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Steadcast is a podcast all about UX, startups, and making users happy. Each week we bring on a new guest to share their tips about how to make users smile. The SteadfastCast is produced by SteadfastBeta, a user research startup helping companies test their ideas and products. If you have a product that needs great user feedback, get in touch at steadfastbeta.com. Thanks to our venue and technology sponsor the DMZ at Ryerson University.
 
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This week TribalScale CEO Sheetal Jaitly is joined by Intuitive Branding Specialist Sunil Godse to talk about the power of intuition. Sunil takes us through his journey with intuition and how trusting his intuition changed his life. Want to crush your competition? Sunil dives into the three pillars that will help you overcome your competition and h…
 
This week we chat with two extraordinary kids from The Knowledge Society. They're not even finished high school and they're already planning on changing our world's future. From research on longevity to how VR will improve healthcare, to quantum computing and key takeaways for machine learning's next five years - this is a conversation you can't mi…
 
Everyone and their uncle are talking about NFTs. Non-Fungible Tokens, unique digital files such as audio clips or art pieces, have stirred up quite the frenzy in the cryptocurrency world, and tech innovators, creatives, and namely musicians are finding ways to take advantage of this spotlight. Lead vocalist & songwriter of Canadian rock band Our La…
 
[Episode recorded in December 2020] TribalScale CEO Sheetal Jaitly is joined by Serial Technology Entrepreneur, Cofounder of Tinder, and Tech Investor & Adjunct Professor Dinesh Moorjani for an in-depth analysis of the non-linear path that led him to a path of chemical engineering to esteemed co-founder, investor, and CEO. The magic that created Ti…
 
This week TribalScale CEO Sheetal Jaitly is joined by the CEO at Digital Theatre, Neelay Patel! The essential strategy of thought leadership and pro bono work in the early days of COVID-19, how Neelay's company survived when schools (his clients) were all closed, accessibility of learning materials for teachers and students, and running the world’s…
 
Jeremiah Zinn has had an extensive and incredible run through some of the most ambitious e-commerce companies. Now Chief Product Officer at Freshly, he fills us in about his learnings at Viacom, conducting dog shopping research at Bark & Co., and how to understand your users - canines and humans alike. The secrets to success of lifestyle brands, th…
 
It's been five years of TribalScale. Flipping through the pages of our history, it's hard to believe all the experiences we've amassed in what is a short amount of time. Epic highlights, immense expansion, humbling lows, and decisions that kept the boat afloat. In this short podcast, we hear from six leaders at TribalScale, across all departments, …
 
These days, it's all about retail and customer experience. TribalScale CEO Sheetal Jaitly talks with Co-CEO of American Dream, Mark Ghermezian about the mega amusement park he helped launch this fall, after 23 years in the making. Part retail, part food, the indoor experience lies just outside Manhattan complete with indoor ski hill, water park, ro…
 
TribalScale CEO Sheetal Jaitly is joined by Mike Stern, CEO at Connected for a transparent conversation and swapping of industry expertise between two XtremeLabs alumni. "Go Fail Fast," is the classic line - and it's shaped through stories of doing just that. Where future does Mike urge enterprises to look for post-COVID-19? "Prioritize product and…
 
TribalScale CEO Sheetal Jaitly is joined by the CMO of Cadillac, Melissa Grady! This day and age, there's so much to ask of someone in an industry like automotive: their COVID-19 era advertising strategy, how'd she get to wear she is now? Autonomous vehicles? What can we expect from America's luxury car brand we all know so well? It's all covered i…
 
TribalScale CEO Sheetal Jaitly is joined by CEO & Co-Founder of Feminuity, Dr. Sarah Saska for an incredibly in-depth, transparent, and eye-opening conversation about the glaring Diversity and Inclusion effort mis-steps and equity and equality injustices currently plaguing the tech scene globally. "We need to call BS on Canadian tech sector for the…
 
