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Go behind the scenes of the fashion industry. Discover fashion insider stories, knowledge, and information to help fashion entrepreneurs launch, grow, and scale profitable fashion brands. Hosted by Dessy Tsolova - a fashion entrepreneur with over 20 years of luxury fashion brand building and brand positioning. Every week Dessy shares success stories and know-how advice and how you can grow a profitable and successful fashion business. Get two episodes per week when you subscribe: one is an i ...
 
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Jane Hamill, a successful ex-clothing designer and retailer who saw a growing need in this niche for honest advice and specific step-by-step strategies to run a profitable product business without losing your shirt – or your mind. In this episode we chat about all things fashion business, lessons learned from mistakes made and what works now that l…
 
If you have a fashion brand chances are at some point or right now you might be wondering why you are not selling - at all or more of your products. It is very common for new brands to launch and sell nothing for a long time. Imagine having spent months and years working on your brand and a vast amount of time and money and then silence. No traffic…
 
Back in 2008 I launched my very own fine jewellery brand Deci London. Despite knowing so much after working for 10+ years in the fashion industry, launching and growing a brand and business of my own came with a whole new set of learning and lessons I didn't expect. Reflecting back on running the brand for 8+ years has resulted in 19 lessons which …
 
A childhood love for hats became a thriving business for Swiss-born, Thailand based Anne-Claude, the founder of accessories resort brand Mon Panama. When the pandemic came, the demand for her retail business overnight dried up. But closing down never crossed her mind. Her passion and determination to save her "business child" led her to pivot to su…
 
Meet Monika Young, a London-based creative, ex-fast fashion buyer and a lover of all things California. When her buying job in Berlin started giving her the blues, she knew she had to make a change. She saw first-hand how fast fashion brands were destroying the planet and she wasn’t down for being part of the problem. Launching Monika The Label was…
 
Most fashion brand founders chase cash in the wrong way and for the wrong reasons. Often if they find financial success at the beginning, they struggle to maintain it and make it last. Others spend years building a "brand" without (seemingly) much success until one day...everything seems to fall into place and money starts to pour in. Ever wonder h…
 
Yusuf’s passion for making started whilst reading law at The London School of Economics where he thrived in the extracurricular. He continued to explore his creative side whilst training to be a solicitor. An avid workshop taker, he tried the gamut of crafts and discovered a passion for premium natural materials and a flair for working with his han…
 
Most creative brand founders inexperienced in business observe and emulate how others do it. However, so much can be missed and left invisible to a trained eye. In this episode, you'll discover how to add to your collection range strategically and by taking a lesser risk. Growth can come from many sources and not everything you can offer as a produ…
 
Most creative brand founders and designers overestimate the importance of individual products and design elements and hugely underestimate the importance of having a cohesive collection. In fact - most creative brand founders do not understand what "cohesive" means in terms of a collection structure. In continuation from episode 58, in this episode…
 
Most creative brand founders and designers overestimate the importance of individual products and design elements and hugely underestimate the importance of having a cohesive collection. In fact - most creative brand founders do not understand what "cohesive" means in terms of a collection structure. Listen to this episode and discover: The three k…
 
Meet Sonia Summan - a multi-talented fashion industry expert who has spent 20+ years specialising in sales for a wide range of brands from the high street to the luxury segment of the industry. Quite honestly - there is nothing Sonia doesn't know about growing a fashion brand vis a vis different routes to market. Which is what this episode is all a…
 
More than half of those brands that launch close doors within a year or two of launch. Many struggle a little longer and join the long list of brands that once had so much promise and then they no longer could be sustained. If you wonder why or feel like you are one of those founders navigating the fashion entrepreneurial rollercoaster then listen …
 
Meet Arlette Ess - a self-taught artist and ex-model who turned her art into wearable creations. And not only that...her works of art can now be bought at Hermes - the luxury brand that exemplifies art, craft and luxury. Listen to this episode and discover: How Arlette got her start in the fashion industry Why she escaped working for the high stree…
 
The great creative brand founders, leaders and fashion business CEOs ask the best questions in order to get the right information. This is what ultimately distinguishes those who succeed from those who flounder and disappear. Knowing how to ask powerful questions is the unspoken trick great businessmen have up their sleeve and you can have it too..…
 
Following on from the last episode setting out business trends to be mindful of throughout 2022, in this episode Dessy speaks to Karolina Barnes about the importance of creative collaborations as a growth business strategy. Episode notes: Listen to the episode and discover ... Why this year all brands will have to reinvent themselves Why creative c…
 
As we turn the leaf to a new year - what can we expect from a year that follows on from an already very challenging past couple of years? In this episode, Dessy discussed five core themes she believes are important to take note of and be mindful of as the new year unfolds. Episode notes: Discover how the core themes of 2022 will affect your fashion…
 
To niche or not to niche is the question most ambitious fashion would be fashion-preneurs and brand founders should ask themselves but oftentimes don't. The result is often struggling to find success, frustration and loss of time and money. In this episode, you will discover why less is more when it comes to launching a new product line or a brand …
 
Become A Fashion Insider (The Book) is OUT! After years of thinking about it and hoping I will discover another book on the topic (and I didn't) I sat down and wrote my own. This book presents the vital information creative entrepreneurs and brand founders need in order to launch and build a successful brand. Episode Notes: In this episode, discove…
 
Polly Alexandre started her professional career in the fashion industry, but that was just the beginning... She soon realised that as much as she loved fashion, perhaps the job she was doing wasn't the right one for her. Perhaps there were other ways n which she can be creative and earn a living. With every new job she got, she faced mindset blocks…
 
Alma Barrero is an image consultant with a twist. After spending years working with women and helping them find or change their style, she was left burned out and wanting to play a bigger part in her client's transformation. Instead of keeping her private world and working separately - she decided to merge them. The result was a blend of style and …
 
Stephanie Irwin has worn many hats within the fashion industry and as a podcaster, she knows more than most about what the true face of the fashion industry is. In this episode, we speak to Stephanie however about her job as a UX designer within a large fashion online e-com retailer. Her knowledge, tips, and insights are a must listen to for brands…
 
Lily Hattingh is one-half of the Mojo Media Agency - a boutique media company that works closely with small eCommerce business owners who are looking to grow their business or in a need of little extra mojo to take their business to new heights. Their specialty is branding, marketing, and advertising - a 360 approach to growing a brand online. Epis…
 
Kate Hills is perhaps the best-known British manufacturing champion. Over the last decade or so, she has challenged creatives to think differently about manufacturing in Britain and strategically plan for making on local soil. She has supported British manufacturers by highlighting their plight and bringing awareness to the issues faced by manufact…
 
While most of us procrastinate from time to time, creatives often take procrastination to a whole new level and turn it into perfectionism. Perfectionism, in turn, drives us mad and makes us feel incomplete, never quite good enough, and robs us of any joy creativity may bring. Sound familiar?This is the topic of this episode and who better to speak…
 
Meet Patrick Morrison - a trained artist, turned branding and graphic design consultant, turned chief of Everything at Furious Goose - a luxury silk scarf and accessories fashion brand. Over the last five-plus years of growing his business and even personal brand, he has mastered the light-hearted approach to growing a brand and found a happy mediu…
 
We all want to look and feel great. there are countless ways in which we are told we can achieve this. One less talked about sure-way to looking your best however is to do with wearing the right size and fit of clothing. Meet Melanie Potro - a classically trained dressmaker, couturier, and now style confidante to women entrepreneurs who is on a que…
 
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