show episodes
 
“How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy & tactics.
 
The Back to Front show was started in 2013 by web industry veterans Keir Whitaker and Kieran Masterton. Over the first 40 episodes they have discussed everything from web design and development to startups and dog related tech. Today the focus has shifted and includes topics including remote working, working in the web industry, productivity, hipster beards and much more. Released irregularly but always produced with passion The Back to Front Show runs for around 40 minutes per episode and c ...
 
Tom Brown is the founder & CEO of the Shopify store Posted Protein, a six-figure platform obsessed with the health & wellbeing of its customers. Tom is also the CEO of BRND Labs (a Shopify agency), and a guy a tad obsessed with hacking growth & reducing inefficiency in life. The slightly longer story? Tom went from being the son of an incredibly successful multi-millionaire to homeless living with his mother and 2 siblings in the single room of a B&B, to the proud owner of Posted Protein, do ...
 
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show series
 
This episode is extra special because it’s about a student in my Create A Profitable Online Store course. Claire Carpenter runs a site called EasiFitEbikeKit.co.uk and she sells kits that turn regular old bikes into electric bikes. What’s amazing about Claire’s story is that she didn’t have any money to start yet she still managed to create a 6 fig…
 
For more than 15 years Zuly Matallana worked in large multinational companies to develop businesses by successfully leading teams to monetize market opportunities. Now, Zuly is translating the skills she gained to become a successful entrepreneur. It started when Zuly recognized the need for a product to help busy women keep their hair dry while sh…
 
Today, I have my buddy Chase Dimond on the show. Chase is the co-founder of Boundless Labs which is a top email marketing agency with a focus on CBD companies. Chase lives and breathes email, and he has helped his clients send hundreds of millions of emails resulting in over 50 million in email revenue. If your email marketing is not driving at lea…
 
Ryan Tarver, a serial entrepreneur with a full-time job, joins us to discuss the realities of what it’s like to start a LLC, design a brand, and launch two shops while having a full time job, a toddler, a newborn, and way too many hobbies in the middle of a global pandemic. We discuss: The importance of brand identity The case for co-founders Tools…
 
Today I’m thrilled to have Pat Haggerty on the show. Many years ago, Andrew Youderian sold his dropshipping business, Right Channel Radios to Pat. And since the sale, Pat has grown Right Channel Radios significantly. In this episode, Pat teaches us what he did to grow his sales and how he’s improved the business dramatically since Andrew owned it. …
 
In-store marketing & merchandising are the basics of eCommerce but something that is missed often. Our guest today won the 2020 Shopify Commerce Awards with her app ModeMagic by Mason. She's conducted interviews with over 2,000 merchants, discovering their biggest pain point is "Lots of traffic but no sales." In this episode, we'll learn what are t…
 
It’s been a solid 5 years since I resigned from my day job so I wanted to take a moment to reflect on my experiences with unemployment and how to find out what makes you happy. In this episode, we’re going to talk about happiness in the context of your career, your business, and your life and what it takes to feel fulfilled. What You’ll Learn The p…
 
Working from home looked good on Shopify because this year's Unite announcements are the most featured-packed yet. So much is changing that they're calling it "Online Store 2.0" In this episode, we recap the highlights with a focus on what matters for merchants. Show Links Shopify Unite Never miss an episode Subscribe wherever you get your podcasts…
 
Manufacturing your own goods is expensive, and can be even more expensive when you manufacture in the U.S. In this episode, Sarah Resnick, founder of Gist Yarn, tells us how she's used pre-ordering to fund our inventory growth. Sarah started her career as a community and union organizer, and made the switch to small business when she helped to run …
 
Today I have my friend Kurt Elster back on the show. Kurt runs the Unofficial Shopify Podcast which is one of the few e-commerce podcasts that I listen to. In this episode, both Kurt and I discuss the 6 most common mistakes that we’ve all made as ecommerce entrepreneurs. We talk about the stuff that almost everyone gets wrong when first starting ou…
 
