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Welcome to SERIES 2 and the Punkcast is all changed! Get the answers to all your digital marketing questions in cheeky bite-sized podcast chunks. Hi, I'm Tom and I'm a digital marketing director for an digital agency in Wigan and I want to help you make better marketing choices! If you are setting up on your own, going freelance or perhaps your a blogger. You will want to be maximising your knowledge of digital marketing. BUT! We are all SUPER busy! That's where these 'cheeky bytes' come in ...
 
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DA is Domain Authority, it's the metric invented by Moz to give an idea of the value of a website across the internet. Nowadays, it's being used well beyond it's purpose through as brands use it to value a link from content creators over the value of the community they have created. However, this is a situation we are stuck in for the time being. S…
 
Knowing and understanding Google algorithm updates is really important because most of the advice that is our there at the moment is RUBBISH! In this cheeky byte.... Understand what an algorithm update is. How often they occur How best to deal with them And how you should completely ignore them with a better focus! Thank you so much to Emma Reed fo…
 
How do I grow my Instagram without cheating? This is a question that I get asked a hell of a lot and I've given my two pence here, however, I know some people who are much smarter at Instagram than me, so I promise you that I will get them on the show to give their 5 minutes run-down. Thanks so much to Sarah-Jayne Jones for this question, so many p…
 
Hi, I'm back and we are all changed here at the Digital Marketing Punkcast. I'm introducing SERIES 2 of the punkcast called Cheeky Bytes. Get answers to all the questions you've had about digital marketing through our quick fire cheeky bite sized podcast episodes. I'll be answering the questions you give me OR that I get asked all the time in under…
 
As I joke with our guest this week, Google Ads is not a sexy subject. It's all numbers and statistics. It's dull, dull, dull. You have have noticed then that I've not really ever covered it for the Punkcast. Fact is however, it's many businesses secret weapon. A well-built targeted Google Ads campaign can be powerful. It forms much of the business …
 
Have you ever noticed that most social media posts from businesses are boring as hell!? Sure they might have an large audience but that doesn't mean they are engaged. That's why your messages should be engaging, it put your business front of mind and also increases the ability of that content, with your brand, being shared!. On this episode of the …
 
James Mulvany joins me on the podcast this time to talk about podcasting. I've loved podcasting for a very long time. In fact, I've loved audio as a medium since I first heard the audio drama of "The Hitchhikers Guide to the Galaxy", which recently celebrated it's 42nd anniversary. Podcasting as grown and waned in popularity since it's early days. …
 
We are now living in some unprecedented times, but now might be no better time than to try and learn new things. That's why I've started Lockdown Learning episodes. This episode is all about SEO. I've sourced some of the best basic SEO resources out there on the internet and put them all in one place. So if you are looking to learn something new du…
 
I've recently been working with many bloggers over the past few weeks. All of which have the same fundamental problem. Their livelihoods are dominated and influenced by DA (Domain Authority). Bloggers everyday will miss out on paid opportunities for work because of what I class a lack of understanding and laziness on behalf of the PR agencies and b…
 
Neil Simpson joins me on the Punkcast this week to talk about how we should be building relationships with our customer through marketing. If you thought marketing was difficult and sometimes it is, but most likely this is because you are broadcasting the wrong message or a message that no one care about. I've personally have waited such a long tim…
 
We are continuing our series of interviews from Business Expo Wigan event. This time I am talking to the wonderful Sue France from the DW Stadium, Wigan, she came on to the podcast to talk about Fubhub networking events in Wigan The womens-only networking event in Wigan which has been designed by a business networker for business networkers. Go and…
 
It's been a busy, busy week. Lots happening at my day job agency Ina4 as we've gone through a large re-branding project of which I am now very, very happy with. On top of this we attended the fantastic Business Expo Wigan organised by the brilliant Launch Events. I had the opportunity to interview the organisers, Nichola Howard and Jo Leigh as we t…
 
This episode we are going to focus on one of the most important aspect of any kind of digital campaign. Good old-fashioned PR. I think sometimes we can get all a little carried away with the technical nitty gritty of digital marketing and it's shiny tools. It's important to remember that when it comes to exposure, Digital PR is one of the biggest t…
 
I had the honour again of being invited down to 2019's 2nd BlogOn Event, BlogOn Toys. I had the fantastic opportunity of speaking to some amazing bloggers who spoke about their experiences of blogging and the event. If you would like to find out more about BlogOn events you can check it out on their website. If you want to get in contact with the p…
 
Quick Note from the Presenter: I'm so, so sorry it's been such a long time since I gave you an episode of the Punkcast, however, I should now be back on the wagon (Is that a suitable way of using that term?). This episode I talk with the amazing Roger Edwards, who joined me and we talked about Marketing. I feel it's really important sometimes to ta…
 
