show episodes
 
Your one-stop shop for essential data storytelling, data visualization and presentation skills for data analysts, digital marketers, data science and other practitioners. With regular original content and luminary guest appearances from Nancy Duarte, Rand Fishkin, Alberto Cairo, Cole Nussbaumer Knaflic, Jim Sterne, Dustin Mathews, Garr Reynolds and more. This is the toolset you need to present your data, inform business decisions, inspire action, and become INDISPENSABLE.
 
Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson ...
 
Loading …
show series
 
Data is everywhere and it's simply not going away. Plenty of people do seem to ignore it to their peril, but if we are trying to make sense of the world, making good sense of data is absolutely critical. In business we call it data literacy, and, truthfully, it is a mandatory skill set for almost anyone. Data and understanding data might have a set…
 
I sample a prime piece of content from my upcoming book on how to craft and deliver powerful, influential recommendations that get done using a popular goal-setting framework. Consider this a private mini future audiobook reading! To get exclusive access to book updates, events, and resources, sign up for my book waitlist! And be sure to check out …
 
We're baaaaaaack…! Shorter show name, a rebrand, some minor formatting and structural updates, but still "Moe Kiss with a couple of guys who listeners can't keep straight." On this episode, we talk for a little bit about what we've been doing while we were on hiatus and then dive into a topic that only Cassie Kozyrkov has dared to deeply explore be…
 
>> VIEW SHOW NOTES + RESOURCES Everyone can recall a time when their emotions were moved by a story. On today’s episode, we explore the practice of harnessing the power of visual storytelling in order to educate consumers about brand and product. Our guest today is Shlomi Ron, CEO of the Visual Storytelling Institute or VSI, a seasoned digital mark…
 
Once upon a time, there was an analyst. And that analyst had some data. She used that data to do some analysis, and from that analysis she realized she had some recommendations she could make to her organization. This was the point where our intrepid analyst reached a metaphorical fork in Communication Road: would she hastily put all of her thought…
 
We can watch (sort of) what users do on our sites. That's web analytics. We can ask them how they felt about the experience. That's voice of the customer. But, can we (and should we?) actually analyze their emotional reactions? On this episode, Michael and Tim sat down with Dr. Liraz Margalit, Head of Digital Behavioral Research at Clicktale, to be…
 
Do you model professionally? Would you like to? Or, are you uncertain. These are the topics of this episode: Bayesian statistician (among other official roles that are way less fun to say) Dr. Elea Feit joined the gang to discuss how we, as analysts, think about data put it to use. Things got pretty deep, included the exploration of questions such …
 
What’s in a job title? that which we call a senior data scientist by any other job title would model as predictively… This, dear listener, is why the hosts of this podcast crunch data rather than dabble in iambic pentameter. With sincere apologies to William Shakespeare, we sat down with Maryam Jahanshahi to discuss job titles, job descriptions, an…
 
Did you hear the one about the Harvard-educated economist who embraced her inner wiring as a lateral thinker to explore topics ranging from HIV/AIDS in Africa to the impact of Hepatitis B on male-biased sex ratios in China to the range of advice and dicta doled out by doctors and parents and in-laws and friends about what to do (and not do!) during…
 
Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you're doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader (@faderp) from The Wharton School and Zodiac Metrics, about putting customer …
 
Thanks for stopping by. Please get comfortable. We’re going to be taking a few notes while you listen, but pay that no mind. Now, what we’d like you to do is listen to the podcast. Oh. And don’t worry about that big mirror over there. There may be 2 or 3 or 10 people watching. Wow. We’re terrible moderators when it comes to this sort of thing. That…
 
Have you ever seen a one-man show in the theater? It's awesome. Unless it's terrible. The same can be said for one-person digital analytics teams. It can be awesome, in that you get to, literally, do EVERY aspect of analytics. It can be terrible because, well, you've got to do EVERYTHING, and it's easy for the fun stuff to get squeezed out of the d…
 
In recognition of International Women's Day, and because it's a really important topic, this is a very special episode. The two straight, white, cisgender male co-hosts of this podcast sat this episode out, while Moe took over the mic for an in-depth discussion with Alison Vorsatz from Fairygodboss and Aubrey Blanche from Atlassian about diversity …
 
As analysts, we often have unique knowledge of the data, specialized responsibilities for data-related deliverables, and an expectation that we'll be at the ready to dive into high priority requests. What happens, then, when we're out of the office, be that for a planned vacation, for an unexpected illness, or for bringing a new human being into th…
 
You know that sinking feeling: the automated report went out first thing Monday morning, and your Slack messages have been blowing up ever since because revenue flatlined on Saturday afternoon! You frantically start digging in (spilling your coffee in the process!) while you're torn between hoping that it's "just a data issue" (which would be good …
 
