show episodes
 
If you want to hear from folks behind companies like HubSpot, Help Scout, Indie Hackers, startups.com, Castos, Jilt, Delicious Brains and Beaver Builder, you've come to the right place. Welcome to the WPMRR WordPress Podcast, a weekly show completely dedicated to bringing you the very best from the intersection of WordPress and monthly recurring revenue. Whether you're new to the WordPress community or a wily open-source veteran, join the founder and CEO of WP Buffs and The WPMRR Virtual Con ...
 
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show series
 
When you have a membership or subscription, your goal is to prevent churn, or people leaving. The best way to do that is to deliver value. But it's also a matter of how often you ask your subscribers to evaluate the value they get. Here's what Brian Krogsgard recommended. Listen to the entire episode at https://howibuilt.it/003 Be sure to subscribe…
 
LinkedIn Learning is a force in the online course space, with hundreds of courses, millions of learners, and a well-oiled machine for putting out great content. I, along with today’s guest, Carrie Dils, are fortunate to be long-time instructors for the platform. I invited Carrie on to catch up, and I thought it would be fun for us to exchange notes…
 
Cory Miller dolled out so much great advice in Episode 4 that we're getting a twofer. He tells us about how one of iThemes' most popular products came out of solving a big problem they had. Then he tells us the importance of maintaining an email list. Listen to the entire episode at https://howibuilt.it/004 Be sure to subscribe at https://howibuilt…
 
A few weeks ago we talked to Louis Nicolls about the importance of having a good newsletter that helps people — some targeted, educational resource. Brennan Dunn knows a thing or two about that and has built an empire around segmentation and personalization. The last time he was on the show, we talked about Right Message. Today, we talk to him abou…
 
Most people who start a business hate it when they get away from the actual work and move towards managing — the business and the people. But not James Laws. James has started several successful businesses and his favorite part is building the culture, ensuring employees are happy, and ultimately making sure everyone feels fulfilled…so much so that…
 
Too many people decided they want to make an online course, spend 6 months making it, and launch to crickets. Rebecca Gill knew better, and her advice from Episode 2 can save you a ton of time (and heartache). Listen to the entire episode at https://howibuilt.it/002 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you …
 
It’s the first-ever feedback episode! I read a couple of reviews — one good, one bad, and how I’m adjusting — and then answer listener questions. It’s a fun episode! We cover getting started in content creation, growing your audience, configuring a Stream Deck, and podcast interviews. Show Notes: My Live Stream Kit My Stream Deck blog post My Strea…
 
Jason Coleman was the very first guest on How I Built It, and he started the show strong with a ton of fantastic advice. Here's my favorite: a bit about why charging monthly might not align with the value you deliver, as well as how to handle negative reviews. Listen to the entire episode at https://howibuilt.it/001 Be sure to subscribe at https://…
 
How good is creating niche content? How about understanding the purpose of your content and focusing on providing value? Alexis Grant, founder, and CEO of They Got Acquired, understand the importance of both of these things. She has launched not one, not two, but 3 content businesses — successfully selling her previous ones. Today she’s here to sha…
 
Have you ever seen a great talk, video, or even podcast episode that dolled out some fantastic advice, only for you to forget it before you implement it? Maybe that feeling is amplified when you go to a conference. There are so many great takeaways...how can you remember it all? It's almost like you need a TL;DR for when that happens. And How I Bui…
 
What if I told you the answer to better organic traffic isn’t more content…it’s less content? That’s what today’s guest, Farzad Rashidi, argues. That when it comes to SEO, link building, and organic traffic, quality outperforms quantity every time. And he doesn’t stop there. He provides a process for figuring out what content to write, and how to g…
 
5 years ago, email was dead. Now it’s not only growing, it’s the life’s blood of the creator economy. As a creator or small business owner, without a good, helpful, and nurtured email list, you’re leaving money on the table. And to tell you why Louis Nicholls from SparkLoop is here this week. We talk all about what makes a good newsletter, what mis…
 
Jack Kitterhing has been in the WordPress space for a while; you can say he deeply subscribes to the ethos that owning your own platform is one of the most important things a creator can do. That a SaaS, like Teachable, won’t be there for you like an owned platform, like WordPress + LearnDash, will. We have a good discussion about the merits of bot…
 
Links Frank Twitter The Scoop Show Partner This episode is presented by FTX. Trade on an awesome mobile interface fee-free, and still get all the great portfolio tracking features you know and love: https://uponly.tv/ftx Show Notes Why Shave Mustache? – “It’ll come back” – Cousins getting married, doesn’t wanna steal the show The Block – Scoops has…
 
There are a few chains freelancers in the WordPress space carry if we’re being honest. Not charging what you’re worth is one. Not wanting to niche down is another. And thinking you need to grow to an agency to make “real” money is another. Tara Claeys bucks all of these trends, and we have a great discussion about it. How she decided to find a nich…
 
