Manage episode 297649825 series 2907632
On today’s episode, Kunle is joined by Jason Wong, Founder, Doe Lashes + Wonghaus. Jason is a seasoned expert at all things eCommerce and has recently launched a comprehensive eCommerce masterclass “Building Blocks for Success”.
Jason advocates a First Principles approach to mastering ecommerce, he does this by reverse-engineering complicated problems and unleashing creative possibilities.
His “first principles reasoning” breaks down complicated problems into basic blocks and then reassembles them from the ground up. It’s one of the best ways to learn to think for yourself, unlock your creative potential, and move from linear to non-linear results. The first principles approach to reasoning is strongly endorsed by Tesla’s Elon Musk, Charlie Munger and the philosopher Aristotle. Jason used this approach to develop what I think is the most comprehensive ecommerce education program available right now.
The pandemic has completely shifted the eCommerce industry. For every brand that grew exponentially, there were many that shut shop. Even large and established brands had to reimagine their way of doing business. But let’s take a moment to think about the entrepreneur just getting started in the industry. It will be both exciting and daunting.
Getting the right guidance at the right time can prevent many expensive lessons. It is with this goal in mind that our guest today has put together a comprehensive resource to help entrepreneurs not only build their business, but also create a brand.
In this episode, Kunle and Jason pick up from where they left off in Jason’s previous appearance last year. You will get to hear about the new challenges eCom brands are facing, ideas for acquisition funnels, getting new customers with zero ad spend and much more . This is a great episode for anyone in or enthusiastic about eCommerce!
This episode is brought to you by:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
Find out more on klaviyo.com/2x.
This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.
Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!
For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'
This episode is brought to you by ShipBob.
ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.
ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.
Go to Shipbob.com/2x to get $500 in free shipping credits today.