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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
 
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Ponderings from the Perch

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Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
 
Timothy Maurice Webster is a 4-time bestselling behavioural psychology author. The Brain and Brand show explores leading global brain insights so you can apply research from Neuroscience and Behavioural science to your personal and professional possibilities. Timothy is committed to simplifying the science of human and brand behaviour and will bring you leading thought leaders and researchers from around the world. You’ll be escorted to the edge of your brain’s boundaries and discover more o ...
 
A podcast for everything a Veterinary Manager needs to know to get the job done. We’ve been there and know how hard it is and are here to help by sharing our knowledge and expertise to elevate you! This podcast is for YOU - the veterinary practice manager, supervisor, leader. We want to elevate you by equipping you with relevant content, material, guidelines, instruction, feedback and pro tricks and tips. We will deliver real-life experience, along with our super smart guests, that will get ...
 
Hosts Jessica Wright and Tracy Hornik are the co-founders of She’s on Top, a community of women entrepreneurs and change-makers. Their mission is to celebrate, elevate, and connect women of all ages and from all walks of life. From musicians, leaders in tech, actors, comedians, athletes to women-led businesses, they share their stories, believing that what we see in another may inspire us. What are their struggles? What gives them the most joy? How do we even define success and what does it ...
 
Failed product launches. Furious customers. Dysfunctional teams. Many of the problems we face in the business world (and frankly, society) stem from the same root cause: Lack of empathy. Each week, brand strategist, author and speaker Maria Ross shares keen insights and inspiring interviews that prove empathy and compassion are the new paths to market-winning performance. Leveraging both inspiring stories and hard data, Ross connects empathetic leadership and brands to more innovation, happi ...
 
The Easily Distracted Entrepreneur offers business owners support for the emotional side of business. The host Amber Hawley is a licensed therapist, multiple biz owner and former tech industry drop out who works with high-achieving, easily distracted entrepreneurs with mindset & strategies to stop suffering for success. For ADHD {and ADHD-ish} business owners who live in Distraction City, with shiny object syndrome, and live life with other tendencies that keep us from doing our best work. Y ...
 
SBC podcast is created for business owners, Entrepreneurs and Human Resource Professionals to present the best and most effective practices for Selection and Hiring, Training and Retention and overall leverage of employees and human resources for the success of businesses and organizations and ensuring a happy and engaged workforce and Team members.
 
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show series
 
We, as humans, don’t buy for the reasons we think we do, and there are ways to communicate our message so that we tap into those mental models and frameworks - not to manipulate, but to make your case in a way our brains can understand and connect with. My guest today, Melina Palmer, CEO of The Brainy Business, and author of What Your Customer Want…
 
Timothy Maurice partners with MIT Behavioural Science Research Lab to bring you meaningful and easy to apply research for your personal, leadership and brand journey. This partnership aims to have conversations with leading researchers and partners throughout MIT’s Behavioural Lab, and across their Business (Sloan) School about cutting edge insight…
 
Today I am very excited to introduce you to Elina Halonen, a behavioral insights strategist who has worked in the space for 15 years and co-founded a London-based insights consultancy working with global brands on branding, communications, and product/service development projects. She has expertise in behavioural analysis & design, consumer insight…
 
You have goals this year, but do you have a plan to stick to them? Holding yourself accountable is tough to do. Trust me, I know from experience! But, dang it, after two years of feeling like we’re just treading water, it’s time to make some magic happen. The problem is that life and shiny objects get in the way. And don’t forget about vacation tim…
 
Do you have to choose between a successful corporate career and humanitarian work? Or can they live in harmony? Today’s guest proves that you can not only do both, but that you can engage your team and such work can make you a better, more empathetic leader! It’s a beautiful cycle and one I’m thrilled to talk about with Woodson Martin. Today, Woods…
 
This episode of Questioning Behaviour has Sarah and Merle interview David Fanner about his work at Ogilvy and his role in Nudgestock 2021. We discuss the nano-salad controversy, as well as a day at Ogilvy, and whether it’s better to be a specialist or a generalist. Finding David:Twitter: https://twitter.com/utterlydavid Questioning Behaviour Links:…
 
