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Brain Lim is a telecommunications entrepreneur who persevered through naysayers and pessimists about his idea that crosses between the space industry and telecommunications. He’s networked and supported over 1,000 startups across six continents and has raised more than USD $5million dollars for the companies he has founded. As the founder and CEO o…
 
Shane Allison is the CEO and founder of Public Address, a media relationships management platform that helps PR professionals develop stronger relationships with journalists and secure more coverage. Being a part of the industry for almost a decade, he has seen the pros and cons for his clients and the media. He’s also celebrated a few wins includi…
 
Wondering what great companies do differently than the rest? Tune into this episode for some golden advice. While working across 13 countries as a senior leader at Google, Hiam Sakakini mentored thousands of google managers and watched the company grow from 21 billion to 110 billion in revenue. Now transforming companies’ cultures as the CEO and fo…
 
After being a digital marketing and ecommerce specialist over the last decade, Manu founded Nuver Digital in 2016 to help small local businesses and online e-commerce shops get customers immediately. Nuver Digital’s unique position in the market is that they focus more on direct marketing to your target customer instead of general branding. What yo…
 
So you've established your business and you want to generate more traction on your website and online. Google Ads is a great tool to initiate that! Here's Kevin Chen, our marketing lead, with three main steps on how you can optimise the performance of your Google Ads. What you will learn in this episode: How to think like your customer Understand h…
 
In this episode we have WORK180’s Co-CEO and founder, Valeria Ignatieva. Valeria's passion and expertise is in gender diversity, recruitment and employee engagement. And as Mark Puncher from Employer Branding Australia says “She's a thought-leader without the hype and a strategist with rolled-up sleeves. If you're working on diversity, talk to her”…
 
For every $1 invested in email marketing, your business can gain an average of $38 back. Initiate and build your email marketing’s ROI as Kalyn New, senior director of product and customer marketing at Campaign Monitor, delves into the fundamentals and steps to get started. Campaign Monitor's platform makes connecting with your audience through ema…
 
After starting out as an investment banker in London, Daniel quickly figured that he didn’t want to be just another cog in the machine. Always having had an analytical streak, the convergence of marketing, analytics, product and many more disciplines into “growth” turned out to make growth marketing the perfect fit for him. Having worked as Head of…
 
In this episode we have our senior brand and content lead, Clare Riley, walk you through the ins and outs of Metigy’s Instagram Content Publishing feature. What you will learn in this episode: IG Content Publishing types and Metigy integration Scheduling posts & file types Post Approvals and who can use these features Costs & The Metigy Mobile App…
 
With the commoditisation of online businesses, Amazon Australia topping 1 billion in sales during 2020 and online sales booming during the lockdown, brand differentiation has never been more relevant. In this episode, founder and creative director of Process Creative, Andy Homan, takes a look into the shifting marketing strategies of e-businesses i…
 
What's the best way to initiate story-telling for your brand? Podcasts can be a strong and engaging medium for your business to communicate and entertain your target markets. Listen in as Daren Lake delves into his experience as founder of Pod Paste and provides insight on the podcast industry. What you will learn in this episode: How Daren first g…
 
Imagine coming straight out of University and having an idea for an app. Imagine all of the anxiety and struggles you would face and problems you would need to overcome with lack of experience. But also imagine the unique sense of confidence because the younger you are, the less you have to lose. Find out how a successful smart locker app company u…
 
How can your SME build a successful work culture? Tune in and listen to Ross Reekie as he highlights how happiness and work can co-exist for the best outcome in your work environment. What you will learn from this episode: Actionable tips of ways that people can make work meaningful How to improve engagement when it feels like you’re working at a j…
 
Karim is the head of marketing for Mad Paws Australia, the pet service startup who bagged $12 million dollars in their IPO earlier this year. With the help of everyone’s common denominator, love for dogs, this pup business thrives on user generated content and is one of the largest content producers in the pet industry in the world. In this episode…
 
Aivee Robinson, co-founder and director of Catalyser worked a decade for the UN and now applies her CSR values to major corporations like KPMG, Deloitte and ASIC. Tune in on her journey as she explains how she grew from struggling to download youtube videos off her phone at the start of Catalyser’s business life to leveraging technology so major co…
 