Host Sheetal Jaitly, CEO, TribalScale is joined by Rory Capern. An industry titan in the Canadian Tech Space throughout the past two decades, Rory has advised and overseen the rapid growth of the early days of Google and Twitter in Canada, as well as been a part of teams at Microsoft, The Weather Network, Torstar, and Bell. So what makes the most d…
 
TribalScale CEO Sheetal Jaitly is joined by Director of Communications at OMERS Ventures, Jennifer Janson! How is a company built, and what are the key takeaways on how not to build it? What's the strategy to communicating with journalists, to spreading your company's message across a specific medium? This episode grants us an insightful convo on h…
 
TribalScale CEO Sheetal Jaitly is joined by Human Rights Activist, enterprise advisor, Exec Team Building Strategist, and change-maker Jay Rosenzweig. Humanitarian efforts, anti-racism initiatives that use tweeting, and how to get back on the horse when a COVID-19 economy knocks you off. Jay's journey to advocate, act, and encourage societal change…
 
TribalScale CEO Sheetal Jaitly is joined by fellow martini lover Helen Kontozopoulos, Co-Founder& CGO of ODAIA.ai. Artificial Intelligence is on everyone's minds lately - how can it help society as a whole? How can it help my company sell better, understand our clientele better? Helen breaks it down for us. ODAIA.ai helps companies understand their…
 
Senior Product Designer Eman Faiz is joined by Bevinash Mohabeer, Product Design Manager at TribalScale Dubai for this episode of First Name Basis! These two worked with one of the biggest shipping/cargo enterprises in the UAE for four months, and they share their learnings, challenges, and overall takeaways from a Design Transformation journey in …
 
TribalScale Design Manager Ailsa Blair is joined by Executive Creative Director of Grassriots Inc., and author of brand new book The Conscious Creative, Kelly Small! Beginning from their job in advertising and marketing for big box stores, Small noticed that ethically, there was a massive divide between what they knew was morally correct and what s…
 
TribalScale CEO Sheetal Jaitly is joined by Senior Advisor to FinTech firms and Financial Institutions and personal friend, Peggy Van de Plassche! She climbed that difficult ladder to the top and has pages of indispensable advice for anyone hoping to push change in their business, hire the right candidates, and be more diverse and inclusive in thei…
 
TribalScale CEO Sheetal Jaitly is joined by Scotiabank's VP of Digital Product Management, Katie Sokalsky and CEO of Dream Payments, Brent HoYoung. With two FI industry experts, Sheetal gets to the bottom of a big Canadian bank's response to COVID-19, and how they dealt with distributing government relief funds in one week. Additionally, we learn t…
 
On this episode of First Name Basis we get absolutely schooled by teenagers. In his first podcast with the "kids" of The Knowledge Society (TKS) and Founder Navid Nathoo, TribalScale CEO Sheetal Jaitly learns what students Faith Inello & Jack Bodell are working on, and how they are undoubtably two minds to change the world. At 16 and 17 years old, …
 
TribalScale CEO Sheetal Jaitly is joined by fellow TribalScale Co-Founder Mitch Seguin. Now the Co-Founder and CPO/CTO of his startup company ChefsList in Berlin, Mitch has an incredible wealth of knowledge when it comes to launching and running a successful startup. He shares key pointers to the mindset one needs to have, how to communicate with c…
 
TribalScale CEO Sheetal Jaitly is joined by Radar's CEO & Co-Founder, Nick Patrick for an in-depth conversation about location services and technology, ethical implications, how Radar's location gathering products have aided companies so far, and how they will improve business and safety in the future. Post COVID-19 contact tracing, data selling an…
 
TribalScale CEO Sheetal Jaitly is joined by Matt McGowan, Director and General Manager at Snap Inc. They chat all things SnapChat, busting myths about Gen Z, how we use Snapchat to communicate and why it's one of the most successful communicator apps right now. From earlier days at Google and Adestra to meeting Sheetal in Barcelona (are you noticin…
 
TribalScale's CEO Sheetal Jaitly is joined by Dr. Daniel Pepe, Family Physician, London Lambeth Medical Clinic & Dr. Puneet Seth, President of InputHealth, for this influential and momentous episode. We're given the full lowdown on InputHealth's technology and mission to connect patient's to their healthcare system. From the idea's conception from …
 