Steve Chou and his wife Jennifer built a seven-figure business... and made a lot of mistakes along the way. We all have! This episode isn't about successes, it's about the stuff everybody (myself included) gets wrong when starting out. MyWifeQuitHerJob's Steve Chou co-hosts this joint episode to discuss the boneheaded mistakes we've all made runnin…
 
Today I’m thrilled to have Corbett Barr back on the show. For all of you who don’t remember Corbett from episode 45, he used to run a VC funded start-up, got totally burned out, and then decided start a business that suited his lifestyle. He’s started many successful blogs and an incredible online business program called Fizzle which he has been ru…
 
Customer acquisition costs are more expensive than ever, so how can small brands acquire their first customers without spending big on paid traffic? Our guest today has a practical approach to that problem most brands can implement today. How can a brand get customers if they don't have a budget for ads? Why should brands invest in BFCM planning wh…
 
Today, I’m happy to have Ian Cleary on the show. Ian runs RazorSocial where he helps companies with their digital marketing efforts, and today we’re going to talk about website design, content marketing, and how to do a full audit of your site for SEO and conversions. If you own a website of any kind, then this episode will improve your online sale…
 
Through vigorous testing over a decade long ecommerce career, today's guest has come to a conclusion: the product is the most important page on the whole site, and he's got outside-the-box wisdom on how to optimize it. Show Links Frictionless Commerce Rishi on LinkedIn zingermansbakehouse.com jpeterman.com Sponsors Free 30-day trial of Zipify OCU -…
 
Today, I’m doing a solo episode to answer yet another question that I get asked all the time. Steve, how do you know when to quit your job? How do you know when to move on from your business? Well here’s my exact framework. Make sure you have a pen and paper handy before listening and please let me know what you think. Would love to know your score…
 
Paul de Jersey wants you to lie on what looks like a bed of nails. If you think this is unusual, so did he when he first experienced a spikey acupuncture mat, but it works. It worked so well that he eventually began selling his own spike mats on Shopify, and even appeared on Dragon's Den to pitch the idea. Born and raised in Vancouver, Paul de Jers…
 
Today I have my friend Chris Mercer on the show. Chris is the founder of MeasurementMarketing.io and he specializes in website analytics. Analytics may not sound like the sexiest of topics but most people are doing it wrong. Most people don’t know how to use Google Analytics and most shop owners have no idea what metrics to focus on. In this episod…
 
Addressing large drop-offs at checkout Best navigation style for large catalogs Pagination vs infinite scroll a "back to basics" checklist for a $1M/y merchant What's the best way to advertise for conversion please? What to do when PPC traffic doesn't convert Tips and tricks with Turbo. Structuring your homepage in a new store Managing burnout when…
 
Today I have an extra special guest on the show, Erick Strider. Erick is not her real name but it’s the name she uses when she sells her products on Etsy. Erick is only 16 years old, yet she has a side hustle that makes her over a thousand dollars a month on Etsy. Erick had no experience running an eCommerce business prior to selling on Etsy and sh…
 
Vivian Kaye describes herself as "Oprah + Gary Vee" and that's a pretty good description. Her presence and genuine desire to continuously learn and grow while keeping it REAL quickly made her a personality who transcended the title of Founder and CEO. In this episode, she tells us how she started a premium textured hair extension brand for Black wo…
 
Today I have my buddy Andrew Youderian back on the show for the 5th time. Andrew is the founder of the Ecommerce Fuel community and he’s also the brainchild of ECF Capital where he invests in e-commerce companies as well. Andrew just completed a 6-month project where he launched Overlander.com and he grew it to nearly a 1 million dollar run rate wi…
 
In this episode, you'll hear How Kettle & Fire scaled their affiliate and partnerships programs to 7-figures in revenue. We'll talk through best practices + actionable tactics. The tools to identify influencers How to get big influencers' attention The difference between affiliate and ambassador programs What are you paying for? Defining influencer…
 
In this special episode, I take a moment to reflect on my childhood and how being raised by 2 tiger parents affected my future as an entrepreneur. In addition, I discuss 3 life lessons (learned from my Asian parents) that everyone should follow in order to be successful in business and life. What You’ll Learn Why running a successful business is in…
 
