show episodes
 
Simplify is a podcast for anyone who’s taken a close look at their habits, their happiness, their relationships, or their health and thought, “There’s got to be a better way to do this.” Hear ideas that get you to better from Gretchen Rubin, David Allen, Rebecca Traister, Dan Savage, Seth Godin and many more. Hosted by Caitlin Schiller and Ben Schuman-Stoler. Brought to you by Blinkist.
 
Self? Help! is the podcast for anyone who's thought: Who the hell am I? What in god’s name am I doing? And how did I get here of all places? And then to figure it all out, you turned to a book—because you’re that kind of person, and so is your host, Moth Storyteller and creator of Memory Motel, Terence Mickey. He doesn't care from where you seek your guidance, whether it’s Leo Tolstoy or Dr. Seuss. He's a firm believer that we cannot get enough help in this life and that books are, indeed, m ...
 
Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for break ...
 
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show series
 
Today's episode is a reading of an article I wrote for our friends at Liftoff in 2019. While mobile and marketing have come a LONG way since then - with platform and algo changes, and of course Apple's privacy policy changes, this article is a useful reminder that many of the fundamentals and principles underlying scaling haven't changed all that m…
 
This is a bonus episode, a shortcast. Shortcasts are something that I've partnered with Blinkist on for a year now. A shortcast is a 10-15 min version of a podcast where you get the core takeaways. This episode is with Laura Vanderkam on remote work productivity. You can listen to all the shortcasts of Beyond The To-Do list for free by going to bli…
 
Megan McNealy has devoted her career to helping others achieve their highest potential-- by helping clients attain financial freedom through her wealth management career, and by helping readers and audiences master total well-being through her impactful work as a well-being and success thought leader. In Reinvent the Wheel, McNealy takes on the mis…
 
This is a bonus episode, a shortcast. Shortcasts are something that I've partnered with Blinkist on for a year now. A shortcast is a 10-15 min version of a podcast where you get the core takeaways. This episode is with Stanley Robertson on Why Quitting is the Last Principle of Success. If you're interested, you can listen to all the rest of the sho…
 
In one of our previous episodes, we discussed how media mix modelling might not be the best bet post-IDFA. However, some of you have reached out to say that it isnt quite as black and white - and that media mix models could be more widely applicable than what we’d outlined. To throw some more light on this, we have Brian Krebs, founder and CEO of M…
 
Aaron Dignan is the founder of The Ready, an organization design and transformation firm that helps institutions like Johnson & Johnson, Microsoft, Airbnb, and charity: water change the way they work. He is a co-founder of responsive.org, an investor in purpose-driven startups, and a friend to misfit toys. Aaron’s new book is Brave New Work: Are Yo…
 
Today’s episode is a recording of a webinar hosted by Singular and moderated by John Koetsier. We were joined by Eran Friedman from Singular, Pedro Ponce de Leon from Liftoff, and Ben Holmes from Adcolony. This episode (and webinar) gives you the low down on everything that’s happening and working across the iOS ecosystem a few months after the int…
 
This is a bonus episode, a shortcast. Shortcasts are something that I've partnered with Blinkist on for a year now. A shortcast is a 10-15 min version of a podcast where you get the core takeaways. This episode is all about the power of habits and how to create them, and is created from my episode with James Clear the author of Atomic Habits. If yo…
 
Juliet Funt is a renowned keynote speaker and tough-love advisor to the Fortune 500. She is an evangelist for freeing the potential of companies by unburdening their talent from busywork. Her new book is 'A Minute to Think: Reclaim Creativity, Conquer Busyness, and Do Your Best Work'. In this conversation Juliet talks about how to reclaim creativit…
 
A big change that’s coming to SKAdNetwork with iOS 15 is one that’s under-the-hood - and it’s significant because it addresses a big shortcoming of SKAdNetwork right now by allowing apples-to-apples comparison between all networks - including Facebook, Google and other SANs. In today’s episode we explain the mechanics of how things work now, how th…
 
Grant Crowell is a virtual events trainer, a creative communication skills facilitator, a neurodiversity speaker and author. His book is 'GRANTASMS: Creative twisted words for cool people!'. In this conversation, Grant talks about how to use creative techniques to improve workplace communication. This episode is bought to you by: Postie Setapp…
 