TribalScale CEO Sheetal Jaitly is joined by Founding Partner of ENIAC Ventures, Nihal Mehta. From music startups to Barcelona's Ocean's 11 dinner, from filing for bankruptcy to being known as "the human Rolodex" Nihal has decades of stories from the highest glory days of a startup, to the lowest lows, and as he says, these are often occurring withi…
 
TribalScale CEO Sheetal Jaitly is joined by Raj Singh, Co-Founder & CEO of Loop Team. Because of COVID-19, many companies have transformed their teams into being fully distributed. Time zones, equipment, communication, it all needs to be considered. Raj has been an expert on effective and competitive remote work before it was the popular choice. Fr…
 
TribalScale CEO Sheetal Jaitly is joined by EVP of Technology & CTO at Bloomberg Industry Group Eric Schvimmer in this latest episode of First Name Basis. From his earlier days at the Washington Post and the Internet of Things to being an earlier adopter of Agile teams, Eric shares with us his advice on how to transform an Engineering team to have …
 
On this latest episode, we join a roundtable of our entire Design Team to talk Design Strategy, Problem Solving, Design Thinking, and everything that leads down the path to an unbeatable product. UX/UI, art history and graphic novels, even dishing about what it's really like to work alongside Engineers, it's all here. What role does Design play in …
 
TribalScale CEO Sheetal Jaitly is joined by Alfredo Tan, CDO of WestJet Airlines. Besides talking about The Last Dance and where they're going to have dinner once restaurants open back up, we get the inside scoop on what Alfredo is working on with his remote digital team on advancing and enhancing WestJet's digital presence to better handle what co…
 
TribalScale CEO Sheetal Jaitly is joined by personal friend Swan Sit, a well-known digital strategy expert with extensive experience in global and digital marketing. From her early days in the Dotcom boom to taking a team into a SARS hot zone to set up shop, the stories are countless. Estee Lauder, Revlon, Elizabeth Arden, Nike, it's all on her res…
 
TribalScale's CEO Sheetal Jaitly is joined by RBC's Senior VP, Office of the CEO, John Stackhouse. What's Canada's financial outlook post COVID-19? What about real estate? How will we overcome deficits? We hear a message of mental health, of what businesses we need to protect, and why our bank reps have become our therapists. Oh, and of course, wha…
 
TribalScale Co-Founder & CEO Sheetal Jaitly is joined by Rakesh Tiku, President of inField Solutions Inc., and Paula Kwan, Former Founding Director Civic Innovation Officer at City of Toronto. Side Walk Labs? Smart Cities? Connected lamp posts? Yes, they cover it all. Get a front row seat to the innovation happening in our city and across oceans, t…
 
TribalScale's Director of Engineering Alfie Tham is joined by Pearlyn Ng, Research and Knowledge Lead at the Canadian Mental Health Association. They unpack Anticipatory Grief, that is, the grief that people experience when there is uncertainty in what the future holds, and the difficulty to define and communicate this. During this COVID-19 era, it…
 
Where is Canada in terms of re-opening? How will we survive the coming recession? How do we prepare and protect the businesses that will rebuild our economy? All these questions answered in our latest podcast. TribalScale CEO & Co-Founder Sheetal Jaitly is joined by John Ruffolo, Founder of OMERS Ventures and Co-Founder of the Canadian Innovation C…
 
TribalScale CEO & Co-Founder is joined by Karthik Ramakrishnan, VP & Head of AI Strategy and Enablement at Element AI. With gin and juice in hand, the two talk about which countries are leading the AI game, what AI is actually capable of relevant to things like global pandemics, what Element AI is currently working on, and where we're headed in ter…
 
TribalScale's Design Manager Ailsa Blair and Content Writer Rachel Hammermueller are joined by Avery Swartz, CEO and Founder of Camp Tech, and Author of new bestselling book See You On The Internet. Want to know how to digitally market your small business? How about your personal brand? How about how to keep your network booming during a world-wide…
 