Everyone wants a better PageSpeed score. So when a client came to us with unusually good PageSpeed scores in a theme we set up last year, we wanted to know how they achieved it so we could replicate the results. Had a random developer seemingly cracked the code for theme performance optimization for Shopify? Finding out took days of research, and w…
 
In this special episode, Austin Brawner and I interview each other and talk about the different ways that we both automate our businesses. Thanks to computers and automation, Austin and I are able to run extremely lean businesses and we reveal our philosophies and our efficient methods openly in this podcast. Austin runs the E-commerce Influence Po…
 
Head Mutha Fluffa Therese Dozier, founder of LUV SPUN, turned her events based cotton candy business around in 2020 by moving her Artisanal Candy Floss to Shopify. LUVSPUN provides a unique flavor experience beyond the pink or blue cotton candy you’re used to. Their branding is fun, edgy, and their 200 flavors are unique and fantastic. LUVSPUN is m…
 
Today I’m thrilled to have Jennifer Marie Garza on the show. Jen is the founder of LowCarbInspirations.com which is a company that specializes in keto and healthy living. She’s also the author of one of the highest-selling keto cookbooks of all time called “Easy Keto For Busy People”. She runs a gigantic Facebook group with almost 200K members, a F…
 
Misinformation is spewed left and right about nearly everything in eCommerce and it’s driving us insane. In this joint episode, fellow ecom coach and podcast host Austin Brawner joins the show to dispel the top six ecommerce myths we encounter with merchants every day. If you’ve been a long-time listener of the podcast, you know that Austin is a tr…
 
Luke Emery has a background in design and portrait painting. So he decided to utilize these skills and his e-commerce experience to start a business selling custom pet portraits. Van Woof specializes in putting your dog or cat into a Renaissance-style oil painting, as if they really posed for the portrait. This business makes $3500 per day on Etsy …
 
Today I’m thrilled to have Aaron Rubin on the show. Aaron is the shipping expert on the Ecommerce Fuel forums. He runs his own 3PL or 3rd Party Logistics firm and warehouse software company called ShipHero. And he built a 7 figure online store at 19 years of age. In this episode, we do a deep dive into Aaron’s experiences with eCommerce along with …
 
In this episode, we break down influencer marketing for ecommerce with a Shopify merchant that used influencer marketing to launch their weighted blanket in 2017 with influencers including Kourtney Kardashian. Guest Corey Turner is candidly breaks down: The positives & negatives of influencer marketing for a DTC brand How to spot fake influencers W…
 
For many of us, our choices in life are heavily influenced by our environment. We are born into a society that tells us how to pick a career path and we are given a set of rules and goals at an early age. These rules often determine our path in life. In this episode, you will learn the 5 pillars of career fulfillment, how to prioritize them, and mo…
 
In this episode, we answer questions from Shopify merchants in our Facebook group. We discuss... Analyzing Heatmaps When to outsource your marketing Inventory forecasting Top Klaviyo Flows Collections as SEO honeypots Mobile Collections: Is one or two columns best? ...And more! Like Paul's pizza dough recipe. Links Mentioned ebikegeneration.com Mat…
 
Today, I’m thrilled to have Miriska Harris on the show. Miriska is the founder of Outlinematic which is a design service catering to e-commerce entrepreneurs. They do box design, packaging, logo designs, you name it and they specialize in e-commerce. In this episode, we’re going to dig deep into e-commerce package design and the right way to do it …
 
In this episode: What are the most common mistakes that Shopify store owners make with their product pages? What steps can store owners take to figure out if their product page needs help? What things are you seeing on stores that makes you filled with rage? (note from josh: I'm only halfway kidding with this. I've seen such an uptick in terrible u…
 
Today, I have a very special guest on the show, my cousin Victor. Victor has started many companies in the past, but AddADay.com is the first e-commerce company he’s created that sells massage guns. His products can be found at REI and every Target store nationwide. In this episode, we’re going to talk about how he launched his business. What You’l…
 
