show episodes
 
The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.
 
If you’re eager to grow your Health and Wellness business via effective marketing methods – while maintaining your OWN health and wellness – this podcast is for you! Featuring a blend of solo and guest episodes, get ready to be be empowered via marketing and business development tips and learn from fellow health and wellness business owners. Episodes include well-known experts in their fields: Alan Stevens (Face Profiling), Arani Duggan (Fundraising), Bec Derrington (PR), Chantal Gerardy (Fa ...
 
Kate Toon – Copywriter, SEO lover, Hula hooper and Misfit Entrepreneur. #BEMORESHARK While most small business owners network before breakfast and hustle 24/7, Kate Toon took a different approach. She built her business empire from her back garden shed while wearing pyjamas, watching Netflix and eating crisps. Kate isn’t your stereotypical entrepreneur. But she created not one but three highly successful businesses without any master plan, rich investors, or input from smarmy sales gurus. In ...
 
The WP Bosses Show exists to build and strengthen the WordPress community within Australia. We'll bring you interviews with Aussie WordPress Designers, Developers, Builders, Users, Hackers, Preachers and probably more. We'll let you know of all the WordPress Meetups happening around the country, and share some home-grown plugins and services for you to check out.
 
The Leveraged & Loving It Podcast is for coaches and thought leaders. You'll learn all about how to create more leverage in your business so you can make more money in less time, spend more time with your friends and family, and love your business even more (without the burnout). Join your host Renée Hasseldine as she shares her top leveraging lessons and enjoy her interviews with top coaches and thought leaders about how they've created businesses that they love.
 
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show series
 
In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans. Today we’re talking to Bec Slack, a former student of the Rec…
 
When it comes to running a business, do you have a secret army around you? In other words, are you surrounded by a team of like-minded individuals - including the people leading your business, employees, customers, and advocates from the general public? People who can help you achieve your core purpose in life. People who can help drive you to achi…
 
Do you consider yourself to be an organised person? Or is your life a bit scattered - and you never feel like you’re getting the most out of your day? If being organised isn’t your strong suit, then it’s very easy to fall off the productivity wagon. Procrastination can also push you off the edge… Today, I’m sharing 5 productivity tools I personally…
 
Ever wondered how Google takes your crazy search query and spits out pages and pages of relevant content? It’s all in the words, my friend. You might even say that words are the KEY. And that’s why today we’re revisiting the topic of Keyword Research. Much overlooked, much misunderstood, much avoided – Solid Keyword research underpins every aspect …
 
Like it or not, when you’re a business owner there are various legal factors to consider. But it can all seem extremely overwhelming. Especially when all you want to do is focus on improving the health and wellbeing of your clients - and that annoying paperwork just gets in the way. However, having agreements in place for both staff and clients, kn…
 
Are you proud of your current website? Or do you, like me, cringe whenever you look at it? Personally, I feel the design is now outdated and - with so many service offerings under my wing - it could work so much better for me and my business. But you’re probably like me. Great at providing a high quality product and/or service. But not so great at …
 
Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:08 - Who is Mike King? 4:15 - Importance of talking at conference for business 5:49 - Technical SEO renaissance 10:54 - The future of natural language generation 15:15 - Should SEO starters use tools or not? 17:47 - The power of…
 
Welcome to another Reality SEO episode, where I take the time to focus on real humans grappling with the Google beast, and Digital Marketing. Of course, I love to help all kinds of business humans, but one of my favourite types to help are e-commerce store owners. Because secretly, I long to have a shop. I mean I have 3 already, but they don’t sell…
 
Are you currently ‘doing it all’ in your health and wellness business? Are you meeting with clients - face to face or virtually - as well as doing all the bookkeeping, marketing, and administration? If your answer is yes - and you feel like you’re on the verge of burnout - it makes sense. Because starting up a business doesn’t just mean serving you…
 
