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Feed Your Brand

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Feed Your Brand

Tracy Hazzard & Tom Hazzard

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Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere now. Imagine all the information you need in one place to easily broadcasting messages, saving time, optimizing your results and building a platform that organically grows real fans and qualified clients. Husband and wife team and Co-Founders of Podetize.com, Tom Hazzard and Tracy Hazzard, teach easy content building formulas and smart cut secrets proven to fuel hundreds of vide ...
 
On the hunt for those Cool (or Hot) must-have products or for the latest technology that actually makes your life better and saves you time and energy? This podcast focuses on the little things that make life great. You know, those seldom hyped, low-tech, well-designed things that you can’t help raving about. Ideas, hacks, services, apps, and products that aren’t the Next Big Thing, but make a BIG impact on those everyday little things that nag us and are begging for someone to improve. Join ...
 
This is the Second 200 episodes of the WTFFF?! 3D-Printing Podcast. WTFFF?! Co-hosts Tom & Tracy Hazzard focus on the what of Fused Filament Fabrication (3D Printing), what design software to use, what printer to buy, what tools to use, what designs should you print, what new materials are out and what your business strategy should be. On the 3D Printing Podcast, they interview the who is who in 3D Print art and design along with others who can help you figure out your what. They share with ...
 
In The Binge Factor podcast for aspiring podcasters and seasoned podcasters, podcast strategist Tracy Hazzard explores whether your podcast has what it takes to create and grow a bingeable podcast – where listeners binge on your every word and get to know, like, and trust you in an accelerated way. The Binge Factor is that strategic key to making your show irresistible, influential, authority-building, and successful. Tracy’s unique gift to the podcasting and branding world is being able to ...
 
Want to learn from one those people who get so much done and appear everywhere as a successful serial entrepreneur? Tracy Hazzard is one of those do-it-all kind of entrepreneurial women who runs multiple creative ventures, works for/with household names, launches best-selling products, all while married to her best friend and business partner, and jointly raising three daughters. Wouldn’t it be amazing if you could dive deeper into Tracy’s mindset, success strategies, daily practices, her ho ...
 
Scaling a fast-growing small business can seem daunting, especially when you’re cut off from operational resources normally reserved for larger enterprises. As a world-renowned business infrastructure expert, Alicia Butler Pierre has dedicated the past 16 years of her career to closing this knowledge gap. Each Sunday, she and her guests pull back the curtain of their successful businesses to share the people, processes, and tools to scale. If you’re an ambitious entrepreneur seeking actionab ...
 
This podcast inspires for a healthier and happier gourmet foodie-fit healthy nutrition and balanced lifestyle that bursts every day with a little magic spice. Chef Marie and Lee Cummings, Foodie-Fit at Heart talk about culinary trends, food from all around the world, Gastronomy is a Lifestyle. The main subjects are: NUTRITION: clean-eating tips – with Chef Marie no. 1 Rule: NO MORE PLAIN FOOD EVER even if you have any food restrictions. Discover the clean-label mission on www.mchef.com! 🙌MCH ...
 
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show series
 
With a background in writing and product design, Tracy Hazzard has a history of being an early adopter of technology. She had the foresight to start her first podcast in 2015 as a means of testing the 3D printing market. And it’s a good thing she did because the lessons she and her husband/business partner learned eventually led to their co-creatio…
 
Having trouble finding a healthy gift for that "hard-to-buy-for" friend? Tom Hazzard and Tracy Hazzard have just the thing for you! Hydration is the foundation of a healthy lifestyle. But life happens, and people get busy, so it's easy to forget a drink or even find more convenient yet unhealthy alternatives. Today's next little thing is the smart …
 
If you want to be seen as an authority, your podcast topic needs to be timely, on-point and relevant. So how do you choose the right topic? In this episode, Tom Hazzard and Tracy Hazzard get into podcasting 101 as they delve into how to plan and choose a podcast topic. They share the process they follow in finding and choosing a topic and talk abou…
 
What is the secret of getting huge engagement on your podcast episodes? What is the right approach to achieve high-power media attraction for your show? Reena Friedman Watts shares with Tracy Hazzard how she built a carefully structured podcast with someone close to her heart. Reena details her workflow for Better Call Daddy, the show she co-hosts …
 
