Andrew Frezza public
[search 0]

Download the App!

show episodes
 
Strategies and tools for running a better and more profitable affiliate gym. We share our mistakes and lessons learned building FitTown Jupiter (formerly CrossFit Palm Beach) in Jupiter, FL into a seven figure gym. Whether you want to create a gym with seven figures of annual revenue or just your dream gym that you love showing up to each day, we can help.
 
Welcome to the Living Superhuman Fitness Podcast where we take you inside our gym CrossFit Palm Beach each week. It’s here that we are creating new Superhumans every day; transforming peoples’ lives, helping them reach a level of health they never knew possible. We strive to answer your most burning questions on fitness, health, nutrition, training, motivation, mindset, lifestyle, and more. If you have a question, please email us at info@crossfitpalmbeach.com. You can also learn more on our ...
 
Loading …
show series
 
Great coaches and great leaders are those that can find the balance between seemingly opposing ideas or attributes. Great coaches know how to strike a balance between being caring and being commanding. They are great at building 1-on-1 relationships, but also great at managing large groups. They balance seriousness and professionalism with the abil…
 
On Wednesday, July 7th, we will be launching the Rockstar Coaching Intensive. If you want to learn how to retain more members, improve your class and client experience, build a world-class coaching team, and finally get some freedom from your business, then this course is designed for you. It's the only coaches development course specifically desig…
 
Building and maintaining a great coaching team is one of the toughest parts about being a gym owner. But it can also be one of the most exciting and rewarding parts of what we do. And while no team is perfect, being a part of a great team that is committed to growing and getting better every day is a game changer. For gym owners, great teams provid…
 
I believe that the CrossFit Level 1, 2, and 3 courses are among the best certifications out there for coaches. CrossFit’s simple definition of fitness, their ability to teach coaches how to see, cue, and correct, and their formula of constantly varied, functional movements, at high intensity, is invaluable for all coaches to understand. But there a…
 
Pat Barber is a former CrossFit Games competitor and gym owner, and currently owns Warm Up and Workout, a programming and lesson plan company for CrossFit Affiliates. He is also a CrossFit Level 4 Coach and continues to work as part of CrossFit Seminar Staff. Pat's desire to help people and live a values-based life is something that I believe all c…
 
The purpose of this episode is to talk about the pros and cons of personal training as well as group classes for getting people the result that they want, as well as when to know when clients are a better fit for PT versus group classes. Most coaches tend to skew towards one side or the other. They love group because of the camaraderie, energy, and…
 
When most people think of a leader, they think of someone is loud, outspoken, and very demanding of the people around them. Often this leader will have a title like business owner, head coach, manager, CEO, or captain. But leaders come in all shapes and sizes, and you don't have to have a fancy title in order to have influence over the people that …
 
Most gym owners have a clear idea in their head on what their business needs to look like in order for it to be successful and reach it's potential. But we often struggle to get our business partners and employees to work towards the vision that we see in our heads. This is often because we've never done a great job of spelling out what that vision…
 
When we design career opportunities for our coaches, we think of it as a 3-pronged approach. Group Classes 1-on-1 Training Non-Coaching Business Roles We believe that by balancing these 3 areas, we give our coaches the best chance of making coaching a sustainable career, where they can make at least $70K per year, in their first 5 years as a full-t…
 
We believe that full-time career coaches should be able to earn $70K per year within their first 5 years of coaching full-time. Why $70K? Because this is a number that will allow coaches to make coaching a long-term and sustainable career where they can cover all their basic needs, buy a house, and support a family in most areas of the world. In or…
 
As we are currently in the process of hiring our next coach at FitTown Jupiter, it's become obvious that I have a very specific standard for what we are looking for in that next coach. We want someone who is a team player, we want someone who has experience and perspective, but most importantly we want someone who is psyched to work for FitTown for…
 
Many gyms have nutrition coaching as an option for clients, but most struggle to gain clients or to retain them once they’ve signed up. Danielle Bettigrew has been our nutrition coach at FitTown Jupiter for the past 3 years, and has helped hundreds of our members transform their bodies and lifestyles through nutrition. Recently, Danielle decided to…
 
Most gym owners are trying to wear too many hats, and end up doing a mediocre job at most things. The owners who realize they are taking on too much will often offload a lot of these administrative tasks to their coaches, only to realize that their coaches are even worse than they are at most non-coaching tasks. The owner ends up wasting a ton of t…
 
I have a lot of conversations with gym owners regarding the importance of lesson plans. Often times gym owners express hesitation in requiring structured lesson plans, because they feel it takes away from the coach’s ability to bring their own personality, creativity, and unique coaching skill set to the table. For years, my brother Tony resisted c…
 
For many years at FitTown, we didn’t have a solid kids program. It was inconsistent and relied on a single passionate coach to keep the program going. If we're being honest, it wasn't a part of our core competency, and we usually offered it because a coach suggested it, or a parent asked for it, and we felt like it was something we "should" provide…
 
