Co-founder, CEO, and Helle Jabiri, Co-founder, CCO of Biites.com, a brand film platform headquartered in Copenhagen, Denmark. We met on LinkedIn where we realized that we shared the same vision of how visual storytelling can effectively bring to life brand narratives. Nina and Helle are looking to revolut…
 
What do you get when you mix together storytelling and geography? In this episode, I chat with Brian Alonso, Co-Founder at Built Story. I have recently come across BuiltStory a new mobile app that’s doing just that: creating self-guided tours where each stop is, in essence, a chapter of a larger story you’re telling about your town or other places …
 
In this episode, I chat with Dr. Federico Conforto, who is a friend and also a Critical Care physician who works at San Camilo Hospital in Rome, Italy. As we all know, Italy was one of the countries that got hurt the most early on when the pandemic broke out late March. At its peak on April 20th, Italy had 108,000 active cases. We hear a lot about …
 
As the raging pandemic is pulling the rug from under our feet, some voices are less heard than others. To unpack this topic and discuss how stories of underrepresented voices drive social impact, I am excited to have Chris Colbert Founder/CEO, DCP Entertainment. With a passion for connecting audiences with innovative and inspiring content, Chris Co…
 
As we’re all locked down at home for a couple of weeks now to slow down the expansion of the coronavirus pandemic, I realized there is a unique storytelling dynamic at play here that begs the question: How do you adapt your personal and brand story in uncertain times? You see, if you let your personal worries take over and the story you tell yourse…
 
In this episode, I chat with Jaime Permuth, an award-winning photographer and professor at the School of Visual Arts in New York. With the tremendous growth in photo sharing (people share 95 million photos on Instagram every day!), I am often asked how can you tell a story in a single photo? With video, it's much easier as it's, in essence, a seque…
 
Starting with the onboarding process, you need to instill the confidence in your clients with excellent customer experiences so that they are evangelical about you. The 3-ways to generate revenue Relieve anxiety and stress by focusing on 2 & 3 Communicating with a client is an opportunity Take amazing care of your clients Automate your onboarding p…
 
Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling. Hal Elrod's Journal Tip Negative thoughts can happen. Emily Fletcher and Mike Michalowicz books We live in a perpetual state of being inadequate. They aren't necessarily doing better than you. Don't be discouraged. Where to Find Us Get on Traci's Mastercla…
 
In this episode, I chat with Vince Jeffs, Senior Director, Product Strategy, Marketing AI & Decisioning at Pegasystems. We talked about what is hyper-personalization in the age of AI and what are the implications for visual storytellers. A bit about Vince, he is Senior Director, Product Strategy, Marketing AI & Decisioning, at Pegasystems, where he…
 
It is important to look at what marketing does for your business as a whole instead of just the silo marketing. Everything you do is traffic and content Ads keep all search traffic up You have to think of the overall health In the beginning, things might just be content machine, but they can change to traffic machines. Commit to being business owne…
 
In this episode, I chat with Sanjay Sarathy, VP Marketing at Cloudinary, a global powerhouse in providing comprehensive media asset management and automation for some of the world’s most recognizable and engaging brands. Throughout our discussion, we homed in on the opportunities that visual media – both images and video – present for capturing and…
 
Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Row for when life happens Keep a marketing machine running in the background. Have a strong team and hiring process. As business owners we get to architect our business. Document everything that…
 
FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads. Get into a zen mindset. Put marketing at the very top. Don't compare and don't copy. Run FB Ads as a visibility project Always work backwards. Get the FB Pixel on all of your sites. When outsourcing Where to …
 
Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repurpose content Well…
 
Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners. Digital marketers don't often talk about packaging. People will remember your face. Marketing …
 
If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. Don’t only include the features. Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit). Advantage vs. Benefit Never run out of hook ideas Do a feature …
 
What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD. A hard stance on paid advertising. Ad approval can be hard Have an offering outside of the restricted content. Do the actual selling in email marketing. If you do…
 
It's challenging to know who to take business advice from, but with time and mistakes comes wisdom. Remember, everyone is human. Mistakes propel you. There is no easy way out. Make it yours. Join a Mastermind or get coached Get information and then adapt to your own path. Where to Find Us The Happy Hour Hangouts Resources Get on Traci’s Masterclass…
 