Every business or organization that wants to maintain a strong online presence understands the need for proper website SEO tactics. Optimizing your website by putting relevant keywords in your front-facing pages is an excellent way to increase your online rankings. But as Google and other search engines continue to evolve, it's finally time for old…
 
Obscurity will kill any business. No matter how great your products or services are, if enough people don’t know about them and patronize your business, then it won’t matter. The odds appear to be stacked against small businesses in increasing their visibility. How can they compete against their larger, more established competitors when they have l…
 
Are the Apple AirPods the next big little thing? Not in a million years, according to your hosts, Tracy Hazzard and Tom Hazzard. This podcast has been all about praising the next little things, but today's episode is a little different. Learn why the Apple AirPods is a poorly designed product. Learn why it's not just a microphone problem but an eve…
 
Word of mouth marketing is perhaps the most powerful strategy to find the right listeners for your podcast. But how do you translate that on social media and optimize it to skyrocket your listeners? In this episode, Tom Hazzard and Tracy Hazzard give you useful tips on how to increase engagement with your audience. With the power of social media pl…
 
The easiest thing you can probably do to learn a few strategies to improve your own podcast is to listen to other successful podcasts. But not just any successful podcast, but a podcast for podcasters in particular. In that way, you can maximize what you learn and what you should apply from there. On today’s show, Tracy Hazzard introduces her podca…
 
Video is the current helm of trends and viral content. Even podcasters, whose content is focused mainly on audio, are now venturing into podcast video marketing as a strategy to gain more traction and increase listenership. Tom Hazzard and Tracy Hazzard sit down to chat with today’s guest Whitney Lauritsen on everything you need to get that content…
 
Giving the perfect gift is always going to be a challenge. You want it to be meaningful, so it's not just a generic gift. You need to take into account who you're giving the gift to and what their age is. All of those factors play a role in finding the perfect gift. Join your hosts Tom Hazzard and Tracy Hazzard in a discussion about gift-giving. Fi…
 
Writing is a key factor when it comes to building brand awareness and user engagement. Specifically when using captions and hashtags. Captions can give your users a little sneak peek into the main topic and attract new customers. Hashtags can boost user engagement by letting your users be a part of the conversation. By using these assets, your bran…
 
Having a clear and strong podcast purpose is key in running a show that will entice and engage the audience to stick around for more. This requires constant reinvention and innovation to keep the podcast going and eventually, build a thriving community of like-minded people. Joining Tracy Hazzard is Otis McGregor to talk about the show with his son…
 
What are the four types of podcast guests you should bring to your show to grow your listener base fast? In this episode, Tom Hazzard and Tracy Hazzard discuss why you need to mix in different types of guests to your first 100 episodes. It's the best time to figure out which guests your listener would love to hear from. Evaluate your performance ba…
 
Do you worry about your bad breath? Having bad breath can be embarrassing. For some, it can even cause a lot of anxiety. Worry no more. In today’s episode of The New Little Thing, Tom Hazzard and Tracy Hazzard examine a confidence-boosting mouthwash that will literally take your bad breath away called TheraBreath. Created over 20 years ago by Dr. H…
 
We’re excited to bring you a new season of the Business Infrastructure podcast and it’s going to be a game-changer! Kicking things off is Jay Jemal, a Sr. Technologist and the Founder of Blucidy - a revolutionary SaaS company that combines the power of Blockchain, Big Data, and Artificial Intelligence. * If those tech terms sound scary, then you’re…
 
Excitedly looking out for hot or cool things online or on the shelves in stores? You could be seeking the next little thing or service out there! Welcome to the first episode of The Next Little Thing Podcast. Hosted by husband and wife team Tom Hazzard and Tracy Hazzard, the show takes a look at trending or viral technologies and innovations around…
 
Optimizing your social media profiles is key to building a strong brand. When someone comes across you on LinkedIn, you want to ensure that you are getting their attention. This is just one big game in a crowded trade show, and your profile is your booth. How do you get and hold your audience's attention? Join Tracy Hazzard on today’s show as she s…
 
How do you create money-making opportunities through your podcast? With all the time Chuck Cramer got on his hands during the pandemic significantly when businesses slowed down everywhere, he started to have the idea of podcasting. In this episode, he discusses the challenges in building a podcasting business and how he has dealt with those. In add…
 
