show episodes
 
If you are trying to figure out how to profitably leverage digital ads without risking your entire business, you are in the right place. This is a show where I show YOU how to show up in an incredibly noisy, attention-fueled market. My name is David Cartolano, Steve Larsen’s personal paid ads driver, and you will be learning DIRECTLY from my most glorious triumphs and embarrassing failures. I hold nothing back...so let’s get to it.
 
Welcome to the Online Marketing Strategies Podcast. Learn super-actionable tips and tricks to build your online business fast! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts! Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia W: www.PhilAdairTraining.com E: support@philadairtraining.com
 
[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in yo ...
 
How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-no ...
 
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show series
 
In this episode, I want to discuss what I believe is the #1 success skill you need to have to "make it" in the online world. Naturally, it's biased because I can only speak from the path that I have walked to get to where I am. With that said however, I believe this will work for EVERYONE who listens to this episode. Don't forget this skill as you …
 
Let’s get real for a second — of all your website traffic, the cold, hard truth is, only about 10% of them are even thinking about making a decision today. The rest? Well, they’re just window shopping — at least for now. So how the heck do you cement yourself in the minds of the 90% of your site visitors so hard that they remember you over everyone…
 
Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase. I put my business decisions through what I call the values-based decision filter, and I do this no matter how big or small they are. In this episode, I am sharing what this framework looks like and why it is so impo…
 
Are you considering creating a community? Are you in the middle of creating a community in your business right now? I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considering to improve the quality of your community. Anna Hetzel is joining me in this episode to share h…
 
In this episode, I want to discuss why being YOU is so much more important than being the persona everyone else is trying to be on social media. You want just be happier and more free, but, you'll make more money along the way as well. Prevent business burnout by being yourself, this is MANDATORY listening for all online coaches!!! Make sure you le…
 
Have you used LinkedIn to attract more clients to you and your business? It’s actually pretty easy — when you have the right plan. Aaand guess what? Today, that plan’s all yours! Many small business owners still worry that the platform is too formal or corporate for their audiences. The truth is — LinkedIn could very well be one of your most underr…
 
Do you use a scorecard in your business? I hope that you do! As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that. In this episode, I am breaking down what goes into creating a scorecard and the importa…
 
Are you confident in your marketing efforts? I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson. India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclus…
 
On a scale of 1-10, how good would you say your website is at connecting with your would-be customers or clients? That’s ok! I’m here to help you turn it up to a perfect 10. With a little help from my good friend Jules Dan, we’re gonna give you the secret to turning up the engagement factor on your website… So you can break through, and help them s…
 
If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward… It might for some of you, but it’s likely not going to for most of you. There are some big changes happening, so I am sharing why this is the case and what you shou…
 
Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast. Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this. Charley joined me in e…
 
In this episode, I am going to talk to you about something I did that got me over 50 client inquiries in one weekend without any advertising. The best part? It's better for ALL aspects of your business, including you're own health and confidence 💪 Make sure you leave us a rating and review if you enjoyed this podcast, and don't forget to subscribe …
 
Does your business cater to locals? Whether you have a single location or 30, you want to be on the map. Literally, on the Google map 3-pack... (Trust me, it’s where all the cool kids are hanging out 😎) And if you want the fast-pass to give you your best chance of landing there, I’ve got you covered, my friend. In this podcast episode, I’m going to…
 
Are you seeing higher than normal leads costs? If so, you are not alone! A lot of my Accelerator coaching members are experiencing ad costs all over the board, so I know how frustrating it can be. Between iOS updates and the pandemic, there are a lot of changes when it comes to advertisements on Facebook and Instagram, and a lot of my members have …
 
Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast? If so, these episodes are going to be for you. My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief Podcasting Officer) at Valher Media, is joining me to talk about all things podcastin…
 
In this episode, I am going to talk to you about the next video you need to record, why you need to record it, and how it's going to help your business in a major way. The best part? It will be easy to edit and you'll get more views than ever. Let's get into it! Make sure you leave us a rating and review if you enjoyed this podcast, and don't forge…
 
There’s no bigger opportunity for businesses like yours to get attention right now than by using short videos. Really short. Like 30 seconds short! I’m talking Tiktok, Instagram Reels and even the newest player to the game, Youtube Shorts. And here’s the kicker: no matter what you think these platforms are all about, there’s absolutely zero dancing…
 
Do you know how to run an effective team meeting? They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough! A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There ar…
 
Do you know how you can DIY your own PR to tell your story? In this episode, Cher Hale is joining me to talk all about this and share her expertise! We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there. Che…
 
In this episode, I am going to share with you my thoughts on online customer service and which direction you need to pivot toward in order to separate yourself from the pack. Additionally, we'll discuss an awesome software recommendation and why you don't need a massive following to be a multi-millionaire. The best part? It's SUPER simple. Let's ge…
 
Are websites officially dead? 😱 There’s a whole lot of misinformation swirling around out there. Things like … “Social media’s the new website.” Well I’m here to tell ya, nothing could be further from the truth! Actually, your social and your website have 2 very different, and equally important functions. Skip one, and the whole thing just stops. S…
 
Sometimes a way to increase launch conversions during a launch is sitting right in front of you, but you can't see it because you're too close to everything in the launch, right? We're always too close to our own businesses to see what's in front of us! I know a lot of business owners (myself included) have felt this way! Usually, what you can do t…
 
Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures? In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more. Shannon Matson is the owner of The Soc…
 
In this episode, I am going to share with you the best assessment tool you can use to show your clients they are getting great results. Not to mention, I even use this tool on myself to guide my training in the right direction, and you should too. The best part? It's SUPER simple. Let's get into it! Make sure you leave us a rating and review if you…
 
Which online review platform gets ⭐️⭐️⭐️⭐️⭐️ and which gets ⭐️? Google Reviews, Yelp and even Facebook Recommendations — they can all help your business, but let’s get real — you need to actually point your customers in a direction if you want them to do anything — like leave you a glowing review. So which direction is gonna be most effective in gr…
 
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