show episodes
 
"Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!" How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1. You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon. Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business ...
 
Join business coach, Nick Unsworth, host of the podcast Life on Fire TV every Friday on his quest to make the world a better place, one intentional act of kindness at a time! Hilarious, touching, fun, and inspiring, Nick takes us on his mini journeys to do good in the world, often inviting other top entrepreneur friends along for the ride! Visit PayItForwardFridayTV.com and tell us how you recently paid it forward!
 
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show series
 
This is a super short episode that I call a "Bacon Bit" Here's 1 quick tip to anyone starting a new side-hustle or business... This takes zero skill but will save so much frustration. (I wish I did it when I first started out) Gave this friendly advice yesterday and figured someone else, somewhere might find it just as useful.…
 
Today I'm joined by Justin Cooke, cofounder and CMO of Empire Flippers as he explains the state of the digital business acquisition market now... specifically Amazon FBA and ecommerce businesses. He reveals How Covid and 2020 effected online business purchases and sales. Who's on a buying spree What to expect when buying a business in today's marke…
 
If you ever struggled to answer the apparently easy question "What do I want?" Then this is for you. If you know what you'd like to have, but you don't know what would DRIVE YOU, then this is for you. I've personally struggled with this question from time to time and recently helped a client work through this. This is a short solo episode with a fe…
 
Ever imagine what it would be like to own a second home (or two) in an international resort or vacation location? Would you want to buy it to live in a country with a lower cost of living while enjoying the high life of a condo on the beach? Would you rent it out and cash in on high yields in high demand locales? Would you do a combination of both?…
 
Tax strategy can be a very dry discussion for most entrepreneurs. After all, we love creating new dollars, marketing and growth strategies which make it rain. But if you have a leaky bucket, all the rain will drain to the ground and you'll be left with a lot less than you made. But what if there were a way to reduce taxes or even eliminate them alt…
 
Today we explore a saving and investment concept strategy that has proven to bring many advantages over traditional methods. It's called the Bank On Yourself strategy, made popular by author and advisor Pamela Yellen which uses a little-known type of insurance policy which provides guaranteed growth and tax advantages. I invited advisor Sarry Ibrah…
 
Patrick Riddle explains a powerful shift he made in his information publishing and marketing business by working with proven experts and partnering with them to create powerful front end offers and creating a proven method to market these products more effectively. If you currently sell "information" or courses, you'll want to listen closely to wha…
 
Nir Eyal is the author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life". Previously he taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School and I’ve sold two technology companies since 2003. His expertise is at the intersection of psy…
 
Are you living where you're treated best? That's the question that the founder of NomadCapitalist.com, Andrew Henderson asks himself and his clients. If you're a location independent entrepreneur and ever wondered what it might be like to live in different countries around the world, or just another country that offers more flexibility, freedom, li…
 
Ever wished you could remember everything you learn, take better notes, recall what you read and access it anytime? You don't need to be a genius, you need a "Second Brain"... that's what Tiago Forte of Forte Labs developed, a systematic and comprehensive way to get more out of everything you learn with a uniquely effective way to take digital note…
 
Entrepreneur Magazine calls Justin Donald the “Warren Buffett of Lifestyle Investing.” He’s a master of low-risk cashflow investing, specializing in simplifying complex financial strategies, structuring deals, and disciplined investment systems that consistently produce profitable results. His ethos is to “create wealth without creating a job.” He …
 
Many entrepreneurs and founders have recently realized that it makes more sense to buy a business than to build one from scratch. I like to think of this as the next evolution of skillsets for any entrepreneur because it helps you achieve inorganic and often exponential growth. On the other side, selling a business can be a massively impactful deci…
 
Perry Marshall is one of the most expensive business strategists in the world. He’s guided clients like FanDuel and InfusionSoft from startup to hundreds of millions of dollars. I've personally been a fan, follower and customer of Perry and am excited to bring you this conversation. Today we discuss one of the most important things you can do to su…
 
If you are responsible for spending tens of thousands or more per month on advertising, you can't afford to miss this episode. Zach Johnson, founder and CEO of the new Ad Card (from FunnelDash) reveals an exciting innovation in financial technology that can be used by digital advertisers to help them scale their business in ways they never imagined…
 
It's no secret that deadlines and scarcity in marketing help to increase conversions and spur sales. Yet many companies have abused false senses of scarcity and urgency and end up killing trust with their customers. Today Jack Born joins us to talk about innovative ways to use deadlines and scarcity in your marketing. Jack Born creates software tha…
 
You may already have the skills you need to be successful. You just have to start using them intentionally. What’s in your way? Sometimes it’s a matter of getting over the desire to remain 100% in control. Or the idea of failure can paralyze you into inaction. As this pandemic causes you to change your routines, let’s make sure you still show up ev…
 