The podcast interview experience is a valuable one. And giving your guest a good experience means you will have a better show and a satisfied guest. In this episode, Tom Hazzard talks about the guest viewpoint and why the guest experience is so important for podcast interviews. Tom shares a recent experience where he was invited to guest on a podca…
 
Podcasting has been around longer than you might think. Although the pandemic caused a surge in both listenership and creators, there are some shows that have been around for a long time. Entrepreneurs on Fire (EOFire) is a nearly 10-year-old podcast with over 100M+ downloads and 3,240 episodes and counting! This is the final episode of Season 13 –…
 
When we continuously grow our podcast businesses, we want to make sure that every aspect is perfect. If you’re looking for ways to get better engagement, then why not start creating podcast confirmation pages like the pros? Join your hosts, Tom Hazzard and Tracy Hazzard, as they guide you to a process that could scale your business up! They explain…
 
People often assume that starting a podcast requires having a studio, a full set, and professional equipment when the reality is much cheaper. Today’s guest will be giving tips on cheap podcast launching to help you get started on your podcaster journey! Sarah St. John, aka the Frugalpreneur, is an entrepreneur, author, and podcast host focused on …
 
Are you wondering what the latest Apple Podcast Industry Statistics are? Listen to this episode as Tom Hazzard walks you through interesting numbers you need to know to level up your game. Apple is the dominant listening destination, and it hosts 98% of podcasts. If you want to stand out, you need to submit your podcast to Apple and meet their requ…
 
As the Chief Operating Officer (COO) of PSS Gary Nickol aptly describes his role as, “…the glue between staff, customers, and the community.” PSS is a visual aid and communication tools company for educators. Their growth was once stagnated by a top-down leadership model. That is until new owners came on board. Gary championed a bottom-up model, on…
 
Do you know what gets listeners to subscribe to your podcast? Listener engagement. That is what builds your brand and your subscriber numbers. This could be the fun little conversations on social media or using the right call to action. All of these things play a pivotal role in making your podcast a success. Join Tom Hazzard and Tracy Hazzard as t…
 
Podcasting is a long game but with a lot of opportunities. Among these is the opportunity to amplify embraced cultural diversity through strong podcast communities. Tracy Hazzard sits down for a conversation about this with Maribel Quezada Smith. Maribel is a TV documentary and podcast producer and owner of a bilingual media company that focuses on…
 
When you have a podcast, you must know that it’s very important for your name to stand out and pique the interest of your target market. How will you bring your words together to form something compelling for them? How do you build your podcast brand that makes it fun to check out? Join your hosts Tom Hazzard and Tracy Hazzard as they discuss effec…
 
Sharon Idahosa is on a mission to reduce world hunger and ultimately make food scarcity a thing of the past. Following an internship in the oil and gas industry, she realized the source of her stress was rooted in ignoring her passion. So, she changed direction and pursued a degree in agriculture instead. Now, she’s the founder and CEO of Lifex Agr…
 
Are you considering guesting on podcasts? Or, are you taking every podcast guesting invitation that comes your way without a second thought? In today's episode, Tom Hazzard and Tracy Hazzard discuss podcast guesting as a marketing strategy and the benefits you can potentially get from doing them. Not every guesting opportunity will reap the rewards…
 
How do you leverage marketing to create podcast business growth? Our guest in this episode will show you the way! Tracy Hazzard sits down for a lively conversation with Adam Hommey, the host of Business + Passion podcast. Adam talks about how he got into podcasting and shares his the formula that has made his podcast a success. Tune in and learn mo…
 
While we always want our new podcast episodes to be fresh and relevant, our past episodes still have a lot of value. The back catalog is as great resource, especially for new listeners. In this episode, Tracy Hazzard and Tom Hazzard look at several ways to make the most of your podcast’s past episodes. They give several tips and describe what they …
 
September marks the start of the fall season, but it also signals the best time for podcasters. The September Boost is a phenomenon in the podcast space where, year after year, we see a spike of listeners. In today’s bonus episode, Tracy Hazzard gives you quick tips and tools on how to make the most of that surge. Tune and get strategizing on how t…
 
Trillion-dollar companies aren’t built overnight. It takes a customer-centric model, a willingness to fail, and a relentless pursuit of innovation paired with operational excellence. No one knows this better than Tim Leslie. He’s the corporate law attorney turned former 20-year Amazon executive that led the expansion of Prime Video into 200 countri…
 
