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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
 
Gear in Review is a podcast that explores the many gadgets, gizmos, and widgets used everyday to capture and tell stories inside hospitals. We are constantly asked what camera do you use, what microphone records the best podcast, and even which drone is best for our hospital. We discuss the many gadgets in our tool bag that can help us capture and tell great stories.
 
Intersection is a podcast that explores the many intersections inside healthcare, public policy, social issues, or even the art of storytelling. Bobby Rettew has spent his career interviewing some of the most interesting people, crafting some of the most complex stories. Now he brings these intersections together and the narratives that emerge from inside these stories. To learn more, go to IntersectionPodcast.com.
 
Exploring the boundaries of medicine, technology, and culture, The Exam Room will put a lens on the forces reshaping medicine. One of the core threads running through the program will be the idea of technologically mediated change and its effect on the work of healthcare professionals.
 
Zanny, aka Suzanne Maiden, M.A., Family Therapist, certified grief counselor, and co-host of TheDivaCast Internet talk show, recently merged her professional experience with broadcasting to produce Dear Zanny, a one-of-a-kind virtual cozy couch where listener’s plop down their most confidential concerns. The online audio advice column offers a compassionate ear, a sympathetic shoulder, and sound suggestions to the world’s most universal relationship dilemmas. Do you need to set firm boundari ...
 
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4 Personality Types - which one are you? Listen to the podcast to learn more. Performer Self deprecator Overbooker Novelty seeker Lifehack - The University of Life Want to Stop Procrastinating? Think Like a Rhino. - YouTube 5 Mental Hacks To End Procrastination | Jim Kwik - YouTube How to reach us and any questions, comments or if would you like to…
 
Health digital marketers are often asked to remove or suppress incorrect or negative information online. However, this is often easier said than done. In this episode, hosts Reed Smith and Chris Boyer share some of the later online reputation statistics, briefly dive into explaining how changes to the Google Search algorithm are rapidly changing an…
 
This past week, there has been significant focus on medical misinformation on social media - but is this a new topic? In today’s episode, hosts Reed Smith and Chris Boyer discuss the current conversations on the role social media plays in moderating medical misinformation, how the big tech companies are responding, and how health systems are attemp…
 
There are two ways to come to a conclusion: through evidence and through social trust. The former is slow and the latter is easily abused. In what ways are social proofs responsible for the problems that we face? And is blockchain a true solution? Follow Cactus on twitter: https://twitter.com/meta_pol. Join us on clubhouse @metapol. Read bonus on s…
 
The 3 best things I've done for my online learning business - Helen Perry (helen-perry.co.uk) Do Open | How a simple email newsletter can transform your business (thedobook.co) Use AMP to send interactive emails with dynamic content Email Marketing Trends for 2021 from Smart Insights Email Marketing Trends from Influencer Marketing Hub How to reach…
 
As healthcare marketers think about the evolution of tactics used to reach our customers, machine learning and artificial intelligence continue to be a prominent part of the toolkit. In this episode, hosts Reed Smith and Chris Boyer discuss what’s ahead for AI and Machine Learning in healthcare, how these tools can not only be used in clinical sett…
 
In order to truly build effective digital patient engagement strategies, health systems must not only understand the trends that are influencing the behaviors of our customers, but also know which channels are best to support their needs. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of omnichannel marketing (and how it d…
 
Over time, even in circles dedicated to nuance and compromise, one absolute seems to rise: the distrust in institutions. The self-reinforcing mechanism that binds other political groups also binds these new ones; with the uniting goal heading ever closer to a universal cynicism. This is the most dangerous force facing outsider movements. Most of yo…
 
Google Core Web Vitals Update - https://www.semrush.com/blog/core-web-vitals-study/ Apple and Privacy Updates in iOS 15 - https://www.macworld.com/article/348249/apple-continues-its-privacy-crusade-in-ios-15-and-macos-monterey.html News re the EU saying out data protection is adequate https://www.theguardian.com/technology/2021/jun/28/eu-rules-uk-d…
 
While critically important to developing user-centered digital solutions and enhancing patient experience, the concept of “personalization” is still difficult to conceptualize, let alone execute within health systems. In this episode, hosts Chris Boyer and Reed Smith discuss the future of healthcare personalization - both for clinical care solution…
 