We talk to SharkTank alum Chrissie Lam about her Love Is Project journey. How Chrissie created the original love bracelet in Kenya, transformed a personal photo project to a viral social media campaign and then launched it as e-com brand. Show Links Love Is Project Sponsors Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@…
 
Today, I’m thrilled to have Dylan Jacob on the show. Dylan is the founder of Brumate.com which is a company that sells beer cozies online. And he grew Brumate into a 36 million dollar business in just 3 years. The growth of his company has been ridiculous. In his first full year, he made 2.1 million. The next year, he did 20 million and last year h…
 
Juliana Jackson, AKA The CLV Lady, Juliana is one of the principal architects of the Customer Value Optimization Category, a ground-breaking innovation framework for ecommerce companies that identifies the most important customers segments thanks to the RFM model, understanding behavioral patterns that need to be addressed in order to prioritize wh…
 
If you’ve ever been so frustrated with your business that you want to quit, this episode discusses some tactics and mindset strategies to convince yourself to push forward. Business is tough. Everyone wants to give up at some point. But the strong survive! What You’ll Learn Techniques on how to suck it up and not quit when it gets tough. What to do…
 
Apple says they're "standing up for users." Facebook says an upcoming prompt in Apple's iOS 14 is bad for small businesses. Regardless of which side you think if self-serving here, if you advertise on Facebook, you need to understand what's happening because you have some homework to do to prepare. Show Links ProduceDept Zuckerberg wants to “inflic…
 
Today, I’m excited to have Eric Siu back on the show. Eric runs 2 podcasts, the Marketing School with Neil Patel and Growth Everywhere with over 40M downloads. He’s the founder and CEO of ClickFlow, a software tool that helps you grow your SEO traffic. And now he’s an author with his latest book, Leveling Up! Overall, Eric is a master all-around di…
 
Casey Bard had a decent side hustle on Shopify and a full-time job... until he got a call from his boss letting him know that he no longer he had a job because the company leadership may be going to jail. That was the turning point where Casey knew his Shopify side hustle had to become his full-time income. This is the story of how Tacticalories Se…
 
Today, I’m super excited to have Jamie Kern Lima on the show. Jamie is the co-founder of IT Cosmetics and is the first female CEO of a L’Oreal brand in the company’s history. In 2016, Jamie sold IT Cosmetics to L’Oreal for 1.2 billion in cash and has been included on the Forbes list of America’s Richest Self Made Women. Jamie is a true inspiration …
 
Today we're doing a follow-up to our popular AMA from our Facebook group, Unofficial Shopify Podcast Insider's. We answer your questions, such as: Developing your positioning (without confusing customers) Finding newsletter content that works for you Why Paul always wears minor league t-shirts The #1 mistake Paul sees merchants make What to do when…
 
Today, I’m really happy to have Amanda Austin on the show. Amanda is a student in my Create A Profitable Online Store Course and she runs a 6 figure business selling dollhouse furniture over at ShopOfMiniatures.com. In this episode, we’re going to do a deep dive into her journey, how she decided what to sell, how she grew her business, and what obs…
 
In June 2019, Cesar Torres joined us to share the unusual story of how he turned a merch store for his sci-fi book series into a fitness leggings brand with a big impact on LGBTQ+ fans of the brand. Then, the pandemic hit and he experienced what we all did: the crushing desperation of not knowing what's going to happen. He understandably became inc…
 
Today I’m thrilled to have Steven Weigler on the show, Steve is my go-to guy when it comes to intellectual property protection, copyrights and trademarks. He is the founder of Emergecounsel.com where he helps e-commerce entrepreneurs protect their IP. I brought him on the podcast today because Amazon copycats and IP theft is out of control. Factori…
 
Today we're doing an AMA from our Facebook group, Unofficial Shopify Podcast Insider's. We answer your questions, such as: Tips for growing Shopify store from six to seven figures. Benchmarks for gross margin for successful e-commerce stores What should you look for in a web developer for redoing websites? ...and more. Always more. Such as, "How mu…
 
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