Marketing Excellence at The Brooks Group public
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Co-hosts Will Brown and John Hinkle talk about the evolving model for virtual customer engagement with Courtney Ness, founder of Field Factor Training. Courtney is an expert in sales training and shares her insights about the evolving nature of pharmaceutical product promotion. Connect with Courtney at LinkedIn: https://www.linkedin.com/in/courtney…
 
Co-hosts Will Brown and John Hinkle talk about pre-commercialization and the importance of setting the stage before launching a new product with 2 experts: Maureen Franco and Mike Hodgson. Maureen and Mike are co-founders of the marketing insights firm PREcommercial - and they have been involved with the launches of many of the top-performing pharm…
 
Justin Masterson is Senior Vice President of Strategy with Seek Company, a Cincinnati-based market research firm that specializes in connecting brands to customers by gaining insights through developing customer journey maps. Co-hosts John Hinkle and Will Brown explore the customer journey mapping process, how it impacts the development of brand st…
 
Co-hosts John Hinkle and Will Brown have a conversation about the perils facing pharma marketers and ad agencies when it comes to establishing a brand strategy. Suzanne Goss and Martin Mannion are experts in developing strategies for all types of pharmaceutical brands and portfolios. Their insights and experience can help you think about your strat…
 
Enrico Magnani is Italian, with a Ph.D. from Cambridge University in the U.K., and he is now serving as the General Manager of Helsinn China. If anyone knows what it will take for someone to have success in a global marketing or ex-pat role in the life science industry, Enrico is a true expert. He has worked across borders and across cultures for h…
 
Naming a new drug is a complex process. So much so that we needed to dedicate two episodes to the topic. Co-hosts John Hinkle and Will Brown discuss the ins and outs, and the do's and don'ts when it comes to naming drugs with two specialists: Nancy Globus and Jennifer Sirop with Addison Whitney. Nancy is VP of Regulatory and Medication Safety and J…
 
Naming a new drug is a complex process. So much so that we needed to dedicate two episodes to the topic. Co-hosts John Hinkle and Will Brown discuss the ins and outs, and the do's and don'ts when it comes to naming drugs with two specialists: Nancy Globus and Jennifer Sirop with Addison Whitney. Nancy is VP of Regulatory and Medication Safety and J…
 
Co-hosts Will Brown and John Hinkle speak with Leo Reis, Global and US Marketing leader at Chiesi Rare Disease Group in Boston, MA. Leo shares his unique perspectives on best practices in rare disease marketing - which can be applied by all pharma marketers. We discuss the unique problems and opportunities that marketers face in the rare disease sp…
 
In this episode, co-hosts John Hinkle and Will Brown explore the power of a podcasting platform and discuss the 3 C's for ensuring an internal podcast series is effective and creates engagement with an internal audience for maximum impact on improving overall commercial effectiveness. If you are interested in being a guest on this podcast or want t…
 
Host Diane Petrone speaks with global healthcare leader Sara Bender, Vice President of Strategy with Silent AF at iRhythm, a company at the epicenter of healthcare diagnostic wearable technology and data science /machine learning. Sara shares her thoughts on what it means to develop an entrepreneurial mindset and how to apply it in the healthcare l…
 
In this episode, host John Hinkle discusses with Mike Burrows the importance of new product planning, and how to effectively perform this vital element of the commercialization process. Mike is a life science industry veteran, primarily working at GSK in multiple customer-facing roles and extensive experience developing strategic plans across the l…
 
In this episode, co-hosts John Hinkle and Will Brown have an in-depth conversation with long-time pharma industry veteran Clint Burrus, President of Market Access Ashfield Engage. Clint has developed a high level of expertise focused on market access strategy - and more importantly, he knows the pathway to success and how to avoid common pitfalls w…
 
One problem that all pharmaceutical marketers face is how to convince payers that their innovative treatment is worth paying for. In order to make a compelling argument, pharma must develop a pipeline of "real-world evidence" that demonstrates the utility of treatments and their impact on cost. Kari Kalgrem from Premier Applied Sciences is working …
 
During this episode, host Diane Petrone has the pleasure of speaking with Pam Traxel , Senior VP of Alliance Development and Philanthropy at the American Cancer Society. Pam shares her experiences in the best ways to collaborate to develop a meaningful patient advocacy strategy.By Marketing Excellence at The Brooks Group
 
What does it take to have a collaborative relationship with a PBM or a GPO? What are the latest developments and implications related to 340B drug pricing designations? Check out our conversation with Craig Caceci VP of Trade Relations at Ascella Health to learn more about a critical customer channel.…
 
Rusty Rahmer is Head of Customer Experience Solutions at GSK, and a Board Director for the Digital Analytics Association. Rusty leads the implementation of multi-channel marketing strategies across. During this episode, we discuss multi-channel marketing, the importance of developing an entrepreneurial mindset, and how smaller companies may have an…
 
Host Diane Petrone speaks with Mindy Hemcher about maximizing work performance and delivering your best every day. Mindy is with "A Game Talent Strategies" and she focuses on helping the life science industry identify top-tier human talent. She talks about what it means to bring your "A Game" every day to maximize your performance and results.…
 
In this episode of the PharmaMarketing 411 podcast, host Will Brown speaks with Ted Lawson, a multi-product marketing leader at Endo Pharmaceuticals about the importance of collaboration with internal and external partners to achieve optimal results.By Marketing Excellence at The Brooks Group
 
In this episode of PM411, host John Hinkle speaks with Mark Glackin, Senior Vice President, Migraine Strategy at Biohaven Pharmaceuticals. We talk about his perspective on how pharma brands win in the market by staying laser-focused on patients.By Marketing Excellence at The Brooks Group
 
In this episode of the PM411 podcast, host John Hinkle speaks with Aneil Batra of Novo Nordisk. Aneil shares his insights on the challenges and opportunities facing the pharmaceutical industry during the pandemic, and he offers insightful predictions for the state of marketing and sales in a post-pandemic world.…
 
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