S06 EP15: How to Maximize the Impact of Emerging Technology for your Store


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By 2x eCommerce and Kunle Campbell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today’s episode, Kunle is joined by Derric Haynie, Founder of eCommerce Tech - an agency specialising in researching, reviewing and recommending apps for your Shopify store.

5 apps, on average, are added daily to the Shopify app store. Considering the thousands already available, selecting the right app for your store becomes an arduous task. We all want to leverage the latest tech to get a leg up on the competition. But too many businesses don’t research apps enough and only realise the mistake once a new app breaks something in the store. Treating your store like your phone can prove to be very costly.

If you are looking for a new app, it is essentially because you’re looking to solve a problem. It is critical to examine the problem in the context of your overall business strategy. The app must check a lot of boxes, as we discuss in the episode, but most of all it should be compatible with your existing tech stack and resources.

In this episode, Kunle and Derric talk about the nitty-gritties of choosing apps for your Shopify store. You will get to hear about how to vet apps, how many you should have, how often you should audit them, and a bunch of recommended apps for different categories.


This episode is brought to you by:


This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

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Find out more on klaviyo.com/2x.


This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

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This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

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This episode is brought to you by ShipBob.

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