Monica Wulff, head of WeWork labs, discusses why coffee can be the best investment for businesses. Tune in as she talks on receiving negative feedback, identifying problems and utilising social media while dropping golden nuggets of podcasts for you to queue! What you will learn in this episode: How data collection is a story of your business How s…
 
In this episode Brendan Hill talks with a special guest that has something a bit different to offer our SME marketers and businesses. Our guest is pro surfing legend, Mark Mathews. Mark has made a living achieving the unfathomable: crossing the intersection of danger and excitement. He knows all too well the crippling grasp of fear. While in Tasman…
 
Our audio content manager, Daren Lake decided to create audio candy for your ears. This episode is meant to be consumed with headphones on and will take you on a journey spanning from 200,000 years ago to the present. All in the hopes of having you better understand Metigy, SMEs, marketing and the potential for your own business’ future. In this ep…
 
Welcome to THIS WEEK IN MARKETING, another podcast by Metigy. This series will aim to bring to light concepts and answer specific marketing and business questions in a short and sharp format. All in the hopes of helping you market your small to medium enterprise better. On this episode we'll be addressing this query: Dear Metigy, I’ve created my po…
 
This is a cross release episode with our awesome friends Neuralle and the Uncommon Podcast down in Melbourne, Australia. Metigy, CEO, and co-founder David Fairfull was interviewed by host, Jordan Michaelides. Since Metigy is a marketing platform and tool for SMEs. We really get under the hood of all things business, tech and marketing. Artificial I…
 
Finder.com's CEO, Fred Schebesta on why your first business goal should be to make $1 of profit, how to show your employees that you care about them, and focusing on your strengths. And this week, my very special guest is Australia’s first ever digital marketer, Fred Schebesta. Over the last 15 years, Fred has built Finder.com a fintech that helps …
 
What you will learn in this episode Why you need to keep the customer at the heart of everything you do Why you don’t need big budgets to run a successful marketing campaign Why it’s important to engage with your audience in a way that is natural and native How to transition from offline to online marketing How to build a community How to get start…
 
What you will learn in this episode How to know when your business needs PR How to create your brand’s story Lessons from working with Melanie Perkins How mentors can help your business The Art of Receiving Negative Feedback (without feeling dead inside) How to influence your customers to take action Word of mouth marketing The 2 things that every …
 
What you will learn in this episode How to build your product around customers Marketing to your customer's pain points Taking on customer feedback and integrating it into future versions of your product Word of mouth marketing How Oscar got 67 referrals from 1 customer! After getting traction in one city, how to expand your marketing activity to t…
 
You will learn How to learn from your competitors while also staying true to your idea The main marketing pain points that Geoff sees with the businesses he works with Why a cookie-cutter approach to your marketing will not work Geoff’s questions that he asks businesses when he starts working with them How partnering with complimentary brands can l…
 
What you will learn How to build a highly targeted network of over 8k contacts The best way to reach out to cold contacts on LinkedIn The results of asking everyone you meet how you can help them What MC Hammer taught Cheryl about mastering nerves before a performance when they met Why you need to know your story Why founder wellness is important W…
 
What you will learn How to get your first 100 customers How to learn marketing in 2019 How to work in a role that you’re passionate about How putting yourself in uncomfortable situations can lead to big success Why listening to your customers, understanding their problems and solving them with a level of authenticity has led Academy Xi to rapid gro…
 
What you will learn How to leverage the power of artificial intelligence and voice assistant technology to “literally give your brand a voice.” How your business can leverage voice search A simple explanation of how Amazon Alexa and Google Home actually work How to own your niche in search using a voice search strategy Why you need to add voice to …
 
What you will learn The difference between growth marketing and growth hacking Pirate Metrics – The AARRR Framework (acquisition, activation, retention, referral, revenue) 25% increase in your activation metric will lead to a 48% increase in your annual recurring revenue. How to improve activation How to improve your user onboarding Develop custome…
 
What you will learn How to start your content marketing strategy for your business How to maximize your content reach > lessons from gaining 14 million organic content views on LinkedIn How publishing 1 video per day on LinkedIn can increase your profile views by 2000% How cooking Australia’s largest pizza resulted in priceless PR and engaging cont…
 
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