"We need to de-stigmatize lending money to friends and family." It's one of the first things Brian Bristol said to me in today’s episode. See, Brian is the co-founder of Pigeon Loans — a place where anyone can set up a private loan, backed with tracking, interest, and a legally binding agreement. And this ethos is as interesting as the approach the…
 
YouTube has been a regular topic on the show this year, and for good reason. More people need to build trust to make their business work, and as the second largest search engine, YouTube is a great place to do it. This week, marketing coach Nicole Osborne tells us why she started a YouTube channel, her process for publishing, and how it’s helped he…
 
How often should you publish? Should you use affiliate links? DO those 30-day challenges really help? Alastair McDermott and I are both at the relative beginning of our YouTube journeys, and we’re each taking different approaches — hopefully, ones that suit our needs and goals appropriately. Listen in as we talk about what we're doing, how we’re do…
 
Since leaving the classroom in 2016, I've missed one aspect of teaching more than any other: connecting with students in real-time, as I teach the material. And while I love creating evergreen courses, today's guest has a better way to teach online. Wes Kao, a co-founder of both altMBA and Maven, tells us about Cohort-based Courses (CBCs), and I am…
 
One of the core beliefs at Apple is telling a good story; it’s weaved into everything they do — every product, service, and publication. Something you’ll notice with their commercials is that they open by telling you it was shot on iPhone 13 Pro. And in-fact that story they told at the iPhone event in September, about iPhone 13 Pro, was that it’s f…
 
Exactly how important is your marketing funnel? Ask R.T. Custer, who's built a funnel that allows his company, the Vortic Watch Company, to routinely sell out of watches that are priced between $2,500 and $10,000. In this conversation, R.T. tells us all about how he and his business partner came up with the idea to repurpose old pocket watches into…
 
Introduction - Kanav is the President of Jump Crypto (@JumpCryptoHQ) - Jump Trading is one of the largest quant trading firms in the world and moved into crypto ~6 years ago - Grew into what Jump Crypto is today with 140 employees - Jump Crypto has been trading, building and investing in the space - Ledger: Who wins in a cage match, Alameda or Jump…
 
Finding time as a busy creator or small business owner can be tough. But what about being a single mom, running a content business, in a competitive space, and making money doing? That's exactly what Christine Pittman does, running her hugely successfully cooking blogs and podcasts. Tune in to get tips about starting, staying consistent, making mon…
 
More and more, we're hearing about why businesses should be on TikTok. As a creator, this can be a new place for you to gain an audience…if you do it right. And today's guest, Alex Rossman, knows a thing or two about TikTok. His agency, Rossman Media, is currently moving many of his B2B clients to the platform with great success. Today, Alex will t…
 
Links Saylor Twitter Web Show Partner This episode is presented by FTX. Trade on an awesome mobile interface fee-free, and still get all the great portfolio tracking features you know and love: https://uponly.tv/ftx Show Notes Bitcoin Journey – First tweeted about Bitcoin in 2013, was skeptical – Would comment on early tech, very unknown at the tim…
 
In today’s episode, we get to listen again to Joe and Matt Medeiros’ conversation. They talk about how running a family-owned agency honed his entrepreneurial and sales skills, constantly giving value to potential customers, and learning effective sales talk. Matt is a content creator and the Director of Podcaster Success at Castos. He hosts the po…
 
Word of Mouth has long ruled the lead-generating roost for freelancers and small business owners. But that’s an untenable, unscalable business model. What does work, you wonder? Ask web designer Jess Freeman. 60% of Jess’ leads come from content creation alone; 40% from her blog and YouTube. While many view YouTube as a place for entertainment and …
 
Links Vitalik Twitter vitalik.ca blog Show Partner This episode is presented by FTX. Trade on an awesome mobile interface fee-free, and still get all the great portfolio tracking features you know and love: https://uponly.tv/ftx Show Notes Wdyd Besides Crypto? – Vitalik reads a lot – Fascinated in how languages have evolved – Vitalik: Like you know…
 
In today’s episode, we get to listen again to Joe and Shane Barker's conversation. They talk about why real-time engagement matters more than fake following, how influencers shouldn’t rely on just one platform, and staying visible online through relevant and relatable content. Shane is a top digital marketing consultant, keynote speaker, and influe…
 
They say one of the best ways to grow your audience is by getting in front of other people’s audiences, and today’s guest is an expert in helping you do that. Brittney Lynn understands how to pitch the media - both established media like publications and TV, and newer media, like podcasts. Today, she gives us some fantastic advice for finding and p…
 
In today’s episode, we get to listen again to Joe and Brian Richards’ conversation. They discuss the ins and outs of virtual conferences, the challenges of making people show up on event day, and finding success in organizing paid virtual events. Brian is the creator of WPSessions.com, where he provides training to businesses and developers working…
 
How do you become an authority in your field? What's the key to unlocking rewarding work and more sales with less selling? According to Rochelle Moulton, it's publishing. And Rochelle knows a thing or two. Not only has she been helping people become authorities in their fields since 2007, but her book, The Authority Code, will give you the blueprin…
 
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