If I offered to show you how to turn a two sentences into a $10,000 plus course, coaching or service, using a backwards funnel, a 2-sentence Power Offer, and 10-minute Mini-Webinar... and spend up to 90 percent less on ads, would you take me up on that offer? If the answer is yes, listen to Joel Erway explain a revolutionary and simple framework to…
 
Cryptocurrency and Bitcoin investing is NOT an area I understand well... yet. A few years back I placed about $5k into some coins and watched them go up and then back down. For the most part I ignored it. But after reconnecting with my friend and highly successful investor, trader & trainer, Tai Zen, he began showing me the macro case for having a …
 
George Bryant is a New York Times Best Selling Author & one of the most highly sought after digital marketing consultants in the world to teach his Relationships Beat Algorithms™ approach and the Lighthouse Method to business. He's also the hose of the popular Mind of George podcast. He has helped hundreds of the largest companies in the world and …
 
Equity Crowdfunding (Reg A+) allows small business owners to raise investment capital using traditional and digital marketing from non-accredited investors and bypassing the headaches of roadshows and VC pitch-fests. Today's guest, Darren Marble is one of the world's leading experts in Equity Crowding and is embarking on an exciting new serialized …
 
Led Zepplin was wrong. She's NOT buying a Stairway To Heaven and on this solo-episode, Brad will explain WHY that matters to business owners who make offers to clients and customers. This is a core concept I teach all of my clients and it helps them understand a key concept when making offers. It also will help you make more and better offers. List…
 
Building a business based on your expertise is an amazing career. If you're able to help individual or companies achieve transformational value, your value to them can be extraordinarily high. But most experts have no desire to be marketers, they simply want to provide their value to their clients. Marketing and business development simply come wit…
 
In an epic return to the show, Carl Allen and his partner Adam Markley from the Dealmaker Wealth Society return to discuss how they help mentor aspiring dealmakers and business buyers learn how to take their entrepreneurial skillset to the next level. For the full shownotes visit: https://baconwrappedbusiness.com/buybusinesstobuildwealth/ If you've…
 
Watch the video version by visiting https://baconwrappedbusiness.com/lisaguerrero/ In times of uncertainty and grave dangers to our health and economy, two character traits will carry us through: Bravery and Reinvention. Companies, executives, entrepreneurs and employees are being forced to endure challenges, pivot their business models, change the…
 
Building a brand, getting exposure and being remembered can be confusing with so many options. Video marketing is one of the best and easiest methods to use, but it can be intimidating with all of the conflicting advice. Today I'm interviewing Dennis Yu who pioneered the “Dollar a Day Video Strategy” and other extremely effective tools to make sure…
 
Want to build a large audience, email list and authority in a marketplace by piggybacking on the expertise of others? A "Virtual Summit" might be the answer you're looking for. Virtual Summits are simply online events where a host interviews multiple experts in a field one at a time and provides free access to the live "airing" of the summit to ema…
 
Frank "The Legend" Shamrock is a retired 5x American professional mixed martial arts champion. Shamrock was the 1st to hold the UFC Middleweight Championship and retired a four-time defending undefeated champion. Shamrock was the No. 1 ranked pound for pound UFC fighter in the world during his reign as the UFC Middleweight Champion. He is a success…
 
Imagine being offered a chance to invest in a solid, debt-free, profitable company that was going to go public tomorrow at below market rates. Now imagine getting that offer twenty or more times a year. This is the model that Callum Laing and his team have been working on since 2015. By marrying the capital markets with the small business ecosystem…
 
We are in the middle of a pivotal moment for business owners, consumers and entire countries. There's a lot of confusion about what to do, what to avoid and how to pivot. In this short episode I reveal a few things I'm doing, how I'm helping my clients and 4 Case Studies Why You Shouldn't Cut Back on Marketing During An Economic Downturn... Dry Cer…
 
So, what would come to mind if you saw a big guy getting out of an expensive car with a t-shirt that says "Average Sucks!" ? Do you think "Damn right it does!" or "How arrogant you are?" These words are intentionally ambiguous to cause your brain to begin thinking. Because when this happens you're open to finding out the real meaning behind the wor…
 
Rome Za is a warrior in every sense of the word. And I'm proud to call him a friend. His family immigrated from Chechnya when Rome four years old to escape threats to their lives and was brought up in NYC where he found trouble early on. But after a life changing experience with the magical medicine of psilocybin mushrooms at age 17, he experienced…
 
This episode has 2 great bonuses for you. Bonus #1. Since it's a VIDEO interivew, you can Watch it by going to https://baconwrappedbusiness.com/richschefren Bonus #2: Get a Free ticket to Rich's 24 Hour Livestream and much more by visiting: https://baconwrappedbusiness.com/rich... and use Codeword: BACON to unlock the vault. Rich Schefren is the fo…
 
