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The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
 
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show series
 
Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 1 of our conversation, Darcy and I are going to talk about how she thinks you should…
 
SEO specialist at Searchmetrics, Boris Wartenberg, talks about how to build ‘how-to’ content to help your audience master new skills. Some of your content might be evergreen and some may need an update every now and again. But deciding when and how to optimize is key. So today, Boris shares how you can optimize ‘how-to’ content. Show Notes Connect …
 
Senior manager of global events at Hubspot, Drea Hudson, discusses how the best in the business run their marketing events. Simply put, some parts of the community benefit from a systemic advantage. But that doesn’t mean the others should not take up space. So today, Drea talks about diversity and inclusion and how that relates to your events. Show…
 
SEO specialist at Searchmetrics, Boris Wartenberg, explains how you can build ‘how-to’ content to help your audience master new skills. It’s all in the data when you want to figure out your ‘how-to’ content. But how do you get your hands on these valuable data and insights? Today, Boris talks about the use of data and making sure you’re finding the…
 
Senior manager of global events at Hubspot, Drea Hudson, gives her professional advice on event management. Hosting an event or conference, you want to add value. And while that can be your content, it’s also about ensuring that you can keep your audience engaged and interacting. Today, Drea talks about how you can integrate audio and other multi-m…
 
Drea Hudson, senior manager of global events at Hubspot, discusses how you should be approaching event management. In the past year and a half we’ve moved toward digital events over in-person events. But in this age of virtual conferences, how should you be trying to reach people? Today, Drea talks about figuring out your event marketing mix. Show …
 
SEO specialist at Searchmetrics, Boris Wartenberg, explains how you can build ‘how-to’ content to help your audience master new skills. You want to educate and inform your customer with your ‘how-to’ content. But different industries will call for different formats. Today, Boris talks about how ‘how-to’ content differs among industries. Show Notes …
 
Drea Hudson, senior manager of global events at Hubspot, continues Event Marketing Week talking about event management. There’s a good amount of targeting that goes into planning an event. You need to target both your audience and your guest speakers. Today, Drea explains how you can do audience development to get people to attend your event. Show …
 
Boris Wartenberg, SEO specialist at Searchmetrics, discusses how you can build ‘how-to’ content to help your audience master new skills. Content comes in many different formats. And sometimes a single content idea can be displayed in multiple formats to reach different types of people. Today, Boris talks about the different types of ‘how-to’ conten…
 
Drea Hudson, senior manager of global events at Hubspot, dives deep into event management. The Hubspot Inbound Conference is once again upon us. But how can you start thinking about adding event marketing to your strategy? Today, Drea talks about how to figure out your event value proposition. Show Notes Connect With: Drea Hudson: Website // Linked…
 
Boris Wartenberg, SEO specialist at Searchmetrics, talks about building ‘how-to’ content to help your audience master new skills. The best type of content eases your customers’ pain points. And ‘how-to’ queries are the most popular searches in Google. So today, Boris explains what is ‘how-to’ content and why it’s valuable to your SEO. Show Notes Co…
 
We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Yesterday, Cindy told us how marketers should decide be…
 
Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going…
 
We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing lis…
 
Jordan Koene, SEO strategist and advisor to Searchmetrics, discusses how you can survive Google’s title updates. It’s been on everyone’s lips since Google started changing titles. But is there really a way for you to create the perfect title that Google won’t change? Today, Jordan talks about title testing your way out of trouble. Show Notes Connec…
 
Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. In part 1 of our conversation, Brian is going to tell us about the process …
 
Jordan Koene, SEO strategist and advisor to Searchmetrics, gets into what’s new in the world of Google and eCommerce. Google released a guideline for eCommerce sites. And while the information is not new, it’s left people wondering what it really means for the future. Today, Jordan talks about Google’s suggestions for your eCommerce site. Show Note…
 
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, wraps up the conversation about marketing in Africa. Third-party cookies are almost out the door. And with the lack of data in Africa right now, what will marketing look like when cookies are gone? Today, Oti talks about preparing for a cookieless Africa. Show Notes Connect With:…
 