The landscape of Apple Search Ads has changed, but unlike the changes in SKAdNetwork that have impacted most mobile channels, these changes have been far more subtle and nuanced - and yet are very critical. Today we unpack these changes in the Apple Search Ads landscape with one of the best in the business - Thomas Petit. Thomas is an independent m…
 
Ron Friedman, an award-winning social psychologist who specializes in human motivation. Ron has served on the faculty of the University of Rochester, Nazareth College, and Hobart and William Smith Colleges, and has consulted for some of the world’s most successful organizations. Ron's new book is Decoding Greatness: How the Best in the World Revers…
 
Media mix modeling is being touted as one of the ways forward in the post-IDFA world, as advertisers reel and reevaluate their spend allocation models entirely. However, there are inherent requirements for media mix to not only work and generate useful results, but also be implemented in the first place. In this episode, we talk about those challen…
 
Jeff Brown is a podcaster, mentor, and speaker. He is the host of the Read to Lead podcast, and co author of the new book: Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. In this conversation, Jeff talks about the power of creating a reading habit and how to optimize it. This episode is brought to you by: Brain fm…
 
Today we’ll talk about big changes that have just come to AAA campaigns on Facebook - which should alleviate many of the concerns about AAA that we had shared earlier on this podcast. These could be a big deal, especially on iOS with the recent privacy changes. Highlights: 💨 While AAA can be hugely powerful, they also have had some critical limitat…
 
Dr. Stanley G. Robertson is the author of the book 'Quit: The Last Principle of Success'. In this conversation, Stanley and Erik discuss: The stigma of quitting The steps of qutting well Bad reasons to quit things Why our brain can't let it go This episocde is brought to you by: TextexpanderBy Erik Fisher
 
Apple is finally set to introduce A/B testing to its app store, and it has come not a minute too soon. Mobile marketers have used alternative ways to get these results, and they have not been the best solutions for many reasons. With this new release imminent, in this episode, we set expectations of what is and isn’t possible. Key highlights ⛏️ No …
 
Jessica Cording, MS, RD, CDN, INHC is a registered dietitian, health coach, and writer with a passion for helping people streamline their wellness routine and establish a balanced relationship with food and exercise. Through her writing, consulting, public speaking, and counseling, she works with individuals, corporations, and the media to help mak…
 
Seems organic, but is paid. Long user funnel, with high CTR. In this episode, with our guest, Violeta Pirnog, Senior Performance Marketing Manager at Blinkist, we are unpacking the bundle of seeming contradictions that are native ads on Facebook. Right from user flows to testing parameters, Violeta takes us meticulously through the art of the soft …
 
Scott Shute is the Head of Mindfulness and Compassion at LinkedIn, and Author of 'The Full Body Yes: Change Your Work and Your World from the Inside Out'. In this conversation Scott talks about how companies can best help their employees, the place mindfulness and compassion take in the workplace, and The impact that moving from a "Me" to "We" mind…
 
Among the big changes that are coming with iOS 15 are custom product pages, which offer the ability to customize app store pages for different audiences. In this episode we review some use cases for custom product pages, discuss implications for analytics and tracking. We are excited to try out custom product pages, and explore the added opportunit…
 
Greg McKeown is the author of the New York Times Bestseller, 'Essentialism: The Disciplined Pursuit of Less'. His new book is 'Effortless: Make It Easier to Do What Matters Most'. He is also the host of the 'What's Essential Podcast'. In this conversation, Greg talks about what Essentialism is and making the most essential activities the easiest on…
 
We are excited today to welcome Nahir Garcia, head of user acquisition at Etermax, creators of the successful series of games Trivia Crack. [Note: this is the English version of the Spanish episode that we released a few weeks ago]. In today’s episode, Nahir tells us about the types of influencers out there, how to evaluate their fit with a game, h…
 
Figure out what matters most to you and let go of the rest.EPISODE NOTESDo you sometimes feel overwhelmed by all of the things you need to juggle in order to be a good... anything? A good partner, a good parent, a good worker, a good friend? And in the end, it feels like you never have enough time and energy to focus on what really matters to YOU?I…
 
Reduce digital anxiety and optimize your communication no matter the distance.EPISODE NOTESDid you know that 50% of the time the tone over email, Slack, and text is misunderstood? This is because in the digital world, the cues we would usually send with our bodies are missing—facial expressions, gestures, vocal tone—and that can cause a lot of misu…
 