Zoe Chance is an assistant professor of marketing at the Yale School of Management. Prior to Yale, she managed a $200 million segment of the Barbie brand at Mattel. In February, she's releasing her first book: Influence Is Your Superpower. In this episode, we talk about Zoe's winding road to becoming a business school professor, the class she teach…
 
There's been a tradition in some aspects of the humanities and social science academic world of using narrative research to listen to people and discover unheard messages and ideas. Now that has crossed over into the quantitative research world. Leigh Caldwell, Partner at Irrational Agency, joins Priscilla McKinney in this episode of Ponderings fro…
 
Today I am very excited to introduce you to Dr. Kurt Nelson, one of the cohosts of Behavioral Grooves as well as the president and founder of The Lantern Group. In our conversation today we dig into motivation and incentivizing people at work and how to align that with your company strategy. We discuss how simple, seemingly “obvious” things can cau…
 
It’s our first podcast of 2022 and we are celebrating it with our first male podcast guest, Aloe Blacc. Aloe is a Grammy nominated musician, singer, songwriter, rapper, record producer, and philanthropist. Aloe fell in love with hip-hop as a kid and started writing rap songs when he was nine. His illustrious career has focussed on love, good energy…
 
In this episode, Andrea & David chat with Rob Best, CVPM, CFN, Director of Leadership Development, VCA Hospitals, about Neuroleadership, psychological safety, personal bias, and more EQ terms that leaders and managers are facing in practice everyday. Rob dives into how we can make conscious behavior choices to create positive culture changes and ho…
 
You’re ready to plan for 2022, and that includes creating content to market your products and services. But you’re so overwhelmed with #AllTheThings you’re “supposed” to do. There’s a huge pull to try to do it all and be everywhere. And while putting yourself out there online is important, it is possible to do it without the overwhelm…and without h…
 
This episode of Questioning Behaviour has Sarah and Merle interview Jon Jachimowicz about his research work in inequality and passion. We talk about how to be passionate, get passionate, what happens if you lose your passion and how to get it back! Finding Jon:Twitter: https://twitter.com/jonj Website: http://www.jonmjachimowicz.com/ Questioning Be…
 
Another year in the books! Sure, there was a lot of wild stuff in 2021--an insurrection, COVID vaccine rollouts, a new president, another installment in the Tiger King franchise...and my daughter was born! But through it all, we had Opinion Science. This year saw a bunch of new listeners, amazing guests, and some ambitious episodes. Your support ha…
 
Today I am very excited to introduce you to Dr. Ayelet Fishbach. She is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and the past president of the Society for the Study of Motivation and the International Social Cognition Network (ISCON). She is an expert on mot…
 
Are soft skills going to be more important in the future than hard skills? Are you spending too much time networking with people who echo your own views? And what does all this have to do with networking? Find out in the episode of Ponderings from the Perch with Kingsley Aikins, CEO of The Networking Institute, and Priscilla McKinney. The Networkin…
 
Have you created mission, vision, and values statements for your business? Or, is it time to recalibrate them? It’s easy to get cynical about the idea of creating your mission, vision, and values. A lot of companies put forward nice-sounding, sweeping statements that have no connection in reality to how they’re actually conducting business. But, if…
 
If you don’t think diversity, equity and inclusion are hard, then you haven’t been paying attention. Of course it’s hard! Most things worth doing to make our world a better place are hard! It requires us to examine biases, rethink old assumptions, and take the time to empathize and see other points of view. And it’s totally worth it, not just to so…
 
This episode of Questioning Behaviour has Sarah and Merle review the year 2021, from the behavioural science perspective. Issues with the vaccine roll-out, (panic) working from home, preparing for more lockdowns and a world with COVID are discussed. However, there are positive notes too, with amazing events and books having been launched in 2021, a…
 
Brian Ahearn specializes in applying the science of influence in everyday situations. He is one of only a dozen individuals in the world who currently holds the Cialdini Method Certified Trainer® (CMCT) designation, and he teaches the psychology of persuasion and influence as it applies to sales and other aspects of our lives. He's the author of In…
 