Here's a unique episode, today I'm going to share an idea I have about creating a new venture. I'm giving you ALL the details and my 3 part process for planning out any creative venture (which you'll learn about how to use yourself). I'll share the idea, the plan and 3 of my biggest questions and critiques of the plan in return for hearing your fee…
 
This podcast has been responsible for some remarkable business opportunities since I started it in 2014. But many people notice that I'm not selling ads and sponsorships or making direct offers so they wonder how I'm monetizing it. The fact that this show, without direct monetization has produced over a half million dollars in profits in the past f…
 
Happy New Year, in this short episode I'm going to fill you in on what's been happening lately and what to expect with the new format changes to the podcast. For feedback, please email askbrad@baconwrappedbusiness.com or visit https://baconwrappedbusiness.com and scroll down to leave me a voicemail that I might just play on the air.…
 
One of the most popular topics I cover on this show involves deal making and buying businesses. Once you have the realization that it can be much more advantageous to buy a business than to build one. And if you really want a great payday, that happens when you sell. Today's guest, Micahel Bereslavsky bought his first site back in 2004 for $120 and…
 
WealthFit is the Netflix for learning wealth, investing, entrepreneurship, business, and mindset. In this episode, host Brad Costanzo talks with Dustin Mathews, the Co-Founder and Chief Education Officer of WealthFit, an online learning startup focused on teaching all the stuff you never learned in school about money, investing, and entrepreneurshi…
 
It takes an amazing amount of energy and clear thinking to thrive in today's business world. Energy and vitality are fundamental to feeling good and performing well. If your chemistry is off, you're pushing a boulder up a hill. I know this because for several years, my chemistry was off. From nutrient deficiencies to low testosterone, I had no idea…
 
Some apps get such explosive growth while others languish in the app store. Today's guest, Sean Casto of PreApps.com, knows how because he's helped launch and market thousands of apps to achieve millions of downloads. Sean dives into the 7 pillars to creating a million dollar app as well as the 10 Step Skyrocket Method to making an app go viral. He…
 
In order to capture the attention of a potential buyer, you must sell the problem that you have solved in your company and not the product. In this episode, host Brad Costanzo talks with John Warrillow about the questions you need to ask yourself in order to have a profitable exit when selling your business. John is an entrepreneur and author with …
 
These days, attention is currency. If you own a business or are trying to build a personal brand (or both) you need to get discovered. But creating enough social media content to stay cool and relevant can be expensive and time consuming. Creating short, snackable social media content is one of the most effective things to do but it's a pain to man…
 
There is a process when it comes to growing your business; but before that, it is important to think about marketing first. Brand development and marketing strategy consultant, Benjamin Shapiro, dives deep into some of the strategies that he uses to help growth-stage companies. He shares how to build an effective marketing strategy and shows the im…
 
Building a business selling products on Amazon is one of the simplest, proven ways to create a business. But although it's simple, it's not necessarily easy. Today's guest is Jason Katzenback, the Cofounder of Amazing which provides the most successful training program for building a successful Amazon business. It’s about more than just learning ho…
 
Acquisition and positioning are significant when selling your business, as well as knowing your cash flow before buying another company you are interested in. In this episode, Terry Lammers of Innovative Business Advisors discusses techniques and ways for you to be able to sell your business or buy another company effectively. With your company, it…
 
Finding the right people who will surround you while building your business to the top is a key move towards long-term success. David Osborn, the Cofounder of Gobundance, shares how he came to be one of the largest franchise owners of Keller Williams Real Estate. David also talks a little bit about some of his journey and what it has taken him to b…
 
LinkedIn is one of the most powerful tools in generating leads. Jimmy Coleman, the Chief Giving Officer of Grow and Give, teaches on how to get the best out of the platform and turn contacts into clients in the shortest time possible. Creating a system on LinkedIn that generated over $2,000,000 in the first year of the startup he was a partner in, …
 
Sales is the lifeblood of any business and as a CEO or entrepreneur, building an effective sales team can be critical to your success. We've had episodes talking about how to sell, but this is focused on how to build sales teams that can help you scale. Today's guest is Mark Evans, the founder of Standard Sales Company. He's helped multiple compani…
 
Did you know that 97% of customers never complete an online course? Customers that don't complete courses don't get results. Customers that don't get results don't stick around and continue to purchase more or tell their friends. The industry, soon to be $350 billion according to Forbes, is saturated with mediocre information products. It doesn't h…
 
Everyone knows that Amazon's success is driven by the genius of its founder Jeff Bezos. Regardless of you opinion of Bezos's methods, the growth of the company has been one of the most remarkable business successes in history. But how did Bezos do it? Clues to his success lie in Bezos' letters to shareholders. However they can be difficult reading …
 
Direct marketing response titan Brian Kurtz makes a comeback in this episode to share more sizzling business advice from his decades of expertise in marketing. This time, he focuses on having the marketing stamina to build a business for a lifetime. Brian and host Brad Costanzo share some of their first-hand experiences in applying the methods they…
 
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