One of the most pressing topics in hospitals and health systems today is finding ways to keep employees engaged and informed. In this episode, hosts Reed Smith and Chris Boyer share the history of the intranet, how it’s evolved over time (only to become much more challenging), and how the new distributed WFH workforce is dramatically changing the w…
 
Cactus dispels past ideals of liberalism that cannot stand in the current information environment. Familiar topics arise, such as exponential network effects, insularization, the hierarchy of power-centralization and optimism. Follow Cactus on twitter: https://twitter.com/meta_pol. Join us on clubhouse @metapol. Read bonus on substack: cactus.subst…
 
Show Notes/Links 1. The Human Rights Foundation – Guide for LGBTQ Best practice for Marketing & Ad Campaigns https://www.thehrcfoundation.org/professional-resources/lgbtq-marketing-and-advertising-best-practices 2. Website Planet – Guide to success in the LGBTQ marketing 2021 research https://www.websiteplanet.com/blog/smb-guide-success-lgbtq-marke…
 
Welcome to the TPS5 for the week of June 18, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: What makes innovating in health tech so tric…
 
As more health systems begin formalizing user experience design efforts in their organizations, it’s important to consider the various ways and approaches they can take to solve their customers’ needs. In this episode, hosts Reed Smith and Chris Boyer discuss the five essential elements of experience design, how these strategies can help to improve…
 
Welcome to the TPS5 for the week of June 11, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Five ways health systems can respond to US c…
 
Over the past year, healthcare marketers and communicators have had to transform to meet the times. As we start to pivot our efforts to address the new normal, we have to contend with not only the changes in the modern healthcare consumer, but also the challenge of embracing new digital strategies and tools into current marketing strategies. Hosts …
 
Welcome to the TPS5 for the week of June 4, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: How evolving medical knowledge can cause conc…
 
Developing a content marketing strategy for a hospital and health system should involve more than developing a narrative, tone and voice and alignment with the customer journey - it also should take into account how the content aligns with your marketing technology, to ensure it delivers business results. In this episode, hosts Chris Boyer and Reed…
 
Enron created shell corporations to hide a ponzi scheme. Media companies are doing the same with their trust and attention. Cactus debunks these tactics, and the actual racist conspiracy theory about the lab leak hypothesis, in this week's episode. Follow Cactus on twitter: https://twitter.com/meta_pol. Join us on clubhouse @metapol. Read bonus on …
 
Links Amazing photography in Tokyo on Twitter : @TokyoLuv Helen Perry: https://www.helen-perry.co.uk How to reach us and any questions, comments or if would you like to appear on a future episode: Email: darren@ducodigital.com; emma@ducodigital.com LinkedIn: Gemma Walton Follow and message us: Twitter, LinkedIn, Instagram and Facebook…
 
As health systems begin to rethink their marketing strategies, it might also be a good time to start rethinking which elements are needed in that strategy. In this episode, hosts Reed Smith and Chris Boyer share the state of digital marketing in healthcare, seriously rethink the benefits of a SWOT analysis and share some actionable elements that ev…
 
Liz Cheney's ouster shows the extent of insular activism in the Republican party - it isn't a Democratic Party - exclusive phenomenon. But it's much harder to remove this incentive from a party than a company, as the former requires activism to exist and gain influence. Across history, political parties have stabilized and kept these insular, cult-…
 
Welcome to the TPS5 for the week of May 21, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: How hospitals need to pivot to address the th…
 
As health organizations start planning for the return to some form of normalcy, post-pandemic, it’s important to stop and consider what the new normal could look like. In this episode, hosts Reed Smith and Chris Boyer discuss a survey reporting on US consumer sentiment, discuss how hospitals can succeed as care evolves to digital and even ruminate …
 
Israel-Palestine is a conflict that has hungered to turn hot for decades. However, foreign influence leads to the PR and lobbying war becoming even more important than the military one. In an increasingly common occurrence, differing sides see different realities and information is more about the social network and the actual facts. Superficial cen…
 
Welcome to the TPS5 for the week of May 13, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: How regulating hospital prices can impact car…
 