If you’ve ever felt like you’re not good enough or you don’t belong - then you’ve probably been haunted by Imposter Syndrome. It’s especially common among people who are intelligent, successful, and in a position of authority. And yes, that often includes business owners. Some of the common causes include: low self-esteem, perfectionism, fear of fa…
 
Do you love tracking trends, dissecting data, or rolling in results? Then I’ve got a treat for you. Today is all about Google Search Console, formerly Google Webmaster Tools, a free platform that gives you the awesome ability to see the data Google sees and tracks for your website or app. While I find it easy to get lost in data-tracking, it can be…
 
While facials and massages are nice, sometimes they’re nothing more than a band-aid solution. Because self-care is one thing. But radical self kindness is another. It’s all about managing those little gremlins in your mind that stop you from being your best possible self. And not constantly striving to do more, give more, and put yourself last. Or …
 
How are you building your personal brand and business profile right now? Are you hiding in a corner and hoping your minimal SEO efforts will help potential clients stumble across your website? Or are you taking a more proactive approach - and putting yourself out there to increase your visibility? Today, I’m chatting with success coach, Sarah Makri…
 
In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans. And sometimes my courses and resources have the power to turn…
 
Do you have an exciting program or event launch you’d love to share with the world? Or maybe you or someone you know has reached an important milestone or experienced an exciting achievement in their business? Sure, you can promote it across your socials and e-newsletter. But if you want people outside your network to hear the news, you need it pic…
 
When it comes to marketing your business, there’s a list of elements to consider. Who are you speaking with? What are the best channels to utilise for promotion? And how frequently do you need to communicate? But if you delve deeper into your marketing strategy, you’ll realise there’s so much more involved. Like ethics, sustainability, and inclusiv…
 
Have you ever thought about being a podcast guest? Or maybe you’ve been thinking about starting your own show, but would like to tip your toe in the water first? Being featured on podcasts is a fantastic way to build your authority, brand, and sense of trust with your target market. It gives listeners the opportunity to hear from and learn about th…
 
On the Marketing & Me podcast, we often talk about mental health, mindset, and general wellbeing. But I realised there’s one area that hasn’t been addressed yet. Skin care. And I’m not talking about unnecessary cosmetic beauty treatments here. I’m talking about taking care of the largest organ in your body - and the body's first line of defense aga…
 
Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:01 - What do Ryte and Marcus do? 5:19 - How website UX is important for SEOs 8:37 - How the field of SEO changed into holistic SEO 14:14 - What Ryte does to make the internet more carbon neutral 18:35 - Blocking crawlers to sa…
 
When was the last time you checked out your Google My Business profile? Now this is not a set-and-forget project, people. Much like planting a bushy hedge, your GMB listing needs love and attention. Sometimes you need to prune back old images, or shape it into your new branding, fertilise it with a few fresh posts, or spruce it up with a nice flowe…
 
Are you dreaming about financial freedom? You know - living a carefree lifestyle where you do what you love without constantly freaking out about your money situation. Because you have a steady, stress-free stream of passive income. Well, that’s where property investment comes in. If you’ve ever felt completely overwhelmed by the process involved -…
 
Have you got big aspirations for your business - but life continues to throw curveballs your way? And just when things seem to look up - you get thrown down again? Well, you have a choice. You can either give up and set up camp in that deep, dark pit you’ve found yourself in. Or you can keep your chin up, focus on the limitless starry sky above, an…
 
Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:18 - Passage ranking: Google indexing text fragments 4:02 - Progressive Web App (PWA) in search results 8:26 - Making indexed information accessible for all languages 11:52 - Cindy’s take on the future of SEO 14:06 - All about …
 
What do you think about when you think about brand? A sexy colour palette, logo, a particularly snazzy font? Obviously, branding is way more than that. But it's amazing how much the colours, or logos we use can impact how our customers see us. And of course, there's actually a psychology behind branding that uses science to match your brand, to you…
 
As a copywriter and content marketing trainer, I use words all the time. I use the written form to communicate messages for my clients and for myself. I use the verbal form to teach new information. And there’s another form as well. That inner dialogue that’s happening continuously in my mind. Today’s episode is all about using empowering words. Th…
 