The annual Google I/O event is sometimes compared to Glastonbury for pale skinned, SEO nerds such as myself. The three day event host a range of different announcements and seminars for marketing professionals and developers alike. Most notably for everyone else, it's the time of year that Google announce their new addition to their phone family. I…
 
Have you ever wondered about creating a podcast of your own? Podcasting is really huge at the moment as it's taken a massive resurgence in popularity. Now is the time, more than ever, to start thinking about creating a podcast for your brand or business. Do you know what, it's also really fun to do. I had the pleasure of speaking at the BlogOn Conf…
 
On this episode, I am live from the BlogOn Conference 2019. I was very kindly asked to come and speak about podcasting at the event which is full of brilliant bloggers and content creators. I was also privileged enough to get the opportunity to speak to a small selection of these people, where we talked about blogging and their experiences at BlogO…
 
On-Demand video consumption is at an all time high, we watch more YouTube and Twitch than ever before. Advertising on these platforms, I believe is a little secret treasure trove of valuable traffic. Some small business owners are put off by the idea of advertising on YouTube because they don't understand the platform, the costs or the requirements…
 
On this episode of the Digital Marketing Punkcast, I wanted to get a few things off my chest which I’ve been keeping to myself. One of these is making a mark on social media, so many people use social media wrong because they post sales posts all the time thinking that it is going to… The post Episode 14 – Being Different On Social Media & Keyword …
 
Photographs and imagery are usually overlooked by business owners when they come to creating a website or a piece of content for content marketing. “They don’t convert! They don’t sell anything”… so why bother huh? The facts are… they do a lot more than you think. Professional commercial photographer Jak Spedding joins me on the… The post Episode 1…
 
Google My Business has always been one of those things that you have probably always had for your business but you’ve never actually taken much notice of it. It’s been set up and left. However, in 2018, Google has been doing a lot of work on Google My Business platform and we are already seeing… The post Episode 12 – Google My Business appeared fir…
 
Sarah Jo Crawford from Sparkworth joins me this episode and we talk about all the things that essentially get us angry in the digital world. We discuss all about video marketing and how it should be done properly. Don’t be overly perfect when it comes to your videos, if you make a mistake then who… The post Episode 11 – Angry Digital Marketing with…
 
SEO is NOT Digital Voodoo. I invited Ric Rodriguez onto the podcast this week to talk about the wonderful world of SEO. I was very excited to bring Ric onto the podcast this week, who is the superhero of the SEO world. His job title actually is DIRECTOR OF SEO. How much more proof do… The post Episode 10 – Wonderful World of SEO with Ric Rodriguez …
 
Content is often the backbone of all digital marketing strategies, without content you’re not adding value, but merely advertising. Which is more like yelling at people to buy your product. Content rolls into your SEO, social media and user experience efforts so creating good content is a somewhat important task for any business to do.… The post Ep…
 
Selling your products online can probably sound like a hugely daunting task. Building a website with the products on, shipping costs, payment gateways, it goes on and on. In the old days, you had one major platform to use if you wanted an online store, Magento. It’s big, it’s cumbersome and quite frankly it’s expensive… The post Episode 7 – Shopify…
 
This time me and Ben talk more about the technicalities of WordPress as a website content management system. Is it still up to the task of delivering fully functional websites whilst still being based on a blogging platform? In this world of speed and the importance of speed to search engines, mostly Google, does this… The post Episode 6 – WordPres…
 
WordPress is now a widely used content management systems to create websites from. But why is it so popular and where did it come from? I speak to Ben Furfie a friend of the show and web developer who was able to tell me why WordPress is so widely used, it’s strengths and it’s pitfalls.… The post Episode 5 – WordPress with Ben Furfie – Part 1 appea…
 
It’s one of the first things that a business will consider once they get their branding sorted (see previous podcast). Creating a website and starting to get a digital presence. A new website from an agency can have costs that go into the thousands, so what about small businesses or a startup that might not… The post Episode 4 – Web Based Website B…
 
On episode 3 of the Digital Marketing Punkcast I have a special guest of Josh Jackson, who is the Lead Designer at eJigsaw a digital agency in Chester. We discuss a topic very close to his heart, Branding. We discuss the importance of branding for business. What value should businesses be holding their branding? Should… The post Episode 3 – Brandin…
 
I break down what happened at Google I/O 2018 this year. I explain what on earth Google I/O is and why you should care if you are marketing your business. I explain what was announced that was important for digital marketing such as; Google Assistant and Google Duplex Google Maps changes and how it could… The post Episode 2 – Google I/O 2018 Reacti…
 
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