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Win Win - An Entrepreneurial Community is where successful entrepreneurs share how they accomplish the tricky parts of growing their business so everyone in the community (that’s you!) can do the same. Topics range from how to hire good people in a scalable way, branding, marketing, baking your values and culture into the whole team, to learning how to scale the business. Whether your business is a startup or multi-million dollar business, our host and guests teach tools you can use in every ...
 
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Our guest on the podcast today, Lauren Kennedy, explains how to set up your CRM’s marketing automation.Lauren is founder and Chief Marketing Nerd at Coastal Consulting (www.CoastalConsulting.co), which focuses on helping B2B companies develop and implement processes, automation, and personalized communications using HubSpot and Salesforce.If you wa…
 
In this episode, Miles Everson talks about the trends in independent work and businesses' use of independent professionals at all levels. He shares what's happening and why.Miles is CEO of MBO Partners (www.MBOPartners.com), a platform for businesses and over 70,000 independents which recently released its 11th annual edition of their State of Inde…
 
We learn from our guest on the podcast today how to use emotion, i.e., what *really* works, in the way you do business and in marketing. Kevin Perlmutter is the Chief Strategist and Founder at Limbic Brand Evolution, a brand strategy & neuromarketing consulting firm (www.LimbicBrandEvolution.com).Kevin shares what mistakes most companies make when …
 
Listen to the end of this episode for one powerful question you should ask yourself to better align the way you're running your business with what you actually want from your life. Our guest is Ali Nasser, Founder and CEO of AltruVista and author of the forthcoming book, The Business Owner’s Dilemma: Take Control of the Mental Chatter, Clarify Your…
 
Learn from our guest today how to succeed going solo using a like-minded community.David Shriner-Cahn is a former chemical engineer and executive who now helps consultants, coaches, and professional service business owners learn how to be more successful as entrepreneurs. David is host of the popular podcasts, “Smashing the Plateau” and “Going Solo…
 
Get tips from our guest on how to go fractional - successfully. John Arms is a Fractional CMO and is the cofounder of VoyageurU (www.VoyageurU.com), a learning platform for executives who’ve “gone solo” or who are preparing to do so, with courses and resources to help them learn what they need to set themselves up right, get clients, and succeed.He…
 
Learn from our guest, Jodi-Tatiana Charles, what we found to be unexpected tips, information, and guidelines on how to successfully find professional and personal satisfaction through mentoring. Jodi is the Founder and “Brandographer™” of LCG Brands (www.LCGBrands.com). She brings to bear 30+ years of executive leadership in marketing, branding, an…
 
Learn how anyone can hire ridiculously successful people in this episode of the Win Win Podcast.Rick Girard is CEO of StrideSearch (www.StrideSearch.com), author of recent book: Healing Career Wounds: Your Start-up’s Secret Weapon to Attract, Hire, and Retain Ridiculously Successful People (https://www.amazon.com/dp/173580360X/ref=cm_sw_em_r_mt_dp_…
 
What does it mean to become disruption proof? How do you inoculate your organization from inevitable disruption (things like ships getting stuck in canals/supply chain, COVID, changing buying habits)?Our guest in this episode, Brant Cooper, is the New York Times best-selling author of The Lean Entrepreneur and has a book coming out in October, avai…
 
How do you swagify and gamify virtual events? Jeremy Parker, co-founder and CEO of www.Swag.com, shares ideas on making interesting, engaging, and fun virtual events that use physical things to make people more connected, whether for your team internally, or for marketing or content-sharing events, like webinars.Jeremy has founded several companies…
 
Our guest today shows how to layer in experienced leaders above people who are used to reporting straight to you, the business owner!Andrew Bartlow is Founder and Managing Partner at Series B Consulting (www.SeriesBConsulting.com), which provides talent & organizational advisory services to private equity/venture capital portfolios and by mentoring…
 
Our guest today shares how to overcome the hardest part of systemizing your business - documenting your processes.Gary Vanbutsele is the co-founder and CEO of www.UseWhale.io, a process documentation and integrated training system. Gary shares tips and tricks to make process documentation much easier, as well as the unique system he built to integr…
 