Today I am beyond delighted to introduce you to my friend Dan Gingiss to talk about how to create remarkable experiences that your customers can’t wait to share. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included lea…
 
Andrea and David dig in deep with Phil Richmond, DVM, CAPP, CRT, CHC-BCS, CCFP, the founder of Flourishing Phoenix Veterinary Consultants, about how to infuse mental wellbeing and psychological safety in our veterinary practices. Phil talks about how we can use resiliency, emotional self regulation, optimism, and so much more to develop skills for …
 
Happy (almost!) new year! If you’re like a lot of entrepreneurs, you’re ready for a clean slate and fresh start. But before you dive into the new year, I encourage you to spend some time celebrating the wins you had in 2021. Didn’t have the best year ever? That’s an even better reason to celebrate the wins you did have—and we both know you had some…
 
This episode of Questioning Behaviour has Sarah and Merle interview Danae Arroyos-Calvera as part of our Behavioural Science ECR series. We discuss supervisor-supervisee relationships, the importance of pastoral support for success in the PhD, and Danae’s transition to her job as Lecturer in Economics at the University of Birmingham. Finding Danae:…
 
So much happened in 2021 at The Brainy Business and in the Palmer household, it has been fun to reflect on it for this episode. Here are a few highlights: In January, I started teaching a new class at Texas A&M University through the certificate in Applied Behavioral Economics via the Human Behavior Lab. In March, we rolled out the new website and …
 
…the stockings were hung by the chimney with care, in hopes that the Little Bird Marketing 6th Annual Holiday Spectacular! Spectacular! podcast soon would be there. Wait no more, Clement, the moment has arrived with a highly metaphorical clatter on the lawn! In this very special year-end episode, you will hear the peeps battle it out in a game of o…
 
Have you started planning your goals for the year ahead yet? Or do you have a long list of things you’re just hoping to get around to, without any clear roadmap for achieving them? On this episode of the podcast, Melina Palmer and I are exchanging some ideas and inspiration to incorporate into your annual planning for 2022. Think of it as your ulti…
 
When was the last time you felt a sense of play at work? Our current workplace paradigms and power structures no longer serve us, and we’re called to rethink them to have more impact and financial success. My guests today are Jyoti Patel and Emily Griffin. These two powerhouses joined together to create The Empathy Tour, where they spent the fall o…
 
The 42courses team share their stand out books of the past year. 2021 year in review part 2 released tomorrow, where we discuss our top learnings of the year and Chris talks about the plans for 2022. Jake's Best Books of 2021 Richer, Wiser, Happier: How the World's Greatest Investors Win in Markets and Life by William Green Work the System: The Sim…
 
This is a rebroadcast of Episode 27: Giving and Getting Good Gifts (December 21, 2020). It’s that time of year when winter holidays send people on a buying spree as they collect gifts to give to every friend, family member, and acquaintance. And you’d think that after so many years of giving gifts for all sorts of holidays, we’d be pretty good at i…
 
Today rounds out this miniseries of companies providing testing opportunities for businesses with a conversation about fast-choice and implicit testing with CloudArmy’s Dr. Keith Ewart. During our conversation today, Keith starts by telling us all about testing and project work he did during his 24 years at Proctor and Gamble – the positives and th…
 
Join Priscilla McKinney as Melina Palmer, Founder and CEO of The Brainy Business, educates us on all things in the Behavioral Economics sphere. As an expert on behavior, pricing, decision making and messaging — Melina is on the podcast for a tell-all. Get the tips, tricks and insider knowledge in this episode of Ponderings from the Perch.…
 
In this episode, Andrea & David talk with Jennifer Jackman about employment law. We talk about keeping practices out of lawsuits through safe employment practices. We discuss reasonable accommodations, how to navigate and workplace investigations while ensuring confidentiality, and the interactive process for Leaves of Absence. Join us, grab a cup …
 
How do you find strength and resilience during challenges to your physical and mental health? Does your work provide meaning to get you through these tough times in life? What’s the signal that you need to take a pause for rest and recovery instead of laboring through it all? (And is your business set up to allow that—or is it all YOU?) My guest on…
 