Do you sometimes feel overwhelmed by all of the things you need to juggle in order to be a good... anything? A good partner, a good parent, a good worker, a good friend? And in the end, it feels like you never have enough time and energy to focus on what really matters to YOU? In this final episode of Season 7, Tiffany Dufu invites you to stop bein…
 
Apple’s privacy thresholds in SKAdNetwork have been obfuscating conversion values - and preventing advertisers from getting an accurate read on performance, especially on Facebook. Facebook recommended ensuring that you hit at least 128 installs a day per campaign so you can overcome Apple's privacy thresholds. Will hitting the 128 install daily th…
 
Shawn Stevenson is an author of Sleep Smarter: 21 Strategies to Sleep Your Way to A Better Body, Better Health, and Bigger Success. He is also the creator of The Model Health Show, featured as the #1 Health podcast in the country on iTunes. A graduate of The University of Missouri, St. Louis, Shawn studied business, biology and kinesiology, and wen…
 
Put down your armor and open yourself to real intimacy.EPISODE NOTESAre you single—or in a relationship—and keep falling for people who almost love you right, but not quite? There's a reason why that happens, and Ken Page has figured out the formula behind these deeper physics of dating.Ken is a psychotherapist specialized in the search for intimac…
 
Are you single—or in a relationship—and keep falling for people who almost love you right, but not quite? There's a reason why that happens, and Ken Page has figured out the formula behind these deeper physics of dating. Ken is a psychotherapist specialized in the search for intimacy, and author of the book Deeper Dating: How to Drop the Games of S…
 
We’re 2 months into ATT - and more of the dust has settled. Many advertisers are continuing to see challenges with their performance right now as the actual impact of traffic without user-level data is becoming increasingly visible. Yet, there are some strategies and opportunities available still. Based on our review of 15+ accounts across vertical…
 
James Beshara is a startup founder and investor in San Francisco, CA. After developing a heart condition in 2013 from excess caffeine consumption, James became fascinated by the science and research backing up alternatives to caffeine for energy, productivity, and focus. His new book is 'Beyond Coffee: A Sustainable Guide to Nootropics, Adaptogens,…
 
Did you know that 50% of the time the tone over email, Slack, and text is misunderstood? This is because in the digital world, the cues we would usually send with our bodies are missing—facial expressions, gestures, vocal tone—and that can cause a lot of misunderstandings. And this is why Erica Dhawan, the author of Digital Body Language: How to Bu…
 
Our guest today is Sophie Vo, studio and game lead at Voodoo, and founder of Rise and Play, a knowledge sharing platform for leaders in the gaming industry. In our conversation today, we talk about Sophie’s experience building a new gaming studio focused on producing casual games within Voodoo, a company better known in the hyper casual space. In t…
 
Learn how to stop saying yes when you want to say no, even to your boss.EPISODE NOTESDo you sometimes find yourself replying to work emails late at night... from bed? Or maybe taking on another task that, almost as soon as you've agreed, you realize you don't actually have time for? Often, instead of behaving as if we’re exchanging our intellect, t…
 
Do you sometimes find yourself replying to work emails late at night... from bed? Or maybe taking on another task that, almost as soon as you've agreed, you realize you don't actually have time for? Often, instead of behaving as if we’re exchanging our intellect, talent, and skills for money, we feel like whoever pays us owns us. And this is where …
 
Prepare for your own death—and live life more fully in the meantime. EPISODE NOTESDoes talking about death freak you out? No wonder, it's something many of us avoid thinking about and prefer pretending it's not there. But it's an important topic, and if we can allow ourselves to sit with the truth that life will eventually end, it becomes a beautif…
 
Eliminate drama and create better relationships by owning your 100%.EPISODE NOTESMost of us learned how to do relationships from a state of victimhood. According to Karpman's Drama Triangle, there are three different roles to play: the victim, the hero and the villain. Regardless of these parts we take on, we're avoiding taking full responsibility …
 
Corbett Barr is a founder/CEO of Fizzle. He's been self employed on the Internet since 2005, earning a living from blogging, podcasting, online courses, memberships, SaaS and more. Recently Corbett announced he was doing a digital house cleaning or online presence reboot. In this conversation Corbett talks with Erik about what he is pruning and kee…
 
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