Manage episode 295794437 series 2907632
Influencer marketing is no longer the elephant in the room. It has become a front-and-centre marketing strategy for brands of all sizes. With more and more brands leaning in on user generated content, influencer marketing’s relevance has only increased. But as with any other form of marketing, it works only if done properly.
There are a lot of stories bouncing around of how influencer marketing is too expensive and out of reach for most brands. But what if there is a way to get started with influencer marketing in a cost effective manner? Our guest and colleagues have created just the resource to get you in the game without having to go through all the trial and error.
In this episode, Kunle and Taylor talk about the pillars for building out an influencer marketing strategy. You will get to hear everything from how to seed micro influencers to identify your flag bearers and obtaining rights to the content they generate . This is a great episode for anyone looking to know more about influencer marketing. There is also a special offer for 2xers - Use the code '2X' for 20% OFF the Influencer Marketing Blueprint Course.
This episode is brought to you by:
This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business.
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This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
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This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.
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This episode is brought to you by Famous.
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This episode is brought to you by ShipBob.
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