Have you ever had a client that makes you cringe a little bit when you see their name show up on your class reservations? Are there clients that you just can't stand coaching or having in your classes? Do certain clients make coaching a chore for you? All coaches have clients that they don't connect with as well, and some coaches have clients that …
 
Today’s episode is very different than what I normally do. We set up a camera and microphone to record a live sales training session we did with our general manager, Melissa, and our front desk manager, Rachel. Rachel is going to be taking on more no-sweat intros at FitTown Jupiter, and we wanted to record and share our training with her. This epis…
 
When you think of being relentless as a coach, what's the first thing that comes to mind? For me, I imagine the coach that is doing squat therapy with his client up against the wall. The client is struggling to hold the bottom of their squat for 30 seconds, as the coach expertly tweaks every joint to get into a perfect squat position. And I cringe …
 
Once a client has been a member with us for 3, 5 or 10 years, their goals and the type of coaching they need will have to evolve with them. The typical path for most gyms has been to try to give them more advanced or individualized programming, but for someone who loves being a part of the group setting, this isn't always the best solution. In our …
 
I often hear from coaches who will share how they despise just being a cheerleader when they are coaching group classes. They tend to only enjoy classes if there is a lot of technical aspects to coach, and get bored or burnt out when the workouts tend to be simpler or more cardio-based. I'll be honest, whenever I feel like I am just being a cheerle…
 
A couple weekends ago, I went to a local coffee shop, and was surprised to see how in-your-face and aggressive some of their policies and signage was. There's nothing wrong with having rules or policies that hold your customers to a standard, but we should never get so focused on preventing issues from happening, that it takes us away from creating…
 
Many gym owners want to help their coaches make a career out of coaching, but struggle to help them build their book of business. If the gym is solely responsible for selling clients personal training packages and individualized programming, it will be a constant uphill battle for both the coaches and the gym owners to create careers. Sales is ofte…
 
In January of 2020, when the economy was strong and most people didn't know what COVID was, most micro gyms were already underpriced. Even if these gyms were to fill their facilities to capacity, the numbers wouldn't work for them to pay their coaches what they deserve, and pay themselves a sustainable living. This is especially true in barbell-bas…
 
As a group class coach, improving your public speaking and communication skills is one of the best things you can work on to become a better coach. It doesn't matter how much knowledge you have stuck in your head about training, nutrition, or mindset. If you can't communicate it to your members effectively, then your impact will be limited. For nea…
 
On our mission to help professionalize the coach and provide career opportunities to coaches, we've found that one of the biggest obstacles to creating career coaches is burnout. Burnout can show up in a number of different ways. Sometimes it is self-inflicted by successful coaches who don't prioritize their schedule or don't communicate well with …
 
Over the last few weeks, we've been doing class evaluations at our gym, where our head coach will take notes and provide feedback to each coach on a given class. Recently we've been pairing up coaches with one another, so in addition to getting feedback from one of their teammates, they also get to be the one observing and giving feedback as well. …
 
We recently listened to an Active Life podcast, where Sean and Larry were discussing member reactions to culture changes. They were discussing how gyms will often lose veteran members or even coaches, as they shift their culture away from hardcore workouts, to a more sustainable, holistic, and higher-touch fitness experience. We experienced these s…
 
Have you ever felt restricted with your programming or workout designs? Are there movements or workout formats that you have considered programming for your clients, but you decide against because they don’t seem sexy enough, or are outside of what you would have typically programmed in the past? About a month ago, we had the realization that we we…
 
Charlie Lima is back on the show to help you fill your personal training schedule, and run a successful personal training business. In this episode, he teaches you how to price your sessions, and how to know when to raise those prices. We discuss how he uses the Inbody machine to provide feedback and add value to the personal training experience, a…
 
Whenever we coach a group class, our goal should be to deliver 3-5X the value that our clients are paying for that class. If the average person pays you $10-15 per class, how can you make sure that they leave everyday with $50+ in value? Great coaches do this by excelling in 5 key roles; the cheerleader, the director, the technician, the programmer…
 
Markus Gerszi is back on the show again to discuss his new project, Alpha Hippie. Markus has been one of the most influential people in the CrossFit business space over the last decade, and has been a great mentor for us over the years in building FitTown Jupiter. When we was originally on the show (Episode 054), he was working with Gymwright and w…
 
This week I had the awesome opportunity to have Josh Rempel and Dayne Toney, owners of Targhee Athletics, here at FitTown Jupiter. They traveled all the way from Driggs, Idaho to join my team and me, learning the ins and outs of our business. Dayne and Josh started Targhee Athletics (formerly Targhee CrossFit) 8 years ago, and also run Enduro Metho…
 
When most of us started our gyms, so many of the decisions we made were based on what others were doing or expecting. Pricing - What does the gym down the street charge for their memberships? Programming - How does Ben Bergeron or Jason Khalipa or CrossFit mainsite program their workouts? Staffing - What's the going rate for coaching group classes?…
 
