Making Future Marketing Investment Decisions When Your Last Marketing Investment Turned Into an Marketing Expense

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By Clarence Nappier. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The marketing proposal starts as an investment and, at the end, the marketing dollars were an expense.

The "investment" presumed revenue dollars would exceed the investment by twice or higher the marketing investment.

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364 episodes