In this episode we learn how to become more confident in conflict and, in particular, how business owners and Fractional Leaders can successfully negotiate the engagement to avoid disaster later on.Kwame Christian, Esq. is the founder and director of the American Negotiation Institute (www.AmericanNegotiationInstitute.com), whose mission is to empo…
 
Learn from our guests today how to go from solo hustle to scalable business!Renée Rouleau is the founder and Visionary of Renée Rouleau Skin Care. She created an exclusive skin care line based on a proprietary classification of nine skin types and her products are used by celebrities like Demo Lovato. Check out more about her work at www.ReneeRoule…
 
If you want to sell your business one day, how do you build it now to maximize what you can sell it for when the time comes? Michelle Seiler Tucker's book, Exit Rich: The 6 P Method to Sell Your Business for Huge Profit (www.ExitRichBook.com), is coming out next month. She's the founder and CEO of Seiler Tucker Incorporated, which has represented o…
 
Want to know how to make your accounting not suck? Listen to this episode with Spencer Sheinin, the founder and CEO (Visionary) and Shannon Johnston Integrator (COO) of Shift Financial Insights, an outsourced bookkeeping, accounting, and financial insights company (www.ShiftFinancial.Co).Spencer is also the author of EntrepreNumbers: The Surprising…
 
In this extremely practical episode, you'll hear from our guest how to grow your business through collaboration rather than competition.Natalie Franke is founder of the Rising Tide Society and the Head of Community at HoneyBook, where she leads a community of over 70,000 creative entrepreneurs. She is also the author of the forthcoming book, Built …
 
How do you see around your blind spots to become the kind of leader other people actually WANT to follow? Invoking his own experiences and foibles when he first started out, our guest Mike Harbour teaches the answer.Mike is CEO of Harbour Resources Leadership Consulting (www.MikeHarbour.net), where he is a consultant, coach, trainer, and speaker. H…
 
Learn from our guest today how to get over the overwhelm and get a grip on your numbers.Dondrea Owens is the founder and CEO of The Creative’s CFO (www.TheCreativesCFO.com), which provides CFO, bookkeeping, and accounting services to female small-business entrepreneurs. Dondrea shares how she works with entrepreneurs with creative businesses and in…
 
Our guest shares practical ways busy entrepreneurs can spread the prosperity pie in their communities.Christal Jackson is the founder of Mosaic Genius (www.MosaicGenius.com), a firm which builds a sustainable ecosystem for wealth in communities of color by connecting and supporting entrepreneurs and established venture capitalists. She is also the …
 
Learn from our guest in this episode what to do when the people who got you here can’t get you there. Wil Schroter is the founder and CEO of Startups.com, which provides education, peer advisory groups, and tools to help startups launch faster and more successfully (https://www.startups.com/). Wil explains what happens when the founder of the start…
 
How do you delegate when you're overwhelmed but you've been burned when you tried to delegate things before? Emily Morgan, founder and CEO of Delegate Solutions (www.DelegateSolutions.com)a virtual assistance company, joins us on this episode. She teaches the five types of bottlenecks leaders find themselves becoming and how to find the right perso…
 
In this episode you'll learn 10 house rules to make your Visionary/Integrator (CEO/COO) relationship rock. Tyler Dolph and Nicole Mennicke lead Rocket Clicks, a digital marketing and SEO firm (www.RocketClicks.com).Tyler and Nicole share the 10 rules they formulated after years of working together to make themselves maximally effective. One of the …
 
How do you know how to rise above the day-to-day fires and To-Do's to make sure you keep redirecting yourself and your business where you want it to go? Chris White (Certified EOS Implementer) and Benj Miller (EOS Implementer) are authors of the new book, The Clarity Field Guide: Find the Answers No One Else Can Give You (www.ClarityFieldGuide.com)…
 