Amar Varma, arguably Canada's most successful tech entrepreneur and business man of this past decade, shares his tech journey from XtremeLabs to creating Tinder with TribalScale's CEO and CO-Founder Sheetal Jaitly. His first interview in five years, we hear about challenges, successes, and tips fo the trade from someone who has seen it all from Sil…
 
TribalScale's CEO and Co-Founder Sheetal Jaitly is joined by Family Physician Dr. Daniel Pepe of London Lambeth Medical Clinic and Anna Foat, Director of Global Transformation at Sunlife. Daniel and Anna give an in-depth look into their partnership on their efforts to digitally transform our healthcare system using connective technology to give hea…
 
On this episode of First Name Basis: Remote Edition, TribalScale's CEO and Co-Founder Sheetal Jaitly is joined by Farhan Thawar, VP Engineering at Shopify. They swap stories on their layoffs and firings, how they bounced back, and owned their careers. Their in-depth analyses of their experiences on searching for work shortly after 9/11 and learning…
 
Our host CEO and Co-Founder Sheetal Jaitly is joined by personal friend and Lawyer Caitlin Fell, who is a Founding Partner at Weisz Fell Kour LLP. They chat in-depth and transparently about financial hardships and successes when dealing with funders, banks, crises and more. Caitlin lays out the next steps for anyone or any company struggling financ…
 
Our CEO Sheetal Jaitly is joined by the youngest VP U.S Mid-West on the Toronto Stock Exchange, George Khalife. They discuss successes, failures, building yourself for success in times of trouble, and overall, owning your mindset. You can also catch George Khalife as the host on his own podcast, Let's Grab Coffee. Make sure to tune into more of our…
 
In this episode, we brought in two of our past interns, Natalia and Gavin, to talk about their internship experience. They also had a chance to chat with our CEO, Sheetal Jaitly, for life lessons and advice.--Guests:Sheetal Jaitly, Chief Executive Officer and Founder of TribalScaleNatalia Zigante, Former Marketing InternGavin Goh, Former Design Int…
 
In this episode, we sit down with special guest Gibson Biddle, former VP of Product at Netflix, Chief Product Officer at Chegg, SVP Product at The Learning Company, and a Producer at Electronic Arts. Gib shares his experience at Netflix and how the team made tough decisions as the company grew to support more than 140 million members worldwide. We …
 
In this episode, three of our designers sit down to talk about our recent initiative ‘Everyone’s a Designer’ and why its important for everyone to understand the principles & practices of design.---Guests:Betty Zhang, Former Design Strategist at TribalScaleLeila Tisdall, Product Designer at TribalScaleMegan Arraial, Lead Marketing Designer at Triba…
 
In this episode, we sit down with Shifra and Ahmed from The Knowledge Society, an accelerator that develops ambitious young people to impact billions using emerging technologies. These young innovators will be talking about the life-changing projects they’re currently working on, and how they’re solving tough problems like finding a cure for cancer…
 
In this episode, our Head of Financial Services, Jared Gordon, sits down with Frank and Michael from Google's Customer Engineering team to talk about GCP and how enterprises can leverage it for digital transformation.---Guests:Jared Gordon, Head of Financial Services, TribalScaleFrank Currie, Customer Engineering Manager, Financial Services, Google…
 
In this episode, our OTT and media experts discussed what OTT is, trends in the media space, the type of technologies we're seeing, and design and development considerations for OTT devices (i.e. Roku, Fire TV, Apple TV, and Chrome Cast).---Guests:Mark Jefferson Arthur, Agile Software Engineer at TribalScaleMark Zou, Agile Software Engineer at Trib…
 
In this episode, we sit down with three of the first employees of TribalScale to learn what it's like to be at a company that has grown from 5 to 200+ employees in less than 3 years. They reflected on the past, talked about retaining talent, and gave their career tips and Fail Fast moments. ---Guests:Trisha Neogi, Former Senior HR Coordinator at Tr…
 
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