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Our guest today is here to share actionable advice on creating social content that drives results, how to measure those results properly, and an inside look at what’s working best in 2021. Vasa Martinez joins the Wavebreak Podcast to talk about his experience creating amazing results for clients across community, creative, and innovation. In this e…
 
Your questions answered around best-in-class email/SMS marketing, influencer marketing, landing pages, and overall holiday strategy. Join Our Private Email List Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more. Click here to sign up -> Links Mentio…
 
Our guest today tells the story of how he went from building office chairs and ironing shirts on his first day at work to having his hands on fashion design, sourcing, creative development—and much more—at one of the coolest men’s D2C fashion brands. Cael Schwartz joins the Wavebreak Podcast to share the blueprint for building a successful brand co…
 
In this episode, Dylan interviews Danielle from Famous, a leading landing page platform. Danielle reveals how brands are leveraging a “social commerce” strategy along with landing pages to reduce CAC and drive more revenue this holiday season. Join Our Private Email List Our industry-leading DTC newsletter is trusted by ecommerce and marketing lead…
 
Your host, Dylan Kelley, shares the secrets he’s learned after running massively successful Black Friday/Cyber Monday campaigns for dozens of brands over the past 5 years. In this episode you’ll learn: The Black Friday/Cyber Monday email strategy that generated $1.75M in a single week—including the complementary SMS strategy. Exactly when to launch…
 
In this episode, Dylan interviews David from inBeat, a leading influencer marketing agency and platform. David reveals how brands like Soylent and Nordstrom are using micro-influencers to generate 100+ UGC assets/month to leverage on paid social. Join Our Private Email List Our industry-leading DTC newsletter is trusted by ecommerce and marketing l…
 
Today, Dylan talks about his favorite moments from past episodes of the podcast in our 200th episode special. Join Our Private Email List Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more. Click here to sign up -> Links Mentioned Learn more about Wa…
 
Our guest today reveals how his case study meant to prove how big business could benefit from using higher quality ingredients quickly evolved into a business of his own pulling a million dollars per month. Daniel Hodgdon joins the Wavebreak Podcast to talk about how he leveraged his non-conventional background into building and scaling Vegamour in…
 
In this emergency podcast episode, you'll find out when iOS 15 is rolling out and everything you need to know. Join Our Private Email List Get the latest on the update to iOS 15 and impact to email marketing by subscribing to our free industry-leading newsletter. Click here to sign up -> Work With Wavebreak Learn more about Wavebreak: the email & C…
 
If you want to remain competitive in today’s marketplace with high ad costs, you need a best-in-class email and SMS program. 'Good enough' isn't good enough anymore. A key to a great email program is a great segmentation strategy. In today's episode, learn how to effectively segment and mistakes to avoid. Today Dylan dives into segmentation strateg…
 
In this episode Dylan Kelley, CEO at Wavebreak, shares everything you need to know about Q4 email and SMS marketing for 2021. Join Our Private Email List Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more. Click here to sign up -> Links Mentioned Dyl…
 
Our guest today leveraged customer experience to grow Olipop 600% in 2020—and they’re on track to DOUBLE that this year. Eli Weiss joins the Wavebreak Podcast to talk about how more companies could be hacking growth by practicing new school customer experience principles. In this episode you’ll learn: What exactly modern CX looks like, and how to m…
 
Our guest today was a driving factor in remodeling how women’s premium fashion brand NYDJ operates under-the-hood. Steve Morales joins the Wavebreak Podcast to share how you can start optimizing your team—and your tech stack—for scale. In this episode you’ll learn: How Steve quickly identifies weak points in a tech stack by starting at the top and …
 
Jason Bornstein joins the Wavebreak Podcast to talk about why he believes that modern brands will have a hard time finding success in the future if they make this simple mistake. In this episode you’ll learn: The data-driven strategies Jason used during his 5 years at Bonobos, managing acquisition and rapidly growing the brand Why acquiring new cus…
 
In this episode Dylan Kelley (CEO at Wavebreak) covers what he's learned in the last 4+ years of hosting the podcast: Growth patterns of the fastest-growing DTC brands to get to $10M then $100M (that you can steal) Your marketing budget is broken (and how to optimize it for more growth in the next 90 days) Top mistakes made by bootstrapped founder/…
 
Learn how HydraFacial became a global success and billion dollar brand with Clint Carnell, CEO of HydraFacial. This episode originally appeared on Wavebreak's Glam & Grow Podcast hosted by Takara Sewitt. Join Our Private Email List Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cart…
 