There are two forces at work that are poised to disrupt the healthcare industry - consumerism and the rise of retail healthcare. In this episode, hosts Reed Smith and Chris Boyer talk through how the current state of the industry is shifting the healthcare consumer, and how these shifts may run in conflict with the retail movement. They are joined …
 
A cancer cell performs it's function, with one core exception: it doesn't know when to stop. Insular activism replicates this chaos, creating the confluence of uncontrolled radicalization, self-destructive incentives, and institutional sclerosis. Follow Cactus on twitter: https://twitter.com/meta_pol. Join us on clubhouse @metapol. Read bonus on su…
 
In 2021, healthcare marketers realize that content marketing can play a significant role in patient experience. In this episode, hosts Chris Boyer and Reed Smith share ways marketers are leveraging content to drive marketing engagement, share content strategies that effectively support communication efforts and are joined by Eric Silberman of True …
 
Cactus brings a positive update as political strategies evolve to combat disingenuous caricatures. As it turns out, preconditioning and prediction are useful tools for dealing with a static strategy of smears. Follow Cactus on twitter: https://twitter.com/meta_pol. Join us on clubhouse @metapol. Read bonus on substack: cactus.substack.com.…
 
Welcome to the TPS5 for the week of Apr 30, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Patient navigators go mainstream, how the pan…
 
As healthcare organizations begin to embrace the “new normal” in the post-pandemic world, marketing leadership is faced with managing a number of changing realities. Not only has consumer expectations changed, and the marketing landscape significantly changed, the roles and responsibilities within a marketing department have also evolved to meet th…
 
Show notes More people own a cell phone rather than a toothbrush! Link to Emma's Instagram Reel about Covid - does it motivate you to publish your own Reel? Measuring your LinkedIn profile success with Social Selling Index (SSI) and how you can improve your SSI stats. Setting your privacy settings to private for LinkedIn. Follow this link to create…
 
Almost a year ago, I made a prediction that the moderate policies and ideas of the Black Lives Matter movement, such as de-escalation training, body cameras, community policing and drug decriminalization, would become dominant despite extremist attempts to misdirect the movement. This, in large part, came true in public opinion, but not in institut…
 
Welcome to the TPS5 for the week of Apr 23, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Microsofts makes a significant entry into hea…
 
In this episode, hosts Chris Boyer and Reed Smith discuss various ways innovation is occurring in health systems across the country. From innovative found within the technology of the MarTech Stack, to innovative technology platform partnerships, they share new ways of thinking and solving the challenges in hospitals and health care systems. They a…
 
This is a combined reading of Balaji's "How to Start a New Country" (1729.com/how-to-start-a-new-country/), with some commentary, and my response essay, "Towards An Anti-Adversarial Cloud State" (available at cactus.substack.com). In it I describe the game-theoretic principles at play in building a country over an online community. It is not as tho…
 
Welcome to the TPS5 for the week of Apr 16, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Is “Femtech” the next big thing in healthcare…
 
Many health systems are forced to deliver their services through multiple means. In this episode, hosts Chris boyer and Reed Smith discuss the elements of a business model and how to identify the type of model you should use - B2B, B2C, B2B2C - and how to optimize your marketing accordingly. They are joined by Greg Matthews, founder of HealthQuant …
 
Polarization has dramatically increased in recent decades. Selection mechanisms - the incentives and mechanisms in which information is noticed - are one culprit, that bring to the top the long tail of irrationality in the form of personal stories. At the same time, the decline of localized groups, a naturally occurring parallelization, has strippe…
 
Welcome to the TPS5 for the week of Apr 9, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Understanding happy patients, pandemic aid isn…
 
In this episode, hosts Reed Smith and Chris Boyer provide an update on some of the most significant changes in SEO for 2021, including an overview of Google’s Core Web Vitals (and how it centers on user experience), the ongoing experimentation of the Knowledge Graph and even top tips for digital marketers in health care systems to keep in mind. The…
 
Wow, that's a long title. Cactus finds himself in a perfect storm of long tails and uses it to document how extreme, emotionally compelling and viral cases - the long tail of irrationality - undermine legal and financial systems, and how discretion and inconsistency are necessary to avoid collapse. Follow Cactus on twitter: https://twitter.com/meta…
 
Welcome to the TPS5 for the week of Apr 2, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Has Facebook gone too far, Walmart Health’s CE…
 
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