If you're a small or midsize business serving large, enterprise clients, check out this episode. Learn how to rock a complicated and long sales cycle with big clients with Alice Heiman, Founder & Chief Sales Officer at www.AliceHeiman.com. Alice and her team teach companies with B2B, large clients or long and complex sales cycles how to rock their …
 
Learn whether you need an IT consultant or a Fractional CIO in this interview with Dan Stieglitz from CAS Worldwide. Their motto is "Marrying Business Process with Technology." With 30 years of IT and accounting experience, Dan provides either service depending on his client's needs.Dan explains the difference between technology consultants and Fra…
 
In this episode, learn how to scale a knowledge-based, people-based business like law, accounting, fractional executive leadership, and even highly skilled physical services like plumbing, installation, technical and support. Jeff Allain, founder and CEO of New Economy, scaled his company to 13 people (so far) who provide financial services (Bookke…
 
Judy Robinett, author of How to Be a Power Connector and Crack the Funding Code, explains how to become a power connector to achieve your business goals or get funded.Learn how being a "Power Connector" differs from networking, how to do it even if you're naturally shy or grew up learning to "keep your head down" like she did, and how to do it stra…
 
Our guest in this episode teaches the nuts and bolts of how to manage your team for concrete performance based on lessons from his company's proven "Hire 4 Performance" process. Jonathan Reynolds is the CEO of Titus Talent Strategies (https://www.TitusTalent.com/), which helps businesses with (1) hiring for performance (targeted recruiting of passi…
 
Our guest in this episode teaches 5 ways you as leaders can overcome the traps your mind sets for itself. Kerrian Fournier is the CEO of Vybrante Ventures (https://vybrante.com/), which provides executive leadership coaching and consulting services, as well as executive compensation consulting.Kerrian teaches several ways we make ourselves more str…
 
Our guest today teaches how to rock your productivity and drop your stress. Nisa Nirell is a CMO advisor, marketing strategist, and sought-after public speaker at Energize Growth (https://www.energizegrowth.com/bonus/). She is the author of The Mindful Marketer (https://www.amazon.com/Mindful-Marketer-Present-Profitable-Data-Driven/dp/1137386290/) …
 
This episode teaches how to find an Interim Executive for your business when you need one ASAP. Robert (Bob) Jordan, is Co-Founder and CEO of Interim Execs (https://InterimExecs.com), which matches organizations around the globe with top interim executive talent. He is author of: How They Did It: Billion Dollar Insights from the Heart of America (h…
 
Our guest today shares the crises and growth ceilings business owners face that cause them to reach out to a fractional Chief Operating Officer like him and how he gets them back to living the life they originally wanted to when they founded their company. Ken Trupke of Verant Partners (https://Kentrupke.com/) helps clients in the Detroit area and …
 
Learn from long time Interim Executive Damon Neth, how and when to use an Interim Executive to solve your business's most critical challenges. Damon is a Certified EOS Implementer® and world-class Interim Executive (https://CXOServiceCo.com/ ), coming in as either an interim CEO or CIO/CTO depending on what the organization needs. Damon co-authored…
 
If you've ever wondered how to successfully build and scale your illegal arms trading business, this episode is for you. In honor of Halloween, our guest in today's [satirical] interview shares what he's learned by working from lowly kitchen boy and gun-runner all the way up to becoming the owner of his own multi-million dollar arms dealership.Albe…
 
Learn from Mike Paton, the Visionary of EOS Worldwide (https://www.EOSWorldwide.com/) from 2015 till earlier this year and its current Global Ambassador, how to successfully make leadership team changes and when / how to use Fractional Leadership.Known as "Paton" in the EOS world, he is an award-winning speaker and Certified EOS Implementer® at Ach…
 
Our guest today shares her own successes and failures in hiring a Fractional Leader for her organization, specifically a fractional Chief Marketing Officer (CMO). Cyndi Gave is the owner of the Metiss Group (https://TheMetissGroup.com/), which helps business leaders frustrated or disappointed with the performance of their employees to improve their…
 