Dmitry Dragilev, founder of JustReachOut.io and CriminallyProlific.com shares his PR expert’s guide to building. Social media is a great tool for exposure and building awareness. So does that mean it has a place in SEO? Today, Dmitry talks about whether or not social media impacts your SEO. Show Notes Connect With: Dmitry Dragile: Website // Linked…
 
Oti Ukubeyinje, VP of product marketing and growth at Terragon Group, continues the chat about marketing in Africa. Digital marketing is based on data. So how can you effectively target in a marketplace that’s lacking in data? Today, Oti talks about CDPs and the lack of data in Africa. Show Notes Connect With: Oti Ukubeyinje: Website // LinkedIn Th…
 
Dmitry Dragilev, is the founder of JustReachOut.io and CriminallyProlific.com. These companies help businesses get the most out of their PR, without spending the extra cash on a PR firm. Believe it or not, there’s a simple way to blend your PR with your SEO strategy. Today, Dmitry talks about his guide to linked building. Show Notes Connect With: D…
 
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, discusses marketing in Africa. Terragon Group is Africa’s leading data company. Why has a marketplace as large as Africa remained mostly untapped in this digital age? Today, Oti talks about whether you should be expanding your targeting into Africa. Show Notes Connect With: Oti U…
 
Tyson Stockton, leading expert SEO consultant and advisor at Searchmetrics, dissects SEO performance for the month of September. We have seen the completion of the page experience update and this is only one factor that affected this past month’s performance. Every industry reacted differently. So today, Tyson talks about who is making moves in the…
 
Today we continue talking about marketing in the manufacturing industry by getting specific with industry strategies and channel mix. Joining us again is Jeff White, who is a Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 2 of our conversa…
 
Today we discuss the marketing landscape in manufacturing and how you can optimize your marketing for growth in the manufacturing industry. Joining us is Jeff White, Co-founder and Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 1 of our co…
 
Mordy Oberstein, Head of Communications at SEMrush, wraps up Organic Growth week discussing organic growth. Being able to evaluate success is an important part of your business strategy. But organic growth can be difficult to track. Today, Mordy explains how you understand if your SEO and your organic growth channels are actually working. Show Note…
 
Senior SEO Client Success Manager at Searchmetrics, Cassie Dell gives her advice on how you can kick your content into high gear. You need a good content strategy if you want ro maintain a good rank in SERPs. And that includes making sure your content is up to date. Today, Cassie talks about timing and content updates. Show Notes Connect With: Cass…
 
Mordy Oberstein, Head of Communications at SEMrush, continues the conversation on how to grow your business without reliance on paid media. Organic growth isn’t just about SEO. Social media has a huge role in your organic growth strategy. Today, Mordy talks about the overlap between social media and SEO. Show Notes Connect With: Mordy Oberstein: We…
 
Senior SEO Client Success Manager at Searchmetrics, Cassie Dell talks about how you can kick start your content. There’s a lot that goes into outranking your competition. It all boils down to understanding your target and doing your competitive research. Today, Cassie breaks down what you need to know about doing competitive research. Show Notes Co…
 
Head of Communications at SEMrush, Mordy Oberstein, talks about growing your business without reliance on paid media. Marketers value a good click-through rate. But today, there is a valuable zero-click rank that gets you brand impressions instead of a visit to your website. Today, Mordy discusses the overlap between SEO and brand marketing. Show N…
 
Cassie Dell is the Senior SEO Client Success Manager at Searchmetrics. So far for Content Strategy Week, she’s discussed how you can get the most out of your content. Your content needs to answer the intent of your keywords to rank for them. Today, Cassie talks about how to understand topic intent. Show Notes Connect With: Cassie Dell: Website // L…
 
Head of Communications at SEMrush, Mordy Oberstein, discusses how you can grow your business without reliance on paid media. When thinking about developing your SEO strategy, the first thing that comes to mind is data. And you want to get quality data from a reliable source. Today, Mordy talks about what data you need to set your SEO strategy. Show…
 
Cassie Dell, Senior SEO Client Success Manager at Searchmetrics, is back to talk some more about your content strategy. You have to know your audience to give them what they want. How can you kick your content into high gear? Today, Cassie discusses whether you should be focusing on trending or evergreen content. Show Notes Connect With: Cassie Del…
 
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