Putting the pain point first of a prospective customer isn’t always something we do, but it’s crucial to success. What do we need to do in focusing on the customer’s pain points? We find out in this episode as Tracy Hazzard interviews business strategist and coach, Tara Newman. Tara discusses the creation of her podcast and how focusing on her list…
 
While it may seem like a bit of a hassle at first, making an ADA compliant website has many benefits, both for you and your customers. It may take some work and some reconfiguring, but the rewards are definitely worth it. In this episode, Tom Hazzard and Tracy Hazzard look at the recent push for ADA compliance in web pages and what it means for man…
 
Lynda Martin grew up in a family of entrepreneurs, so it was only natural she’d become one herself. But when she started her first venture, her co-founders didn’t think women belonged in leadership. So she left, started Goodwin Growth Works, and never looked back. Also armed with a strong background in staffing and H.R., she’s on a mission to “…rep…
 
As you build your podcast business, you want to ensure that every aspect works well for your listeners. Your podcast cover art is an important factor to consider. Is it attracting the right listeners? If not, you must understand why your show is not attracting people and build strategies to make them interested. Join your hosts Tom Hazzard and Trac…
 
Who says podcasting can’t be fun? Today’s guest has mastered the concept of substantive fun by creating content you can learn from and enjoy! Joining Tracy Hazzard is Elzie Flenard, host of the Podcast Town Throwdown. In this episode, Elzie will share useful podcast tips on launching your podcast or improving the one you already have. He is doing t…
 
How do you create a simple social media plan to increase conversion rates for your podcast? In this masterclass episode, Tracy Hazzard hands out successful marketing tactics to make your show more visible. From targeting your market to maximizing your social assets, you can easily boost your podcast searchability! You can either figure out a podcas…
 
In 2012, Hassan Dantata found himself alone in a hospital room. He’d just had a bone marrow transplant that required isolation for two months with a 50/50 chance of survival. With nothing but his “imagination and a dream” along with a burning desire for a smartphone, his resourcefulness led him to become an eBay vendor. Eventually, he graduated fro…
 
The podcast guest introduction isn’t just a formality with your guest. It also helps set you up for success. In this episode, Tom Hazzard and Tracy Hazzard talk about podcast guest introductions and why they are so important, especially in building relationships with your guest. They also talk about how crafting guest introductions helps win client…
 
Just like anything, a podcast needs a good foundation in order to thrive. An active podcast mission statement is exactly that. Kevin Batstone and Arthur Rawe from the Discussion Combustion Podcast join Tracy Hazzard to talk about their mission statement and its key contribution to surpassing 100 episodes. From just a couple of guys having beers and…
 
If you want to have keynote speaking opportunities from your business podcast, you must know what effective strategies you need to execute to spark the interest of your audience. The first thing you have to consider is how you speak. How can we be amazing communicators? In this episode, Tom Hazzard and Tracy Hazzard discuss how to use your podcast …
 
Lauren Hisey thought she wanted to be a lawyer until she took some law classes and realized she didn’t have a passion for it. A chance encounter working at a call center while in college helped her discover that her true love was in operations. She went on to have a successful career working at AT&T and Nielsen, leading projects that saved both com…
 
Expressing agreement is a natural reflex when having a conversation or doing an interview with someone. But when it comes to recording a guest interview podcast, there are right and wrong ways to go about this. Tracy Hazzard explains why a visual encouragement rather than an audible one is better when recording a guest interview. She also gives tip…
 
Transforming a niche podcast into a successful podcast may seem like a lot of work, but it is possible, and we will show you how. In this episode, Tracy Hazzard sits down for a lively interview with Dr. Joe Sallustio, a leader in higher education and one of the hosts of The EdUp Experience. Dr. Sallustio talks about how their podcast started, and h…
 
Having a reliable show format helps keep listeners by giving them a sense of familiarity. But sometimes, familiarity can make your show stale. There is value in mixing things up, changing them to keep your podcast exciting. However, don't overdo it! In this episode, Tom Hazzard and Tracy Hazzard discuss the little tips and tricks you can use to kee…
 
Back in the early ‘70s, Dr. Frank Barsi escaped communist Hungary in the cover of night. He swam his way to Austria and eventually arrived in America with literally just the clothes on his back. Determined to start a new life, he quickly joined the U.S. Army. He would later go on to earn multiple engineering degrees. It was at his first job out of …
 
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