Our guest today shares how Mexacali Blues—an ecommerce and retail brand—deals with the ever-changing ecommerce landscape by focusing on people first. Topher Mallory joins the Wavebreak Podcast to share why he prioritizes delivering experience to his customers (and his employees) instead of chasing trendy tactics. In this episode you’ll learn: Why T…
 
Learn how CurlMix was started with $100k won on a game show and scaled into an 8-figure brand. CurlMix was funded with $100k co-founder Tim Lewis won on "Who Wants To Be a Millionaire". Since that initial investment, CurlMix appeared on Shark Tank and hit $1M+ in monthly revenue. This interview originally aired from Wavebreak's new podcast: Glam & …
 
Curious what we've learned running email & SMS programs for $100M brands? Dylan Kelley, founder & CEO of Wavebreak, was recently interviewed on the eCommerce Townhall podcast with Jon Tucker. He revealed Wavebreak’s most successful email & SMS strategies for 2021. Join Dylan and Jon as they dive into advanced topics like: - Flow Architecture - Segm…
 
Today we're covering what's been going on with paid social and paid search since the latest iOS 14 update. My guest is Bobby Palmieri, CEO at Lilo Social. They run paid social and paid search for a number of high-growth DTC brands. He shares what they've been seeing, how they've pivoted, and what they're focusing on this summer to prepare their str…
 
Our guest today spills behind-the-scenes insights about top performing landing pages he’s seeing as CEO of a no-code landing page builder. Bob Braham joins the Wavebreak Podcast to talk about what types of landing pages are crushing in 2021—and which ones aren’t. In this episode you’ll learn: What ingredients make up an exceptional landing page, an…
 
In this episode, Dylan covers the future of email and how to win with email in an iOS 15 world. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this checklist, go through it, and in less than 5 minutes you'll know e…
 
Today on the show I'm joined by David Barnett, founder and CEO of PopSockets. They were named number two on the 2018 Inc. 5000 list, with a 71,424% percent of sales increase over the last three years. Since then, they've continued to grow and on this episode of the Wavebreak Podcast, he's sharing all of his secrets. This episode is a replay from Fe…
 
Almost a year ago today, I interviewed Alex Dastmalchi, Founder & CEO of Vanity Planet on my podcast. Today I'm replaying that episode because it's one you can listen to again and again. I've personally listened to it multiple times and every time I leave with new ideas and perspective. If you want to learn how to grow a company fast and do it righ…
 
Our guest today is a true expert on an underrated marketing channel about to see massive growth: messenger marketing. Nick Romaya joins the Wavebreak Podcast to talk about why now is the perfect time to get your foot in the door of messenger marketing. In this episode you’ll learn: How iOS 14 has affected messenger marketing and why the hype around…
 
Our guest today built an Amazon business that sold $2.4 million dollars of product in his free time while attending college. And then he sold it just before his graduation. Connor Gross joins the Wavebreak Podcast to talk about his return to the world of entrepreneurial ecommerce. In this episode you’ll learn: How Connor dipped his toes into buying…
 
How does a 7-figure brand scale past 8-figure revenues? Chase Clymer joins the Wavebreak Podcast to talk about how his agency Electric Eye does exactly this (and more) for their ecommerce clients. In this episode you’ll learn: How to break out of the 7-figure ceiling most brands run into when trying to scale revenue. Why reaching the first million …
 
This company blew past $30M in revenue amidst a pandemic! Sean Riley joins the Wavebreak Podcast to talk about how DUDE found success growing from a tiny bootstrapped company started by 4 longtime friends living in a small Chicago apartment. In this episode you’ll learn: The first step you need to take to bring your product idea to life—and why dis…
 
Chirp generated $3M the year before Brian Nielson joined the team. Then they did $6M the following year, $10M the year after. Last year they did over $40M—more than 10x their first year. Brian joins the Wavebreak Podcast to talk about how Chirp made millions by pivoting their marketing strategy to make back pain relief look cool. In this episode yo…
 
Sib Mahapatra’s B2B office furniture startup was barely over a year old when COVID-19 forced offices across the country to shut down. Sib joins the Wavebreak Podcast to talk about the incredible pandemic pivot Branch had to make in order to survive their target market being uprooted by COVID-19. In this episode you’ll learn: The exact steps Branch …
 
Most entrepreneurs come to this realization at some point. The sooner, the better. Adi Gullia joins the Wavebreak Podcast to talk about the dilemmas entrepreneurs face when they shift their focus away from their business and onto their reason for chasing the goals they chase. In this episode you’ll learn: The exact moment Adi realized he was defini…
 
