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What does it mean that a company can directly communicate to people with posts, blogs, photos, audio podcasts and video? The conventional wisdom in today's marketing is, the Internet has put distribution in the hands of everyone, so therefore everyone's a media company. That's only half the equation. It's like saying, put a trumpet in everyone's hands and we're all now trumpet players. There's still the matter of learning to play the trumpet so that a listener might care about what it is you ...
 
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On today’s episode of Every Company is a Media Company, Tom Foremski gives us his take on Mark Zuckerberg’s appearance before congress last week. Related Posts: Every Company is a Media Company: Facebook is a Media Company Tech Tonics: A Brief History of Iya Khalil Fully virtualized RAN – Intel Chip Chat: Network Insights – Episode 48 Enabling the …
 
How does a brand navigate this era of fake news and advertiser surveillance? It’s all about trust. In this podcast we talk about the importance of a long term commitment to creating media that really serves an audience or community with MAAS media. Related Posts: Every Company is a Media Company: Facebook is a Media Company MWC Livecast with Gemalt…
 
Facebook has claimed to not be a media company in the past but this past year it seems its position has softened. That’s especially true as it’s discovered it needs media solutions, not engineering ones, to media problems such as fake news. In this podcast Tom and Jason discuss why Facebook is media company, and what lessons other companies can lea…
 
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