When sharing your business story, when trying to promote your services and products, are you actually connecting with the pain points of your niche? Are you communicating with them? Or just talking AT them? Story is all about connecting and building relationships. So it shouldn’t just be a monologue. You need to think about who is listening - and a…
 
Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:00 - The SEO specialty of Lily Ray 4:21 - What is a good future proof SEO strategy? 6:25 - How to improve your E-A-T and the role of schema in this 11:13 - How to measure if E-A-T changes have an effect 12:54 - The influence of …
 
Pinterest, remember that? I used to use it yonks ago to plan my kid’s birthday party, or to mood board my latest decorating project. But I never took it seriously from a business point of view. And maybe I should have done. For those living in a hole, Pinterest is a social media platform that allows users to “pin” images and articles to their board…
 
Whether you experience moments of panic or have full-blown anxiety attacks, you’re not alone. As business owners, we’re often under a lot of pressure to do our best, be our best self, and get the best results. And because of this, we sometimes feel overwhelmed with our to-do lists and expectations of others. But for now - I want you to forget about…
 
Do any of the following phrases sound familiar to you? “I just don’t have enough time!” “I’m so busy at the moment.” “We’re gonna be late!” If yes, you probably have an issue with time management. And if you’re juggling a business and family life, it’s completely understandable if you do. Today, I’m chatting with certified life coach, Georgia Bambe…
 
Grappling the Google SEO beast takes time and effort, I know. Once we’ve started our journey we need to check our progress and build on our success. Measuring progress means we usually check loads of data and all the data lives in different places.] You know, the kind where you have 25 tabs open and your computer is starting to ooze smoke. Then we …
 
Would you consider yourself to be a good manager? Or even a great manager? Or are you about to recruit staff and become an instant overnight leader? If you want to ensure high efficiency and a thriving, supportive environment within your team, you need to be more than just an expert in your field. You need to know what your team needs from you. And…
 
If you’re like me, you probably HATE those salesy LinkedIn messages that hit your inbox the moment you agree to connect. However, there is a RIGHT way to do social media outreach. You just need to commit to making it an ongoing part of your marketing strategy - as, in the words of the famous Pantene Shampoo ad - it won’t happen overnight, but it wi…
 
Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:47 - When should you hire an agency? 7:52 - Should you keep doing parts of SEO yourself as a business owner? 12:24 - What you should look for in and expect from an agency? 15:12 - What a good client looks like for Erudite age…
 
Do you have a website? Congratulations. Give yourself a little pat on the bottom. You could already be on Google’s radar. Maybe. Because building a website is one thing, but building an SEO-friendly website is quite another. Today I’m talking about WordPress websites and avoidable SEO mistakes I often see. Mistakes that kill your flow of Google jui…
 
I have 2 words for you - elevator pitch. If you’ve ever networked before, those words might leave you quivering in your ugg boots. Or you might smile from ear to ear knowing you’ve totally got this. Regardless of how you feel about it - being able to summarise what you do, why you do it, and who you do it for, is essential information that EVERY he…
 
Whether it’s structured or unstructured, we’re learning every day. But we absorb new information soo much better when we’re in the right headspace. That means we can’t be stressed. And we need to be in the best environment. We also need to be interested in the topic and then implement new learnings in order to create new neural pathways - and make …
 
Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:20 - How Marieke became the CEO of Yoast 4:20 - The origin of the readability analysis in Yoast SEO 7:52 - The importance of readability 12:53 - Readability analysis changes in the past 5 years 18:12 - Product copy and SEO 26…
 
So perhaps you’re a new business considering taking the plunge into the Shopify pool. Or maybe you’ve taken that leap off the diving board, and are already splashing about and wondering if your Shopify site is really up to scratch. And no matter what you’re selling – whether it’s fun pool floaties, funky garden gnomes, or eco-friendly fashion – you…
 
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