Have you made the realization that your quality of sleep is connected to your performance at work yet? Matteo Franceschetti joins the Wavebreak Podcast to share what he’s learned about the ultimate productivity hack (sleep) while founding Eight Sleep, the Lamborghini of mattress companies. In this episode you’ll learn: 80/20 tips towards having the…
 
Show Links Check out Growthbuster Check out Konnect Follow Vasa Martinez on LinkedIn Follow Sabina Gault on LinkedIn Employee surveys Sabina spoke about: Office Vibe Key Takeaways: 12:17 –– On not doing what others do "I said, 'Look, I think this is not about looking at what everybody else is doing. I think this is about looking at who our tribe is…
 
Our guest today was regularly pulled out of school at age 10 to work trade shows, was closing accounts at age 12, and was managing sales reps at age 14. Dominique Gagnon joins the Wavebreak Podcast to talk about the shifts brands need to make to focus on the long game and drive higher LTV in response to growing competition. In this episode you’ll l…
 
Whether you like it or not, if you’re a brand selling online, you’re going to have customers that buy from you that are going to Amazon looking for you. In this episode Dylan and Andrew peel back the curtain to reveal what dozens of brands are doing differently to scale their ecommerce business successfully in 2021. In this episode you’ll learn: Th…
 
According to today's guest, product launches are your business. Jeremy Horowitz of Messenger Mastermind joins the Wavebreak Podcast to reveal how the fastest growing DTC brands are leveraging product launches to 'optimize for spikes' in their revenue. In this episode you’ll learn: How to use product launches to scale to $100 million and beyond Why …
 
Amy Miraflor has built the 'Supreme' brand equivalent for mom's. Her clothes aren't streetwear, but when they drop new products they sell out the same day. And some customers even resell their hard to get products at a profit. She's built an incredibly strong community that drives powerful launches and referrals. Listen now to find out how. The 5-M…
 
Edward Wimmer co-founded ROAD iD with his father over 20 years ago. They started their company as an ecommerce business when ecommerce was just beginning. And they haven't just survived, they've thrived over the last 20 years, while many other early ecommerce businesses have come and gone. In this interview Edward shares the timeless principles tha…
 
Where you can't have custom bundles by channel, you want to have really tight control of your distribution. Know who you're selling to. And then for path-to-market distribution strategy, which is what most brands get wrong, launch e-commerce first, everything else second.By Growthbuster
 
Today’s guest is an expert when it comes to leveling up ecommerce brands. In this episode we’re joined by Matt Stafford, Co-Founder and Principal of Build Grow Scale. Matt takes us behind-the-scenes to see what it looks like working with a ton of top brands and generating over $400 million in revenue for them. We also cover how to scale a business …
 
Exit Intent Ep. 02: Preparing for iOS14 w/ Post-Purchase Surveys feat. Matt Bahr of EnquireLabs If you're looking for the cliff notes, here are some actionable that you can take away with you today. The four pillars of post-purchase surveys are: Attribution Conversion Rate Optimization (CRO) e.g., how was your experience? Personalization Customer r…
 
Today’s guest left his work in marketing with the desire and drive to gain more from his daily work. He went from being a marketing manager in NYC, to sleeping in his car in California, to co-founding an 8-figure ecommerce brand. In this episode we’re talking with Josh Pierce, Co-Founder of Jaxxon. We talk about his journey so far, and cover some t…
 
Today’s guest is an expert when it comes to building and scaling ecommerce brands. In this episode I’m joined by Michael Epstein, CMO of AutoAnything. AutoAnything was originally owned by AutoZone, then acquired by a private equity company who brought in Michael and CEO Drew Sanocki. They were given the reins to a 9-figure brand with declining reve…
 
We’ve been fortunate to watch ecommerce evolve over the years. As brands and trends come and go, a few things have remained constant. One thing in particular, that we’ve talked about a ton on this podcast, is conversion rate optimization. And luckily, today we’re talking with an expert on the topic, Founder and CEO of SplitBase, Raphael Paulin-Daig…
 
Today’s guest has one of the most unique stories we’ve heard here on the Wavebreak Podcast. In this episode we’re talking to Founder and CEO of Groove Life, Peter Goodwin. Just 5 years ago he was in the Bush of Alaska, living off the land and working as an outdoor guide. Peter and his family we’re living so remotely that there wasn’t really a need …
 
Dylan and the Wavebreak team dive into the most important trends facing ecommerce in 2021 and what you can do to be ahead of the pack in every way. In this special episode, we cover: Which Wavebreak clients grew the fastest and how they did it Top trends facing ecommerce brands Facebook ads in 2021 The impact of big retail on ecommerce in 2021 The …
 
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