If you don't have a sales funnel, you are hurting your profits. All businesses will grow and benefit from a sales funnel. Sales Funnels Are a Common Sense Approach Congruency Is A Marketing Principle Businesses That Need Sales Funnels Share Your Expertise on a Deeper Level What Do You Do At No Pitch Events If You're Selling On Amazon If You Have an…
 
When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout. Outsourcing is a key part of taking your business from startup to scale without losing your mind. We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts. We started to outs…
 
In this episode, I chat with the crypto artist, also known as FractalEncrypt, Founder at ShamanicHarmonics.com. I met this fascinating artist at a local networking event in Miami where he along with other speakers shared the wonders of blockchain and in particular cryptoart. Since we typically hear about blockchain in the context of Bitcoin and oth…
 
Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO. Know The Length of Your Sales Cycle Know When Your Investment Will Come Back Have a Tripwire to Fund Your Ad Budget Engagement Ads Can Shorten Your Sales Cycle Nurture Emails or a Ridiculous Sales Cycle? Be Careful W…
 
Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up. Auto Webinars Retargeting and Follow Up Slowly Increase Your Ad Spend Scale Horizontally Hiring Out Write Out Your Processes Where to Find Us Take a screenshot of you listening to this episode …
 
Getting personal in your business is crucial. It starts with authenticity but goes beyond in how you connect with your audience. Human to Human Marketing Speaking Personally versus Corporately Getting Personal in Ads Asking For Replies in Email Marketing Automation Does Not Mean Impersonal Personal Touch for High Ticket Offers Where to Find Us Down…
 
How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing. Not Everybody is Going to Love You Authenticity is Believable Do it for the benefit of people, not just to benefit you. You are working against a BS Meeter & Short Attention Span Authenticity in Ad Copy Authentici…
 
These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list. Vanity Metrics Do Not Equal Profitability 60/40 Split Deliver Your Promises Ask People to Respond What To Do When Your List Is Not Engaged Automation vs Weekly Updates Add a P.S. and Use Cliff Hangers …
 
In this episode, I chat with Steve Dutton, Founder at Avenue 3 Miami an urban movement that aims to reduce the problem of homelessness using technology and a clever loyalty value exchange model. We talked about his dramatic journey of becoming a non-profit organization founder, his experience going through our visual storytelling framework, lessons…
 
Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it. We talked about: Conversion Rates Tightening The Process Providing Relative Content Having a Minimum 45-Day Follow-Up The 5 Levels of Awareness Getting a CRM with Lead Scoring Getting a Fresh Set of Eyes Where to Find U…
 
This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work. Your offer is everything! Identify what is in your killer offer Give Massive Social Proof Create an Extreme Value Have Big Bonuses Have Urgency Have a Done-For-You Component Ri…
 
This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client. You have to dig deep. How knowing your perfect potential client helps in advertising. How knowing your perfect potential client helps in your funnel. Getting this right will make sure you attract the right people and …
 
In this episode, I chat with Kirk Francis, Portrait Photographer, and Artist. We talked about his journey of becoming an expert portrait photographer, his end-to-end process for maximizing first impression, tricks and tips, client examples and much more. About our guest It's not about cameras, pixels or film, lenses or photoshop, it's the joy of ca…
 
Content is important no matter what industry you’re in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content. Regardless of who you are and what you’re doing, creating content is what positions you as an expert in your space. The Importance of Being Congruent How to Create a Congruent…
 
Welcome back to our Reunion Show! We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion. What's Been Happening For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches. What to Expect This Season We sat down and …
 
Do you want to learn the potential video has to grow your business? What’s the best type of video content your audience wants and needs from you? Topics include how to perform a video content brainstorm, some best practices for designing video content and what to post, when to post and the best tools to help create video content. Featuring Instagra…
 
Are your Pinterest Pins performing but just not converting? Are you driving traffic with your ads but no one purchases your product? Can you afford not to listen to this episode where we discuss how you can optimize your traffic with conversion rate techniques? Chris Dayley is a digital marketing entrepreneur, speaker, and neuromarketer who gets ex…
 
This episode is all about capturing some marketing magic for your business. And what it REALLY is going to take to get your business noticed online this year. Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to…
 
In this episode, I chat with Yannis Angelis, Narrative Futurist, and co-founder at Beyond Storytelling Network. We talked about his journey as a business storyteller, and how he applied visual storytelling in his e-learning programs while working for a medical device company. About our guest He has been working for more than 25 years in organizatio…
 
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