If we’ve learned anything over the last few years of dealing with a global pandemic, it’s our insatiable human need for connection. I’m not talking about likes on a post, or how many business cards you get to hand out at an event. I’m talking about genuine connection - connections that fuel you, inspire you, make you laugh, and spark ideas. Today, …
 
In today's episode of the Questioning Behaviour Podcast, Sarah and Merle talk to Melina Palmer, podcast host of the Brainy Business, author of "What Your Customer Wants, And Can't Tell You", about her work, about behavioural science and mostly about incentives for "good" behaviours. In the after chat podcast hosts Merle and Sarah get philosophical …
 
How often does your business run tests? Testing is so important. You don’t need to do fancy stuff every time and there are so many types of testing. If you don’t take the time to test, you can’t know what is working and there is a good chance you are wasting time on stuff that isn’t going to help you reach your goals. Today, I am so excited to intr…
 
Join Ashley Le Blanc and Priscilla McKinney as they break down the anatomy of a successful content marketing plan. Dive deep into blogs, emails, social media and—most importantly—implementing a system. Say goodbye to chaos and hello to sustainable lead generation. SOAR™ is a system that will help you understand, unlock and unleash. We'll lay the fr…
 
If you’re like a lot of business owners, you take a pause on Fridays and wonder, “Where did the week go?” We have so much going on and mayyyybe we don’t have a plan of action before we start our week. The result is less productivity and a lot of feeling like we’re not making forward progress. This is your brain bias in full action. We have so many …
 
Your organization has a story. Are you leveraging empathy for your audience and telling it? You may not think story has a place in business, but if you want to engage employees, partners, or customers it most certainly does. Why do stories engage us so much? And how do we craft a good story? Today, my guest, Jerome Deroy, and I break down why story…
 
In this episode of the Questioning Behaviour Podcast, Sarah and Merle chat with Jesal Sheth as part of the "Early Career Behavioural Researcher" series. We discuss Jesal's path onto doing the PhD, going back into Industry and then back into doing an industry-focused postdoc. Sometimes you can have the best of both worlds! Finding Jesal:Linkedin: ht…
 
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. In this episode, I t…
 
You are familiar with metaphors...you likely learned about them in elementary school. But do you know how important they are in your business? Well, it turns out that metaphors are way more important in understanding the mind of your consumer than you could have possibly imagined. There are two associates from the firm Olson Zaltman here today to s…
 
Tis' the season for shopper insights. Joining Priscilla on this episode of Ponderings from the Perch is Anne Stephenson, a shopper insights expert and founding partner at Explorer Research, a shopper insight company that helps clients develop and launch winning retail strategies grounded in shopper behavior. Tune in as Anne and Priscilla collaborat…
 
Today we’re chatting with Dana Hill, the founder of The Black Doll Affair. On December 17, 2007, after witnessing a "Doll Test" on The Oprah Winfrey Show, Dana was inspired to create The Black Doll Affair. The infamous “Doll Tests” from the documentary “A Girl Like Me” showed that black children associated black dolls with being “bad” and “ugly” an…
 
In this episode Andrea & David interview Cheyanne Flerx, the Founder & CEO of Hey Cheyanne! We talk about marketing and social media for your practice. Cheyanne gets into the weeds about what platforms are hip, what content should be created and posted, and how to track ROI on marketing dollars spent. She shares on quality over quantity, creating m…
 
If you’re a busy entrepreneur who doesn’t know how to make sense of your business profit and loss statement---let alone figure out how to create one for your accountant to review---well, you are definitely not alone. There are so many of us out there running six-figure businesses and yet we’re not actually on top of our finances. I have been guilty…
 
Social intelligence is the capacity to communicate and form relationships with empathy and assertiveness. It comes from knowing yourself and knowing others - and acting with awareness and empathy. Today, I talk with Kelly Cooper, Founder and CEO of the Center for Social Intelligence and author of Lead the Change – The Competitive Advantage of Gende…
 
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