>> VIEW SHOW NOTES + RESOURCES Welcome to the inaugural episode of the Present Beyond Measure Show for 2021! Today on the show, we will be having an inspiring conversation about LinkedIn Ads, data visualization, and public speaking with AJ Wilcox. AJ talks about how to get started on LinkedIn, why its targeting functionality is worth the high cost,…
 
As we put the awfulness of 2020 in the rearview mirror, we thought it might be fun to look back to another bleak period: the 2007-2008 financial crisis! Why? Because Tim hasn't stopped talking about Subprime Attention Crisis — the Tim Hwang book that draws a parallel between the digital advertising ecosystem and the subprime lending crisis from a d…
 
Google bought Urchin in 2005 and, virtually overnight, made digital analytics available to all companies, no matter how large or how small. Optimizely was founded in January 2010 and had a similar (but lesser) impact on the world of A/B testing. What can we learn from ruminating on the past, the present, and the future (server-side testing! sample …
 
As unlikely as it seemed at many times throughout the year, 2020 actually IS finally drawing to a close, and that means it's time for our annual look back on the year: what happened with the podcast, what happened with the industry, and what happened as the entire world caught fire by way of wood-fuelled, climate-assisted combustion and by virus-in…
 
>> VIEW SHOW NOTES FOR DATA VISUALS + RESOURCES This episode is a very special new holiday tradition called “The Year In Data”. I partnered with a fellow data viz renegade and beloved host of the Data Viz Today Podcast! Alli Torban is an Information Design Consultant in Washington, D.C.and a leading voice in the field of data visualization on her p…
 
It's the holiday season and, despite Tim's 27-slide deck making a case for why we should do an Airing of Grievances-themed show, we went in another direction. On this episode, we explore a delightful tale that exists at the intersection of "Giving Back to the Community" and "Growing the Analytics Talent Pool." Rob Jackson joined the gang to be pepp…
 
>> VIEW SHOW NOTES + RESOURCES Nidhal Firoze is a Digital Analytics Association certified web analyst and associate manager of Digital Analytics and BI at Course5 Intelligence. He was recently recognized by the Analytics India Magazine as one of the top 5 data science mentors in June 2020. He's also a DAA Quanties-award finalist in the difference-m…
 
Cookies are getting aggressively expired or blocked outright. Referring site information is getting stripped. Adoption of Brave as a browser is on the rise! Yet, marketers still need to quantify the impact of their investments. What is an analyst to do? Does the answer lie in server-side technical solutions? Well, it's not a bad idea to consider th…
 
>> VIEW SHOW NOTES + RESOURCES Christina Stathopoulos is an Analytical Consultant at Google who uses data and visualization to help her clients drive decisions about marketing, expansion, and more. She holds adjunct faculty positions at two top universities in Madrid, where she teaches analytics courses for MBA programs. Alongside her corporate and…
 
We didn't want to have a discussion about Netflix's The Social Dilemma, but, somehow, we just felt compelled to do so. It was almost like we had a generally unlikable character from a TV series about advertisers' attempts to manipulate consumer behavior in the 1950s and 1960s transplanted in triplicate into an AI that was optimizing Netflix's reach…
 
>> VIEW SHOW NOTES + RESOURCES Anna Shutko is the Product Marketing Manager at Supermetrics, a technology tool that picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform using “connectors”. Anna helped launch the company's top products, such as Supermetrics for Google Data Studio, Excel, a…
 
Do you know someone who works remotely? Wait. What's that? Oh. It's 2020. I guess a better question would be: do you know any analysts who are NOT working remotely? But, that's not the question we ask on this episode. Some companies—and we're thinking agencies and consultancies here just to have a little focus—were corporate office-less from their …
 
Marilee Yorchak and the Digital Analytics Association are working tirelessly to support digital practitioners, leaders, and companies hit hard in 2020 with furlough and layoffs this year with a bevy of events, tools, and resources. In this episode, Marilee shares the Herculean efforts she and the DAA are undertaking to help the analytics practition…
 
What is data culture? And, more importantly, what is the optimal ratio of agar and the ideal temperature of the corporate petri dish to make a data culture thrive? Moe, Michael, and Tim put their various experiences under the organizational microscope and examined various solutions in the name of (data) scientific discovery! If only organizations w…
 
Do you long for the days when your mother could ask you, "Now, what do you actually do for your job?" and "all" you had to do was explain websites and digital analytics? The "analyst" is now a role that can be defined an infinite number of ways in its breadth and depth. Is the analyst who is starting to do data transformations to create clean views…
 
Did curiosity kill the cat? Perhaps. A claim could be made that a LACK of curiosity can (and should!) kill an analyst's career! On this episode, Dr. Debbie Berebichez, who, as Tim noted, sorta' pegs out on the extreme end of the curiosity spectrum, joined the show to explore the subject: the societal norms that (still!) often discourage young women…
 
