S06 EP25: An Operations Manual to Effectively Execute Influencer Marketing

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By 2x eCommerce and Kunle Campbell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today’s episode, Kunle is joined by Taylor Lagace, Managing Partner at Kynship - an Influencer Marketing Agency. Taylor’s previous appearance on the show is one of our most popular episodes.

Influencer marketing is no longer the elephant in the room. It has become a front-and-centre marketing strategy for brands of all sizes. With more and more brands leaning in on user generated content, influencer marketing’s relevance has only increased. But as with any other form of marketing, it works only if done properly.

There are a lot of stories bouncing around of how influencer marketing is too expensive and out of reach for most brands. But what if there is a way to get started with influencer marketing in a cost effective manner? Our guest and colleagues have created just the resource to get you in the game without having to go through all the trial and error.

In this episode, Kunle and Taylor talk about the pillars for building out an influencer marketing strategy. You will get to hear everything from how to seed micro influencers to identify your flag bearers and obtaining rights to the content they generate . This is a great episode for anyone looking to know more about influencer marketing. There is also a special offer for 2xers - Use the code '2X' for 20% OFF the Influencer Marketing Blueprint Course.

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MESA

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