Our guest today explains the reasons why senior executives, CFOs, CMOs, VPs of Sales, and the like, are leaving full-time employment and "going fractional" more and more.Kevin McMahon is a CFO Advisor at Vertex CFO (https://VertexCFO.com/). He provides fractional CFO services to middle market and well-funded start-up companies. Previously, he serve…
 
Learn from our guest today, the CEO of the largest Fractional Chief Marketing Officer (CMO) firm in the Country, how to decide whether to get a fractional CMO or use a marketing consultant. Following a long career in senior marketing roles in brands like Kellog’s, Frito-Lay, and Coca Cola, Art Saxby became the founder and CEO of Chief Outsiders (ht…
 
Our guest today is the new leader of EOS Worldwide (https://www.EOSWorldwide.com/), its Visionary, Mark O'Donnell. In this interview, Mark shares the 5 major changes you can expect to see from EOS in the coming quarters and the 2 factors he's seen made the difference between success and failure for the 90% of businesses not completely decimated by …
 
Our guest in this episode teaches how to keep your business and get yourself a better lifestyle with Half Retirement. Jim Muehlhausen is the author of the new book, Half Retire - Keep Your Business, Ditch the Stress (https://www.amazon.com/Half-Retire-Keep-Business-Ditch-Stress/dp/1642935654/). He also wrote Business Models for Dummies, is a well-k…
 
Learn from our guest today how to get what you need from your marketing on an ongoing basis for 1/3 the cost of hiring a full-time Chief Marketing Officer (CMO).Kevin Krusiewicz is a fractional CMO through his company, Marketing Trail Guide (https://MarketingTrailGuide.com/). He is a StoryBrand Certified Guide and spent years as a technical expert …
 
Our guest today uses his 30+ years of CEO and Head of Sales experience in the software, publishing, and music industries, including in private equity and venture capital-backed companies, to teach what business owners can do to grow the way they would be prompted to do by venture capital investors. Terry Dwyer (linkedin.com/in/m-terry-dwyer) is Pri…
 
This episode is about the "EOS Life." This is a term used by business owners implementing the Entrepreneurial Operating System (ESO) framework. It means (1) doing what you love, (2) with people you love, (3) making a huge difference, (4) being compensated appropriately, (5) with time for other passions.Our guest today is Ryan Henry, a Certified EOS…
 
You'll learn in this episode how to use data and vision-setting to effectively align your marketing, sales, and operations either on your own using the information we share or with the help of an outsourced COO like our guest. John Boudreau is founder and CEO of Envisionable (https://www.envisionable.com/), through which he provides fractional COO …
 
Our guest today teaches how tech-reliant and tech-product companies can get to the next level with an experienced fractional technology executive even if they can’t afford one full time. Burke Autrey, CEO of Fortium Partners (https://www.FortiumPartners.com/), has been a CIO in-house and for outside clients for decades. Fortium Partners is now the …
 
Our guest today teaches how you as a business owner can break through what’s holding your business back with an experienced, outsourced, fractional CFO on your team. Nelson Tepfer is managing partner at ProCFO Partners (www.ProCFOPartners.com), which provides fractional CFOs to clients in the whole greater New York City region.Many business owners …
 
Our guest, Teresa Renaud, owner of Outsourced Sales Managed Services (https://SalesManagementService.com/), today teaches how about a little-known tool available to small and mid-sized business owners struggling with plateauing or dropping sales - an experienced fractional sales manager. She explains how this bridges the gap when your sales isn't w…
 
If you're like many, revenues are down and one of your biggest immovable cost centers is employee benefits. Our guest teaches about one tool to reduce those while also saving your employees money by switching your team to a high deductible health insurance plan. Jeff Weiner has been the principal at HKM Associates (http://hkmassociates.com/), an em…
 
Our guest in this episode, Dr. Noam Wasserman, author of The Founder's Dilemmas (https://www.amazon.com/Founders-Dilemmas-Anticipating-Foundation-Entrepreneurship/dp/0691158304/) teaches how learning to address and solve major issues like dividing or changing the equity between partners makes all the difference between long-term success or failure …
 
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