How does a Bayesian tell what time it is? She starts with an estimated time as her prior and then makes a video for TikTok. If you've ever made a joke like that and then realized your audience might need a little statistical education in order to appreciate how hilarious it is (or, perhaps, what the probability is that it's hilarious), then this ep…
 
Once every four years in the United States, there is this thing called a "presidential election." It's a pretty boring affair, in that there is so much harmony amongst the electorate, and the two main candidates are pretty indistinguishable when it comes to their world views, policy ideas, and temperaments. But, despite the blandness of the contest…
 
Do you know someone who always seems to have read the latest books and can cite concepts and ideas and authors and titles in any situation? Do you hate that person? Honestly, so do we. But that didn't stop us from recording an episode that, potentially, will grate on your nerves in such a way that you have to draw on your inner grit (Grit: The Powe…
 
Analytics is hard (so they say... but we're not going to open THAT can of worms). Do you know what's harder? Managing analysts! I mean, they're always asking, “Why?” Sometimes, they even ask it five times! They can wind up, you know, analyzing whatever you're asking them to do! On this episode, special guest Moe Kiss (you may know her as a co-host …
 
A wise man once said, "All forecasts basically assume that tomorrow is going to be very similar to today, just with an adjustment or two." That wise man was Gary Angel from Digital Mortar, and he said that on this very episode as we explored the ramifications for the analyst when the historical data is not at all a proxy for the near-term and mediu…
 
Remember back when the global economy was booming and analysts were both in the sexiest job of the century and on the favorable side of the supply-demand curve for talent? Those were the days! On this episode, we sat down with Ollie Darmon from Canva to get his perspective, as an in-house recruiter, on what candidates can and should do to not only …
 
Mary Owusu and Pierre DeBois are celebrated experts and speakers in the digital analytics field. They graciously offered heartbreaking stories of racial oppression and discrimination both in the tech field and their personal lives, helping me unpack and uncomfortably face the dark truth that racism is still at large all around us. VIEW ALL SHOW NOT…
 
No one has ever been disappointed by a sequel, right? Especially when the original was well-received both by the critics and at the box office. Well, Episode #134: "These Are a Few of Our Favorite (Analytics) Tips" scored an 83% Tomatometer with an audience score of 91% on Rotten Tomatoes. As it happened, those are the same scores that The Sound of…
 
Dominick Quartuccio helps corporate individuals, teams, and businesses design a future they can’t wait to live into. He also has a passion for developing highly evolved men to elevate how they show up as leaders, husbands, fathers and champions for women. I don’t know anyone who has worked so tirelessly to create awareness and help others navigate …
 
A hallmark of the analytics community is the generosity with which ideas and wisdom are shared. One of the largest analytics conferences each year is Adobe Summit. One of the most followed Tims on the planet wrote a book called Tribe of Mentors: Short Life Advice from the Best in the World. Jen Yacenda and Eric Matisoff mixed all three of these tru…
 
It sometimes seems like there must be a Moore's Law of marketing technology (or "martech," as the cool kids call it, and our site is on a .io domain, so we’re definitely the cool kids) whereby the number of platforms available doubles every 6 to 8 weeks. And, every couple of months, it seems, a whole new category emerges. From CMS to DAM to CRM to …
 
>> VIEW SHOW NOTES + RESOURCES Mitch Grasso is the Founder/CEO of Beautiful.AI - predictive presentation software that will revolutionize how people build beautiful visual documents. I’ve used it personally and after being seriously impressed with its intuitive interface and adherence to presentation design best practices, I actually considered swi…
 
The promise of digital—and the steady shift of consumers' interactions with brands to that medium over the course of the past two decades—is that we can now see so much more of what our customers and prospects DO. But, how much does that tell us about who they really are, why they do what they do, and how they feel as they do it? What are they thin…
 
In this episode, I cover three areas of delivering online presentations that you can master and stay visible and sane in the process. It's a sample of my flagship online course on presentation delivery. For the complete data presentation rockstar blueprint, enroll in the Data Presentation + Storytelling Boot Camp and start creating the impact, infl…
 
Sometimes, the best way to get alignment, generate new ideas, hash out different perspectives, or just effectively collaborate is to shift a gathering of peers from being a "meeting run by the organizer" to a "workshop run by a facilitator." Both meetings and workshops should have clear objectives, but workshops, when planned and run well, shift th…
 
These are interesting times in which we work, are they not? For many analysts, "remote work" is what they call "every weekday" or, for those who don't have things fully figured out, "every day that ends in 'Y.'" For other analysts, the current pandemic has forced them into being an unplanned — and not necessarily desired — full-time remote worker. …
 
Did you know that there were monks in the 1400s doing text-based sentiment analysis? Can you name the 2016 movie that starred Amy Adams as a linguist? Have you ever laid awake at night wondering if stopword removal is ever problematic? Is the best therapist you ever had named ELIZA? The common theme across all of these questions is the broad and de…
 
Loading …

Quick Reference Guide

Copyright 2021 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login