Are You Meant to Be a Coach or Gym Owner? Most of us got into coaching or owning a gym because we are passionate about it, but that doesn't necessarily mean that us and our teams are in alignment with the business and the things we work on daily. When we are talking about creating alignment, we are referring to spending the majority of our time on …
 
If you own or coach at a group class gym, you know how difficult it can be to implement personal training into your existing customer base. In order to be successful with PT, we first have to realize that the clients that are looking for one-on-one training, are often very different from those that are looking for group classes. They don't want to …
 
In order to become a great coach, it requires more than having a great technical knowledge of your subject. And in many cases, mastering the social and psychological side of coaching, the "soft skills", will actually produce better results and happier clients. In today's episode, Josh Martin of TwoBrain Coaching joins the show to talk about all thi…
 
When most people think of wealth, they think about amassing large sums of money. But when we really look at the essence of wealth, we are talking about freedom of time and money, not some arbitrary number in a bank account. When it comes to our coaches, we have 3 main goals as it relates to wealth and retirement: Find coaches that love what they do…
 
As coaches, we're often guilty of chasing degrees or certifications, without a clear reason or objective for chasing that next certification. We know we should never stop learning and developing our skills, but it can be difficult to decide what certifications or continuing education is going to add the most value to our careers. It's important for…
 
Frankie Loccisano is a full-time coach out in Chattanooga, Tennessee, and we've been in contact on and off over the last year, when he applied to be a coach at FitTown Jupiter. Frankie is still fairly early in his coaching career, but was approached by a family member that would be willing to invest in him to open his own gym when he is ready. He r…
 
Today I sit down with Tim Thackrey of the Juice Compound, to discuss everything from building an online coaching business to running a successful kids program. Last year, we ran Tim's Youth Empowerment program with our FitKids at FitTown Jupiter, and fell in love with the level-based, character-driven fitness system he created. Tim shares how he bu…
 
Today I sit down with a true legend in our industry, Chris Cooper. Chris joins the podcast to talk about his new book, Gym Owners Handbook, and the future of the gym industry. The thing that I enjoyed most about our conversation was hearing about Chris's journey in scaling Two-Brain Business, and his views on investing in coaching and mentorship, i…
 
For successful gym owners that want to scale their business beyond a single location, it's often not worth the risk of owning and taking on the overhead and stress of all of those additional locations. After years of working towards a franchise model for his gym Urban Mvmnt, Stu Brauer just announced last week that he will be launching with a licen…
 
In order to be successful as a coach or gym owner, we need to understand the rules and objectives of the game we are playing. Often though, the game we think we are playing, isn't the one we need to be playing in order to break through that next plateau of success. This episode dissects how to think about success as a game, and how to evolve your a…
 
Throughout a coach's career, there is almost always some sort of evolution. In fact, evolution is necessary in order to become a successful coach. In this episode of the SFB Show, I sat down with Matt DellaValle, Chief Fitness Officer of NC.FIT to discuss the evolution of a coach, and specifically Matt's personal evolution from CrossFit coach to th…
 
Spend 2 ½ days with me and my team getting the full behind-the-scenes experience of how we run our gym, learning how to run an exceptional business, and getting your 1-on-1 questions answered in real time. This immersion is designed for gym owners, although we do plan to offer experiences for coaches in the future. The immersion will take place Mon…
 
When we first started our gym, we rejected the policy-laden corporate structure that we saw at most globo gyms. We aimed to create a more relaxed, "clubhouse" feel, where people would want to hang out for hours on end. Over time though, we realized that policies weren't an obstacle to creating a great culture or experience, but the very thing that …
 
Often times it's easy to let our fear of sales to get in the way of listening, understanding, and being empathetic to our clients' wants and needs. Our job as coaches and gym owners is to help people. If we stop overthinking sales and simply do our job to hear our clients out, it actually has the potential to lead to far more sales, and will feel l…
 
Over the past 8 years, we've been evolving our gym constantly. As we've grown, we've made decisions and changes based on what we felt was best for the members, coaches and business as a whole. Ultimately, any "final decision" is about what we feel is best for our members based on our day-to-day experiences as gym owners. In this episode of the SFB …
 
We’ve all heard it a million times that we need to be creating more content. But most gym owners and coaches are already spending time creating content (even if it’s as simple as an occasional Facebook post or Instagram story) and dedicating more time to content can often feel like it's coming at the expense of other more important tasks. By bringi…
 
The reality is, people like to be around other people. This is the basis of The Nightclub Phenomenon, and it came up for us at FitTown just this past week. We decided to remove some classes and shift the schedule around to better utilize prime times. We've found that eliminating these classes short term, actually benefits long term success. Why? Be…
 
Loading …

Quick Reference Guide

Copyright 2021 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login